Tupperware

Download as docx, pdf, or txt
Download as docx, pdf, or txt
You are on page 1of 33

The Beginning

In 1946, Mr. Earl Tupper with his acumen, skill and innovative thinking, started a never-to-end
revolution with Tupperware. Tupperware products created a need and space for practical and
durable products. The brand made its debut about 75 years ago, it is still revolutionising lives
across the world.

Brownie Wise, a remarkable American salesperson, was a pioneer of this revolution. She
identified the need for product demos and introduced a party plan system, which ultimately
created entrepreneurial opportunities for women. This system went on to break all records and
made Tupperware a leading homeware brand across the globe.

Tupperware is now sold in almost 100 countries. In almost seven decades, the products have
become more diverse, environmentally-responsible and durable.

Key milestones in India:


1996
 Tupperware operations starts in India- Delhi being the first market.
 Tupperware enters India with their Fridge Range- Jugs, Tumbler, Cool N Fresh, Bowled Over
 With a sales force of 30-40 women and an employee force of 10-15 people, Tupperware makes
an entry in the Indian market.
2009
Tupperware India launches the Aquasafe bottles, which creates a nationwide sensation.

2010
Tupperware India starts a new manufacturing plant in Dehradun.

2012
Tupperware refurbishes India’s Head Office in Gurgaon – ‘Home of Confidence’ inaugurated by
Rick Goings, Chairman & CEO – Tupperware Brands Corporation.

2014
Tupperware launches gifting range.

2015
Tupperware launches Kitchen Expert Set for Kitchen Makeovers.

2019
With changing market dynamics, the brand undertook a strategic transformation and recently
adopted a harmonized multi-channel approach. The 3 key channels for the brand are:

1. Direct Selling
2. Exclusive Brand Stores
3. Webstore and E-Commerce

2020
Tupperware becomes the first Direct selling brand to introduce Social Selling.

Tupperware launches Homeshops to further strngthen its Direct Selling salesforce.

Choose Good Every Day


Overview
Doing good can be simplified by choosing good. People, planet & women empowerment are the
basis of all the choices we make at Tupperware.

Tupperware has found a place in almost every household across the globe. What’s our secret?
The whole world knows it already: designing innovative, functional & environmentally-responsible
homeware products. We achieved this by welcoming women from around the world to lead with
us. We started off with a vision to help people tidy up their kitchen, created entrepreneurial
opportunities for women along the way, and ended up building a community of customers who
chose a sustainable lifestyle, simply by choosing Tupperware.

Zero Waste to Landfills


From reducing waste to conserving water and increasing renewable energy, we have built a
sustainable system that is followed across all our manufacturing units.
Designed to Last a Lifetime
All Tupperware products are made from 100% virgin. They are so durable by design they can
easily be passed on to the next generation.

A Sustainable Alternative
Our Reduce-Reuse-Recycle model ensures no Tupperware ends up clogging oceans or
threatens sea life. We encourage our customers to reuse their old Tupperware, and when it’s
past that, we recycle it.

Innovation for Efficient Consumption


We make products that encourage responsible consumption. From adding ease to food
preparation to managing leftovers, our inventions aim at reducing food wastage.

Mr Earl Tupper may have invented Tupperware, but it was Brownie Wise's marketing genius that
broke all sales records.

Her vision carved a path for women to earn on their own terms. For over 75 years, Tupperware
has bred 3.2 million entrepreneurs, most of which are women.

Tupperware India has an all-women sales force. We have also built a team of 100 entrepreneur
leaders who have been groomed by Tupperware system and are now cultivating confidence in
lakhs of Indian women.

Our Values
Our Why:
Every day we nurture a better future.
Everything at Tupperware is driven by the desire to help save time,
money, space, food and energy. Tupperware continues to innovate
for the benefit of people and our planet. Through our business
opportunity, we’re bettering the lives of individuals with a
meaningful way to make money and impact their local communities.
And what motivates us all every day is knowing that we can impact
the planet in a positive way, by creating eco-friendly solutions to
store food so it can last longer, to make transporting food on-the-go
easier and less wasteful and to bettering lives through the use of our
products.
Our How:
Through an obsession with designing
innovative, functional and environmentally
responsible products.
We strive for perfection in function and design, focused on creating
innovative products that solve the needs of today’s consumer while
keeping the health of our planet in mind in all we do.
Our What:
Products that people love and trust.
For decades, our products have stood the test of time. They have
been passed down through generations, trusted companions in the
kitchen and homes of millions around the world – and they will
continue to be for years to come.
We do what's right
We speak and act with integrity, understanding we are
each a reflection of the Tupperware brand.
We succeed as a team
We believe in collaboration, the sharing of ideas and
working together to achieve our common goals.
We always improve
We believe in stepping outside our comfort zones, always
looking for new ways to better ourselves, our work and
what we offer the world.

