A FILM

PITCH
Preeti Sengupta |
A91179821013|
BAJMC 5A
PLOT
Language: English Duration: 110 mins

An animated film about a girl who views the world

in black and white navigating through her life as she
learns about the world where nothing really can be
judged simply as black and white, meets new
people who change her perceptions both for the
better and worse, learns to love and lose, takes
new steps- both planned and unplanned, breaks
out of her comfort zone, get baffled and shocked
by the ppl in the world and eventually undergoes a
transition into a so called adulthood that cause her
to lose herself in a crowd and become the very ppl
she never understood, to protect herself
CHARACTERS OF
THE FILM Gina
Gina, Sybil's mother, is portrayed as an abusive and irresponsible figure.
She adds complexity to Sybil's upbringing, forcing her to confront difficult
Sybill situations that contribute to her coming of age.

Sybil is the naive female lead of our story. Just like Scout in
"To Kill a Mockingbird," she begins with a black-and-white
Edgar
view of the world. As she grows, she learns that things Edgar is Sybil's unemotional but righteous father. He provides the stability
aren't as simple as they seem. Her journey of coming of and responsibility in her life, contrasting with Gina's behavior. He is kind
age is the central focus of the film. and understanding but fails to fill the emotional void left by both Sybil’s
mother and himself. Which Damian tries his best to compensate for
Damian
Damian is Sybil's boyfriend and a key figure in the story. He's also
Alex
on the path to coming of age, but his struggles differ from Sybil's. Alex is Sybil's best friend, a character who has already come of age and
Damian supports and emotionally shields Sybil, helping her is more mature than her age suggests. Initially, Sybil dislikes Alex, but as
navigate the complexities of the world. He has a significant she grows internally, she comes to appreciate and understand her. Alex
positive impact on her, even more so than her own parents. serves as a source of guidance and wisdom for Sybil.
CAST
Sybil Gina
Younger and Older Sybil: Cree Donna Murphy “Tangled”
Summers “Atlantis: The Lost
Empire” (2001)
Edgar
Damian
Chris Sanders ( Lilo and Stitch
Younger Damian
(very short appearance):
Jason Marsden (In multiple disney
productions) Alex
Older Damian: Chace Crawford Cree Summers
Why I am making this film
We are creating this animated film to delve into the
intricate journey of self-discovery, where a girl's
transformation from seeing the world in black and
white to embracing its complex, colorful shades
mirrors our own quest for understanding. Through her
experiences, we aim to capture the essence of
growth, empathy, and the bittersweet beauty of
navigating the unpredictable mosaic of life.
WHY THIS
FILM WILL
SUCCEED
01 Unique Concept:
The story's exploration of a world
05 Universal Themes: The themes of personal growth, self-
discovery, and navigating the complexities of life are universal.
seen in black and white and the They can appeal to a broad audience, from young adults to older
journey towards understanding its viewers, making it accessible to a wide demographic transcending
cultural boundaries, which can lead to success not only in India but
complexities is a fresh and
also in international markets, increasing the film's revenue
intriguing concept. It provides a
unique and relatable narrative that
can capture the audience's
06 potential.
Strong Marketing: With an effective marketing and
advertising campaign, highlighting the film's
attention. emotional depth and artistic excellence, it can
02 Emotional Depth:
This film delves into complex
generate anticipation and curiosity among potential
viewers.
emotions, personal growth, and the Soundtrack: The film's soundtrack can be a
intricacies of human relationships. It 07 valuable asset. If it features memorable and
can deeply resonate with viewers emotionally resonant music, it can enhance
and create a strong emotional the overall experience and attract fans of
connection. music and animation.
03 Artistic Excellence: The film's
Word of Mouth: If the film manages to
artistic quality, combined with its
emotionally rich story, can create a
08 touch viewers on a profound level, positive
word-of-mouth can play a significant role in
visually and emotionally immersive
its success, driving more people to watch it.
experience for the audience.
BUDGETING &
ADVERTISING
 Total Budget Voice Actors and
₹30 crores Animation
Remuneration Costs:
Main Budget - Voice Actors (Talented but Lesser-
Known): ₹2 crores
- Animation Production: - Animation Team (Reduced Staff): ₹5
₹15 crores crores
BUDGET
- Storyboard and Script:
₹2 crores Cost of Film Distribution
- Art and Design: ₹3 in Different Halls:
crores - Theatrical Release (Limited Screens): ₹4
- Music and Sound: ₹2 crores
crores - Digital Distribution (OTT Platforms): ₹2
crores
- Miscellaneous - Television Broadcast Rights: ₹1 crore
(Contingency):
₹4 crores Marketing, PR, and
- Producer's Fee: ₹1 Advertisement Costs:
crore
- Marketing Campaign: ₹3 crores
- Director's Fee: ₹1 crore - Public Relations: ₹1 crore
- Studio Overheads: ₹2 - Advertisement (Print and Digital): ₹2
crores crores
MARKETING AND ADVERTISING
Teaser Trailers Poster Campaign Interactive Website
Design visually striking
Create a series of visually Develop an interactive
posters that capture the
captivating teaser trailers
essence of the film's black- website that immerses visitors
that highlight key moments
and-white world and its in the film's world. Include
from the film. These should
transformation. Create character bios, interactive
evoke curiosity and set the
variations to pique curiosity. elements, and a countdown to
emotional tone.
the release date.

