Ai Associate 1 - Merged

Salesforce Certified Al Associate
Time Taken: 24 minutes of 70 minutes total

Result: Pass
Al Fundamentals 100%
Al Capabilities in CRM 100%
Ethical Considerations of Al 93%
Data for Al 93%
Congratulabions! You have successfully completed the certification exam to become a Salesforce Certified Al Associate. Well
Certified Professionals!
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Assessment Summary
Number of Items 40
Answered:
Number of Items (]
Unanswered:
Number of Items o
Marked for Review:
Answers
1. A 2.8 3.A 4. A
3. B 6. B Z.C 8.cC
9.8 10.8 i b R o 12. A
13. 8 14. A 15. A 16. B
17. 8B i18. B 19. B 20, C

21.8 22.C 23.6 24. A
25.B 26. 8 27. A 28. A
29. A 30. A 21. B 32. C
33. 4 34. A 35. 8 36.A
37. B 38. C 39. C 40. B
Time Remaining: 00:46:30
40 of 40. Which best describes the difference between predictive Al and

generative AlL?
A, Predictive Al uses machine learning to classify or predict outputs from its input data
whereas generative AI does not use machine learning to generate its output.
B. Predictive Al uses machine learning to classify or predict outputs from its input data
whereas generative Al uses machine learning to generate new and original output for
a given input.
L o0) O Predictive Al and generative Al have the same capabilities but differ in the type of
input they receive; predictive Al receives raw data whereas generative Al receives
natural language.
O Mark this item for later review.
Comments:
Please Provide Feedback here...
39 of 40. What is an implication of user consent in regard to Al data

privacy?
Al O Al operates independently of user privacy and consent.
8. (O Al ensures complete data privacy by automatically obtaining user consent.

c@ Al infringes on privacy when user consent is not obtained.
D Mark this item for later review.
Comments:

38 of 40. What are predictive analytics, machine learning, natural

language processing (NLP), and computer vision?
A. O Different types of data models used in Salesforce
e.0O Different types of automation tools used in Salesforce

c@ Different types of Al that can be applied in Salesforce
Comments:
37 of 40. A sales manager wants to improve their processes using Al in

Salesforce.
Which application of AI would be most beneficial?

A.( Data modeling and management
B.@ Lead scoring and opportunity forecasting
C. O Sales dashboards and reporting
Comments:

36 of 40. What does the term "data completeness" refer to in the context
of data quality?
A@ The degree to which all required data points are present in the dataset
B.O The process of aggregating multiple datasets from various databases

| of O The ablility to access data from multiple sources in real time
Comments:
35 of 40. Cloud Kicks plans to use automated chat as its primary support
channel.
Which Einstein feature should they use?

Al O Discovery
s.@ Bots
C. O Next Best Action
Comments:

34 of 40. Cloud Kicks discovered multiple variations of state and country

values in contact records.
Which data quality dimension is affected by this issue?

A.@ Consistency
B. O Accuracy
C. O Usage
Comments:
33 of 40. Cloud Kicks' latest email campaign is struggling to attract new

customers.
How can Al increase the company's customer email engagement?

A.@ Create personalized emalls
B. O Resend emails to inactive recipients
(ot O Remove invalid email addresses
Comments:

32 of 40. What is the significance of explainability of trusted Al systems?

A, O Increases the complexity of Al models
B. O Enhances the security and accuracy of Al models
C@ Describes how Al models make decisions
=] Mark this item for later review.
Comments:
31 of 40. What is a benefit of data quality and transparency as it pertains

to bias in generative AI?
A, O Chances of bias are aggravated.
B.@ Chances of bias are removed.

O Chances of blas are mitigated.
Comments:

30 of 40. What is the main focus of the Accountability principle in

Salesforce's Trusted Al Principles?
A@ Taking responsibility for one’s actions toward customers, partners, and society
B.O Ensuring transparency in Al-driven recommendations and predictions

| of O Safeguarding fundamental human rights and protecting sensitive data
Comments:
29 of 40. Salesforce defines bias as using a person's immutable traits to

classify them or market to them.
Which potentially sensitive attribute is an example of an immutable trait?