Why Tupperware ®
Do Good. Choose Good.
Tupperware follows Reduce-Reuse-Recycle model, right from its design to distribution process.
Through our products and business, we create & promote solutions that enable a sustainable
lifestyle.

Reduce
Increasing ECO+ material used across our product line.

Reuse
Offering sustainable alternative. Lifetime Warranty on all Tupperware products.

Recycle
Enhancing our return procedure for recycling

Tupperware’s Everyday solutions make choosing good so easy, some of you have adapted a
sustainable lifestyle without even noticing it.

Tupperware reusable AquaSafe Bottles vs Disposable


®

Bottles
The Challenge:
Reduce the consumption of disposable water bottles that end up in landfills.

The Solution:
Use Tupperware’s reusable Aquasafe Water Bottles and Tumblers. Easy to carry and available
in trendy colours.

Smart Chopper, Rock ‘n’ Serve & CrystalWave vs


Energy Consumption

The Challenge:
Reduce energy consumption while preparing and reheating meals

The Solution:
You can use Tupperware non-electric Smart Chopper, Extra Chef and Quick Chef instead of an
electric mixer or a chopper and conserve energy. The Rock n’ Serve and Crystal Wave
containers let you save on space and money by freezing, refrigerating, and reheating leftovers
and pre-prepared meals.
Kitchen Organizer vs Packaging waste

The Challenge:
Reduce packaging waste.

The Solution:
You can organize your pantry and freezer efficiently with these containers. You also get to save
money by purchasing bulk quantities of food and keep it fresh for longer.

Sandwich keepers vs Disposable storage containers

The Challenge:
Reduce the use of disposable storage containers to pack on-the-go meals.

The Solution:
Use reusable Tupperware containers to pack food for the road. They easily fit in a purse or a
bag. Avoid using plastic bags or other disposable materials by using Tupperware Sandwich
Keepers.

FridgeSmart Containers vs Food waste

The Challenge:
Reduce food waste that ends up in landfills and encourage the consumption of locally grown,
organic foods.

The Solution:
Store fresh produce in Tupperware FridgeSmart containers. With its innovative venting system,
you can keep fruits and vegetables fresh for longer.

Tupperware products made to last. Our durable products help families reduce the amount of
disposables purchased and eventually sent to landfills. We back this up through our Tupperware
product warranties <Link to Warranty Page>.

Our Products
For more than 77 years, Tupperware has been designing cutting-
edge home and kitchen solutions to help save time, money, space,
food and energy that are both functional and environmentally
responsible. Passed down through generations, our products are
trusted companions in the kitchens and homes of millions around the
world- and they will continue to be staples for years to come.

Today, we continue to strive for excellence in innovation for the


benefit of our planet and for our people. Knowing that we can make a
positive impact on individuals, their communities, and our planet
motivates us to continue creating eco-friendly solutions to make food
last longer and make transporting food on-the-go easier and less
wasteful. We are proud to have more than 8,500 functional design
and utility patents for our solution-oriented kitchen and home
products. Every day, we are nurturing a better future through the use
of Tupperware products that help to reduce food and single-use
plastic waste, ensuring a better future for our families, our children,
our communities and our planet.
Watch our Product Spotlight here: https://www.youtube.com/watch?
v=EnBpMJT4TYs

Save Money. Save Space. Save Time.


Do you find yourself dreaming of a spacious kitchen or wish there was an assistant around to
help you reorganize it? Well, it looks like you have come to the right place.

Say Goodbye to Chaos and Clutter with


Tupperware Products. ®

- Invite a Kitchen Expert to your house


- Modern storage solutions to reorganize kitchen shelves
- Smart alternatives for a mess-free kitchen counter
- Cuts down haste & waste with an innovative range for meal prep & leftovers
Who is a Tupperware Kitchen Expert & how they can
®

help you organize your kitchen?


- Expert guidance at the doorstep
- Custom kitchen planning tips
- Host rewards
- Updates on the latest offers & launches

Join Tupperware Team ®

A woman is like Tupperware, Strong and Resilient! Our Salesforce collectively represent this
philosophy at Tupperware. We have empowered over 1.5 million women since the last 25 years.
We continue to look for ways to nurture a better future.

Avail all the benefits of running your own business, but with the support of a Manager, backed by
a Company that’s got over 75 years’ experience in direct selling and an enviable reputation for
quality products. Working from home is a real break with Tupperware. Working your way around
in the new normal, and surviving without compromising on your lifestyle choices is the best way
forward. The path to success lies in adapting to newer ways, just like we are doing at
Tupperware.

