Summer Training Report

(Paper Code: 24255)

On
Electronic Media and Related Areas
At
Ibadat
For
Partial fulfillment of the requirement of
Bachelor’s of Journalism and Mass
Communication (Batch: 2022-2025)

Submitted by: Adhyayan Paruthi Submitted to:

Dr. Ramesh Kuma Sharma
Enrollment No: 07517702422 Mr. Vineet Kumar

Vivekananda School of Journalism and Mass Communication

Vivekananda Institute of Professional Studies - TC
(Affiliated to: GGSIP University & Recognized by Bar Council of India)
AU Block, Outer Ring Road, Pitampura, Delhi - 110034
 UNDERTAKING

I, Adhyayan Paruthi, enrollment No. 07517702422, certify that the BA(JMC)

STR Paper Code: 24255 has been completed by me, and it is an authentic work
carried out at Ibadat Kurtis. To the best of my knowledge and belief, the content
contained in this report has not been previously submitted for the award of any
degree or diploma. A PowerPoint presentation of the Summer Training Report
was created, and the suggestions provided by the faculty were duly incorporated.

Date: Signature of the Student

 CERTIFICATE

I certify that the Summer Training Report (STR), submitted in partial fulfillment
of the Bachelor of Journalism and Mass Communication to be awarded by
G.G.S.I.P. University, Delhi, by Adhyayan Paruthi, Enrollment No.
07517702422, has been completed under my supervision.

Date: Faculty In charge:

Dr. Ramesh Kumar Sharma
Mr. Vineet Kumar
 ACKNOWLEDGEMENT

I want to express my heartfelt gratitude to Ibadat Kurtis for allowing me to serve

as a Photography Intern during my summer internship. This experience has been
instrumental in my professional growth.

I'd like to extend my thanks to the entire team for their guidance and support,
which have played a pivotal role in enhancing my skills and understanding of
photography. The collaborative and creative work environment has been truly
inspiring.

I am confident that the knowledge and experiences gained here will serve as a
solid foundation for my future pursuits in this field.

Adhyayan Paruthi
 TABLE OF CONTENTS

S. NO CONTENTS PAGE NO.

1 Introduction
1.1 Industry Profile
1.2 Company Profile
1.3 Vision
1.4 Mission
1.5 Organizational Structure

2 Training and Weekly Job Assigned

4 Learning Outcomes

5 Summary and Conclusions

6 References/Bibliography
 INTRODUCTION

The photography industry is a dynamic and multifaceted field that involves the
capture and creation of images using various photographic techniques and
equipment. It encompasses a wide range of activities, from amateur photography
and photojournalism to commercial and artistic photography.

1.1 Industry Profile:

Photography offers a range of career opportunities. Photographers can work as

freelancers, for media organizations, in studios, or in specialized fields like
underwater or aerial photography. Additionally, there are roles such as photo
editors, photojournalists, and photography educators. With the advent of digital
cameras and image editing software, the industry has seen a significant shift from
traditional film photography to digital. This has made photography more
accessible, cost-effective, and efficient.

The photography industry relies heavily on a wide array of equipment, including

digital cameras, lenses, tripods, lighting equipment, and editing software. The
choice of equipment often depends on the type of photography being pursued.
Many photographers start as self-taught individuals, but formal education in
photography can provide a strong foundation. Photography programs and
workshops are available at various institutions.

Photography is a potent means of conveying emotions and telling stories. A single

photograph can evoke powerful feelings and share a narrative in a way that
transcends language barriers. Photography is not just a profession but a form of
art and expression. It adapts to societal shifts and technology, offering fresh ways
to communicate, connect, and interpret the world around us. This dynamic nature
ensures that the photography industry remains a vibrant and influential part of our
visual culture.
The industry faces challenges like copyright issues, market saturation, and the
need to adapt to rapidly evolving technology and consumer preferences.
Competition can be fierce, and photographers often need to market themselves
effectively to stand out.

Photography offers a range of career opportunities. Photographers can work as

freelancers, for media organizations, in studios, or in specialized fields like
underwater or aerial photography. Additionally, there are roles such as photo
editors, photojournalists, and photography educators. Photographers often join
professional associations and online communities to network, learn, and gain
exposure for their work.
Photographers must navigate ethical concerns, especially in fields like
photojournalism, where issues of privacy, consent, and the accurate
representation of subjects are critical. The photography industry is continually
evolving. Trends include the rise of smartphone photography, the growth of social
media platforms for sharing images, and a focus on sustainability and ethical
practices in photography.