Official Trailer Social Media

Campaign Influencer Collaborations
Release a full-length trailer that
Utilize platforms like Facebook, Partner with social media influencers
provides a deeper glimpse into
Twitter, Instagram, and TikTok to
the storyline, characters, and
share teaser videos, behind-the- who align with the film's themes to
animation quality. Make sure it's
scenes content, character profiles, create content and generate buzz.
emotionally engaging.
and fan engagement activities.
Exclusive Sneak Peeks Character-themed Merchandise
Offer exclusive sneak peeks of select Briefly elaborate on what you
scenes or sequences to media outlets want to discuss.
and film reviewers.
Participation in Film Festivals
Animated Short Stories
Submit the film to relevant film festivals to
Release a series of animated short stories build prestige and generate early buzz.
or vignettes related to the film's characters
and their journeys. These can be shared
online. Behind-the-Scenes Content
Art Exhibitions Share behind-the-scenes videos and
interviews with the creative team to
Host art exhibitions featuring the film's showcase the making of the film.
concept art, backgrounds, and character
designs to engage art enthusiasts.
Outdoor Advertising
Live Q&A Sessions Use billboards and posters in high-
traffic areas to create awareness in
Organize live Q&A sessions with the film's
physical spaces.
director, animators, and voice actors on social
media to connect with fans and provide insights.
Satellite Rights
1. Identify Potential Broadcasters: Research and identify television broadcasters in India
that specialize in airing animated films or have a history of acquiring such content.

2. Pitch to Broadcasters: Prepare a compelling pitch package that includes the film's
synopsis, highlights, and target audience. Approach potential broadcasters with your
proposal.

3. Negotiate Terms: Once a broadcaster expresses interest, negotiate the terms of the
satellite rights deal, including licensing fees, broadcasting schedule, and exclusivity.

4. Contract Signing: Draft a formal agreement detailing the terms and conditions of the
satellite rights deal. Ensure it covers the duration of the license, territorial rights, and any
promotional commitments.

5. Delivery and Technical Requirements: Fulfill the technical specifications required by

the broadcaster, including video formats, subtitles, and censorship compliance.
OTT Release
Platform Selection: Identify Content Delivery: Prepare and deliver Censorship and Compliance: Ensure that the
suitable OTT platforms that cater to
the film to the selected OTT platform(s) film complies with the content guidelines and
your target audience and genre.
Consider popular platforms like
as per their technical specifications and censorship requirements of the chosen OTT
Netflix, Amazon Prime Video, quality standards. platforms.
Disney+ Hotstar, and regional
platforms. Metadata and Promotion: Provide all
Promotion and Marketing: Collaborate with
necessary metadata, including
Pitch to OTT Platforms: Prepare a
descriptions, keywords, and poster the platform's marketing team to promote the
tailored pitch for each chosen OTT film to their subscriber base through trailers,
platform. Include information artwork. Collaborate with the platform to
about the film's appeal, target promote the film effectively. social media, and other promotional efforts.
audience, and why it would be a
valuable addition to their library Release Date and Geo-Restrictions: Monitor Performance: Continuously monitor
and engage in negotiations Coordinate with the platform to select a the film's performance on the OTT platform,
regarding licensing fees, revenue release date and define geo-restrictions
sharing, and the duration of including viewership numbers and user
streaming rights.
if necessary. reviews.
Exclusivity and Windowing:
Decide whether you want to grant Revenue Sharing and Analytics:
exclusive streaming rights to a Establish clear revenue-sharing Rights Management: Keep track of the
single platform or opt for a expiration of streaming rights and renegotiate
agreements and set up a system to track
windowed release strategy where
the film is available on multiple and receive royalties based on deals or explore options for extending the
platforms sequentially. viewership. film's availability.
FILM Box Office Returns Merchandise Sales
RETURN ON Given the emotional depth of the story
and CoMix Wave Films' reputation, the
If the film becomes popular,
merchandise sales (toys,

INVESTMENT film could perform well at the box office.

It might generate approximately ₹120-
150 crores at the Indian box office.
clothing, accessories) could
contribute around ₹10 crores.

Overseas Box Office Soundtrack Sales

CoMix Wave Films' style often If the film has a captivating
appeals to international audiences, soundtrack, it might earn ₹5-8
and it could earn an additional
crores through soundtrack
₹50-60 crores from overseas box
office sales.
sales.

Total Revenue
Home Video and
Streaming The total revenue from these
sources could range from
After its theatrical run, the film could ₹200 to ₹243 crores.
earn ₹15-20 crores through home video
sales and streaming rights.
THANK
YOU !