GC 5 Ybgiieoim UUm 3 GJY0

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Series R3PQS/3 SET~3

àíZ -nÌ H$moS>


amob Z§. Q.P. Code 66/3/3
Roll No.
narjmWu àíZ-nÌ H$moS> >H$mo CÎma-nwpñVH$m Ho$
_wI-n¥ð >na Adí` {bIo§ &
Candidates must write the Q.P. Code on
the title page of the answer-book.

ZmoQ> / NOTE :
(i) H¥$n`m Om±M H$a b| {H$ Bg àíZ-nÌ _o§ _w{ÐV n¥ð>
27 h¢ &
Please check that this question paper contains 27 printed pages.
(ii) H¥$n`m Om±M H$a b| {H$ Bg àíZ-nÌ _| >34 àíZ h¢ &
Please check that this question paper contains 34 questions.
(iii) àíZ-nÌ _| Xm{hZo hmW H$s Amoa {XE JE àíZ-nÌ H$moS H$mo narjmWu CÎma-nwpñVH$m Ho$ _wI-n¥ð> na
{bI| &
Q.P. Code given on the right hand side of the question paper should be written
on the title page of the answer-book by the candidate.
(iv) H¥$n`m àíZ H$m CÎma {bIZm ewê$ H$aZo go nhbo, CÎma-nwpñVH$m _| àíZ H$m H«$_m§H$ Adí`
{bI| &
Please write down the serial number of the question in the
answer-book before attempting it.
(v) Bg àíZ-nÌ H$mo n‹T>Zo Ho$ {bE 15 {_ZQ >H$m g_` {X`m J`m h¡ & àíZ-nÌ H$m {dVaU nydm©• _|
10.15 ~Oo {H$`m OmEJm & 10.15 ~Oo go 10.30 ~Oo VH$ N> mÌ Ho$db àíZ-nÌ H$mo n‹T>|Jo Am¡a Bg
Ad{Y Ho$ Xm¡amZ do CÎma-nwpñVH$m na H$moB© CÎma Zht {bI|Jo &
15 minute time has been allotted to read this question paper. The question
paper will be distributed at 10.15 a.m. From 10.15 a.m. to 10.30 a.m., the
students will read the question paper only and will not write any answer on the
answer-book during this period.

ì`mdgm{`H$ AÜ``Z
BUSINESS STUDIES
{ZYm©[aV g_` : 3 KÊQ>o A{YH$V_ A§H$ : 80
Time allowed : 3 hours Maximum Marks : 80

13-66/3/3 Page 1 P.T.O.


gm_mÝ` {ZX}e :
{ZåZ{b{IV {ZX}em| H$mo ~hþV gmdYmZr go n{‹T>E Am¡a CZH$m g™Vr go nmbZ H$s{OE :
(i) Bg àíZ-nÌ _| 34 àíZ h¢ & g^r àíZ A{Zdm`© h¢ &
(ii) àË`oH$ àíZ Ho$ A§H$ CZHo$ gm_Zo A§{H$V h¢ &
(iii) CÎma g§{jßV VWm q~Xþdma hmoZo Mm{hE &
(iv) 3 A§H$m| Ho$ àíZm| Ho$ CÎma 50 go 75 eãXm| _| {bIo OmZo Mm{hE &
(v) 4 A§H$m| Ho$ àíZm| Ho$ CÎma bJ^J 150 eãXm| _| {bIo OmZo Mm{hE &
(vi) 6 A§H$m| Ho$ àíZm| Ho$ CÎma bJ^J 200 eãXm| _| {bIo OmZo Mm{hE &
(vii) àË`oH$ àíZ Ho$ g^r ^mJm| Ho$ CÎma EH$ gmW {bIo OmZo Mm{hE &

àíZ g§»`m 1 go 20 VH$ ~hþ{dH$ënr` àíZ (MCQ) h¢, {OZ_| àË`oH$ H$m 1 A§H$ h¡ & 20×1=20

1. ‘h{f©Vm nb©g’ Ohm± EH$ Amoa AnZo H$_©Mm[a`m| H$mo A{^ào[aV H$aZo Ho$ {bE doVZ d¥{Õ,
nXmoÞ{V, nhMmZ Am{X go nwañH¥$V H$aVr h¡, dht Xÿgar Amoa H$_©Mm[a`m| H$mo EH$ dm§{N>V
VarHo$ go H$m`© Ho$ à{V ào[aV H$aZo Ho$ {bE doVZ-d¥{Õ H$mo amoH$Zm, gµOm XoZm, Y_H$s XoZo
Am{X H$m ^r à`moJ H$aVr h¡ &
Cn`w©º$ pñW{V _| A{^àoaUm H$s {H$g {deofVm na àH$me S>mbm J`m h¡ ?
(A) A{^àoaUm EH$ O{Q>b à{H«$`m h¡ &
(B) A{^àoaUm EH$ Am§V[aH$ AZw^d h¡ &
(C) A{^àoaUm `m Vmo gH$mamË_H$ `m ZH$mamË_H$ hmo gH$Vr h¡ &
(D) A{^àoaUm EH$ bú` -AmYm[aV ì`dhma H$mo OÝ_ XoVr h¡ &
2. ‘~moZ\$mñQ> gr_|Q> {b{_Q>oS> ’ 7 Jm±dm| H$mo Kam| H$s gw{dYm, {dÚmb`, gwa{jV no`Ob, ñdmñÏ`
VWm ñdÀN>Vm _| gh`moJ H$aVr h¡ & ghm`Vm àXmZ H$aZo VWm `h XoIZo Ho$ {bE {H$ àXmZ
H$s JB© gw{dYmE± YamVb na H$m`m©pÝdV hmo ahr h¢ AWdm Zht, H$ånZr AnZo H$_©Mm[a`m| H$mo
ha 15 {XZm| _| nmg Ho$ EH$ Jm±d _| ^oOVr h¡ & {Og CÔoí` H$mo ‘~moZ\$mñQ> gr_|Q> {b{_Q>oS’>
àmßV H$aZo H$m à`mg H$a ahr h¡, dh h¡ :
(A) ì`{º$JV CÔoí`
(B) gm_m{OH$ CÔoí`
(C) g§JR>ZmË_H$ CÔoí`
(D) Am{W©H$ CÔoí`
13-66/3/3 Page 2
General Instructions :
Read the following instructions very carefully and strictly follow them :
(i) This question paper contains 34 questions. All questions are compulsory.
(ii) Marks are indicated against each question.
(iii) Answers should be brief and to the point.
(iv) Answers to questions carrying 3 marks may be from 50 to 75 words.
(v) Answers to questions carrying 4 marks may be in about 150 words.
(vi) Answers to questions carrying 6 marks may be in about 200 words.
(vii) Attempt all parts of a question together.

Questions no. 1 to 20 are Multiple Choice Questions (MCQs), carrying 1 mark


each. 20%1=20

1. To motivate its employees on one side, ‘Harshita Pearls’ rewards them


with increase in pay, promotion, recognition, etc. whereas on the other
side it stops increments, gives punishment, threatens employees so that
they may act in a desired manner.
Which feature of motivation is being highlighted in the above case ?
(A) Motivation is a complex process.
(B) Motivation is an internal feeling.
(C) Motivation can be either positive or negative.
(D) Motivation produces goal-directed behaviour.

2. ‘Bonfast Cement Ltd.’ supports 7 villages with housing facilities, schools,


safe drinking water, health and hygiene. The company sends its
employees to visit a nearby village every 15 days to provide support and
to see whether the facilities provided are being implemented on ground.
The objective which ‘Bonfast Cement Ltd.’ is trying to achieve is :
(A) Personal objective
(B) Social objective
(C) Organizational objective
(D) Economic objective

13-66/3/3 Page 3 P.T.O.


3. ‘_mñbmo H$m Amdí`H$Vm AZwH«$_ {gÕmÝV’ Hw$N> g§H$ënZmAm| na AmYm[aV h¡ & BZ
g§H$ënZmAm| Ho$ gå~ÝY _| µJbV H$WZ H$mo nhMm{ZE :
(A) ì`{º$`m| H$m ì`dhma CZH$s Amdí`H$VmAm| na {Z^©a H$aVm h¡ &
(B) EH$ Amdí`H$Vm H$s g§VwpîQ> hmoVo hr Cg ì`{º$ H$mo dh Am¡a ào[aV Zht H$a gH$Vr
h¡ &
(C) AmYma^yV Amdí`H$VmAm| go àmaå^ hmoH$a AÝ` Cƒ ñVar` Amdí`H$VmAm| VH$
bmoJm| H$s Amdí`H$VmE± EH$ H«$_ ûm¥§Ibm _| hmoVr h¢ &
(D) EH$ ì`{º$ Ho$db V^r {ZåZ ñVar` Amdí`H$VmAm| H$s Amoa ~‹T>Vm h¡ O~ EH$ Cƒ
ñVar` Amdí`H$Vm H$s g§VwpîQ> hmo OmVr h¡ &
4. ______________ H$m gå~ÝY CZ H$m`m] H$s ê$naoIm V¡`ma H$aZm h¡ {Og_| {d{dY àH$ma Ho$
H$m`© VÎd gpå_{bV h¢, Cƒ ñVar` kmZ VWm H$m¡eb H$s Amdí`H$Vm h¡, Omo H$_©Mm[a`m|
H$mo A{YH$ ñdm`ÎmVm XoVr h¡ VWm ì`{º$JV {dH$mg Ho$ {bE CÎmaXm{`Ëd gm¢nVr h¡ Vm{H$ do
AW©nyU© H$m`© AZw^d àmßV H$a gH|$ &
(A) nX gwajm
(B) AZwbm^
(C) H$_©Mm[a`m| H$mo nhMmZ XoZo g§~{§ YV H$m`©H«$_
(D) nX g§dY©Z
5. {ZåZ{b{IV H$WZm| H$mo n{‹T>E : A{^H$WZ (A) VWm H$maU (R) & ZrMo {XE JE {dH$ënm| _|
go ghr {dH$ën H$m M`Z H$s{OE :
A{^H$WZ (A) : O~ {d{Z`moOZ H$m`© H$m {ZînmXZ ghr T>§J go hmoVm h¡ Vmo Xþb©^ g§gmYZm|
H$m Am~§Q>Z CZ \$_m] H$mo hmoVm h¡ Omo AW©ì`dñWm Ho$ {bE CƒV_
CËnmXH$Vm aIVo h¢ &
H$maU (R) : {d{Z`moOZ H$m`© {Z{Y`m| H$mo CZHo$ gdm©{YH$ CËnmXH$ {Zdoe Adgam| _|
{d{Z`mo{OV `m àd{V©V H$aVo h¢ &
(A) A{^H$WZ (A) VWm H$maU (R) XmoZm| gË` h¢ VWm H$maU (R), A{^H$WZ (A) H$s
ghr ì`m»`m h¡ &
(B) A{^H$WZ (A) VWm H$maU (R) XmoZm| gË` h¡§, naÝVw H$maU (R), A{^H$WZ (A) H$s
ghr ì`m»`m Zht h¡ &
(C) A{^H$WZ (A) gË` h¡, naÝVw H$maU (R) AgË` h¡ &
(D) A{^H$WZ (A) AgË` h¡, naÝVw H$maU (R) gË` h¡ &
13-66/3/3 Page 4
3. ‘Maslow’s Need Hierarchy theory’ is based on certain assumptions.
Identify the incorrect statement with respect to these assumptions :
(A) People’s behaviour is based on their needs.
(B) A satisfied need can no longer motivate a person.
(C) People’s needs are in a hierarchical order, starting from basic
needs to higher level needs.
(D) A person moves to lower level of need only when a higher level
need is satisfied.

4. _______________ is concerned with designing jobs that include greater


variety of work content, require higher level of knowledge and skill, and
give workers more autonomy and providing them opportunity for
personal growth and a meaningful work experience.
(A) Job security
(B) Perquisites
(C) Employee recognition programme
(D) Job enrichment

5. Read the following statements : Assertion (A) and Reason (R). Choose the
correct alternative from the options given below :
Assertion (A) : When the allocative function is performed well, scarce
resources are allocated to those firms which have the
highest productivity for the economy.
Reason (R) : Allocative function allocates or directs funds into their
most productive investment opportunity.
(A) Both Assertion (A) and Reason (R) are true and Reason (R) is the
correct explanation of Assertion (A).
(B) Both Assertion (A) and Reason (R) are true, but Reason (R) is not
the correct explanation of Assertion (A).
(C) Assertion (A) is true, but Reason (R) is false.
(D) Assertion (A) is false, but Reason (R) is true.

