Start-Up Business Plan "Fastfoodgymer"

BANKING ACADEMY
FACULITY OF FOREIGN LANGUAGES
Start-up business plan

“FastFoodGymer”
Subject: English IV
Class: ENG04A05
Group: 12
Group members:
No Group members Student code
1 Thiều Như Trang ( Leader ) 24A4010645
2 Hà Vân Anh 24A4010929
3 Tống Khánh Linh 24A4011027
4 Nguyễn Thảo Anh 24A4010933
5 Phạm Thị Mai Loan 24A4011028
6 Đặng Thị Ngọc Minh 24A4011042
7 Trần Thị Minh Ngọc F15-184
Bac Ninh, April 2024

Table of Contents
Idea description................................................................................
I. Executive summary.......................................................................
II. Company description....................................................................
III Products and services...................................................................
IV. Market and competitors research................................................
V. Sales and marketing strategies....................................................
VI. Financial plan and projection.......................................................
START-UP BUSINESS PLAN: DIETARY FAST FOOD
COMPANY " FastFoodGymer"
Idea description
Currently, people are very intersested in health issues, so diet is very important,
especially bodybuilders. From there, the group decided to choose a fast food
business model with name call is FastFoodGymer (chicken breast, beef, zinc
oil...) aimed at custumers who are busy bodybuilders who do not have too much
time to cook and need to eat according to their own diet.The meals will be
divided in to combos such as: The meals before training, after training; the main
meals, side meals of the day to meet the requirements of custumers.
I. Executive summary
Our mission is to provide convenient, nutritious meals in a short time that
support fitness goals. With a menu of various options, we aim to become the go-
to destination for local bodybuilders, offering quick and efficient meals. We
project steady sales growth over the years, leveraging targeted marketing and
community engagement. Financially, we expect cash flow to be positive within
the first year and profitability thereafter. Our goal is to be at the top in healthy
fast food by offering bodybuilders a satisfying dining experience.
Restaurant business model
CEO – Đặng Thị Ngọc Minh
Accounting Human resources

Stove parts
department department
Thiều Như Nguyễn Thảo Phạm Thị Mai

Trang-Chef Anh- Loan-Manager
Hà Vân Anh- Tống Khánh Trần Thị Minh

Deputy chef Linh-Cashier Ngọc-
II. Company description
The restaurant will be designed according to the model of a fast food restaurant.
Each meal is prepared, simultaneously at a fixed price with a drink
accompanying usually smoothies and juices. Therefore, chefs and waiters will
be an important factor and contribute to building the brand image of the
restaurant. The restaurant has a wall made of glass so the restaurant is always
filled with warm natural light , the wall are decorated with dried plants and
flowers makes diners comfortable and relaxed.
III. Products and services

The services provided are the dishes for the fitness team. The store’s products
are intakes for the fitness people, serving their purpose while ensuring nutrition
and health. The menu consists of four types:Eat before the rehearsal, The post-
practice feed, Your diet gains weight, The diet loses weight. What makes the
eatery service for the fitness team unique is a relaxed, relaxing environment,
delicious food and novelty for the fitness team. True to customer's own
psychological needs (weight gain, weight loss, etc.) To be bored with everyday
food or have no time to cook at home. People can come into our diner, the
cafeteria for fitness, the dining room they have an amazing experience with the
totally new cuisine.
IV. Market and competitors research

Our target audience is people who regularly exercise, people who are in the
process of gaining or losing weight and need to follow a diet. For bodybuilders,
sometimes they don't have much time to cook, so they need to look for solutions
like buying food out. As for people who are losing weight or gaining weight,
they don't know how to cook dishes that suit their diet. Therefore,
FastFoodGymer is the most suitable choice that can meet the needs of
customers. In particular, this is an advantage when in Bac Ninh there are no
stores or businesses selling this product.
V. Sales and marketing strategies
The restaurant will focus on brand marketing on social networking platforms
such as TikTok, Instagram, Facebook. These are three popular social networks
with all customer groups, especially the short video sharing social network
TikTok. For snacks, the menu design must be impressive, eye-catching and must
show the novelty of the food for people on diets. In addition, there must also be
a specific delivery and sales process that is most convenient for customers. In
addition to direct purchases, restaurants can link with shipping units to deliver as
quickly as possible to customers who buy online. Associate with a number of
gyms, distribute products to gyms to widely reach customers with high demand
for this item.
VI. Financial plans and projections
Financial Table
Timeframe Total (million
Figures (months) VND)
Initial Capital
Shop rent $30,000 $30
Purchase of materials/equipment $50,000 $50
Advertising $20,000 $20
Cash reserve $10,000 $10
Monthly Expenses
Shop rent $10,000 1 $10
Employee salaries $15,000 1 $15
Raw materials and supplies $40,000 1 $40
Utilities $5,000 1 $5
Advertising $10,000 1 $10
Product/Service Fee
Number of customers per week 100

Number of products purchased per
customer per week 3
Expected Revenue
Number of products sold per month 1200
Total expected revenue $60
Expected Profit
Total expected profit $20
Next Investment
Timeframe Total (million
Figures (months) VND)
Amount needed for further investment $30,000
To ensure the long-term success and sustainability of the business, it is crucial to

implement a robust development strategy. This strategy will focus on expanding
the market reach, diversifying the product range, intensifying advertising efforts,
and fostering strong customer relationships. Constantly innovating and
diversifying the product range to cater to evolving customer preferences and
dietary needs. Customer Relationship Building: Implementing loyalty programs,
gathering feedback and incorporating customer suggestions, Providing
exceptional customer service. By focusing on these key areas of development,
the business can position itself for sustainable growth and success in the
competitive market of fast food for fitness enthusiasts.
References
[1] https://ipos.vn/kinh-doanh-do-an-eat-clean/?
fbclid=IwAR0BnPd4apIV2BnznN3Wd5Ee41p0xNL8nLGU0UQEmL9Mvqgi8
X4S4aRtqtA_aem_AUE9CF3Z5MaiRZzRe5dCCkTfjaC-zbnWT6Nqg-5eMR-
QF4C6AreCLN_hNbsFbjfq19HLjiMhBRsG-t8ZewFlPzLd
[2] https://toshiko.vn/healthy-la-gi/
]3] https://www.gosell.vn/blog/mo-hinh-kinh-doanh-quan-an-healthy-dat-khach/
[4] https://www.sapo.vn/blog/nhung-quan-an-healthy-ha-noi-hot-nhat-hien-nay
[5] https://sieuthitana.vn/nhuong-quyen-mo-hinh-an-vat-healthy-xu-huong-kinh-
doanh-tuong-lai-nd119746.html

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BANKING ACADEMY

FACULITY OF FOREIGN LANGUAGES

Start-up business plan

Bac Ninh, April 2024

Restaurant business model

CEO – Đặng Thị Ngọc Minh

Accounting Human resources

Thiều Như Nguyễn Thảo Phạm Thị Mai

Hà Vân Anh- Tống Khánh Trần Thị Minh

III. Products and services

IV. Market and competitors research

Number of customers per week 100

Amount needed for further investment $30,000

To ensure the long-term success and sustainability of the business, it is crucial to

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