A.@ Financial status
B.O Nickname
C. O Email address
Comments:

28 of 40. What is a key challenge of human-AI collaboration in decision-

making?
A@ Creates a reliance on Al, potentially leading to less critical thinking and oversight
8. (O Leads to more informed and balanced decision-making

O Reduces the need for human involvement in decision-making processes
Comments:
27 of 40. Which statement exemplifies Salesforce's honesty guideline

when training AI models?
A@ Minimize the Al model's carbon footprint and environmental impact during training.
8. Choose smaller better-trained models instead of larger more sparsely trained models,
C: O Ensure appropriate consent and transparency when using Al-generated responses.
Comments:

26 of 40. What is a potential outcome of using poor-quality data in Al

applications?
Al O Al models are less accurate but easier to train.
B, Al models may produce biased or erroneous results,
C.O AL model training becomes slower and less efficient,
Comments:
25 of 40. In the context of Salesforce's Trusted Al Principles, what does

the principle of Responsibility primarily focus on?
Al O Providing a framework for data model accuracy
B, Ensuring ethical use of Al

C.O Outlining the technical specifications for AI integration
Comments:

24 of 40. What is the best method to safeguard customer data privacy?

A Track customer data consent preferences.
B. O Archive customer data on a recurring schedule.
C. (O Protect customer data with encrypted access.
Comments:
23 of 40. What are some of the ethical challenges associated with Al

development?
A. O Wonargf wantrdinan Acsdspeasetich timminates mee mabantial £on b Sveynitey
B. O Striving for model explainability
| o ° Testing models with diverse datasets
Comments:

22 of 40. What is an example of Salesforce's Trusted Al Principle of

Inclusivity in practice?
A, O Working with human rights experts
L ®) Striving for model explainability

c@ Testing models with diverse datasets
Comments:
21 of 40. What are the three commonly used examples of Al in CRM?

Al O Einstein Bots, face recognition, recommendations
B. Predictive scoring, forecasting, recommendations
O Predictive scoring, reporting, Einstein Bots
i Mark this item for later review.
Comments:

20 of 40.
What is a sensitive variable that can lead to bias?
A, O Education level
B. O Country
C.@ Gender
comments:
Y
19 of 40. What is a potential source of bias in training data for AI models?

A, O The data is collected from a diverse range of sources and demographics.
B, The data is skewed toward a particular demographic or source,
C.(O The data is collected in real time from source systems.
Comments:

18 of 40. What are the potential consequences of an organization suffering

from poor data quality?
A O Low employee morale, stock devaluation, and inability to attract top talent
B, Revenue loss, poor customer service, and reputational damage

C.O Technical debt, monolithic system architecture, and slow ETL throughput
Comments:
17 of 40. Cloud Kicks wants to decrease the workload for its customer care
agents by implementing a chatbot on its website that partially deflects
incoming cases by answering frequently asked questions.
Which field of AT is most suitable for this scenario?

AO Predictive analytics
B.@ Natural language processing
& O Computer vision
Comments:

16 of 40. Cloud Kicks wants to optimize its business operations by

incorporating Al into its CRM.
What should the company do first to prepare its data for use with AI?
A. () Determine data outcomes.
B.@ Determine data availability.
C. O Determine data biases.
Comments:
15 of 40. What is a benefit of a diverse, balanced, and large dataset?

A Model accuracy
B. O Model trainability
<O Model complexity
Comments:

14 of 40. Cloud Kicks wants to use Al to enhance its sales processes and
customer support.
Which capability should they use?

A.@ Einstein Lead Scoring and Case Classification
B. O Einstein Next Best Action and Case Auto Response Rules
(ot O Sales Path and Automated Case Escalations
Comments:
13 of 40. A developer has a large amount of data, but it is scattered

across different systems and is not standardized.
Which key data quality element should they focus on to ensure the
effectiveness of the AT models?
A, O Performance
B,© Consistency
& O Volume
Comments:

12 of 40. A Salesforce administrator creates a new field to capture an

order's destination country.
Which field type should they use to ensure data quality?

A.@ Picklist
B.O Address
C.O Text
Comments:
11 of 40. Cloud Kicks wants to use Einstein Prediction Builder to determine

a customer's likelihood of buying specific products; however, data quality is
a concern.
How can data quality be assessed quickly?