13-66/3/3 Page 5 P.T.O.


6. ____________ _| à{V^y{V`m| H$m EH$ ImVm Imobm Om gH$Vm h¡, g^r A§em| H$mo Bg_| O_m
H$am`m Om gH$Vm h¡ & {H$gr ^r g_` BÝh| {ZH$mbm/~oMm Om gH$Vm h¡ VWm {ZdoeH$ H$s
Amoa go A§em| Ho$ {dVaU AWdm CÝh| àmßV H$aZo gå~ÝYr gyMZm Xr Om gH$Vr h¡ &
(A) àmW{_H$ ~mµOma (B) eo`a ~mµOma
(C) ~¢H$ (D) {ZjonmJma

7. H$m°b_ I _| {XE JE à~ÝY Ho$ ñVam| H$m H$m°b_ II _| {XE JE àË`oH$ ñVa na {Zînm{XV {H$E
OmZo dmbo H$m`m] go {_bmZ H$s{OE :
H$m°b_ I H$m°b_ II

1. Cƒ ñVar` à~§Y (i) `o H$m`©~b Ho$ à`mgm| H$s àË`j XoIaoI H$aVo h¢ &
2. _Ü` ñVar` à~§Y (ii) `o `h gw{ZpíMV H$aVo h¢ {H$ BZHo$ {d^mJ _|
n`m©ßV g§»`m _| H$_©Mmar h¢ &
3. àMmbZ à~§Y (iii) `o g§JR>Z Ho$ H$ë`mU Ed§ {Za§VaVm Ho$ {bE
CÎmaXm`r hmoVo h¢ &
{ZåZ{b{IV _| go ghr {dH$ën H$m M`Z H$s{OE :
(A) 1-(i), 2-(ii), 3-(iii)

(B) 1-(iii), 2-(ii), 3-(i)

(C) 1-(iii), 2-(i), 3-(ii)

(D) 1-(ii), 2-(iii), 3-(i)

8. {ZåZ{b{IV _| go H$m¡Z-gm H$WZ {dÎmr` {Z`moOZ Ho$ _hÎd na àH$me Zht S>mb ahm h¡ :
(A) `h {d{^Þ ì`mdgm{`H$ n[apñW{V`m| _| Š`m K{Q>V hmo gH$Vm h¡ H$m nydm©Zw_mZ bJmZo
_| ghm`Vm H$aVm h¡ &
(B) `h ì`mdgm{`H$ AmH$pñ_H$ naoem{Z`m| VWm {dñ_`m| go ~MZo _| ghm`Vm H$aVm h¡
VWm H$ånZr Ho$ ^{dî` {Z_m©U _| ^r ghm`H$ hmoVm h¡ &
(C) `h AZdaV AmYma na {Zdoe VWm {dÎmr` {ZU©`m| _| gånH©$ ñWm{nV H$aVm h¡ &
(D) {dÎmr` {Z`moOZ _| H$m`© H$s {dñV¥V `moOZm V¡`ma H$aHo$ Anì``, {H«$`mAm| H$s
nwZamd¥{Îm VWm {Z`moOZ Ho$ A§Vamb _| d¥{Õ hmoVr h¡ &
13-66/3/3 Page 6
6. In the ____________ a securities account can be opened, all shares can be
deposited in it. These can be withdrawn / sold at any time and instruction
to deliver or receive shares on behalf of the investor can be given.
(A) Primary market (B) Stock exchange
(C) Bank (D) Depository

7. Match the Levels of Management given in Column I with the functions


performed at each level given in Column II :

Column I Column II

1. Top Level Management (i) They directly oversee the efforts of


the workforce.
2. Middle Level Management (ii) They ensure that their department
has the necessary personnel.
3. Operational Management (iii) They are responsible for the welfare
and survival of the organisation.

Choose the correct option from the following :


(A) 1-(i), 2-(ii), 3-(iii)
(B) 1-(iii), 2-(ii), 3-(i)
(C) 1-(iii), 2-(i), 3-(ii)
(D) 1-(ii), 2-(iii), 3-(i)

8. Which of the following statements is not highlighting the importance of


financial planning :
(A) It helps in forecasting what may happen under different business
situations.
(B) It helps in avoiding business shocks and surprises and helps the
company in preparing for the future.
(C) It provides a link between investment and financing decisions on a
continuous basis.
(D) Detailed plans of action prepared under financial planning
increases waste, duplication of efforts and gaps in planning.

13-66/3/3 Page 7 P.T.O.


9. {ZåZ{b{IV _| go Cg EH$ H$s nhMmZ H$s{OE Omo eo`a ~mµOma H$m H$m`© Zht h¡ :
(A) {dÚ_mZ à{V^y{V`m| H$mo ÐdVm Ed§ {dH«o$`Vm CnbãY H$amZm
(B) B{ŠdQ>r g§àXm` H$m àgma H$aZm
(C) boZ-XoZ H$s gwajm gw{ZpíMV H$aZm
(D) `h gw{ZpíMV H$aZm {H$ `hm± gÅ>o~mµOr Ho$ {bE H$moB© Adga CnbãY Zht h¡
10. {ZåZ{b{IV _| go nhMm{ZE {H$ {XE JE {MÌ _| Š`m Xem©`m J`m h¡ :

(A) Ho$db Q´>oS> _mH©$ (B) Ho$db ~«mÊS> Zm_


(C) Ho$db ~«mÊS> _mH©$ (D) ~«mÊS> Zm_ VWm ~«mÊS> _mH©$ XmoZm|
11. H$m`©~b _| _{hbmAm| H$s ~‹T>Vr hþB© CnpñW{V Ho$ H$maU ‘{H$gmZ _mQ>’© àË`oH$ ewH«$dma H$mo
Am°{ \$g OmZo dmbr _{hbmAm| H$mo gßVmh Ho$ A§V _| X¡{ZH$ Cn`moJ H$s dñVwAm| H$s IarXXmar
Ho$ à{V AmH${f©V H$aZo Ho$ {bE AË`{YH$ Ny>Q> dmbo àñVmd bmVm h¡ &
Cn`w©º$ pñW{V _| ì`mdgm{`H$ n`m©daU Ho$ {H$g Am`m_ na àH$me S>mbm J`m h¡ ?
(A) gm_m{OH$ n`m©d aU (B) {d{YH$ n`m©daU
(C) amOZ¡{VH$ n`m©daU (D) àm¡Úmo{JH$s` n`m©daU

13-66/3/3 Page 8
9. From the following, identify the one which is not a function of stock
exchange :
(A) Providing liquidity and marketability to existing securities
(B) Spreading of equity cult
(C) Ensuring safety of transactions
(D) Ensuring that there is no scope for speculation

10. Identify from the following what is depicted in the given picture :

(A) Trade Mark only (B) Brand Name only


(C) Brand Mark only (D) Both Brand Name and Brand Mark

11. Due to increasing presence of women in the workforce, ‘Kisan Mart’


comes out every Friday with big discount offers on daily use items to
attract office-going women to shop on weekends.
Which dimension of business environment is being highlighted in the
above case ?
(A) Social environment (B) Legal environment
(C) Political environment (D) Technological environment

13-66/3/3 Page 9 P.T.O.


12. H$WZ I : {dÎmr` à~§Y H$m CÔoí` A§eYm[a`m| H$s YZ-gånXm _| A{YH$V_ d¥{Õ H$aZm
h¡ &
H$WZ II : `{X ~mµOma _| A§em| H$m _yë` ~‹T>Vm h¡, Vmo A§eYm[a`m| H$mo bm^ hmoVm h¡ &
{ZåZ{b{IV _| go ghr {dH$ën H$m M`Z H$s{OE :
(A) H$WZ I gË` h¡ VWm H$WZ II AgË` h¡ &
(B) H$WZ II gË` h¡ VWm H$WZ I AgË` h¡ &
(C) XmoZm| H$WZ gË` h¢ &
(D) XmoZm| H$WZ AgË` h¢ &

13. ‘nZ_mob S>o`ar’ Zo Kr ~ZmZo H$s n`m©daU -{hV¡fr ‘{~bmoZm’ {d{Y H$m à`moJ Amaå^ {H$`m h¡,
O~{H$ AÝ` S>o`[a`m± _erZm| Ed§ agm`Zm| H$mo gpå_{bV H$a AmYw{ZH$ {d{Y`m| H$m Cn`moJ
H$a ahr h¢ & Eogm H$aHo$ ‘nZ_mob S>o`ar’ J«m_rU joÌm| Ho$ g¡H$‹S>m| AZn‹T> bmoJm| H$mo amoµOJma
àXmZ H$a ahr h¡ &
‘nZ_mob S>o`ar’ à~ÝY Ho$ {H$g CÔoí` H$mo àmßV H$aZm Mmh ahr h¡ :

(A) amîQ´>r` CÔoí` (B) ì`{º$JV CÔoí`


(C) gm_m{OH$ CÔoí` (D) Am{W©H$ CÔoí`

14. ^maV _| H$mZyZr T>m±Mo Ho$ AZwgma `h Amdí`H$ h¡ {H$ {Z_m©Vm CËnmX Ho$ bo~b na CËnmX Ho$
KQ>H$, {Z_m©U {V{W, _mÌm, _yë`, Cn`moJ Ho$ {bE {Xem-{ZX}e Am{X Ho$ ~mao _| gyMZm àXmZ
H$a| &
{ZåZ{b{IV _| go Cg Cn^moº$m A{YH$ma H$s nhMmZ H$s{OE {Ogo µ\$_© Bg Amdí`H$Vm H$s
ny{V© go g§VwîQ> H$aVr h¡ :
(A) gwajm H$m A{YH$ma
(B) gyMZm H$m A{YH$ma
(C) AmídñV hmoZo H$m A{YH$ma
(D) {eH$m`V H$m A{YH$ma
13-66/3/3 Page 10
12. Statement I : The objective of financial management is to maximize
shareholders’ wealth.

Statement II : The shareholders gain if the value of shares in the market


increases.

Choose the correct option from the following :

(A) Statement I is true and Statement II is false.

(B) Statement II is true and Statement I is false.

(C) Both the Statements are true.

(D) Both the Statements are false.

13. ‘Panmol Dairy’ started using environment-friendly ‘Bilona’ method of


making ghee, unlike other dairies which were using modern methods
involving machines and chemicals. By doing this, ‘Panmol Dairy’ is
providing employment to hundreds of illiterate people in the rural areas.
Which objective of management is ‘Panmol Dairy’ trying to achieve :

(A) National objective (B) Personal objective

(C) Social objective (D) Economic objective

14. The legal framework in India requires the manufacturers to provide


information about ingredients, date of manufacture, quantity, price,
directions for use, etc., on the label of the product.
From the following, identify the consumer right that is satisfied by the
firm by fulfilling the requirement :

(A) Right to safety

(B) Right to be informed

(C) Right to be assured

(D) Right to be heard

13-66/3/3 Page 11 P.T.O.