The photography industry is a diverse and creative field that continues to evolve
with technological advancements and shifts in artistic trends. It plays a crucial
role in documenting history, conveying emotions, and shaping visual culture in
various ways.
1.2 Company Profile:

Name of the company - Ibadat Kurtis

Telephone number - +91 7838083783
Email address - ibadatcreations@gmail.com

About the company:

Ibadat Kurtis, formerly known as Ibadat Creations under the banner of Malik
Garments, is a leading kurti brand that defines contemporary fashion with a touch
of traditional elegance. Our brand is dedicated to providing women with a
stunning range of kurtis that are not only fashion-forward but also celebrate the
rich heritage of Indian clothing.

Ibadat Kurtis feature timeless and versatile designs that can seamlessly transition
from casual to formal occasions. Each piece is carefully crafted to capture the
essence of Indian fashion. We believe that the foundation of great fashion lies in
quality fabrics. Our kurtis are made from the finest materials, ensuring comfort
and durability. Our collection boasts a rich and vibrant color palette that
celebrates the diversity of Indian culture. From classic whites and blacks to bold
and lively hues, we have something for every taste. We pride ourselves on
offering a range of silhouettes to suit different body types and preferences. From
A-line to straight-cut kurtis, we have designs that cater to various fashion
sensibilities. Many of our kurtis are adorned with intricate embellishments,
including delicate embroidery, sequins, and prints, adding a touch of glamour to
each piece. We believe that fashion should be accessible to all. Our kurtis are
priced competitively, allowing women to embrace style without breaking the
bank. We offer a wide range of sizes to ensure that every woman can find the
perfect fit. Additionally, we provide options for customization, allowing
customers to tailor their kurtis to their preferences. We are available both online
and through physical stores, making it convenient for our customers to explore
and purchase our collection.
1.3 Vision
“We, at Malik Garments, are not just a kurti brand, it's a reflection of the modern
Indian woman's style and grace. We strive to empower women with clothing that
exudes confidence and celebrates their individuality. ”

1.4 Mission
"At Ibadat Kurtis, our mission is to empower women by celebrating their cultural
heritage and individuality through timeless and versatile kurtis. We are dedicated
to creating high-quality, beautifully crafted kurtis that effortlessly blend tradition
with modernity. Our commitment is to provide our customers with a diverse range
of choices, ensuring they find the perfect kurti for every occasion and style,
regardless of their body shape or background. We strive to offer a seamless
shopping experience, exemplary customer service, and a platform for self-
expression through fashion. Our ultimate goal is to make every woman feel
confident, elegant, and proud of her unique fashion journey with Ibadat Kurtis."

1.5 Organizational Structure

Founder and CEO: Mr. Hari Krishan Malik
Marketing Head: Mr. Ashish
Production and Designing: Mrs. Ratna
 WEEKLY OVERVIEW OF INTERNSHIP
ACTIVITIES

Week 1: 9st August 2023- 11th August 2023

Name of the Organization: Ibadat Kurtis

DATE DAY TASK ASSIGNED

9th August Wednesday Introduction to the team,

familiarized with
equipment and software

10th August Thursday Assisted the colorist on

the catalogue

11th August Friday Learnt and practised

Adobe InDesign for
catalogue

New things learnt:

1. Learned about the organization
2. Learned how to adjust in a team
3. Got a basic idea of studio photography
Week 1: 14st August 2023- 18th August 2023
Name of the Organization: Ibadat Kurtis

DATE DAY TASK ASSIGNED

14th August Monday Shoot planning, buying
new equipment
15th August Tuesday Assisted in setting up
studio lighting and shoot
for catalogue
16th August Wednesday Shoot for catalogue
17th August Thursday Edited photos from
yesterday’s shoot
18th August Friday Attended photography
workshop

New things learnt:

1. Meeting deadlines
2. Organizing and planning shoots beforehand to prevent last-minute hassle
3. Learned Adobe Lightroom CC for editing photographs
4. Photography workshop on studio photography
Week 1: 21st August 2023- 25th August 2023
Name of the Organization: Ibadat Kurtis

DATE DAY TASK ASSIGNED

21st August Monday Understanding studio
lighting and shoot for
social media ads
22nd August Tuesday Editing shoot media
23rd August Wednesday Post-processing,
retouching and color
correction
24th August Thursday Went to store launch
and shot inaugural
footage
25th August Friday Editing and sorting of
media for the last 3
shoots

New things learnt:

1. Color correction and retouching
2. Learnt studio lighting- 3 point lighting
3. Used gimbal for video for shot inauguration of the store
Week 1: 28st August 2023- 1st September 2023
Name of the Organization: Ibadat Kurtis