Join us and see exactly where your own dreams will take you. Whether it's having extra cash or
becoming an entrepreneur in your own right.
 Come Join the movement

 Become a Store

Franchisee

 Opportunity to become a Tupperware Store Owner ®

 Tupperware has become synonymous with innovation. With 190+ exclusive stores
across India, new platforms such as the official webstore & tools like social selling, we
have expanded our reach. However, one thing that would always remain the same about
Tupperware is giving a platform to women entrepreneurs.
 The biggest opportunity we have created through this transformation is the chance to
own an exclusive Tupperware store. With the flexibility for customization & complete
ownership of your business, we are here to build your business by your side.


 Take the next step towards joining the Tupperware family today. Fill out the short form
below, and one of our Franchise Specialists will be in touch with you soon.

Social Selling
IN THE WORLD OF TUPPERWARE BUSINESS, ®

SOCIAL SELLING IS THE NEW COOL


Many Tupperware entrepreneurs, old & new, have embraced social selling as the new power
tool.

Tupperware has always welcomed change and led innovations with our sales force at the
forefront. As we recently introduced a multi-channel approach, we decided to strengthen our
direct selling channel through social selling.

With zero investment & zero operational work, you can become a social seller just within a click.
Tupperware lets you create your unique shop link which is the easiest and quickest way to set up
a business online. The only skills you need is networking on social media.

Reach Anyone, Anywhere Through Social Selling.


Become a Direct Seller

When we say Tupperware way of life is a rewarding one,


you can take us literally.

You decide your work hours & off days.

Every sale means a chance to earn more and grow more.


Invite your friends over, or go live with Zoom or Facebook.

Befriend women entrepreneurs & have a great social life.

Gifts, trips, awards & cheer-leading from Tupperware friends.

Take your business online, choose a medium of your choice.

You build your business. We'll handle deliveries & bills for you.
Surround yourself with confident women & transform your life.

Host events & get-togethers from behind your screens.

Be a changemaker by helping build a sustainable lifestyle.

We help you build your business and provide tools & platforms.

Constant motivation & tips from self-made women across world.


 Start Your Business

Your first three months of joining Tupperware business ®

Place an order of Rs.5500 & avail NCOP Welcome Kit worth Rs.1885 at

a special price of Rs.499.

Place an order of Rs.3000 & avail Freezer Mate worth Rs.950 at a

special price of Rs.499.

Place an order of 3000 and avail Fashion Flask worth Rs. 1350 at a

special price of 699.

Get ready to start earning, Become a Tupperware® Direct Seller.


MAKE MONEY & HAVE FUN, LIKE A BOSS
 Start Your Business

We have a million job opportunities available all across


India.
Take your first step today.

More

Overview
At Tupperware, we are driven by our purpose: to nurture a better
future, every day. We’re doing what we can to ensure a better future
for our families, for our friends, our children and our communities.
With our quality, durable and innovative products intended to reduce
food and single-use packaging waste, and empowering people
around the world with entrepreneurial opportunities through an
independent Tupperware business, we live out our purpose every
day.

Furthermore, integrating ESG initiatives into our business at


Tupperware, we have been rebalancing our priorities, reaffirming our
material topics and setting clear strategies toward the achievement
of our ESG goals. We are guided by our core values across our ESG
goals, programs and actions:

 We do what’s right. We speak and act with integrity,


understanding we are each a reflection of the Tupperware brand.
 We succeed as a team. We believe in collaboration, the sharing of
ideas and working together to achieve our common goals.
 We always improve. We believe in stepping outside our comfort
zones, always looking for new ways to better ourselves, our work and
what we offer the world.
We Do What's Right
At Tupperware, we take a strict approach to Compliance throughout
our business, aiming to comply with our Code of Conduct, internal
policies and all applicable laws and regulations everywhere we
operate. We maintain a strong legal team at Corporate and regional
or country levels to ensure Compliance requirements are understood
and effectively executed.

Our Code of Conduct guides our behavior in all aspects of responsible


business and is available in 14 languages. All our new Associates
sign an agreement to uphold the provisions of the Code of Conduct
and receive related training, and we conduct an annual certification
process for all associates to verify acknowledgment of the
requirements under the Code of Conduct and for select associates to
report any conflicts of interest about which the associate is aware.
In addition, we conduct
CONTINUE READING

We Succeed as a Team
We recently began implementing programs in the U.S. and globally
for markets to use best practices to create a roadmap to listen,
educate, communicate, celebrate and activate.

