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    Research

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    ‫بسم لله الرحم ن الرح يم‬

    Nile University
    Faculty of Computer Studies
    & Information Technology

    Development of a Digital Marketplace


    for Clothes

    Prepared by:

    1. Abdalrahim Adam Mergani.


    2. Ibrahim Osman.
    3. Musab Altayeb.
    4. Rami Awad Alkareem.

    Supervisor:

    Halima Mostafa

    Date

    I
    ‫بسم لله الرحم ن الرح يم‬

    ‫َوُقْل َر ِّب‬

    ‫ِع ْلمًا)‬ ‫(َوُقْل َر ِّب ِزْدِني‬

    ‫سورة طه ‪] 114[ :‬‬

    ‫‪II‬‬
    Dedication
    We dedicate this project to:
     Our families, whose unwavering support and
    encouragement have been our greatest source of strength
    throughout this journey. Their belief in our abilities have
    inspired us to pursue our goals relentlessly.
     To our mentors and teachers, thank you for your guidance
    and wisdom. Your insights have shaped our understanding
    and fueled our passion for learning.

     Specially to Us. Halima & Us. Ekhlass for the support and
    encouragement that have guided us throughout our journey.
    .

    III
    IV
    Acknowledgments

    V
    ‫المستخلص‬
    ‫مع النمو السريع للتسوق عبر اإلنترنت‪ ،‬يعد إنشاء منصة سهلة‬
    ‫االستخدام أمًر ا ضرورًيا لربط المستهلكين بمجموعة متنوعة من‬
    ‫بائعي المالبس‪.‬‬
    ‫يهدف السوق إلى توفير تجربة تسوق سلسة‪ ،‬تتميز بقوائم‬
    ‫منتجات قوية‪ ،‬وتنقل سهل االستخدام‪ ،‬وخيارات دفع آمنة‪.‬‬

    ‫يبدأ المشروع بتحليل شامل الحتياجات المستخدم واتجاهات‬


    ‫السوق‪ ،‬مما يضمن توافق المنصة مع سلوكيات المستهلك‬
    ‫المعاصرة‪ .‬من خالل االستفادة من ‪ WordPress‬كنظام إلدارة‬
    ‫المحتوى ودمج ‪ WooCommerce‬لوظائف التجارة اإللكترونية‪،‬‬
    ‫قمنا بإنشاء حل قابل للتطوير وقابل للتخصيص يالئم كل من‬
    ‫البائعين والمشترين‪.‬‬

    ‫تشمل المكونات الرئيسية لعملية التطوير تصميم واجهة‬


    ‫مستخدم جذابة‪ ،‬وإعداد مخطط قاعدة بيانات فعال‪ ،‬وتنفيذ‬
    ‫بوابات دفع آمنة‪ .‬ويؤكد المشروع أيًضا على أهمية االختبار‬
    ‫والتحسين لتعزيز تجربة المستخدم والكفاءة التشغيلية‪.‬‬
    ‫تم تطوير نظام السوق الرقمي للمالبس هذا باستخدام‬
    ‫‪ WordPress‬و‪ PHP‬و‪.WooCommerce‬‬

    ‫‪VI‬‬
    Abstract
    With the rapid growth of online shopping, creating a user-
    friendly platform is essential for connecting consumers with a
    variety of clothing vendors. The marketplace aims to provide a
    seamless shopping experience, featuring robust product listings,
    easy navigation, and secure payment options.
    The project begins with a comprehensive analysis of user needs
    and market trends, ensuring that the platform aligns with
    contemporary consumer behaviors. By leveraging WordPress as
    the content management system and integrating WooCommerce
    for e-commerce functionalities, we have established a scalable
    and customizable solution that suits both sellers and buyers.
    Key components of the development process include designing
    an attractive user interface, setting up an efficient database
    schema, and implementing secure payment gateways. The
    project also emphasizes the importance of testing and
    optimization to enhance user experience and operational
    efficiency.
    This digital marketplace system for clothing has been developed
    using WordPress, PHP, and WooCommerce.