15. ‘_wÐmo BÝ\«$mQ>H¡ $’ H$mo EH$ ~‹S>r am{e Ho $ bm^ H$s g§^mdZm Ho$ gmW Xg _mh _| Xmo ~‹S>o Ka
~ZmZo H$m EH$ bKw-Ad{Y AZw~ÝY àmßV hþAm & H$m`© à~§YH$ Zo Bg MwZm¡Vr H$mo ñdrH$ma
{H$`m Am¡a Xr JB© g_` Ad{Y _| H$m`© nyam H$a {X`m & Bg AñWmB© AmXoe Ho$ H$maU H$ånZr
H$m bm^ 40% ~‹T> J`m & {dÎmr` à~§YH$ Bg ~mV go AdJV Wm {H$ {ZH$Q> ^{dî` _|
H$ånZr BVZm A{YH$ bm^ A{O©V Zht H$a gHo$Jr & AV: CgZo {ZU©` {b`m {H$ dh à{V
A§e bm^m§e _| d¥{Õ Zht H$aoJm Š`m|{H$ H$ånZr Ho$ Bg df© Ho$ bm^ _| Vmo d¥{Õ hþB© h¡ bo{H$Z
H$ånZr H$s Am`-AO©Z g§^mdZm _| d¥{Õ Zht hþB© h¡ & dh `h ^r OmZVm Wm {H$ Am` _| `h
d¥{Õ AñWmB© àH¥${V H$s Wr &
Cn`w©º$ _| bm^m§e {ZU©` H$mo à^m{dV H$aZo dmbo {Og KQ>H$ na àH$me S>mbm J`m h¡, dh
h¡ :
(A) amoH$‹S> àdmh pñW{V
(B) A§eYm[a`m| H$s àmW{_H$Vm
(C) g§d¥{Õ gw`moJ
(D) bm^m§e H$m ñWm{`Ëd

16. {Z`{V _mZgamoda JmS>©Z Ho$ EH$ {dÚmb` _| AÜ`m{nH$m Ho$ ê$n _| H$m`©aV h¡ & dh {dÚmb`
_| ~ƒm| H$mo gX¡d `h ~VmVr h¡ {H$ dmVmdaU H$mo àXÿ{fV Z H$a|, Ed§ {Mßg Ed§ Mm°H$boQ> Ho$
a¡ng© H$mo BYa-CYa Z \|$H|$ & dh gX¡d AnZo gmW EH$ W¡bm aIVr h¡ Am¡a Cg_| a¡ng© H$mo
BH$Æ>m H$aVr h¡ Am¡a CÝh| Hy$‹S>oXmZ _| S>mb XoVr h¡ &
Eogm H$aHo$ dh Cn^moº$m Ho$ {H$g CÎmaXm{`Ëd H$m {Zd©hZ H$a ahr h¡ :

(A) bo~b H$mo Ü`mZnyd©H$ n‹T>Zm


(B) `h gw{ZpíMV H$aZm {H$ EH$ g§VmofOZH$ gm¡Xm àmßV hmo
(C) n`m©daU H$m gå_mZ H$aZm
(D) boZ-XoZ _| B©_mZXma ahZm
13-66/3/3 Page 12
15. ‘Mudro Infratech’ got a short-term contract for building two villas within
a period of ten months with the expectation to earn a huge amount of
profit. The Works Manager accepted this challenge and completed the
work within the given time period. The profit of the company went up by
40% due to this temporary order. The Finance Manager was aware that
the company would not earn this huge profit in the near future. So, he
decided not to increase dividend per share as earnings for the year had
gone up, but not the earning potential of the company. He also knew that
this increase in earnings was temporary in nature.
The factor affecting Dividend Decision being highlighted above is :

(A) Cash flow position

(B) Shareholders’ preference

(C) Growth opportunities

(D) Stability of dividends

16. Niyati is working as a teacher in a school in Mansarovar Garden. She


always tells the children at the school not to pollute the environment,
and not to throw wrappers of chips and chocolates here and there. She
always carries a bag with her to collect the wrappers and put them in the
dustbin.

By doing this, which responsibility of a consumer is she discharging :

(A) Reading labels carefully

(B) Asserting to get a fair deal


(C) Respecting the environment
(D) Being honest in the dealings

13-66/3/3 Page 13 P.T.O.


17. H$WZ I : ZoV¥Ëd EH$ ì`{º$ H$s Cg `mo½`Vm H$s Amoa g§Ho$V H$aVm h¡ {Oggo dh AÝ`
ì`{º$`m| Ho$ ì`dhma H$mo à^m{dV H$aVm h¡ &

H$WZ II : ZoV¥Ëd H$m à`moJ ZoVm Ûmam ì`{º$JV CÔoí`m| H$s àmpßV Ho$ {bE {H$`m OmVm h¡ &

{ZåZ{b{IV _| go ghr {dH$ën H$m M`Z H$s{OE :

(A) H$WZ I gË` h¡ VWm H$WZ II AgË` h¡ &

(B) H$WZ II gË` h¡ VWm H$WZ I AgË` h¡ &

(C) XmoZm| H$WZ gË` h¢ &

(D) XmoZm| H$WZ AgË` h¢ &

18. A{YH$m§e g§JR>Zm| Zo AmOH$b AnZo-Amn H$mo ~XbVo hþE n`m©daU Ho$ AZwê$n AZwHy${bV
H$a {b`m h¡ & AnZo b{jV Cn^moº$mAm| VH$ nhþ±MZo VWm CZHo$ gmW Ow‹S>o ahZo Ho$ {bE
CÝhm|Zo gmoeb _r{S>`m O¡go \o$g~wH$, B§ñQ>mJ«m_ Am{X na AnZr _O~yV CnpñW{V Amaå^ H$a
Xr h¡ &

{ZåZ{b{IV _| go à~ÝY H$s {Og {deofVm na àH$me S>mbm J`m h¡, Cgo nhMm{ZE :

(A) à~ÝY EH$ gm_y{hH$ {H«$`m h¡ >&

(B) à~ÝY EH$ {ZaÝVa MbZo dmbr à{H«$`m h¡ &

(C) à~ÝY ~hþAm`m_r h¡ &

(D) à~ÝY EH$ J{Verb H$m`© h¡ &

13-66/3/3 Page 14
17. Statement I : Leadership indicates the ability of an individual which
influences the behaviour of others.

Statement II : Leadership is exercised to achieve personal goals of the


leader.

Choose the correct option from the following :

(A) Statement I is true and Statement II is false.

(B) Statement II is true and Statement I is false.

(C) Both the Statements are true.

(D) Both the Statements are false.

18. Most of the organizations these days have adapted themselves to


changing environment. To reach and engage with the target customers,
they started to have a strong presence on social media like Facebook,
Instagram, etc.

From the following, identify the feature of management being


highlighted :

(A) Management is a group activity.

(B) Management is a continuous process.

(C) Management is multidimensional.

(D) Management is a dynamic function.

13-66/3/3 Page 15 P.T.O.


19. {díd{dÚmb` _| AÜ``Z H$aVo g_` am¡ZH$ Zo AZw^d {H$`m {H$ N>mÌm| H$mo Mm¡~rgm| K§Q>o
ObnmZ CnbãY H$amZo Ho$ {bE {díd{dÚmb` n[aga _| EH$ ObnmZJ¥h hmoZm Mm{hE &
_hm{dÚmb` go nmg hmoZo Ho$ níMmV² CgZo {díd{dÚmb` n[aga _| ‘h§Ja nm°B§Q>’ Zm_ Ho$ EH$
ObnmZJ¥h H$s ñWmnZm ~J©a, {nµÁOm, ñQ´>rQ> \y$S> VWm Am¡a {d{^Þ àH$ma Ho$ _oÝ`y Ho$ gmW
H$s & BgHo$ {bE CgZo {díd{dÚmb` àemgZ go Amdí`H$ AZw_{V àmßV H$s & Š`m|{H$ Eogo
n`m©daU _| Ohm± N>mÌ {XZ-amV AÜ``Z H$aVo h¢, dh nhbm ì`{º$ Wm {OgZo g^r N>mÌm| Ho$
{bE EH$ ObnmZJ¥h H$s Amdí`H$Vm H$mo nhMmZm, A{VerK« `h EH$ bmoH${à` ObnmZJ¥h
~Z J`m & N>: _mh _| ‘h§Ja nm°BQ§ >’ Zo AÀN>m bm^ A{O©V H$aZm Amaå^ H$a {X`m &
Cn`w©º$ pñW{V _| M{M©V ì`mdgm{`H$ n`m©daU Ho$ _hÎd Ho$ {~ÝXþ H$s nhMmZ H$s{OE :

(A) `h \µ $_© H$mo Adgam| H$s nhMmZ H$aZo Ed§ nhb H$aZo Ho$ `mo½` ~ZmVm h¡ &
(B) `h µ\$_© H$mo IVam| H$s nhMmZ Ed§ g_` go nhbo MoVmdZr _| ghm`Vm H$aVm h¡ &
(C) `h {Z`moOZ Ed§ Zr{V {ZYm©aU _| ghm`Vm H$aVm h¡ &
(D) `h {ZînmXZ _| gwYma _| ghm`Vm H$aVm h¡ &

20. {d_wÐrH$aU Ho$ gå~ÝY _| µJbV H$WZ H$m M`Z H$s{OE :


(A) gån{Îm IarXZo H$mo N>mo‹S>H$a d¡Y _wÐm Ho$ Xmo gdm©{YH$ _yë`dJ©, < 500 VWm
< 1000 Ho$ ZmoQ> VËH$mb à^md go {d_w{w ÐV H$a {XE JE &
(B) BgH$m CÔoí` ^«îQ>mMma VWm H$mbo YZ Ho$ g§M` H$mo amoH$Zm Wm &
(C) BgHo$ Ûmam H$a àemgZ Zo ~MVm| H$mo ghr {dÎmr` àUmbr H$s Va\$ AmJo ~‹T>m`m &
(D) Kaoby _wÐm H$s n[adV©Zr`Vm VWm ~¢H$ O_m na à{V~§Y bJmE JE &

21. (H$) eo`a ~mµOma H$s ì`mnma à{H«$`m _| ‘AZw~ÝY ZmoQ>’ VWm ‘T+2’ àUmbr H$m AW©
g_PmBE & 3

AWdm
(I) ^maVr` à{V^y{V Am¡a {d{Z_` ~moS>© Ho$ {H$Ýht VrZ {Z`m_H$ H$m`m] H$m CëboI
H$s{OE & 3

13-66/3/3 Page 16
19. Raunaq, while studying at the university, felt that there should be a food
joint in the university campus to provide food to students round the clock.
After passing out of college, he set up ‘Hunger Point’, a food joint with a
varied menu ranging from burgers, pizzas, street food and much more, in
the university campus. For this, he obtained necessary permissions from
the university administration. Since he was the first one to recognize the
need for a food joint for all the students in an environment where
students study day and night, it soon became a popular eating joint.
Within six months, ‘Hunger Point’ started earning good profits.
Identify the point of importance of business environment discussed in the
above case :
(A) It enables the firm to identify opportunities and get the first mover
advantage.
(B) It helps the firm to identify threats and early warning signals.
(C) It helps in assisting in planning and policy formulation.
(D) It helps in improving performance.

20. Choose the incorrect statement with respect to demonetization :


(A) The two largest denomination notes of < 500 and < 1000 were
demonetized with immediate effect, ceasing to be legal tender
except for buying properties.
(B) The aim of this step was to curb corruption and accumulation of
black money.
(C) It led to the tax administration channelizing savings into the
formal financial system.
(D) Restrictions were placed on the convertibility of domestic money
and bank deposits.

21. (a) Give the meaning of ‘Contract Note’ and ‘T+2’ system in the
trading procedure in a stock exchange. 3

OR
(b) State any three regulatory functions of Securities and Exchange
Board of India. 3

13-66/3/3 Page 17 P.T.O.


