AI Associate 3

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BTest Aids~ ?Support Exit Exam
Salesforce Certified Al Associate
Time Remaining : 00:27:44
I 1 of 40. Cloud Kicks wants to decrease the workload for its customer care agents by implementing a chatbot on its website that partially
deflects incoming cases by answering frequently asked questions. 4
s
Which field of Al is most suitable for this scenario?
A. @ Natural language processing
B.(0) Predictive analytics
C‘O Cormputer vision
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I 2 of 40. The Cloud Kicks technical team is assessing the effectiveness of their Al development processes.
Which established Salesforce Ethical Maturity Model should the team use to guide the development of trusted AI solutions?
A. @ Ethical Al Process Maturity Model
B. O Ethical AI Prediction Maturity Model
[ O Ethical Al Practice Maturity Model
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BTest Aids ~ ?Support Exit Exam
Salesforce Certified AI Associate
I 3 of 40. A sales manager wants to improve their processes using Al in Salesforce.
Which application of Al would be most beneficial?

A, O Sales dashboards and reporting
B. o Lead scoring and opportunity forecasting
c. O Data modeling and management
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I 4 of 40. What can bias in Al algorithms in CRM lead to?

A, O Personalization and targeted marketing changes
B. O Advertising cost increases r
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C. @ Ethical chailenges in CRM systems
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I 5 of 40. Cloud Kicks wants to develop a solution to predict customers' product interests based on historical data. The company found that
employees from one region use a text field to capture the product category, while employees from all other locations use a picklist. E
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Which dimension of data quality is affected in this scenario?
A.O Completeness
B.o Consistency
€. (O Accuracy
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I 6 of 40. What is the most likely impact that high-quality data will have on customer relationships?
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A, O Higher customer acquisition costs
B. O Increased brand loyalty
i o Improved customer trust and satisfaction
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7 of 40. In the context of Salesforce's Trusted Al Principles, what does the principle of Empowerment primarily aim to achieve?
A, O Empower users to solve challenging technical problems using neural networks. E
B. O Empower users to contribute to the growing body of knowledge of leading Al research. G
T o Empower users of all skill levels to build AI applications with clicks, not code. ;
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I 8 of 40. Cloud Kicks wants to use Al to enhance its sales processes and customer support.
Which capability should they use?

A, O Dashboard of Current Leads and Cases
B. o Einstein Lead Scoring and Case Classification
c. O Sales Path and Automated Case Escalations
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I 9 of 40. Why is it critical to consider privacy concerns when dealing with Al and CRM data?
A, O Confirms the data is accessible to all users E
B. ° Ensures compliance with laws and regulations
o O Increases the volume of data collected
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I 10 of 40. How does Al within CRM help sales representatives better understand previous customer interactions?
A, o Provides call summaries E
B. O Triggers personalized service replies .

c. O Creates, localizes, and translates product descriptions
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I 11 of 40. A service leader wantsto use Al to help customers resolve their issues quicker in a guided self-serve application.
Which Einstein functionality provides the best solution?

A.o Bots
B.O Recommendation
c. O Case Classification
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12 of 40. Which data does Salesforce automatically exclude from Marketing Cloud Einstein engagement model training to mitigate bias
and ethical risks?
A. () Geographic
B.o Demographic
C.O Cryptographic
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I 13 of 40. Cloud Kicks wants to use Einstein Prediction Builder to determine a customer's likelihood of buying specific products; however,
data quality is a concern. E
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How can data quality be assessed quickly?

A, O Run reports to explore the data quality.
B. o Leverage data quality apps from AppExchange.
C. (O Build a Data Management Strategy.
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14 of 40. What role does data quality play in the ethical use of Al applications?
A, ° High-guality data is essential for ensuring unbiased and fair Al decisions, prometing ethical use, and preventing discrimination.
B. O High-guality data ensures the presence of demaographic attributes required for personalized campaigns.
C. O Low-quality data reduces the risk of unintended bias as the data is not overfitted to demographic groups.
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I 15 of 40. What is the role of data quality in achieving Al business objectives?

A, O Data quality is unnecessary because AI can work with all data types. E
B. O Data guality is important for maintaining Al data storage limits.
C. o Data quality is required to create accurate Al data insights.
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16 of 40. What is a potential source of bias in training data for AI models?

A.() The data is collected in real time from source systems. E
B. ° The data is skewed toward a particular demographic or source. 4
C O The data is collected from a diverse range of sources and demographics.
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I 17 of 40. A system admin recognizes the need to put a data management strategy in place.
What is a key component of a data management strategy?

A, O Naming Convention
B. o Data Backup
2% O Color Coding
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18 of 40. A data quality expert at Cloud Kicks wants to ensure that each new contact contains at least an email address or phone
number.
Which feature should they use to accomplish this?

A, o Validation rule
B.O Autofill
& O Duplicate matching rule
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19 of 40. Which best describes the difference between predictive Al and generative AI?
A, D Predictive AI uses machine learning to classify or predict cutputs from its input data whereas generative Al does not use machine learning to generate its output. S
B. O Predictive Al and generative AL have the same capabilities but differ in the type of input they receive; predictive Al receives raw data whereas generative Al receives
natural language,
o o Predictive Al uses machine learning to classify or predict outputs from its input data whereas generative Al uses machine learning to generate new and original output for
a given input.
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o partner
20 of 40. Cloud Kicks wants to use an Al model to predict the demand for shoes using historical data on sales and regional
characteristics,
What is an essential data quality dimension to achieve this goal?