In 2021, we worked to expand our Associate Resource Groups with


purpose and re-invigorated efforts to make them genuine and useful
resources for our associates, as well as to align them with our values.
Many of the groups have been renamed and reimagined to focus on
the issues that matter most to the associates who lead them. The
ARGs now provide a strong forum for capturing associate feedback,
developing new leaders and for establishing a cadence of
communication between leadership and associates.

We have invested in supporting commercial and Sales Force


initiatives to provide tools or facilitate orders, sales and marketing
for the Sales Force and other channels. The independent

CONTINUE READING
We Always Improve
Since 2017, we have been measuring our performance in the
following key areas (i.e., energy and emissions, water and waste),
and we have made significant progress since that time. Our revised
targets challenge us to deliver significant additional resource
efficiencies in the coming decade.

ENERGY AND EMISSIONS

 Mexico: Installed 267 LED lamps, leading to an expected savings of


31,022 kWh annually.
 Belgium, Brazil, Greece, Korea and Portugal: Made energy-
efficient and LED lighting improvements in 2021. Many of our other
sites began this work in 2020 and earlier.
 Korea: Replaced forklift chargers with high-efficiency upgrades,
leading to an energy savings of 3,254 kWh in 2021.
 Australia, Brazil, India, Mexico, New Zealand, Portugal and
the U.S: Upgraded equipment like cranes, air compressor systems,
forklifts and temperature control systems with more efficient
alternatives
 Greece: Air-leak reduction programs led to an energy consumption
savings of 30,000 kWh in 2021.
WATER

 Brazil: Implemented new water and oil separation stations and


adjusted the rainwater drainage network, helping to eliminate the
contamination of rainwater. Additionally, the site added a container
to collect the water from extruders to minimize wastewater.
 India: Water conservation projects were enacted that involved the
reuse of runoff and shop floor drain water, leading to a water
consumption reduction of more than 10% from 2020 to 2021.
 Mexico: More than 9,450 liters of water with oil were treated
internally in 2021.
 China: Reduced water consumption for cooling towers by optimizing
water conductivity levels.

WASTE

 Greece: Piloted using paper tape instead of plastic tape for cartons,
reducing the consumption of more than 137kg of plastic tape.
 India: Waste reduction projects led to a decrease in waste
generation of more than 21% from 2020 to 2021.
 Korea: Reusing color-purged material production led to the reuse of
5.2 tons of plastic waste in 2021.
 Mexico: Cardboard separation and recovery procedures were
reinforced to optimize reuse, drastically reducing the amount of
cardboard discarded by more than 39% in 2021 from 2020.

SUSTAINABLE MATERIALS

Through our products, we have always been focused on reducing


impact on the environment by providing reusable, durable and easy-
to-use solutions that help minimize single-use packaging and food
waste. We have been able to more than quadruple our total volume
of sustainable resins from 2020 to 2021.

Actions we’ve taken and reported that drive progress toward our
2025 targets include reducing the number of polybags per unit
produced, reviewing approximately 1,500 packaging procedures and
making improvements where possible; introducing compostable
polybags and increasing our investment in our ECO+ and other
sustainable material alternatives.

Governance

We have been working to make progress in our priority areas and


align our leadership, the Sales Force and all Associates toward
achieving our ESG goals. In 2021, we conducted a materiality
assessment to help determine our ESG priorities and focus our efforts
using input from both internal and external sources.

Our process, which was supported by our Board of Directors and


involved our entire leadership team, followed a set of distinct
phases, leading up to the definition of our priority sustainability
topics and a revised sustainability strategy and associated targets.
As of December 31, 2021, our Board of Directors consists of 11
members, of whom 45% are women, including the non-executive
chair. Our Board provides the foundation for robust corporate
governance to guide and support our leadership team during our
Turnaround Plan and as we work to pursue our ESG goals.

Goals

Sustainability has always been core to Tupperware. Our brand was built on the principles of
sustainability by helping households save time, money and food for more than 75 years.

To support our ongoing Turnaround Plan, 2020 was the right time for us to begin reassessing
the topics that matter to Tupperware and to our stakeholders. We conducted a materiality
assessment to define our priority ESG topics and our revised ESG strategy. Since then, we
have matured in our understanding of ESG principles and have been making the intentional
shift toward an integrated, data-driven approach.

We redefined our environmental goals in 2021, and we introduced for the first time social and
governance goals. We’re focused on goals like improving energy efficiency and reducing
emissions in our operations, eliminating single-use packaging for our products and
prioritizing diversity in our workforce and in our Board of Directors.

2021 was an important year for further integrating ESG initiatives into our business at
Tupperware. We have been rebalancing our priorities, reaffirming our material topics and
setting clear strategies toward the achievement of our ESG goals.

We are now looking forward as we work to nurture a better future, every day.

You might also like