22. AÀN>r JwUdÎmm dmbr dm`w godmE± àXmZ H$aZo Ho$ {bE ZraO {b{_Q>So > Zo EH$ {d_mZ godm
Amaå^ H$s & BgHo$ {bE CgZo Xg dm`w`mZ IarXo & Bg_| go Xmo {d_mZm| H$m Cn`moJ {d_mZ
MmbH$m| H$mo à{ejU XoZo Ho$ {bE {H$`m OmZm Wm & Bggo C‹S>mZ go nhbo CÝh| dm`w`mZm| H$mo
dmñV{dH$ ê$n go Hw$ebVmnyd©H$ g§^mbZo _| ghm`Vm {_boJr &
(i) Cn`w©º$ _| M{M©V à{ejU {d{Y H$mo nhMm{ZE Ed§ g_PmBE &
(ii) Bg à{ejU go {d_mZ MmbH$m| H$mo àmßV hmoZo dmbo {H$Ýht Xmo bm^m| H$m CëboI
H$s{OE & 3

23. (H$) gåàofU H$s {H$Ýht VrZ _Zmod¡km{ZH$ ~mYmAm| H$mo g_PmBE & 3

AWdm
(I) ‘{ZX}eZ g§JR>Z Ho$ à^mdnyU© Ed§ Hw$eb H$m`m©Ýd`Z _| ghm`Vm H$aVm h¡ &’ Bg
H$WZ H$mo {H$Ýht VrZ {~ÝXþAm| H$s ghm`Vm go g_PmBE & 3

24. ZdàdV©Zerb Omoe dmbo Xmo _hÎdmH$m§jr {_Ìm| gZm VWm {_{ha {OÝh| ZdàdV©Zerb
gm°âQ>do`a Ho$ EßbrHo$eZ Ho$ g¥OZ H$m OwZyZ Wm, Zo ‘{ŠdH$ gm°ë`ye§g’ Zm_H$ EH$ VH$ZrH$s
ñQ>mQ>©An ewê$ {H$`m & CZHo$ gm°âQ>do`a H$m {dH$mg Bg àH$ma go {H$`m J`m Wm {H$ dh g^r
dJm] H$s Amdí`H$VmAm| H$mo nyam H$amVm Wm & BgHo$ Amaå^ go hr ‘{ŠdH$ gm°ë`ye§g’ bmJV
nyar H$aZo Ho$ {bE n`m©ßV AmJ_ A{O©V H$a ahm Wm & gwñWm{nV VWm ~‹S>r H$ån{Z`m| go CÝh|
AZ{JZV MwZm¡{V`m| H$m gm_Zm H$aZm n‹S>m & naÝVw CÝhm|Zo AnZr Jb{V`m| go grIm VWm
bJmVma AnZo CËnmXm| H$mo gwYmam & ~hþ V erK« hr CZHo$ gm°âQ>do`a H$mo CgH$s JwUdÎmm VWm
{d{eîQ>Vm Ho$ {bE _mÝ`Vm àmßV hmo JB© VWm H$ånZr Zo bm^ A{O©V H$aZm ewê$ H$a {X`m &
CÚ_ H$s bJmVma g\$bVm gZm VWm {_{ha Ho$ {bE EH$ ~‹S>m àoaH$ Wr & Xmo dfm] _|
Cn^moº$m AmYma _| H$B© JwZm d¥{Õ hmo JB© & A~ gZm VWm {_{ha Zo A{V[aº$ nyO ± r {Zdoe
H$aZo H$m {ZU©` {H$`m VWm A{V[aº$ H$_©Mm[a`m| H$s {Z`w{º$ H$s & CÝhm|Zo AZwg§YmZ VWm
A{YH$ {dH$mg Ho$ {bE {Zdoe {H$`m VWm C^aVr ~mµOma _m±J H$mo nyam H$aZo Ho$ {bE CÝhm|Zo
AnZr CËnmX bmBZ H$m {dñVma {H$`m & gZm VWm {_{ha Ho$ AWH$ à`mgm| Ho$ H$maU ‘{ŠdH$
gm°ë`ye§g’ AÝVV: B§S>ñQ´>r> brS>a ~Z J`m &
n§{º$`m± CX²Y¥V H$aVo hþE Cn`w©º$ pñW{V _| M{M©V à~ÝY Ho$ CÔoí`m| H$s nhMmZ H$s{OE VWm
CZH$m CëboI H$s{OE {OÝh| ‘{ŠdH$ gm°ë`ye§g’ àmßV H$aZm MmhVm Wm & 3

13-66/3/3 Page 18
22. Neeraj Ltd. started an airline to provide good quality air services. For the
same, he purchased ten aircrafts. Out of these, two aircrafts would be
used to train the pilots. It will help them to achieve proficiency in
handling the aircrafts before they would actually fly them.

(i) Identify and explain the method of training discussed above.

(ii) State any two advantages the pilots would get from this training. 3

23. (a) Explain any three psychological barriers to communication. 3

OR

(b) ‘Directing helps in effective and efficient functioning of the


organization.’ Explain this statement by giving any three points. 3

24. Two ambitious friends, Sana and Mihir, having passion for creating
innovative software applications, established a tech startup named
‘Quick Solutions’. Their software was developed in such a way that it
caters to the needs of all sections. Since its inception, ‘Quick Solutions’
was earning enough revenue to cover the costs. They faced countless
challenges from competing with large and well-established companies.
But they learned from their mistakes and continuously improved their
product. Slowly, their software gained recognition for its quality and
uniqueness and the company started making profits. It was a big
incentive for Sana and Mihir for the continued successful operation of the
enterprise. Within two years, the customer base increased manifold.
Now, Sana and Mihir decided to make additional capital investment and
hired more employees. They invested in research and development and
expanded their product line to meet emerging market demands. ‘Quick
Solutions’ ultimately became the industry leader because of the tireless
efforts of Sana and Mihir.

Quoting lines, identify and state the objectives of management discussed


in the above case which ‘Quick Solutions’ seeks to achieve. 3

13-66/3/3 Page 19 P.T.O.


25. (H$) {dnUZ Ho$ {ZåZ{b{IV H$m`m] H$mo g_PmBE : 4

(i) à_mnrH$aU Ed§ J«oS> V` H$aZm


(ii) n[adhZ
AWdm
(I) dñVwAm| H$s CZHo$ CËnmXZ ñWb go {dVaU ñWb VH$ aI-aImd Ed§ AmdmOmhr _|
gpå_{bV {H$Ýht Xmo KQ>H$m| H$mo g_PmBE & 4

26. ‘boZmo’ EH$ à{gÕ H$ma {Z_m©Vm H$ånZr h¡ Omo AŠQy>~a 2024 _| AnZo 75 df© nyao H$aZo Om
ahr h¡ & H$ånZr Ho$ _w»` H$m`©H$mar A{YH$mar Zo H$ånZr H$mo D±$Mo ñVa na bo OmZo H$m {ZU©`
{b`m h¡ & BgHo$ {bE CgZo H$ånZr Ho$ g^r {d^mJr` à_wIm| H$s EH$ ~¡R>H$
~wbmB© & ~¡R>H$ _| H$ånZr Ho$ _w»` H$m`©H$mar A{YH$mar Zo ßb¡{Q>Z_ O`§Vr df© _| {dH«$` H$mo
10% VWm bm^m| H$mo 20% VH$ ~‹T>mZo H$m bú` àñVm{dV {H$`m &

_mZd g§gmYZ à~ÝYH$ Zo AZw_mZ bJm`m {H$ Bg bú` H$mo àmßV H$aZo Ho$ {bE
500 H$_©Mm[a`m| H$s d¥{Õ H$aZo H$s Amdí`H$Vm hmoJr & {dÎmr` à~ÝYH$ Zo gwPmd {X`m {H$
H$ånZr H$mo {d{^Þ CÔoí`m| Ho$ {bE n`m©ßV _mÌm _| amoH$‹S> eof aIZm hmoJm VWm dh AZw_m{ZV
amoH$‹S> AÝVdm©h VWm ~{hdm©h H$m AZw_mZ Xem©Vo hþE Bg Ad{Y Ho$ {bE EH$ {ddaU V¡`ma
H$aoJm &
Cn`w©º$ pñW{V _| M{M©V Xmo àH$ma H$s `moOZmAm| H$mo nhMm{ZE Ed§ g_PmBE & 4

27. (H$) à~ÝY Ho$ ‘{Z`moOZ’ H$m`© Ho$ _hÎd Ho$ {H$Ýht Mma q~XþAm| H$mo g_PmBE & 4

AWdm
(I) à~ÝY Ho$ ‘g§JR>Z’ H$m`© H$s à{H«$`m Ho$ MaUm| H$mo g_PmBE & 4

28. O~ Cn^moº$m AXmbV {eH$m`V H$s `WmW©Vm go g§VwîQ> h¡ V~ {damoYr nj H$mo {ZX}{eV H$s
Om gH$Zo dmbr {H$Ýht Mma amhVm| H$m CëboI H$s{OE & 4

13-66/3/3 Page 20
25. (a) Explain the following functions of marketing : 4
(i) Standardisation and Grading
(ii) Transportation

OR

(b) Explain any two components included in physical handling and


movement of goods from place of production to the place of
distribution. 4

26. ‘Leno’ is a reputed car manufacturing company, which is going to


complete its 75 years in October 2024. The Chief Executive Officer of the
company decided to take the company to a higher level. For this he called
a meeting of all departmental heads of the company. In the meeting, the
Chief Executive Officer proposed a target to increase sales by 10% and
profits by 20% in its Platinum Jubilee year.

The Human Resource Manager estimated that an increase of


500 workers would be required to achieve the target. The Finance
Manager suggested that the company must hold adequate cash balances
for various purposes, and he will prepare a statement showing the
estimated cash inflows and outflows for this particular period.

Identify and explain two types of plans discussed in the above case. 4

27. (a) Explain any four points of importance of ‘Planning’ function of


management. 4

OR

(b) Explain the steps in the process of ‘Organising’ function of


management. 4

28. State any four reliefs that can be issued to the opposite party when the
consumer court is satisfied about the genuineness of the complaint. 4

13-66/3/3 Page 21 P.T.O.


29. Amé{f ‘{MëS´>Ýg {S>bmBQ’> Zm_H$ {H$Vm~m| H$s EH$ XþH$mZ g\$bVmnyd©H$ Mbm ahr h¡, Omo
5 go 15 df© H$s Am`w dJ© Ho$ ~ƒm| H$s Amdí`H$VmAm| H$mo Ü`mZ _| aIVr h¡ & CZHo$ nmg
~ƒm| H$s nwñVH$m| H$s nyar ûm¥§Ibm, O¡go {H«$`mH$bmn nwñVH|$, a§J H$aZo dmbr nwñVH|$,
H$mën{ZH$ H$hm{Z`m| H$s nwñVH|$ Am¡a ~hþV Hw$N> h¡ & nwñVH|$ Cƒ JwUdÎmm dmbr h¢ Am¡a
{dÚmb`m|, A{^^mdH$m| VWm ~ƒm| Ûmam BZH$s ~hþV A{YH$ àe§gm H$s OmVr h¡ & gånyU©
^maV _| BgH$s 16 XþH$mZ| h¢ Ohm± go ~ƒo Z Ho$db BZ nwñVH$m| H$mo IarX gH$Vo h¢, A{nVw
dhm± AmH$a nwñVH|$ n‹T> ^r gH$Vo h¢, àíZmoÎmar à{V`mo{JVm _| ^mJ bo gH$Vo h¢ VWm n‹T>Zo Ho$
AmZ§X H$mo AZw^d H$a gH$Vo h¢ & BZH$m C{MV ê$n go à~§{YV AnZm gyMr à~ÝYZ, g§J«hU
VWm ^§S>maU h¡ {Oggo gånyU© ^maV _| g^r ñWmZm| na nwñVH$m| H$mo nhþ±Mm`m OmVm h¡ &
{H$Vm~m| H$s `h XþH$mZ AnZo b{jV Cn^moº$mAm| H$mo {Z`{_V ê$n go nwñVH$m| H$s CnbãYVm,
BZH$s {deofVmE±, bm^m| BË`m{X Ho$ ~mao _| gy{MV H$aVr ahVr h¡ VWm CÝh| nwñVH|$ IarXZo Ho$
{bE V¡`ma H$aVr h¡ &
Cn`w©º$ pñW{V _| n§{º$`m| H$mo CX²Y¥V H$aVo hþE ‘CËnmX’ Ho$ A{V[aº$ {dnUZ {_l Ho$ Xmo
C{ëb{IV VÎdm| H$mo nhMm{ZE Ed§ g_PmBE & 4

30. {d^mg Zo hmb hr _| ‘~O§Vm EÝQ>aàmBµOoµO’ Ho$ _mZd g§gmYZ à~ÝYH$ Ho$ ê$n _| nX^ma
g§^mbm h¡ & H$ånZr Zo EH$ {deof n[a`moOZm Amaå^ H$s {OgHo$ {bE {d^mg Zo ~rg ZE
H$_©Mm[a`m| H$s {Z`w{º$ H$s & EH$ _mh Ho$ H$m`© na à{ejU Ho$ níMmV² VWm AnZo nX na
Hw$N> g_` H$m`© H$aZo Ho$ ~mX A~ Amdí`H$Vm Wr {H$ Hw$N> nyd© -{ZYm©[aV _mZH$m| Ho$ AZwgma
CZHo$ {ZînmXZ H$m _yë`m§H$Z {H$`m OmE & BVZm hr Zht, ‘~O§Vm EÝQ>aàmBµOoµO’ H$mo AnZo
H$_©Mm[a`m| Ho$ AmOr{dH$m g§~Y§ r _wÔm| VWm nXmoÞ{V Ho$ Adgam| H$m ^r Ü`mZ aIZm Wm &
{d^mg AnZo H$_©Mm[a`m| Ho$ XrK©H$mbrZ {hVm| H$s ny{V© Ho$ {bE ê$naoIm ~Zm ahm Wm & Eogm
H$aHo$ ‘~O§Vm EÝQ>aàmBµOoµO’ Zo {Z`w{º$H$aU à{H«$`m Ho$ Xmo _hÎdnyU© MaUm| H$mo nyam {H$`m Wm &
BZ MaUm| H$mo nhMm{ZE Ed§ g_PmBE & 4

