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    Marketing Plan Outline

    Uploaded by

    nick john caminade

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Marketing Plan Outline

    Uploaded by

    nick john caminade
    10 views2 pages

    Original Title

    marketing_plan_outline

    Copyright

    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    10 views2 pages

    Marketing Plan Outline

    Uploaded by

    nick john caminade

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    You are on page 1of 2

    MARKETING PLAN OUTLINE

    (Recommended Length: 3-5 pages)

    1. Company Name

    2. Marketing or Promotional Statement


    5-7 words briefly describing your business and its product or service

    3. Product or Service Description


    Nature and detailed description of your product or service
    What do you sell?
    What are the benefits your products/services?
    What is special, unique, or different about your product or service?
    Describe your Unique Selling Proposition (USP).

    4. Market Analysis
    Service/Industry Background and Description
    Market Segments
    Current Market Situation Analysis
    Competitive Analysis - Strengths, Weaknesses, Opportunities and Threats
    Marketing Research

    Who are your competitors?


    What do your competitors do better than you?
    What do you do better than your competitors?
    What is your competitive position?
    How large is your overall market?
    What is your market share?
    Is your market share increasing, shrinking, or stable?
    How do your prices compare to your competitors' prices?
    How do you establish prices?
    What are your business strengths?
    What are your business weaknesses?
    What might keep you from achieving your goals?
    Is your market changing in any ways?
    What facts or new information do you need to figure out?

    5. Target Market
    Target Market Definition
    Demographic and Psychographic Profile for Primary and Secondary Customers
    What are your target markets?
    Who are your current customers?
    What are their buying habits?
    Why do your customers actually buy your goods/services?
    Who are your best customers and prospects?
    Marketing Plan Outline (Continued)

    6. Marketing Objectives
    Revenues (Year one, Year two, Year three)
    Profits (Year one, Year two, Year three)
    Market Share – Optional
    What are your overall goals?

    7. Sales Plan
    Prospect Identification
    Creating Awareness
    Creating Conviction
    Creating Orders and Reorders
    How do you sell your product/service?
    What are your sales practices?

    8. Creative Strategy
    • Unique Selling Proposition
    • Copy/Tone Theme
    • Visual/Image Theme
    • Incentive
    How will you communicate your marketing message?

    9. Media and Communications Strategy/Tactics


    Radio Print Guerilla Tactics
    TV Direct Mail Internet
    Cable Out-door Yellow Pages Miscellaneous
    What will be your media mix?
    What is your rationale for using media?

    10. Other Marketing Activities


    Trade Shows Seminars and Conference Presentations
    Event Marketing Collateral Material
    Public Relations Personal Selling
    Telemarketing On-going Marketing Research
    Cause Related Marketing Promotions
    Open Houses Miscellaneous
    How do you promote your business?

    11. Budget
    How much will your marketing efforts cost by item and total?
    What percentage of sales is your marketing expenditure?

    12. Calendar
    Graphically depict a summary of your marketing activities by month.

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