Syllabus-Operations & Service Strategy-15.8.24

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SPPU - MBA Revised Curriculum 2019 CBCGS & OBE Pattern

Semester III 315 OSCM- Toyota Production System


2 Credits LTP: 2:0:0 Subject Elective (SE) Course – Operations & Supply Chain Management

Course Outcomes: On successful completion of the course, the learner will be able to
CO# COGNITIVE ABILITIES COURSE OUTCOMES
CO315OSCM.1 REMEMBERING DESCRIBE 14 principles of the Toyota Way.
CO315OSCM.2 UNDERSTANDING RELATE the TPS with other business situations.
CO315OSCM.3 APPLYING IMPLEMENT TPS principles to a real-life situation.
CO315OSCM.4 ANALYSING EXAMINE the application of TPS principles in a service or manufacturing
unit/ organization.
CO315OSCM.5 EVALUATING DESIGN a process for executing Improvement Initiatives at workplace.
CO315OSCM.6 CREATING BUILD an organization culture to foster continuous improvement.

1. The Toyota Way: Using Operational Excellence as a Strategic Weapon. Toyota Production System Vs Lean
Production, what does it actually mean by getting Lean, The Heart of the Toyota Production System - Eliminating Waste,
The TPS House Diagram (5+1)
2. The 14 Principles of the Toyota Way: An executive summary of the culture behind TPS, Toyota Way in action,
Long Term Philosophy, creating continuous process flow, Pull system to avoid over production. (5+1)
3. Leveling Workload (Heijunka), Getting quality right the first time, Standardization of the task, Use of Visual
Control, Use of reliable technology. (5+1)
4. Leadership: Role of Leaders in Manufacturing Philosophy, Development of Exceptional Teams, Challenging and
respecting extended networks, see yourself to understand the situation, Developing decisions with consensus. (5+1)
5. Organizational Aspects: Become a learning organization, Continuous Improvement, Using the Toyota Way to
transform organizations, Lean Manufacturing, Lean, Agile and Sustainable Manufacturing. (5+1)

Suggested Text Books:


1. The Toyota Way: 14 Management Principles from the World's Greatest Manufacturer by Jeffrey K. Liker McGraw-
Hill

Suggested Reference Books:


1. The Toyota Kaizen Continuum: A Practical Guide to Implementing Lean by John Stewart , Taylor and Francis Group
2. The Toyota Way Field book A Practical Guide for Implementing Toyota’s 4 Ps by Jeffrey K. Liker and David Meier,
Tata McGraw-Hill Edition

Semester III 316OSCM- Operations & Service Strategy


2 Credits LTP: 2:0:0 Subject Elective (SE) Course – Operations & Supply Chain Management

Course Outcomes: On successful completion of the course, the learner will be able to
CO# COGNITIVE ABILITIES COURSE OUTCOMES
CO316OSCM.1 REMEMBERING ENUMERATE the key components of operations strategy.
CO316OSCM.2 UNDERSTANDING EXPLAIN the linkages between operations strategy and competitive
advantage as the basis of competitive position through superior product
development, cost, quality, features.
CO316OSCM.3 APPLYING ILLUSTRATE the broader context of business strategy & fit between
manufacturing and operations capabilities and the business strategy
CO316OSCM.4 ANALYSING EXAMINE the concepts of competitive leverage using manufacturing and
operations, the fit of the various elements of manufacturing and
operations, the impact of the competitive environment, and the structure
of the value chain.
CO316OSCM.5 EVALUATING DESIGN the operations and service strategy.
CO316OSCM.6 CREATING FORMULATE an operations strategy (long-term plan) and link with
operational decisions.

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SPPU - MBA Revised Curriculum 2019 CBCGS & OBE Pattern
1. Operations Strategy: Introduction, Relationship Between business grand strategies & the operations strategy,
Sstrategic issues in manufacturing / operations, Elements of Operations Strategy, Competing through operations.
Operation strategy in global economy, Changing nature of business, Quality, Customer service and cost challenges and
social responsibility, Current perspective-Strategic fit (5+1)
2. Methodology for Developing Operations Strategy: Value as business concept, Strategy- Formulation Process.–
Value Chain concept , Focus, core competence and distinctive capabilities, stake holders & strategy, Checking markets,
Outcome of Market debate – Linking manufacturing to Markets – strategic integration – why products sell in the
markets – Order Winners, Order Qualifiers. Lean systems-Eliminating waste.
3. Operation Strategy Implementation: Technology strategy Issues in New Product development Time to market
– strategic nature of process– Business implication of Process choice – Hybrid Process. Change management and
Sustainability Procedure – company or plant-based profiles – decisions for product reallocation – downsizing – Capacity
decisions Progression & Regression (5+1)
4. Strategic Resource Management: Importance, issues involved – organizational issues operational approaches
to improving, delivery system, controlling operations – key performance Indicators, PQCDSM (Productivity, Quality,
Cost, Delivery Time, Safety, Morale)
5. Service Strategy: Introduction, The service opportunity, Service growth- How to grow in service, Service Focus
Strategy, Design an Effective service organization, Service Supply Chain, Service Pricing, Service Innovation. (5+1)

Suggested Text Books:


1. Operations Management Theory & Practice – B. Mahadevan - Pearson
2. Operations Now by Byron Finch, TMGH
3. Operations Research – by Nita Shah, Ravi Gor, Hardik Soni- Prentice Hall India

Suggested Reference Books:


1. Operations Management by Norman Gaither, Greig Fraizer, Cengage Learning, India Ed.
2. Operations Management by Terry Hill, Palgrave

Semester III 317 OSCM- Six Sigma for Operations


2 Credits LTP: 2:0:0 Subject Elective (SE) Course – Operations & Supply Chain Management

Course Outcomes: On successful completion of the course, the learner will be able to
CO# COGNITIVE COURSE OUTCOMES
ABILITIES
CO317OSCM.1 REMEMBERING DESCRIBE the Key Concepts and Definitions associated with Quality
Management, Six Sigma and Process of Six Sigma
CO317OSCM.2 UNDERSTANDING SUMMARIZE the six-sigma philosophy along with understanding of 7 QC
Tools.
CO317OSCM.3 APPLYING PREDICT the change due to Six Sigma Implementation and Application of Six
Sigma tools in new settings
CO317OSCM.4 ANALYSING APPRECIATE use of Six Sigma for services performance improvement and
strengthening the Organizational Structures
CO317OSCM.5 EVALUATING DECIDE control chart to use for given set of data and ROSS (Return on Six
Sigma)
CO317OSCM.6 CREATING CREATING a Case for Business Models in Different Industries/Proposing a
Strategy by Studying the cases of Successful Six Sigma Implementation

1. Introduction to Lean Six Sigma: History of Quality (Key Concepts by Quality Guru- Deming, Juran, Crosby,
Ishikawa, Taguchi etc.), History of Continuous Improvement, Evolution of Six Sigma, Defining Six Sigma – philosophy and
objectives, Six Sigma Principles and Focus Area, Value of Six Sigma. DMAIC Process
2. DEFINE and MEASURE PHASE: DEFINE - Six Sigma Project Identification, Selection and Definition, Project Charter
and Monitoring, Process characteristics and analysis, Process Mapping: SIPOC- Suppliers – Inputs – Process – Outputs –
Customers. MEASURE - Data Collection and Summarization, Measurement systems: Fundamentals, Accuracy, Precision,
Discrimination, R&R Studies, Linearity, Process Stability, Fundamentals of statistics: Probability theory. Process
capability analysis: Key Concepts, Measures and Indices, Non-normal process capability analysis, (5+1)

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