31. (H$) d¡km{ZH$ à~ÝY Ho$ {ZåZ{b{IV {gÕmÝVm| H$mo g_PmBE : 6


(i) {dkmZ nÕ{V Z {H$ A±JyR>m Q>oH$ {Z`_
(ii) gh`moJ, Z {H$ ì`{º$dmX
(iii) àË`oH$ ì`{º$ H$m CgH$s A{YH$m{YH$ j_Vm Ed§ g_¥{Õ Ho$ {bE {dH$mg

AWdm
13-66/3/3 Page 22
29. Arushi successfully runs a bookstore ‘Children’s Delight’ catering to
children of the age group of 5 – 15 years. They have the complete range of
children’s books like activity books, colouring books, fiction and much
more. The books are of good quality and are highly appreciated by
schools, parents and children. They have 16 stores all over India, where
children can not only purchase the books, but can also come and read,
and participate in quiz competitions and experience the joy of reading.
They have their own well-managed inventory management, storage, and
warehousing to deliver books to locations all over India. The bookstore
regularly communicates the availability, features, merits, etc. of the
books to target customers and persuades them to buy the books.
Quoting lines in the situation, identify and explain the two elements of
marketing mix in addition to ‘Product’ highlighted in the above case. 4

30. Vibhas recently joined as a Human Resource Manager of ‘Bajanta


Enterprises’. The company had embarked on a special project for which
Vibhas had appointed twenty new employees. After the employees
underwent on-the-job training for a month and had been on the job for
some time, there was a need to evaluate their performance against
certain pre-determined standards. Not only this, ‘Bajanta Enterprises’
had to address the career related issues and promotional avenues for
their employees. Vibhas was designing activities to serve their employees’
long-term interests. By doing this, ‘Bajanta Enterprises’ had completed
the two important steps of staffing process. Identify and explain those
steps. 4

31. (a) Explain the following principles of Scientific Management : 6


(i) Science, Not Rule of Thumb

(ii) Cooperation, Not Individualism

(iii) Development of Each and Every Person to His/Her Greatest


Efficiency and Prosperity
OR
13-66/3/3 Page 23 P.T.O.
(I) à~ÝY Ho$ {gÕmÝVm| Ho$ _hÎd Ho$ {ZåZ{b{IV {~ÝXþAm| H$mo g_PmBE : 6

(i) à~ÝYH$m| H$mo dmñV{dH$Vm H$m Cn`moJr gyú_ kmZ àXmZ H$aZm
(ii) ~XbVr n`m©daU H$s Amdí`H$VmAm| H$mo nyam H$aZm
(iii) d¡km{ZH$ {ZU©`

32. (H$) EH$ H$ånZr H$s H$m`©erb ny±Or Amdí`H$Vm H$mo à^m{dV H$aZo dmbo {ZåZ{b{IV
KQ>H$m| H$mo g_PmBE : 6

(i) à{V`mo{JVm H$m ñVa


(ii) CËnmXZ MH«$
(iii) g§MmbZ H$m ñVa
AWdm
(I) EH$ H$ånZr Ho$ bm^m§e {ZU©` H$mo à^m{dV H$aZo dmbo {ZåZ{b{IV KQ>H$m| H$mo
g_PmBE : 6
(i) H$amamonU Zr{V
(ii) nyO
± r ~mµOma VH$ nhþ±M
(iii) g§{dXmË_H$ à{V~§Y

33. ‘a`yQ>Z {b{_Q>So >’ EH$ bmoH${à` H§$ß`yQ>a gm°âQ>do`a H$ånZr g§nyU© ^maV _| AnZo A{V{d{eîQ>
gm°âQ>do`a àXmZ H$aVr h¡ & H$ånZr H$m {dH«$` (AmdV©) ~hþV A{YH$ Wm {OgHo$
n[aUm_ñdê$n AÀN>o bm^ hmo aho Wo & _w»` H$m`©H$mar A{YH$mar, {dhmZ ~hþV g»V Wm VWm
AZwemgZ {à` Wm & CgZo g§JR>Z Ho$ bú`m| H$mo nyam H$aZo Ho$ {bE A{YH$ma Ed§ CÎmaXm{`Ëd
H$m {ZYm©aU {H$`m & g^r J{V{d{Y`m| _| ì`dpñWV g_Ýd` Wm VWm {d{^Þ H$m`© nXm| _|
{d{eîQ> g§~Y§ Wm & H$ånZr Zo AnZo H$_©Mm[a`m| Ho$ {bE ObnmZJ¥h, {O_, nwñVH$mb`,
g§JrV H$j VWm {dlm_ joÌ H$s gw{dYmE± àXmZ H$s hþB© Wt, {OZH$m Cn`moJ do {dlm_ H$mb
Ho$ g_` H$a gH$Vo Wo & BZ gw{dYmAm| H$m Cn`moJ H$aVo hþE H$_©Mm[a`m| _| {_ÌVm {dH${gV
hþB© VWm do Z Ho$db ì`{º$JV, gm_m{OH$ VWm ^mdZmË_H$ _wÔm| na MMm© H$aVo Wo naÝVw
A{YH$m[aH$ _wÔm| na ^r &
13-66/3/3 Page 24
(b) Explain the following points of significance of principles of
management : 6
(i) Providing managers with useful insights into reality

(ii) Meeting changing environment requirements

(iii) Scientific decisions

32. (a) Explain the following factors affecting the working capital
requirement of a company : 6
(i) Level of competition

(ii) Production cycle

(iii) Scale of operations

OR

(b) Explain the following factors affecting dividend decision of a


company : 6
(i) Taxation policy

(ii) Access to capital market

(iii) Contractual constraints

33. ‘Rewton Ltd.’ was a reputed computer software company providing


unique software all over India. The turnover of the company was very
high resulting in good profits. The Chief Executive Officer, Vihaan, was
very strict and disciplined. He specified the boundaries of authority and
responsibility for achieving organizational goals. There was systematic
coordination among the various activities and specific relationships
among various job positions. The company provided facilities like a
canteen, a gym, a library, a music room, and a rest area for its employees,
which they could use during rest intervals. Using these facilities, the
employees developed friendships and discussed not only their personal,
social and emotional issues, but also the official ones.

13-66/3/3 Page 25 P.T.O.


_hmà~ÝYH$ H$m ÑpîQ>H$moU AbJ Wm & CgZo _w»` H$m`©H$mar A{YH$mar H$mo H$hm {H$
H$_©Mm[a`m| H$mo `o gw{dYmE± àXmZ H$aZo H$s H$moB© Amdí`H$Vm Zht Wr Š`m|{H$ `h Z Ho$db
g§JR>Z na A{V[aº$ {dÎmr` ^ma Wm A{nVw `h JwQ>~X§ r H$mo ^r ~‹T>mdm Xo ahm Wm VWm g§JR>Z
_| O~ ^r {H$gr ~Xbmd H$s Amdí`H$Vm hmoVr h¡, `o g^r BgH$m {damoY H$aVo
h¢ & CgZo gwPmd {X`m {H$ CÝh| BZ gw{dYmAm| H$mo ~ÝX H$a XoZm Mm{hE & naÝVw _w»`
H$m`©H$mar A{YH$mar, {dhmZ Zo _hmà~ÝYH$ H$mo g_Pm`m {H$ Bg àH$ma H$s gm_m{OH$
A§V:{H«$`m Amdí`H$ h¡ Am¡a g§JR>Z Ho$ gdm}Îm_ {hV _| Wr & H$m`©ñWb na bmoJm| Ho$ _Ü`
Eogr A§V:{H«$`mE± H$_©Mm[a`m| Ho$ _Ü` gm_m{OH$ g§~Y§ m| Ho$ EH$ Omb H$mo CËnÞ H$aVm h¡ VWm
BgHo$ ~hþV bm^ h¢ &
(i) Cg g§JR>Z Ho$ àH$ma H$s nhMmZ H$s{OE VWm g_PmBE {OgH$s CnpñW{V _w»`
H$m`©H$mar A{YH$mar Zo Amdí`H$ AZw^d H$s &
(ii) Cn`w©º$ (i) _| nhMmZo JE g§JR>Z Ho$ àH$ma Ho$ {H$Ýht Xmo bm^m| VWm Xmo hm{Z`m| H$m
CëboI H$s{OE & 6

34. {ZîR>m {Xëbr Ho$ {d{^Þ ^mJm| _| ‘B§{S>`Z {H$MZ’ Zm_H$ EH$ bmoH${à` ObnmZJ¥h H$s
ûm¥§Ibm H$m g§MmbZ H$aVr h¡ & Bg ObnmZJ¥h ûm¥§Ibm H$mo AÀN>r JwUdÎmm dmbo ImZo VWm
Ëd[aV godm Ho$ {bE OmZm OmVm Wm & ‘B§{S>`Z {H$MZ’ AÀN>r AmJ_ n¡Xm H$a ahr Wr VWm
BgH$s ~mµOma _| »`m{V Wr & {ZîR>m gmßVm{hH$ AmYma na ObnmZJ¥hm| Ho$ g^r à~ÝYH$m| go
[anmoQ>© boVr Wr VWm H$moB© g_ñ`m hmoZo na CgH$m {ZXmZ H$aZo Ho$ {bE Amdí`H$ H$m`©dmhr
H$aVr Wr & EH$ ObnmZJ¥h _| {ZîR>m Zo AH$ñ_mV² {dH«$` _| {JamdQ> H$m AZw^d {H$`m &
CgZo ObnmZJ¥h à~ÝYH$ go `h àíZ {H$`m Vmo CgZo H$hm {H$ ObnmZJ¥h J«mhH$m| H$s g§»`m
_| Yrao-Yrao H$_r XoI ahm Wm naÝVw dh BgHo$ {bE ñnîQ> ê$n go g_Pm Zht gH$m & AV:
J«mhH$m| _| H$_r Ho$ H$maUm| H$m nVm bJmZo Ho$ {bE {ZîR>m Zo EH$ Q>r_ H$m JR>Z {H$`m Š`m|{H$
`h ObnmZJ¥h ì`dgm` H$m _w»` Ho$ÝÐ {~ÝXþ h¡ VWm ì`dgm` H$s g\$bVm Ho$ {bE AË`ÝV
_hÎdnyU© h¡ & Eogm H$aHo$ {ZîR>m Zo à~§Y Ho$ EH$ H$m`© H$s à{H«$`m Ho$ EH$ MaU H$m {ZînmXZ
{H$`m &
(i) Cn`w©º$ _| M{M©V à~§Y Ho$ H$m`© H$s nhMmZ H$s{OE VWm Bgo g_PmBE &
(ii) Cn`w©º$ (i) _| nhMmZ {H$E JE H$m`© Ho$ MaU H$mo g_PmBE {OgH$m {ZîR>m Zo AmJ_
_| H$_r Ho$ H$maUm| Ho$ H$maUm| H$m nVm bJmZo Ho$ {bE nmbZ {H$`m &
(iii) AmJ_ _| H$_r Ho$ H$maUm| H$m nVm bJmZo dmbr Q>r_ go [anmoQ>© àmßV H$aZo Ho$ níMmV²
{ZîR>m Ûmam {bE OmZo dmbm AJbm MaU g_PmBE & 6

13-66/3/3 Page 26
The General Manager was of a different view. He told the Chief
Executive Officer that there was no use providing these facilities to the
employees as it is an extra financial burden on the organization on one
hand and on the other hand, it encourages groupism and whenever any
change is required in the organization, they all resist. He suggested that
they should do away with these facilities. But the Chief Executive
Officer, Vihaan, explained to the General Manager that this type of social
interaction is necessary, and is in the best interest of the organization.
These interactions among people at work give rise to a network of social
relationships among employees and have many benefits.
(i) Identify and explain the type of organisation whose existence the
Chief Executive Officer felt was necessary.
(ii) State any two advantages and two disadvantages of the type of
organization identified in (i) above. 6
34. Nishtha runs a chain of famous restaurants, ‘Indian Kitchen’, in different
parts of Delhi. The restaurant chain was known for good quality food and
quick service. ‘Indian Kitchen’ was generating good revenue and had
goodwill in the market. Nishtha would take a weekly report from all the
Restaurant Managers and take necessary action to resolve the problems,
if any. Nishtha noticed a sudden decline in sales in one of the
restaurants. She questioned the Restaurant Manager who mentioned
that the restaurant is seeing a gradual decrease in the number of
customers, but could not provide a clear explanation for it. So, Nishtha
formed a team to find out the causes of the declining customers as this is
the key area for restaurant business and is critical to the success of
business. By doing this, Nishtha is performing a step of the process of a
function of management.
(i) Identify and explain the function of management discussed above.
(ii) Explain the step of the function identified in (i) above, followed by
Nishtha to find out the causes of declining revenue.
(iii) Explain the step Nishtha will take after she gets the report from
the team formed to find out the causes of declining revenue. 6

13-66/3/3 Page 27 P.T.O.