DATE DAY TASK ASSIGNED

28th August Monday Assisted in product
photography session and
practise different
lighting setups
29th August Tuesday Fashion show
photoshoot, captured
runway and backstage
moments
30th August Wednesday Attended meetings for
catalogue and marketing
advertisements
31st August Thursday Editing fashion show
media
1st September Friday Planning catalogue
shoot, buying equipment

New things learnt:

1. Learned Adobe InDesign for designing
2. Attended fashion show for the first time and shot BTS
3. Official communication at meetings
4. Lighting a scene in studio
Week 1: 4th September 2023- 8th September 2023
Name of the Organization: Ibadat Kurtis

DATE DAY TASK ASSIGNED

4th September Monday Catalogue shoot

5th September Tuesday Catalogue shoot

6th September Wednesday Editing catalogue

images and assisting
head designer for
catalogue designing
7th September Thursday Assisted in E-commerce
website design and
photoshoot
8th September Friday Review of the internship

New things learnt:

1. Pre-planning of the catalogue shoot
2. Learnt to manipulate lighting on Adobe Photoshop and Lightroom
3. Better communication skills
 Learning outcome

During my internship, my role encompassed photography and editing. I worked

under a senior photographer, to develop the catalogue for their website and
stores. First few days were dedicated to learning and assisting in studio, lighting
and setting up the studio and assisting the photographer in directing the models.
During the second week, we had a shoot planned for 2 days and my majority of
learning in this internship, came from that photoshoot. In the following weeks, I
worked on editing the photographs using lightroom and photoshop. Most of the
edit work was enhancing the lighting and colors along with a few skin touch-
ups. Another day, I accompanied the graphic designer for print ads and
pamplets. It was my first time at the studio and most of my time there was spent
learning the softwares. I had previously worked on Photoshop so I knew basic
tools. I sat through the process of photo editing and suggested changes during
the process. I learnt Lightroom Classic CC, which was new for me as I had
never used it on a desktop. Even though both are a part of Adobe’s Creative
Suite, Lightroom Classic CC is different from Photoshop because it only
supports manipulation in terms of the colors, lighting, retouch etc, however
Photoshop can dynamically manipulate a photograph. Supports non-destructive
editing of images in batch form. This module is more focused on retouching and
manipulations, such as adjusting colour balance, increasing tone, sharpening,
decreasing noise, cropping, straightening, and converting to black-and-white.
Lightroom does not support the creation or editing of non-photographic images
such as drawings, symbols, line arts, diagrams, or maps, nor does it support the
rendering of text or 3D objects. It only contains a few picture editing options,
such as spot removal, brush tweaks, radial and graduated filters, and red eye
removal.

1. Technical Skills Enhancement:

Throughout my photography internship, I significantly improved my technical

skills. I gained proficiency in operating various camera models and accessories,
understanding lighting setups, and utilizing specialized software for photo
editing and retouching. This hands-on experience allowed me to elevate the
quality of my photographs and produce images that align with industry
standards.
2. Studio and On-Location Expertise:

I acquired comprehensive knowledge of studio setups and on-location shooting

techniques. This includes effectively organizing a studio space, managing
equipment, and adapting to different environments for on-location shoots. The
internship provided a valuable opportunity to learn how to create aesthetically
pleasing compositions under various conditions.

3. Creative Conceptualization and Styling:

Participating in model photoshoots and fashion events allowed me to enhance

my creative thinking and styling abilities. I developed an understanding of how
to translate brand aesthetics into visual narratives, contributing to the
conceptualization of fashion shoots and refining my skills in coordinating
outfits and accessories.

4. Collaboration and Communication:

Working closely with diverse teams, including fashion designers, stylists, and
marketing professionals, improved my collaboration and communication skills.
I learned how to effectively communicate my ideas, listen to feedback, and
collaborate with team members to achieve a cohesive vision for each project.
This experience enhanced my ability to work in a dynamic and creative
environment.

5. Brand Understanding and Visual Identity:

The internship deepened my understanding of the women's clothing brand, its

target audience, and visual identity. I learned to align my photography style
with the brand's ethos, ensuring that each image captured reflects the brand's
unique personality and resonates with its customer base.

6. Post-Processing Proficiency:

I honed my post-processing skills through hands-on experience with industry-

standard software. This included mastering techniques for color correction,
retouching, and image enhancement. I can now efficiently edit images while
maintaining the brand's desired aesthetic.

7. Professional Networking:

Attending events, client meetings, and participating in a photography critique

session provided opportunities to expand my professional network. I learned the
importance of building relationships within the industry and gained insights into
client expectations, contributing to my development as a professional
photographer.

