Report Readiness Final

MKTG6015 Non-Profit & Event Marketing
Report Readiness #1
SUBMITTED TO:
Sarah Collins
SUBMITTED BY:
Gurpreet Kaur (1209671)
Kiranpreet Kaur (1191754)
Priyanshi Prajapati (1191742)
Nandu Subash (1213820)

Introduction:
The Salvation Army, founded in Canada in 1882, has evolved into the country's largest
non-governmental direct provider of social services, offering hope and support to
vulnerable individuals in over 130 countries. In London, Ontario, The Centre of Hope,
operating for over 125 years, is dedicated to breaking the cycle of poverty,
homelessness, and addiction through comprehensive programs. Situated at 281
Wellington Street, this facility serves as a vital gateway in downtown London, providing
diverse spaces and services to promote the well-being of those facing homelessness
and addiction. For more details, visit our national website or contact us directly. (About
us - the salvation army centre of hope: London, on 2022)
PART A: Event
Description: we have decided to organize an online webnier a virtual fundraiser
hosted for The Salvation Army – London Centre of Hope. Members will deliver
speeches and some sort of other activities to encourage fundings. It will be a small
event by us to achive primary goals.
The primary objectives:
To raise funds to support the center's programs addressing poverty, homelessness, and
addiction.
To create awareness among people and targeted audience.
To develop social values among targeted audience.

Slogan
The slogan for our event is "Harmony of Hope.
Which signifies a collaborative and balanced effort within a community to bring about
positive change, with an optimistic expectation for a brighter future.
PART B: Target Audience
Target Market: Our target audience comprises socially conscious individuals aged 35-
54, residing in the London, Ontario area.
The Bureau of Labor Statistics reports that the age group most likely to volunteer their
valuable time include those in the middle aged bracket between 35 and 54 years.
For instance, on average, a volunteer can be considered to cost about $ 28.54 in an
hour according to an Independent Sector study.
Psychographically, they are community-oriented, empathetic, and seek meaningful
connections.
Behaviorally, they are likely to engage in online charitable activities and have an interest
in supporting local causes.
PART C: Competitors
Canada's Salvation Army, a Christian organization, generates $75 million in annual
earnings while providing social services to over 400 communities and employs 708
people, ensuring humanitarian relief.

GS1 Canada: A not-for-profit corporation with 200 employees earns much more than
the average annual revenue of $32 million.
We Animals Media: The annual revenue of this non-profit organization, which employs
12 people and studies the lives of animals in human-dominated situations, is $1.2
million.
March of Dimes Canada: A charitable organization that provides programs and
services to people with physical disabilities has an annual revenue of $100 million.
Some point-of-difference and Point-of-similarities:
The Salvation Army of Canada is a religious organization dedicated to spreading the
love of Jesus Christ and assisting the homeless and impoverished. It is like competitors
such as March of Dimes Canada, We Animals Media, and GS1 Canada, but has distinct
areas of focus. The Salvation Army of Canada is the only one that is clearly religious
and focused on aiding the homeless and needy, although competitors specialize in
diverse areas. They both provide a diverse range of services and programs to various
people in need, with comparable income and personnel counts. They also share the
principles of compassion, fairness, and respect for all living things. However, they serve
various functions and target audiences.

PART D: Managing the Event
 Detailed Schedule:
week days plan
1-2 Planning session with
team members
Week 1 3-4 Selection of promotional
material
5-7 Start social media
promotion and engage
influencers
1-2 Launch virtual fundraiser
platform
Week 2 3-4 Monitor and engage with
the online audience
5-6 Implement promotional
strategies based on
analytics
7 Closing ceremony, thank
supporters, and share
impact achieved
 Responsibilities:
Team member Responsibility
Kiranpreet Kaur Monitoring and Planning event
Priyanshi Prajapati Updating and Promotion activities
Gurpreet Kaur Pivoting and coordinator
Nandu Subash Making Changes and Technical support
team
References
 About us - the salvation army centre of hope: London, on. The Salvation Army Centre of Hope. (2022,
March 11). https://centreofhope.ca/about-us/
https://www.comparably.com/companies/salvation-army/competitors
https://www.charityintelligence.ca/charity-details/58-salvation-army
https://growjo.com/company/The_Salvation_Army_in_Canada
 Burger, E. (2023, November 21). 40 volunteer statistics that will blow your mind. VolunteerHub.
https://volunteerhub.com/blog/40-volunteer-statistics#:~:text=Individuals%20between%20the
%20ages%20of,to%20an%20Independent%20Sector%20Study
 The salvation army competitors | comparably. Available at:

Companies Salvation-army Competitors%20(Accessed:%2030%20January%202024). | Comparably

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MKTG6015 Non-Profit & Event Marketing

Gurpreet Kaur (1209671)

Kiranpreet Kaur (1191754)

Priyanshi Prajapati (1191742)

Nandu Subash (1213820)

non-governmental direct provider of social services, offering hope and support to

homelessness, and addiction through comprehensive programs. Situated at 281

us - the salvation army centre of hope: London, on 2022)

Description: we have decided to organize an online webnier a virtual fundraiser

event by us to achive primary goals.

The primary objectives:

To create awareness among people and targeted audience.

To develop social values among targeted audience.

The slogan for our event is "Harmony of Hope.

positive change, with an optimistic expectation for a brighter future.

PART B: Target Audience

54, residing in the London, Ontario area.

For instance, on average, a volunteer can be considered to cost about $ 28.54 in an

hour according to an Independent Sector study.

Psychographically, they are community-oriented, empathetic, and seek meaningful

in supporting local causes.

Canada's Salvation Army, a Christian organization, generates $75 million in annual

people, ensuring humanitarian relief.

the average annual revenue of $32 million.

12 people and studies the lives of animals in human-dominated situations, is $1.2

March of Dimes Canada: A charitable organization that provides programs and

Some point-of-difference and Point-of-similarities:

The Salvation Army of Canada is a religious organization dedicated to spreading the

various functions and target audiences.

week days plan

1-2 Planning session with

Week 1 3-4 Selection of promotional

5-7 Start social media

promotion and engage

1-2 Launch virtual fundraiser

Week 2 3-4 Monitor and engage with

the online audience

5-6 Implement promotional

7 Closing ceremony, thank

supporters, and share

Team member Responsibility

Kiranpreet Kaur Monitoring and Planning event

Priyanshi Prajapati Updating and Promotion activities

Gurpreet Kaur Pivoting and coordinator

Nandu Subash Making Changes and Technical support

March 11). https://centreofhope.ca/about-us/

 The salvation army competitors | comparably. Available at:

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