Strictly Confidential: (For Internal and Restricted Use Only)
Senior School Certificate Examination
March -----2024
Marking Scheme---Business Studies (054)
Paper code- 66/3/3
General Instructions:
1 You are aware that evaluation is the most important process in the actual and correct
assessment of the candidates. A small mistake in evaluation may lead to serious
problems which may affect the future of the candidates, education system and teaching
profession. To avoid mistakes, it is requested that before starting evaluation, you must
read and understand the spot evaluation guidelines carefully.
2 “Evaluation policy is a confidential policy as it is related to the confidentiality of
the examinations conducted, Evaluation done and several other aspects. Its’
leakage to public in any manner could lead to derailment of the examination
system and affect the life and future of millions of candidates. Sharing this
policy/document to anyone, publishing in any magazine and printing in News
Paper/Website etc may invite action under various rules of the Board and IPC.”
3 Evaluation is to be done as per instructions provided in the Marking Scheme. It should
not be done according to one’s own interpretation or any other consideration. Marking
Scheme should be strictly adhered to and religiously followed. However, while
evaluating, answers which are based on latest information or knowledge and/or
are innovative, they may be assessed for their correctness otherwise and due
marks be awarded to them. In class -XII, while evaluating two competency based
questions, please try to understand given answer and even if reply is not from
marking scheme but correct competency is enumerated by the candidate due
marks should be awarded.
4 The Marking scheme carries only suggested value points for the answers
These are in the nature of Guidelines only and do not constitute the complete answer.
The students can have their own expression and if the expression is correct, the due
marks should be awarded accordingly.
5 The Head-Examiner must go through the first five answer books evaluated by each
evaluator on the first day, to ensure that evaluation has been carried out as per the
instructions given in the Marking Scheme. If there is any variation, the same should
be zero after deliberation and discussion. The remaining answer books meant for
evaluation shall be given only after ensuring that there is no significant variation in the
marking of individual evaluators.
6 Evaluators will mark( √ ) wherever answer is correct. For wrong answer CROSS ‘X”
be marked. Evaluators will not put right (✓)while evaluating which gives an
impression that answer is correct and no marks are awarded. This is most common
mistake which evaluators are committing.
7 If a question has parts, please award marks on the right-hand side for each part. Marks
awarded for different parts of the question should then be totaled up and written in the
left-hand margin and encircled. This may be followed strictly.
8 If a question does not have any parts, marks must be awarded in the left-hand margin
and encircled. This may also be followed strictly.

66/3/3 CBSE 2024 Page 1 of 24


9 If a student has attempted an extra question, answer of the question deserving more
marks should be retained and the other answer scored out with a note “Extra
Question”.
10 No marks to be deducted for the cumulative effect of an error. It should be penalized
only once.
11 A full scale of marks 80 as given in Question Paper has to be used. Please do not
hesitate to award full marks if the answer deserves it.
12 Every examiner has to necessarily do evaluation work for full working hours i.e., 8
hours every day and evaluate 20 answer books per day in main subjects and 25 answer
books per day in other subjects (Details are given in Spot Guidelines). This is in view
of the reduced syllabus and number of questions in question paper.
13 Ensure that you do not make the following common types of errors committed by the
Examiner in the past:-
● Leaving answer or part thereof unassessed in an answer book.
● Giving more marks for an answer than assigned to it.
● Wrong totaling of marks awarded on an answer.
● Wrong transfer of marks from the inside pages of the answer book to the title page.
● Wrong question wise totaling on the title page.
● Wrong totaling of marks of the two columns on the title page.
● Wrong grand total.
● Marks in words and figures not tallying/not same.
● Wrong transfer of marks from the answer book to online award list.
● Answers marked as correct, but marks not awarded. (Ensure that the right tick
mark is correctly and clearly indicated. It should merely be a line. Same is with
the X for incorrect answer.)
● Half or a part of answer marked correct and the rest as wrong, but no marks
awarded.
14 While evaluating the answer books if the answer is found to be totally incorrect, it
should be marked as cross (X) and awarded zero (0)Marks
15 Any unassessed portion, non-carrying over of marks to the title page, or totaling error
detected by the candidate shall damage the prestige of all the personnel engaged in the
evaluation work as also of the Board. Hence, in order to uphold the prestige of all
concerned, it is again reiterated that the instructions be followed meticulously and
judiciously
16 The Examiners should acquaint themselves with the guidelines given in the
“Guidelines for spot Evaluation” before starting the actual evaluation.
17 Every Examiner shall also ensure that all the answers are evaluated, marks carried over
to the title page, correctly totaled and written in figures and words.
18 The candidates are entitled to obtain photocopy of the Answer Book on request on
payment of the prescribed processing fee. All Examiners/Additional Head
Examiners/Head Examiners are once again reminded that they must ensure that
evaluation is carried out strictly as per value points for each answer as given in the
Marking Scheme

66/3/3 CBSE 2024 Page 2 of 24


1 Q. To motivate its employees on one side, 'Harshita Pearls'
rewards them with increase in pay, promotion, recognition,
etc. whereas on the other side it stops increments, gives
punishment, threatens employees so that they may act in a
desired manner.
Which feature of motivation is being highlighted in the
above case ?
(A) Motivation is a complex process.
(B) Motivation is an internal feeling.
(C) Motivation can be either positive or negative.
(D) Motivation produces goal-directed behaviour.

Ans. (C) Motivation can be either positive or negative. 1 Mark

2 Q. 'Bonfast Cement Ltd.' supports 7 villages with housing


facilities, schools, safe drinking water, health and hygiene.
The company sends its employees to visit a nearby village
every 15 days to provide support and to see whether the
facilities provided are being implemented on ground. The
objective which 'Bonfast Cement Ltd.' is trying to achieve
is:
(A) Personal objective
(B) Social objective
(C) Organizational objective
(D) Economic objective

Ans. (B) Social objective 1 Mark

3 Q. 'Maslow's Need Hierarchy theory' is based on certain


assumptions. Identify the incorrect statement with respect
to these assumptions:
(A) People's behaviour is based on their needs.
(B) A satisfied need can no longer motivate a person.
(C) People's needs are in a hierarchical order, starting
from basic needs to higher level needs.
(D) A person moves to lower level of need only when a
higher-level need is satisfied.

Ans. (D) A person moves to lower level of need only when a 1 Mark
higher-level need is satisfied.

4 Q. ________ is concerned with designing jobs that include


greater variety of work content, require higher level of

66/3/3 CBSE 2024 Page 3 of 24


knowledge and skill, and give workers more autonomy and
providing them opportunity for personal growth and a
meaningful work experience.
(A) Job security
(B) Perquisites
(C) Employee recognition programme
(D) Job enrichment

Ans. (D) Job Enrichment 1 Mark

5 Q. Read the following statements: Assertion (A) and Reason


(R). Choose the correct alternative from the options given
below:
Assertion (A): When the allocative function is performed
well, scarce resources are allocated to those firms which
have the highest productivity for the economy.
Reason (R): Allocative function allocates or directs funds
into their most productive investment opportunity.
(A) Both Assertion (A) and Reason (R) are true and
Reason (R) is the correct explanation of Assertion (A).
(B) Both Assertion (A) and Reason (R) are true, but
Reason (R) is not the correct explanation of Assertion
(A).
(C) Assertion (A) is true, but Reason (R) is false.
(D) Assertion (A) is false, but Reason (R) is true.

Ans. (A) Both Assertion (A) and Reason (R) are true and Reason 1 Mark
(R) is the correct explanation of Assertion (A).

6 Q. In the ________________ a securities account can be


opened, all shares can be deposited in it. These can be
withdrawn/sold at any time and instruction to deliver or
receive shares on behalf of the investor can be given.
(A) Primary market
(B) Stock exchange
(C) Bank
(D) Depository

Ans. (D) Depository. 1 Mark

7 Q. Match the Levels of Management given in Column I with


the functions performed at each level given in Column II:

66/3/3 CBSE 2024 Page 4 of 24


Column I Column II

1 Top Level Management (i) They directly


oversee the efforts
of the workforce
2 Middle Level (ii) They ensure that
Management their department
has the necessary
personnel
3 Operational (iii) They are
Management responsible
for the welfare and
survival of the
organisation.

Choose the correct option from the following:


(A) 1-(i), 2-(ii), 3-(iii)
(B) 1-(iii), 2-(ii), 3-(i)
(C) 1-(iii), 2-(i), 3-(ii)
(D) 1-(ii), 2-(iii), 3-(i)

Ans. (B) 1-(iii), 2-(ii), 3-(i) 1 Mark

8 Q. Which of the following statements is not highlighting the


importance of financial planning:
(A) It helps in forecasting what may happen under
different business situations.
(B) It helps in avoiding business shocks and surprises and
helps the company in preparing for the future.
(C) It provides a link between investment and financing
decisions on a continuous basis.
(D) Detailed plans of action prepared under financial
planning increases waste, duplication of efforts and
gaps in planning.

Ans. (D) Detailed plans of action prepared under financial


planning increases waste, duplication of efforts and gaps 1 Mark
in planning.

9 Q. From the following, identify the one which is not a function


of stock exchange:
(A) Providing liquidity and marketability to existing
securities

66/3/3 CBSE 2024 Page 5 of 24


(B) Spreading of equity cult
(C) Ensuring safety of transactions
(D) Ensuring that there is no scope for speculation

Ans. (D) Ensuring that there is no scope for speculation. 1 Mark

10 Q. Identify from the following what is depicted in the given


picture:

(A) Trade Mark only


(B) Brand Name only
(C) Brand Mark only
(D) Both Brand Name and Brand Mark

Ans. (D) Both Brand Name and Brand Mark. 1 Mark

11 Q. Due to increasing presence of women in the workforce,


Kisan Mart' comes out every Friday with big discount offers
on daily use items to attract office-going women to shop on
weekends.
Which dimension of business environment is being
highlighted in the above case?
(A) Social environment
(B) Legal environment
(C) Political environment
(D) Technological environment

Ans. (A) Social environment 1 Mark

12 Q. Statement 1: The objective of financial management is to


maximize shareholders' wealth.
Statement II: The shareholders gain if the value of shares
in the market increases.
Choose the correct option from the following:
(A) Statement I is true and Statement II is false.
(B) Statement II is true and Statement I is false.

66/3/3 CBSE 2024 Page 6 of 24


(C) Both the Statements are true.
(D) Both the Statements are false.