    VII
    Dedication ................................................ ……………………iii
    ‫ المستخلص‬....................................................................................
    ..v
    Abstract.....................................................................…………..vi
    1.1. Introduction: ........................................................................1
    1.2.Problem Statement ................................................................2
    1.3.Objectives: ............................................................................
    2
    1.4.Methodology:...................................................................…..3
    1.5.Tools: ....................................................................................
    3
    1.6.Project Scope: .......................................................................
    3
    1.7.Research Organization: ........................................................ 3

    VIII
    1.1. Introduction:

    A digital marketplace is an online digital platform where many


    can offer their products and services to buyers, allowing for easy
    shopping and transactions, such as Amazon and eBay. The
    clothing sector is now taking advantage of this growth as it
    prefers the online shopping experience.

    This highlights the importance of a good designer market that


    not only offers diverse clothing options, but also builds weak
    transactions and commitments. In this context, the integration of
    shipping tracking system for Chrome has been important, which
    has produced customer satisfaction and satisfaction by providing
    updates in the actual product on the order status, such as
    Developing a digital marketplace for apparel using shipping
    tracking system is a huge opportunity in the evolving landscape
    of the digital market, As consumer preferences shift towards
    online shopping, especially in the apparel industry, creating a
    platform that meets these needs requires a comprehensive
    understanding of the various factors that affect user experience
    and operational efficiency.

    IX
    This research aims to explore the factors that influence
    consumers' choices when purchasing clothing online and
    analyze branding strategies.

    1.2. Problem Statement

    Customers face many problems related to the


    digital marketplace including:
    Inventory Management Issues Such Poor
    inventory management can lead to stockouts
    or overstock situations, High Cart
    Abandonment Rates as Customers frequently
    abandon their carts often due to unexpected
    costs or complicated checkout processes, also
    Complications in transportation operations,
    increased costs, high shipping costs, delivery
    delays and Poor coordination between
    stores and suppliers.

    Research question 1:

    What features do users value most in a digital marketplace


    (e.g., ease of navigation, product variety, payment
    options)?

    Research question 2:

    What technical challenges must be addressed to ensure a


    smooth and secure shopping experience?

    X
    1.3. Objectives:

    1. Develop a robust inventory management system that


    enables tracking of stock levels.
    2. Simplify the checkout experience by minimizing steps,
    aiming for an efficient one-page checkout when feasible.
    3. Provide a wide range of payment methods to cater to
    various customer preferences.
    4. implement order tracking system to allow customers
    monitor their orders, improving transparency and
    reducing inquiries.
    5. Partner with multiple shipping carriers to identify the
    most cost-effective and reliable delivery options tailored
    to different locations.

    1.4. Methodology:

    Action research will be used, using action research for the


    development of a digital marketplace for clothes enhances the
    quality and user-friendliness of the platform all this through:
    iterative cycle of planning, action, observation, and reflection.

    1.5. Technologies & Tools:

    1. Website Development: WordPress.


    2. Backend Development: PHP with WooCommerce.
    3. Visual Identity Design: Adobe Illustrator.
    4. Database Management: MySQL using XAMPP Server.

    XI
    5. Analysis & Design: UML (Unified Modeling Language)

    1.6. Project Scope:

    This project aims to develop digital marketplace for clothes for


    all states, in Sudan.

    1.7. Research Organization:

    1. Chapter 1: Introduction, provides an overview of the


    challenges addressed in the research, outlines the
    objectives, and describes the methodologies employed.

    2. Chapter 2: Literature Review, divided to two sections:


    theoretical background and previous studies.
    3. Chapter 3: system analysis and design, covers system
    analysis and design aspects, including the database schema

    4. . Chapter 4: system implementation, Details the


    implementation process of the proposed solution.

    5. Chapter 5: Results and Conclusion, Presents the findings of


    the research, summarizes conclusions, and offers
    recommendations based on the results.

    XII
    XIII

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