AO Build a Data Management Strategy.
B. O Run reports to explore the data quality.
C@ Leverage data quality apps from AppExchange.
Comments:

10 of 40. In the context of Salesforce's Trusted Al Principles, what does

the principle of Empowerment primarily aim to achieve?
A O Empower users to solve challenging technical problems using neural networks.
B.@ Empower users of all skill levels to build Al applications with clicks, not code.
C. (O Empower users to contribute to the growing body of knowledge of leading AI research.
Comments:
9 of 40. How is natural language processing (NLP) used in the context of

Al capabilities?
Al O To cleanse and prepare data for Al implementations
B.@ To understand and generate human language

c.O To interpret and understand programming language
Comments:

8 of 40. A business analyst (BA) is preparing a new use case for Al. They
run a report to check for null values in the attributes they plan to use.
Which data quality component is the BA verifying by checking for null

values?
A, O Duplication
B. O Usage
C@ Completeness
Comments:
7 of 40. Cloud Kicks wants to evaluate its data quality to ensure accurate
and up-to-date records.
Which type of records negatively impact data quality?

AO Structured
B.O Complete
C@ Duplicate
Comments:

6 of 40. How does a data quality assessment impact business outcomes

for companies using AI?
Al O Accelerates the delivery of new Al solutions
B.@ Provides a benchmark for Al predictions

C.( Improves the speed of Al recommendations
Comments:
5 of 40. A sales manager is looking to enhance the quality of lead data in

their CRM system.
Which process will most likely help the team accomplish this goal?
AO Redesign the lead conversion process,
B.@ Review and update missing lead information.
(o7 O Prioritize active leads quarterly.
Comments:

4 of 40. What should organizations do to ensure data quality for their Al

initiatives?
A@ Collect and curate high-quality data from reliable sources.
B.0O prioritize model fine-tuning over data quality improvements.
C.O Develop Al algorithms to automatically handle data quality Issues.
Comments:
3 of 40. What is one technique to mitigate bias and ensure fairness in Al

applications?
A@ Ongoing auditing and monitoring of data that is used in Al applications
B.0O Excluding data features from the Al application to benefit a population

| of O Using data that contains more examples of minority groups than majority groups
Comments:

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Salesforce Certified Al Associate

Time Taken: 24 minutes of 70 minutes total

Al Capabilities in CRM 100%

Ethical Considerations of Al 93%

Data for Al 93%

17. 8B i18. B 19. B 20, C

Time Remaining: 00:46:30

40 of 40. Which best describes the difference between predictive Al and

O Mark this item for later review.

Please Provide Feedback here...

Salesforce Certified Al Associate

Time Remaining: 00:46:36

39 of 40. What is an implication of user consent in regard to Al data

8. (O Al ensures complete data privacy by automatically obtaining user consent.

D Mark this item for later review.

Please Provide Feedback here...

Time Remaining: 00:46:41

38 of 40. What are predictive analytics, machine learning, natural

e.0O Different types of automation tools used in Salesforce

D Mark this item for later review.

Please Provide Feedback here...

Salesforce Certified Al Associate

Time Remaining: 00:46:49

37 of 40. A sales manager wants to improve their processes using Al in

Which application of AI would be most beneficial?

D Mark this item for later review.

Please Provide Feedback here...

Time Remaining: 00:46:55

B.O The process of aggregating multiple datasets from various databases

D Mark this item for later review.

Please Provide Feedback here...

Salesforce Certified Al Associate

Time Remaining: 00:47:01

Which Einstein feature should they use?

D Mark this item for later review.

Please Provide Feedback here...

Time Remaining: 00:47:06

34 of 40. Cloud Kicks discovered multiple variations of state and country

Which data quality dimension is affected by this issue?

O Mark this item for later review.

Please Provide Feedback here...

Salesforce Certified Al Associate

Time Remaining: 00:47:10

33 of 40. Cloud Kicks' latest email campaign is struggling to attract new

How can Al increase the company's customer email engagement?

O Mark this item for later review.

Please Provide Feedback here...

Time Remaining: 00:47:15

32 of 40. What is the significance of explainability of trusted Al systems?

B. O Enhances the security and accuracy of Al models

C@ Describes how Al models make decisions

=] Mark this item for later review.

Please Provide Feedback here...

Salesforce Certified Al Associate

Time Remaining: 00:47:20

31 of 40. What is a benefit of data quality and transparency as it pertains

B.@ Chances of bias are removed.

D Mark this item for later review.

Please Provide Feedback here...