Visual Literacy CARTOONS

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VISUAL LITERACY:

Visual literacy is the ability to interpret, negotiate, and make meaning from information presented in
the form of an image, extending the meaning of literacy, which commonly signifies interpretation of a
written or printed text. Visual literacy is based on the idea that pictures can be “read” and that
meaning can be communicated through a process of reading.

Cartoons
Identify the emotions depicted in this picture and justify your answer.
Visual clues:

Body Language Gestures Facial Expressions


How do they use their bodies Movement of hands Do they look sad, happy,
to convey a certain message: irritated, angry etc. How do you
non-verbal communication know?

Setting Movement lines Caricature


What is the background to the Movement is indicated by Features or actions of a person
pictures? means of vertical, curved and are exaggerated to help the
diagonal lines. Speedy action reader work out who is being
is indicated by streaky lines, represented or what aspect of
or by the action going out of the person’s character is being
the frame emphasised.

Verbal Clues:

Speech bubble Thought bubble Tone


Indicates the words spoken by Shows what the character is The WAY in which something
the character. thinking. is said, e.g. monotonous

Irony Punchline Satire


When one thing is said, but The final phrase or sentence of Satirical cartoons ridicule or
something else is meant. a cartoon, providing the mock a practise or a person in
humour. The different frames society.
usually build up to the punch
line in the last frame.
Activity
Cartoon 1:

[Garfield Cartoon: Note Garfield is the cat]


1. What activity is Jon doing in frame 1? Give TWO reasons for your answer. (3)
2. What is the word that he is looking for? (1)
3. Provide a word to complete Jon’s sentence in frame 1. (1)
4. Describes what happens in frame 2. Refer to the facial expressions Jon and Garfield. (2)
5. What have Jon and Garfield decided to do in frame 3? Refer to their body language
and facial expressions. (2)
6. What figure of speech are the words “beep” and “boop”? (1)

Cartoon 2:
1. In what way does Granny’s facial expression show that she is aiming at a specific target? (2)
2. What is her weapon? (1)
3. What is the tone of voice in ‘MIELLIES’? Give a reason for your answer. (2)

Cartoon 3:

[Note: The tall lady is Madam, the old lady is Mother Anderson and Eve is the domestic worker.]
1. Choose the correct answer. Refer to frame 1, what does Madam’s facial expressions tell you
how she feels about her new alarm system:
a Proud
b Sad
c Angry
d Happy (1)
2. How has Madam’s and Mother Anderson’s facial expressions changed from frame 1 to
frame 4 and frame 5? (2)
3. Refer to frame 1, what words are emphasised in this frame. What does that tell you about
Madam? (2)
4. Why is Eve on her way to the kitchen? What is she doing? (2)
5. Give a brief summary of what is happening in this Cartoon, and explain the irony. (3)
Cartoon 4:

1. Explain what comment this cartoon is making about violence at schools today. (2)
2. Refer to the mother of the boy:
a. What emotions is she experiencing? Justify your answer by referring to the visual
clues. (3)
b. Show how the changes in font (type and size of print) illustrate the mother's
attitude. (2)
3. Explain the boy’s feelings at this point. Use visual clues to explain your answer. (2)
4. Is this cartoon humorous? Explain your answer. (1)
Cartoon 5:

1. Explain why the cartoon is humorous. (2)

2. Give two ways the artist has stereotyped


monsters (2)

3. The cartoon shows that night-time fears are

a. incredible

b. for babies

c. irrational

d. stupid (1)
Cartoon 6:

1. Account for the reactions of Madam and Grandma in frame 1. (2)


2. Explain how irony is used to create humour in frame 2. (2)
3. Comment on Grandma’s tone of voice in frame 8. (3)

4. Refer to frames 9 and 10.


Critically discuss the effectiveness of any TWO techniques used for conveying the
cartoonist’s message. (3)

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