Ans. (C) Both the Statements are true. 1 Mark

13 Q. 'Panmol Dairy' started using environment-friendly 'Bilona'


method of making ghee, unlike other dairies which were
using modern methods involving machines and chemicals.
By doing this, Panmol Dairy is providing employment to
hundreds of illiterate people in the rural areas. Which
objective of management is Panmol Dairy' trying to
achieve:
(A) National objective
(B) Personal objective
(C) Social objective
(D) Economic objective

Ans. (C) Social objective 1 Mark

14 Q. The legal framework in India requires the manufacturers to


provide information about ingredients, date of manufacture,
quantity, price, directions for use, etc., on the label of the
product.
From the following, identify the consumer right that is
satisfied by the firm by fulfilling the requirement:
(A) Right to safety
(B) Right to be informed
(C) Right to be assured
(D) Right to be heard

Ans. (B) Right to be informed. 1 Mark

15 Q. 'Mudro Infratech' got a short-term contract for building


two villas within a period of ten months with the
expectation to earn a huge amount of profit. The Works
Manager accepted this challenge and completed the work
within the given time period. The profit of the company
went up by 40% due to this temporary order. The Finance
Manager was aware that the company would not earn this
huge profit in the near future. So, he decided not to
increase dividend per share as earnings for the year had
gone up, but not the earning potential of the company. He

66/3/3 CBSE 2024 Page 7 of 24


also knew that this increase in earnings was temporary in
nature.
The factor affecting Dividend Decision being highlighted
above is:
(A) Cash flow position
(B) Shareholders' preference
(C) Growth opportunities
(D) Stability of dividends

Ans.(D) Stability of dividends 1 Mark

16 Q. Niyati is working as a teacher in a school in Mansarovar


Garden. She always tells the children at the school not to
pollute the environment, and not to throw wrappers of chips
and chocolates here and there. She always carries a bag with
her to collect the wrappers and put them in the dustbin. By
doing this, which responsibility of a consumer is she
discharging:
(A) Reading labels carefully
(B) Asserting to get a fair deal
(C) Respecting the environment
(D) Being honest in the dealings

Ans. (C) Respecting the environment. 1 Mark

17 Q. Statement 1: Leadership indicates the ability of an


individual which influences the behaviour of others.
Statement II: Leadership is exercised to achieve personal
goals of the leader.
Choose the correct option from the following:
(A) Statement I is true and Statement II is false.
(B) Statement II is true and Statement I is false.
(C) Both the Statements are true.
(D) Both the Statements are false.

Ans. (A) Statement I is true and Statement II is false. 1 Mark

18 Q. Most of the organizations these days have adapted


themselves to changing environment. To reach and engage
with the target customers, they started to have a strong
presence on social media like Facebook, Instagram, etc.
From the following, identify the feature of management
being highlighted:

66/3/3 CBSE 2024 Page 8 of 24


(A) Management is a group activity.
(B) Management is a continuous process.
(C) Management is multidimensional.
(D) Management is a dynamic function.

Ans. (D) Management is a dynamic function. 1 Mark

19 Q. Raunaq, while studying at the university, felt that there


should be a food joint in the university campus to provide
food to students round the clock After passing out of college,
he set up 'Hunger Point', a food joint with a varied menu
ranging from burgers, pizzas, street food and much more, in
the university campus. For this, he obtained necessary
permissions from the university administration. Since he
was the first one to recognize the need for a food joint for all
the students in an environment where students study day
and night, it soon became a popular eating joint. Within six
months, 'Hunger Point' started earning good profits.
Identify the point of importance of business environment
discussed in the above case:
(A) It enables the firm to identify opportunities and get
the first mover advantage.
(B) It helps the firm to identify threats and early warning
signals.
(C) It helps in assisting in planning and policy formulation.
(D) It helps in improving performance.

Ans. (A) It enables the firm to identify opportunities and get the 1 Mark
first mover advantage.

20 Q. Choose the incorrect statement with respect to


demonetization:
(A) The two largest denomination notes of ₹500 and ₹1,000
were demonetized with immediate effect, ceasing to be
legal tender except for buying properties.
(B) The aim of this step was to curb corruption and
accumulation of black money.
(C) It led to the tax administration channelizing savings
into the formal financial system.
(D) Restrictions were placed on the convertibility of
domestic money and bank deposits.

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Ans. (A) The two largest denomination notes of ₹500 and ₹1,000
were demonetized with immediate effect, ceasing to be 1 Mark
legal tender except for buying properties.

21 (a) Q. Give the meaning of 'Contract Note' and "T+2' system in


the trading procedure in a stock exchange.

Ans. (a)
Contract Note
Contract note is a document that contains details of the number
of shares bought or sold, the price, the date and time of deal and
the brokerage charges along with a unique order code assigned
to each transaction.
After the trade has been executed, within 24 hours the broker
issues a Contract Note.

T+2 system
All trading transactions are to be completed within 2 days
delivery of shares and payment received from the buyer is on a
T+2 basis, settlement period.
Cash is paid or securities are delivered on pay-in day, which is
before the T+2 day. On the T+2 day, the exchange will deliver 1½ x2 =
the share or make payment to the other broker. This is called the 3 Marks
pay-out day.

OR

(b) Q. State any three regulatory functions of Securities and


Exchange Board of India.

Ans. Regulatory Functions (any three)


1. Registration of brokers and sub brokers and other players in the
market.
2. Registration of collective investment schemes and Mutual
Funds.
3. Regulation of stockbrokers, portfolio exchanges, underwriters
and merchant bankers and the business in stock exchanges and
any other securities market.
4. Regulation of takeover bids by companies.
5. Calling for information by undertaking inspection, conducting
enquiries and audits of stock exchanges and intermediaries.
6. Levying fee or other charges for carrying out the purposes of the
Act.

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7. Performing and exercising such power under Securities 1x3 =3 Marks
Contracts (Regulation) Act 1956, as may be delegated by the
Government of India.

22 Q. Neeraj Ltd. started an airline to provide good quality air


services. For the same, he purchased ten aircrafts. Out of
these, two aircrafts would be used to train the pilots. It will
help them to achieve proficiency in handling the aircrafts
before they would actually fly them.
(i) Identify and explain the method of training discussed
above.
(ii) State any two advantages the pilots would get from
this training.

Ans.
(i) Vestibule Training 1/2 mark for
• Employees learn their jobs on the equipment they will be identification
using, but the training is conducted away from the actual +
work floor. 1/2 Mark for
• This is usually done when employees are required to handle explanation
sophisticated machinery and equipment.
= 1 Mark
(If the examinee has identified the method of training as Off the
Job then only ½ mark has to be awarded)

(ii) Advantages to the pilots (any two)

(i) Improved skills and knowledge due to training lead to


better career of the individual.

(ii) Increased performance by the individual help him to earn 2 Marks


more.

(iii) Training makes the employee more efficient to handle


machines thus, less prone to accidents.
1+2 = 3 Marks
(iv) Training increases the satisfaction and morale of
employees.

23 (a) Q. Explain any three psychological barriers to


communication.

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Ans. Psychological barriers to communication (any three with 1/2 mark for
explanation) heading
1) Premature evaluation +
2) Lack of attention 1/2 mark for
3) Loss by transmission and poor retention explanation
4) Distrust
1x3marks
(If an examinee has not given the headings as above but has =3 Marks
given the correct explanation, full credit should be given).

OR OR

(b) ‘Directing helps in effective and efficient functioning of the


organization.' Explain this statement by giving any three
points.

Ans. Importance of directing (any three with explanation)


• Directing helps to initiate action: Directing helps to initiate
action by people in the organisation towards attainment of
desired objectives.

• Directing integrates employees’ efforts: Directing integrates


employees’ efforts in the organisation in such a way that every
individual effort contributes to the organisational performance.
Thus, it ensures that the individuals work for organisational
goals.

• Directing guides employees to fully realise their potential :


Directing guides employees to fully realise their potential and
capabilities by motivating and providing effective leadership..

• Directing facilitates introduction of needed changes in the


organisation: Effective directing through motivation,
communication and leadership helps to reduce such resistance.

• Effective directing helps to bring stability: Effective directing


helps to bring stability and balance in the organisation since it
fosters cooperation and commitment among the people and 1x3 Marks
helps to achieve balance among various groups, activities and = 3 Marks
the departments.

(If an examinee has not given the headings as above but has
given the correct explanation, full credit should be given).

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24 Q. Two ambitious friends, Sana and Mihir, having passion for
creating innovative software applications, established a tech
startup named ‘Quick Solutions'. Their software was
developed in such a way that it caters to the needs of all
sections. Since its inception, 'Quick Solutions' was earning
enough revenue to cover the costs. They faced countless
challenges from competing with large and well-established
companies. But they learned from their mistakes and
continuously improved their product. Slowly, their software
gained recognition for its quality and uniqueness and the
company started making profits. It was a big incentive for
Sana and Mihir for the continued successful operation of the
enterprise. Within two years, the customer base increased
manifold. Now, Sana and Mihir decided to make additional
capital investment and hired more employees. They invested
in research and development and expanded their product
line to meet emerging market demands. ‘Quick Solutions'
ultimately became the industry leader because of the tireless
efforts of Sana and Mihir.
Quoting lines, identify and state the objectives of
management discussed in the above case which 'Quick
Solutions' seeks to achieve.

Ans.
Organisational Objectives

(i) Survival
‘Since its inception, 'Quick Solutions' was earning enough
revenue to cover the costs’
• The basic objective of any business is to ensure that it
continues to survive and exist in the future. An organisation
must earn enough revenue to cover the costs.

(ii) Profit
‘Slowly, their software gained recognition for its quality and 1/2 mark for
uniqueness and the company started making profits’ quoting and
• Profit provides a vital incentive for the continued identification
successful operation of the enterprise. Profit is essential for +
covering costs and risks of the business. 1/2 mark for
Explanation
(iii) Growth
‘Now, Sana and Mihir decided to make additional capital
investment and hired more employees’.

66/3/3 CBSE 2024 Page 13 of 24


OR
‘They invested in research and development and expanded their
product line to meet emerging market demand’.
• Management must exploit the growth potential of the
organisation to remain in the industry which can be
measured in terms of sales volume, increase in the number 1x3 =
of employees. 3 Marks

25 (a) Q. Explain the following functions of marketing:


(i) Standardization and Grading
(ii) Transportation
Ans.
(i) Standardisation and Grading
• Standardisation refers to producing goods of predetermined
specifications, which helps in achieving uniformity and
consistency in the output.
• Grading is the process of classification of products into
different groups, on the basis of some of its important
characteristics such as quality, size, etc.
(ii) Transportation
• Transportation involves physical movement of goods from one
place to the other.
• The users of products are widespread and geographically
separated. So, transportation is required from the place where 2+2
they are produced to the place where they are consumed. = 4 Marks

OR

(b) Q. Explain any two components included in physical


handling and movement of goods from place of
production to the place of distribution.
Ans.
Components included in physical handling and movement of goods ½ Mark for
from place of production to the place of distribution (any two with heading
explanation) +
1½ Marks for
1. Order Processing explanation
2. Transportation
3. Warehousing 2x2= 4 Marks
4. Inventory Control

(If an examinee has not given the heading as above but has
given the correct explanation, full credit should be given).

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26 Q. ‘Leno' is a reputed car manufacturing company, which is
going to complete its 75 years in October 2024. The Chief
Executive Officer of the company decided to take the
company to a higher level. For this he called a meeting of all
departmental heads of the company. In the meeting, the
Chief Executive Officer proposed a target to increase sales
by 10% and profits by 20% in its Platinum Jubilee year.
The Human Resource Manager estimated that an increase of
500 workers would be required to achieve the target. The
Finance Manager suggested that the company must hold
adequate cash balances for various purposes, and he will
prepare a statement showing the cash inflows and outflows
for this particular period.
Identify and explain two types of plans discussed in the
above case.

Ans.
Two types of Plans are:

(i) Objectives
• Objectives, can be said to be the desired future position or the
desired ends that the management would like to reach.
Objectives are very basic to the organisation. They are usually
set by top management of the organisation and focus on broad,
general issues. 1 Mark for
• Objectives need to be expressed in specific terms i.e., they identification
should be measurable in quantitative terms, +
1 Marks for
(ii) Budget Explanation
• A budget is a statement of expected results expressed in
numerical terms quantifying future facts and figures. 2x2 =
• A budget is also a control device from which deviations can be 4 Marks
taken care of.
27 (a) Q. Explain any four points of importance of 'Planning'
function of management.
Ans.
Importance of Planning function of management: (any four with
explanation) ½ Mark for
heading
1) Planning provides direction. +
2) Planning reduces the risk of uncertainty. ½ Marks for
3) Planning reduces overlapping and wasteful activities. Explanation
4) Planning promotes innovative ideas. =1x4 Marks

66/3/3 CBSE 2024 Page 15 of 24


5) Planning facilitates decision making.
6) Planning establishes standards for controlling 4 Marks

(If an examinee has not given the heading as above but has given
the correct explanation, full credit should be given.)