A.D Age
B.° Reliability
C.O Volume
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I 21 of 40. What is a potential outcome of using poor-quality data in Al applications?

A, O &I madel training becomes slower and less efficient. E
B. O Al models become more interpretable.
C. o Al models may produce biased or erroneous results.
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I 22 of 40. A consultant conducts a series of Consequence Scanning Workshops to support testing diverse datasets.
Which Salesforce Trusted Al Principle is being practiced?

A.o Inclusivity
B.O Transparency
C.O Accountability
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I 23 of 40. Which Einstein capability uses emails to create content for Knowledge articles?
A.O Discover
B.o Generate
C*O Predict
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24 of 40. What is a key challenge of human-AI collaboration in decision-making?

A, O Reduces the need for human involvement in decision-making processes E
B. O Leads to more informed and balanced decision-making 4
c, o Creates a reliance on Al, potentially leading to less critical thinking and oversight
Comments:

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I 25 of 40. What should be done to prevent bias from entering an Al system when training it?
A, O Include proxy wvariables.
B. o Import diverse training data.
C. O Use alternative assumptions.
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I 26 of 40. What is a key consideration regarding data quality in Al implementations?

A, o Data's role in training and fine-tuning Salesforce Al models E
B. O Integration process of Al models with Salesforce workflows
C. O Techniques for customizing Al features in Salesforce
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27 of 40. How does a data quality assessment impact business outcomes for companies using AI?
A. o Provides a benchmark for Al predictions
B. O Improves the speed of Al recommendations
s O Accelerates the delivery of new AI solutions
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I 28 of 40. Cloud Kicks uses Einstein to generate predictions but is not seeing accurate results.
What is a potential reason for this?

A, O The wrong product
B. @ Poor data guality
C. O Too much data
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I 29 of 40. What is machine learning?

A, O Al that can grow its intelligence E
B, O AI that creates new content
C.Q Adata maodel used in Salesforce
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30 of 40. Which action should be taken to develop and implement trusted generative Al with Salesforce's safety guideline in mind?
A, O Be transparent when Al has created and autonomousty delivered content. g
B. o Create guardrails that mitigate toxicity and protect PII. 4
i O Develop right-sized models to reduce our carben footprint.
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31 of 40. What are the key components of the data quality standard?
A.() Naming, Formatting, Monitoring
B. O Reviewing, Updating, Archiving
e o Accuracy, Completeness, Consistency
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I 32 of 40. Cloud Kicks learns of complaints from customers who are receiving too many sales calls and emails.
Which data quality dimension should be assessed to reduce these communication inefficiencies?
A.O Usage
B.o Duplication
C.O Consent
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33 of 40. A financial institution plans a campaign for preapproved credit cards.
How should they implement Salesforce's Trusted AI Principle of Transparency?

A, o Flag sensitive variables and their proxies to prevent discriminatory lending practices.
B. O Incorporate customer feedback into the model's continuous training.
o O Communicate how risk factors such as credit score can impact customer eligibility.
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34 of 40. Which statement exemplifies Salesforce's honesty guideline when training AI models?
A, O Minimize the AI model's carbon footprint and environmental impact during training.
B. o Ensure appropriate consent and transparency when using Al-generated responses,
G O Control bias, toxicity, and harmful content with embedded guardrails and guidance,
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I 35 of 40. What is the role of Salesforce's Trusted Al Principles in the context of CRM systems?
A. ° Guiding ethical and responsible use of AL E
B. O Outlining the technical specifications for Al integration
c. O Providing a framework for Al data model accuracy
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I 36 of 40. What is a benefit of data quality and transparency as it pertains to bias in generative AI?
A, O Chances of bias are aggravated. E
B. ° Chances of bias are mitigated. 4
c. O Chances of bias are removed. Question 36. C is correct answer dnt follow B
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o partner
I 37 of 40. What is an example of ethical debt?

A, o Launching an Al feature after discovering a harmful bias
B. O Delaying an Al product launch to retrain an AI data model
C. O Violating a data privacy law and failing to pay fines
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I 38 of 40. Which type of bias imposes a system’s values on others?

A.O Automation
B.o Societal
Ca O Association
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I 39 of 40. A marketing manager wants to use Al to better engage their customers.
Which functionality provides the best solution?

A. (O Bring Your Own Model
B. o Journey Optimization
[ O Einstein Engagement
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I 40 of 40. A business analyst (BA) wants to improve business by enhancing their sales processes and customer support.
Which AI applications should the BA use to meet their needs?

A, O Machine learning models and chatbet predictions
B. O Sales data cleansing and customer support data governance
C. @ Lead scoring, opportunity forecasting, and case classification
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'_“.'asth'i'a';v ?s_ug P
Time Taken: 49 minutes of 70 minutes total

Result: Pass
Percentage Correct
Al Fundamentals 85% |
Al Capabllities In CRM 100% i
Ethical Considerations of Al 80% -
Data for Al 86%
Congratulations! You have successfully completed the certification exam to become a Salesforce Certified AI Assoclate. Welcome to the Salesforce worldwide community of
Certified Professionals!
Exit Test
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R | ARE P ek Mooe [ T e

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BTest Aids~ ?Support Exit Exam

Salesforce Certified Al Associate

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I 3 of 40. A sales manager wants to improve their processes using Al in Salesforce.

Which application of Al would be most beneficial?

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Salesforce Certified Al Associate

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I 4 of 40. What can bias in Al algorithms in CRM lead to?

C. @ Ethical chailenges in CRM systems

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Which capability should they use?

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o O Increases the volume of data collected

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