8. Problem-Solving and Adaptability:

Encountering challenges during shoots and events taught me to think on my feet

and adapt to unexpected situations. I developed problem-solving skills, ensuring
that the quality of my work remained high despite unforeseen circumstances.

9. Portfolio Development:

The internship allowed me to build a diverse and compelling portfolio. I now

have a collection of work that showcases my growth, versatility, and ability to
capture the essence of a brand through photography.

10. Self-Reflection and Continuous Improvement:

Regular feedback sessions, critiques, and reflections on my work encouraged a

mindset of continuous improvement. I learned to analyze my strengths and areas
for growth, fostering a commitment to ongoing learning and development in the
field of photography.
 Limitations

Several problems confronted me during my internship. It was my first venture

into the industry, and it came with a high learning curve. Photography as a
science can only be learnt, but as an art it can only be learned through practice
and I got the experience of that through various photoshoots. I had multitask all
the time, changing lights and assiting the photographer at the same time to
prevent any delays. I also learnt how to work within the code of ethics for
photographers, as the photos could only be edited upto a limit. I had a hard time
learning Lightroom along with Photoshop.

Challenges Faced in My Photography Internship

1. Navigating equipment complexity:

- Challenge: Initially, I found it challenging to navigate through the
complexity of different camera models, lenses, and studio equipment.
Understanding the nuances of each piece took time and hands-on experience.

2. Adapting to diverse environments:

- Challenge: Shifting from studio setups to on-location shoots was a
significant adjustment. Dealing with changing lighting conditions, space
constraints, and unexpected factors required quick adaptability.

3. Time management:
- Challenge: Balancing the myriad of tasks, from pre-shoot preparations to
post-processing, posed a time management challenge. Meeting deadlines while
maintaining quality required careful planning.

4. Communication:
- Challenge: Communicating with clients and interpreting their vision for the
shoot presented a unique challenge. Balancing their expectations with creative
freedom required effective communication skills.
5. Creative block impact:
- Challenge: Encountering creative blocks was inevitable. Finding fresh ideas
for every shoot proved to be a continuous challenge that demanded constant
inspiration-seeking and collaboration.

6. Handling constructive criticism:

- Challenge: Initially, receiving constructive criticism was tough. It took time
to view feedback not as a critique but as a valuable tool for improvement and
growth.

7. Balancing artistic vision with client demands:

- Challenge: Navigating the delicate balance between expressing my artistic
vision and meeting client expectations was a constant negotiation, demanding a
clear understanding of both perspectives.

8. Staying updated with industry trends:

- Challenge: Keeping up with the fast-paced industry trends and technological
advancements was a continuous effort. It required dedicating time to learning
and staying connected with industry developments.

9. Pressure during Events:

- Challenge: Covering events and fashion shows came with the pressure of
capturing moments in real-time. This required maintaining composure,
anticipating challenges, and making quick decisions.

Despite these challenges, each difficulty became an opportunity for growth.

Overcoming these hurdles not only enhanced my technical and creative skills
but also strengthened my resilience and adaptability in a dynamic photography
environment.
 Conclusion

In summary, my photography internship provided a holistic and enriching

experience, contributing significantly to my growth as a photographer. The
combination of technical skills, creative understanding, and professional
development has equipped me with the tools to pursue a successful career in the
dynamic world of fashion photography. It was a transforming experience that
provided me with valuable skills in the fields of mass media and photography. I
learnt to work under deadlines and as a team. I learned a new software-
Lightroom Classic CC and how to manipulate lighting in them using curves. I
learnt lighting a studio using strobes, softboxes, reflectors and umbrellas. I also
expanded my area of work and worked with the graphic designer, assisting them
in finding graphics for print ads and pamphlets. This hands-on experience in a
professional studio atmosphere has given me insight into the industry's high
standards, from achieving tight schedules to guaranteeing accuracy.
If the chance arises to join Ibadat in the future, I would eagerly seize it. My
internship was a delightful experience, where the workspace and office
atmosphere were truly enjoyable. It shattered the stereotype that 9-5 office jobs
are inherently boring – at Ibadat it was not only engaging but fun. I did get
bored doing the same work, but when I went for shoots and meetings it was an
amazing experience. I got to learn a lot of things from the organization. It made
me confident enough how to handle clients and any last moment mishaps. The
collaborative team made the difference; they were not only supportive but also
brought a sense of camaraderie and flexibility to the workplace. This positive
environment, coupled with the standards and the lessons in teamwork and time
management, has left me with a lasting impression. Joining Ibadat again would
be an opportunity to relish such a vibrant and fulfilling professional setting.

References & Bibliography

https://ibadatkurtis.com/