OR

(b) Q. Explain the steps in the process of ‘Organising’ function


of management. ½ Mark for
heading
Ans. +
1) Identification and division of work ½ Marks for
2) Departmentalisation Explanation
3) Assignment of duties
4) Establishing authority and reporting relationships 1x4 Marks
= 4 Marks
(If an examinee has not given the heading as above but has
given the correct explanation, full credit should be given.)

28 Q. State any four reliefs that can be issued to the opposite party
when the consumer court is satisfied about the genuineness
of the complaint.

Ans.
Reliefs to the opposite party. (any four)

1) To remove the defect in goods or deficiency in service.


2) To replace the defective product with a new one, free from any
defect.
3) To refund the price paid for the product, or the charges paid for
the service.
4) To pay a reasonable amount of compensation for any loss or
injury suffered by the consumer due to the negligence of the
opposite party.
5) To pay punitive damages in appropriate circumstances.
6) To discontinue the unfair/restrictive trade practice and not to
repeat it in the future.
7) Not to offer hazardous goods for sale.
8) To withdraw the hazardous goods from sale.
9) To cease manufacture of hazardous goods and to desist from
offering hazardous services.

66/3/3 CBSE 2024 Page 16 of 24


10) To pay any amount (not less than 5% of the value of the
defective goods or deficient services provided), to be credited to
the Consumer Welfare Fund or any other organisation/person, to
be utilised in the prescribed manner.
11) To issue corrective advertisement to neutralise the effect of a
misleading advertisement. 1x 4 Marks
12) To pay adequate costs to the appropriate party = 4 Marks

29 Q. Arushi successfully runs a bookstore 'Children's Delight'


catering to children of the age group 5-15 years. They have
the complete range of children's books like activity books,
colouring books, fiction and much more. The books are of
good quality and are highly appreciated by schools, parents
and children. They have 16 stores all over India, where
children can not only purchase the books, but can also come
and read, and participate in quiz competitions and
experience the joy of reading. They have their own well-
managed inventory management, storage, and warehousing
to deliver books to locations all over India. The bookstore
regularly communicates the availability, features, merits,
etc. of the books to target customers and persuades them to
buy the books.
Quoting lines in the situation, identify and explain the two
elements of marketing mix in addition to 'Product'
highlighted in the above case.

Ans.

(i) Place
‘They have 16 stores all over India’.
OR
‘They have their own well-managed inventory management,
storage, and warehousing to deliver books to locations all over
India’.

• Place or Physical Distribution include activities that make firm’s


products available to the target customers.
• The other decision areas relate to managing inventory, storage
and warehousing and transportation of goods from the place it is
produced to the place it is required by the buyers.

66/3/3 CBSE 2024 Page 17 of 24


(ii) Promotion 1/2 Mark for
'The bookstore regularly communicates the availability, features, quoting
merits, etc. of the books to target customers and persuades them to +
buy the books’. 1/2 Mark for
identification
• Promotion of products and services include activities that +
communicate availability, features, merits, etc., of the products 1 Mark for
to the target customers and persuade them to buy it. explanation
• Most marketing organisations use number of tools such as
advertising, personal selling and sales promotion techniques. 2x2 Marks
= 4 Marks

30 Q. Vibhas recently joined as a Human Resource Manager of


Bajanta Enterprises'. The company had embarked on a
special project for which Vibhas had appointed twenty new
employees. After the employees underwent on-the-job
training for a month and had been on the job for some time,
there was a need to evaluate their performance against
certain pre-determined standards. Not only this, 'Bajanta
Enterprises' had to address the career related issues and
promotional avenues for their employees. Vibhas was
designing activities to serve their employees' long-term
interests. By doing this, 'Bajanta Enterprises' had completed
the two important steps of staffing process. Identify and
explain those steps.

Ans.
Two steps of staffing:
(i) Performance Appraisal
• Performance appraisal means evaluating an employee’s
current and/or past performance as against certain
predetermined standards.
• The employee is expected to know what the standards are
and the superior is to provide the employee feedback on 1 Mark for
his/her performance. identification
+
(ii) Promotion and career planning 1 Mark for
• Managers need to design activities to serve employees’ long- Explanation
term interests also and encourage employees to grow and
realise their full potential. 2x2 Marks
• Promotions are an integral part of people’s career where an = 4 Marks
employee is in position of increased responsibility.

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31 (a) Q. Explain the following principles of Scientific
Management:
(i) Science, Not Rule of Thumb
(ii) Cooperation, Not Individualism
(iii) Development of Each and Every Person to His/Her
Greatest Efficiency and Prosperity

Ans.(a)
(i) Science, Not Rule of Thumb
• It states that there is only one best method to maximise 2 Marks
efficiency. This method can be developed through scientific
study and analysis of each element of a job and should
substitute 'Rule of Thumb'.
• The standard method should be followed throughout the
organisation.

(ii) Cooperation, Not Individualism


• There should be complete cooperation between the labour 2 Marks
and the management instead of individualism. Competition
should be replaced by cooperation.
• Management should take workers into confidence before
making any important decision. At the same time workers
should avoid strikes and unreasonable demands.

(iii) Development of Each and Every Person to His and


Her Greatest Efficiency and Prosperity 2 Marks
• This principle is concerned with efficiency of employees
which could be built in right from the process of employee
selection.
• The work assigned to employees should suit their
capabilities. They should be given the required training to 2+2+2
increase their efficiency. Efficient employees would produce = 6 Marks
more and earn more.
OR OR

(b) Q. Explain the following points of significance of principles


of management
(i) Providing managers with useful insights into reality.
(ii) Meeting changing environment requirements.
(iii) Scientific decisions

66/3/3 CBSE 2024 Page 19 of 24


Ans
(i) Providing managers with useful insights into reality 2 Marks
• Principles of management provide useful insights into reality
by enabling the managers to learn from past mistakes and
conserve time by solving recurring problems quickly.
• Adherence to the principles will add to their knowledge,
ability and understanding of managerial situations and
circumstances.

(ii) Meeting changing environment requirements. 2 Marks


• The principles are in the nature of general guidelines but
they are modified to help the managers meet changing
requirements of the environment.
• Management principles are flexible to adapt to dynamic
business environment.

(iii) Scientific decisions 2 Marks


• Principles of management help in taking scientific decisions
because the decisions based on principles are free from bias. 2+2+2
• They are based on the objective assessment of the situation. = 6 Marks

32 (a) Q. Explain the following factors affecting the working


capital requirement of a company:
(i) Level of competition
(ii) Production cycle
(iii) Scale of operations

Ans.
Level of competition 2 Marks
• An organisation facing tough competition need large amount
of working capital to maintain larger inventories.
• Competition may also force the firm to extend liberal credit
terms.

Production Cycle
• It is the time span between the receipt of raw material and 2 Marks
their conversion into finished goods.
• Any organisation having longer processing cycle needs
larger amount of working capital as compared to the
organisations having shorter processing cycles.

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Scale of Operations
• An organisation operating on a higher scale of operation 2 Marks
requires larger amount of working capital as in this case the
quantum of inventory and debtors is generally high.
• Such organisations require large amount of working capital 2+2+2
as compared to the organisations which operate on a lower = 6 Marks
scale.
OR OR

(b) Q. Explain the following factors affecting dividend decision


of a company
(i) Taxation policy
(ii) Access to capital market
(iii) Contractual constraints.

Ans
(i) Taxation policy
If the dividend distribution tax is levied on the companies is 2 Marks
higher it would be better to declare less dividend and vice-
versa.

(ii) Access to capital market


A company having easy access to capital market is a better 2 Marks
position to declare higher dividend and vice-versa.

(iii) Contractual constraints 2 Marks


Sometimes restrictions are imposed by the lenders on the
payment of dividend in future and companies have to ensure 2+2+2
that these restrictions are not violated. = 6 Marks

33 Q. Rewton Ltd. was a reputed computer software company


providing unique software all over India. The turnover of
the company was very high resulting in good profits. The
Chief Executive Officer, Vihaan, was very strict and
disciplined. He specified the boundaries of authority and
responsibility for achieving organizational goals. There was
systematic coordination among the various activities and
specific relationships among various job positions. The
company provided facilities like a canteen, a gym, a library,
a music room, and a rest area for its employees, which they
could use during rest intervals. Using these facilities, the
employees developed friendships and discussed not only

66/3/3 CBSE 2024 Page 21 of 24


their personal. social and emotional issues, but also the
official ones.
The General Manager was of a different view. He told the
Chief Executive Officer that there was no use providing
these facilities to the employees as it is an extra financial
burden on the organization on one hand and on the other
hand, it encourages groupism and whenever any change is
required in the organization, they all resist. He suggested
that they should do away with these facilities. But the Chief
Executive Officer, Vihaan, explained to the General
Manager that this type of social interaction is necessary, and
is in the best interest of the organization. These interactions
among people at work give rise to a network of social
relationships among employees and have many benefits.
(i) Identify and explain the type of organisation whose
existence the Chief Executive Officer felt was necessary.
(ii) State any two advantages and two disadvantages of the
type of organization identified in (i) above.

Ans.
(i) Informal Organisation
It is a ‘network of social relationships among employees’. It
emerges from within the formal organisation when people 1 Mark for
interact beyond their officially defined roles. identification
+
(ii) Advantages (any two) 1 Mark for
1. As prescribed lines of communication are not followed, It Explanation
leads to faster spread of information as well as quick +
feedback. 2 Marks for
Advantages
2. It helps to fulfil the social needs of the members and gives +
them a sense of belongingness in the organisation.

3. It contributes towards fulfilment of organisational objectives


by compensating for inadequacies in
the formal organisation.

Disadvantages: (any two) 2 Marks for


1. An informal organisation spreads rumours and it becomes a Disadvantages
destructive force.

2. The management may not be successful in implementing


changes if the informal organisation opposes them.

66/3/3 CBSE 2024 Page 22 of 24


3. It pressurises members to conform to group expectations = 6 Marks
which may be against organisational interests.

34. Q. Nishtha runs a chain of famous restaurants, 'Indian


Kitchen', in different parts of Delhi. The restaurant chain
was known for good quality food and quick service. 'Indian
Kitchen' was generating good revenue and had goodwill in
the market. Nishtha would take a weekly report from all the
Restaurant Managers and take necessary action to resolve
the problems, if any. Nishtha noticed a sudden decline in
sales in one of the restaurants. She questioned the
Restaurant Manager who mentioned that the restaurant is
seeing a gradual decrease in the number of customers but
could not provide a clear explanation for it. So, Nishtha
formed a team to find out the causes of the declining
customers as this is the key area for restaurant business and
is critical to the success of business. By doing this, Nishtha is
performing a step of the process of a function of
management.
i) Identify and explain the function of management
discussed above.
ii) Explain the step of the function identified in (i) above,
followed by Nishtha to find out the causes of declining
revenue.
iii) Explain the step Nishtha will take after she gets the
report from the team formed to find out the causes of
declining revenue.

Ans.
(i) Controlling 1 Mark for
Controlling means ensuring that activities in an organisation identification
are performed as per the plans. +
1 Mark for
(any other suitable meaning) Explanation
+
(ii) Analysing Deviations:
Some deviation in performance can be expected in all 2 Marks
activities. Critical point control and management by exception +
should be used by a manager in this regard.

1. Critical Point Control


Control should, therefore, focus on key result areas (KRAs)
which are critical to the success of an organization. If

66/3/3 CBSE 2024 Page 23 of 24


anything goes wrong at the critical points, the entire
organisation suffers.

2. Management by Exception:
An attempt to control everything results in controlling
nothing. Thus, significant deviations which go beyond the
permissible limits should be brought to the notice of
management.
However, in case of major deviation from the standard the
matter has to receive immediate action of management on a
priority basis.

(iii) Taking Corrective Action: 2 Marks


When the deviations go beyond the acceptable range,
especially in the important areas, it demands immediate
managerial attention so that deviations do not occur again
and standards are accomplished.

= 6 Marks

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