Homework

1.
Aim of the Project
1.1. Scope of the Project:
 Description: The project aims to transform Roasted Beans' business by developing an e-

commerce platform and a mobile app to enhance its online presence, improve customer
accessibility, and maintain customer relationships digitally. The project includes
designing, developing, testing, and deploying the online platform and mobile app,
integrating them with existing systems, and developing a digital marketing strategy.
 Exclusions: The project does not include the physical redesign of existing stores,
changes to the supply chain logistics outside of digital integration, or development of new
coffee products.
1.2. SMART Objectives:
 Objective 1: Launch an e-commerce website and mobile app within six months, allowing
customers to browse and purchase coffee products online, with a user-friendly interface
and secure payment options.
o Specific: Develop and deploy the website and app.
o Measurable: Completion and launch within six months.
o Achievable: Utilize existing IT resources and budget.
o Relevant: Aligns with the strategic need to expand online presence.
o Time-bound: Six months from project initiation.
 Objective 2: Increase online sales by 25% within the first six months of the digital
platform's launch through targeted digital marketing campaigns.
o Specific: Implement marketing campaigns.
o Measurable: Achieve a 25% increase in sales.
o Achievable: With dedicated marketing efforts and budget.
o Relevant: Supports business growth and adapts to consumer trends.
o Time-bound: Six months post-launch.
2. Stakeholders
2.1. RACI Chart:
Rober IT Market
Coffee
ta Senior Departm ing HR
Roasti Suppli Community/
Task/Role Beal Manage ent Team Departm
ng ers Customers
(Own ment (Grace (Tara ent
Team
er) Wilson) Singh)
Project
A R C C I I I I
Approval
E-commerce
Platform C C R C I I I I
Development
Digital
Marketing C C C R I I I I
Strategy
Staff Training I I C I R I I I
Product
Listings/Descri C I C I I R C I
ptions
Community
C C I R I I I C
Engagement
 Assumptions:
o The owner (Roberta Beal) has final approval on major decisions.
o The senior management provides strategic guidance.
o The IT department is primarily responsible for the technical implementation.
o The marketing team leads the promotional activities.
o The HR department oversees staff training and recruitment.
o The coffee roasting team ensures product quality and accurate descriptions.
o Suppliers are informed and integrated as needed.
o Community and customers provide feedback and engage with the brand.
3. Requirement Prioritised Listing (RPL)
3.1. MoSCoW Technique:
Requirement Priority (MoSCoW) Description

E-commerce Website Must-Have Develop a secure, user-friendly website for online sales
Mobile App Must-Have Create a mobile application for convenient shopping
Inventory Integration Must-Have Integrate the new platforms with existing inventory systems
Secure Payment Gateway Must-Have Implement secure payment options for customers
Launch targeted campaigns to promote online
Digital Marketing Campaigns Must-Have
presence
Customer Feedback Should- Enable customers to provide feedback through the
Mechanism Have website and app
Develop and integrate a loyalty program to reward repeat
Loyalty Program Should-Have
customers
Social Media Should- Allow easy sharing and engagement on social media
Integration Have platforms
Create a blog section to share coffee-related articles and
Blog/Content Section Could-Have
updates
Virtual Community Events Could-Have Host virtual events/webinars to engage the community
Physical Store Redesign Won't-Have Redesign of physical stores is not included in this project
New Product Development Won't-Have Development of new coffee products is out of scope
4. Delivery Plan
4.1. Work Breakdown Structure (WBS) and Gantt Chart:
Task Start
Task Description Duration End Date Dependencies Assigned To Status
ID Date
Define project
1 scope and 1 1-Jul-24 7-Jul-24 - Project Team Complete
objectives
Identify
stakeholders and
2 establish 1 8-Jul-24 14-Jul-24 1 Project Team Complete
communication
plan
Conduct initial
15-Jul-
3 budget and 1 21-Jul-24 2 Project Team In Progress
24
timeline review
Platform research 22-Jul-
4 2 4-Aug-24 3 IT Department Not Started
and selection 24
Platform design 5-Aug-
5 4 1-Sep-24 4 IT Department Not Started
and setup 24
Implement secure
15-Sep-
6 payment gateway 2 2-Sep-24 5 IT Department Not Started
24
integration
5. Project Risk
5.1. SWOT Analysis:
SWOT Analysis Strengths Weaknesses Opportunities Threats

- Strong brand - Limited online - Growing e-commerce - Competitive online
Factors
reputation presence market market
- Loyal customer - Resistance to - Digital marketing
- Technological risks
base change strategies
- Experienced
- Budget constraints - Subscription services - Regulatory changes
leadership
- Quality coffee
products
Competition from
Known for quality Minimal experience Trend towards online
Description established online
and craftsmanship in e-commerce shopping
retailers
Repeat customers Preference for in- Digital marketing can Technical issues during
across generations store experience increase visibility platform development
CEO committed to Budget may limit

Recurring revenue from Changes in e-
digital technological
subscriptions commerce regulations
transformation advancements
5.2. Risk Register:
Risk Impact Likelihood Mitigation Plan

Delays in Development High Medium Set realistic deadlines, regular progress checks
Budget Overruns High Medium Detailed budget planning, contingency funds
Technical Issues Medium High Thorough testing, backup plans
Staff Resistance Medium Medium Effective communication, training sessions
Legal consultation, regular compliance
Regulatory Non-compliance High Low
reviews
6. Cost
6.1. Estimated Costs and Resources:
Item Cost (£) Assumptions

Platform Development 120,000 Based on average development costs and required features
Marketing Campaigns 50,000 Including digital ads, content creation, social media
Staff Training 10,000 Training materials and sessions
Customer Support Setup 20,000 Initial setup and staffing
Contingency Funds 30,000 10% of total budget for unforeseen expenses
Total 230,000 Remaining budget for additional resources if needed
 Assumptions:
o Development costs are based on industry standards.
o Marketing budget is sufficient for initial campaigns.
o Training costs cover all necessary sessions.
o Customer support setup includes both initial and ongoing costs.
o Contingency funds cover unexpected expenses and potential overruns.
7. Conclusion
Summary and Recommendations:
 The project plan outlines a comprehensive approach to digitally transforming Roasted

Beans, leveraging their strengths and addressing key challenges.
 Key recommendations include ensuring robust project management practices, regular
stakeholder communication, and a strong focus on maintaining the company's artisanal
values and customer relationships in the digital space.
This structure ensures that all critical elements of the project are addressed, providing a clear
roadmap for Roasted Beans' digital transformation.

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1.

Aim of the Project

1.1. Scope of the Project:

 Description: The project aims to transform Roasted Beans' business by developing an e-

1.2. SMART Objectives:

2.1. RACI Chart:

3.1. MoSCoW Technique:

Requirement Priority (MoSCoW) Description

4.1. Work Breakdown Structure (WBS) and Gantt Chart:

5.1. SWOT Analysis:

SWOT Analysis Strengths Weaknesses Opportunities Threats

CEO committed to Budget may limit

5.2. Risk Register:

Risk Impact Likelihood Mitigation Plan

6.1. Estimated Costs and Resources:

Item Cost (£) Assumptions

Summary and Recommendations:

 The project plan outlines a comprehensive approach to digitally transforming Roasted

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