Surbhi Jain FK1

Surbhi Jain
https://www.linkedin.com/in/surbhij91/ ● +91 9158424439 ● surbhi.j1991@gmail.com

SUMMARY
Overall 7+ years of experience across lending and retail industry. In my role at Flipkart, I successfully scaled the Pay Later program,
increasing the customer base while optimizing the cost. Skilled in managing strategic partnerships, driving cross functional
collaborations, negotiation, sales planning and business growth. Previous experience includes driving sales growth and vendor
management at Appario and Bajaj Finance.
EXPERIENCE
Flipkart Internet Pvt. Ltd.

Manager- Flipkart Pay Later and EMI Jan 2022 – Present
• Managing business P&L and achieved a 200% YoY growth in GMV
• Enabling ~150 Cr of annual GMV through digital two wheeler loans on Flipkart (industry first) and KYCless
onboarding/acquisition journey for ETB customers
• Leading end to end management of strategic partnership with Regulated Entities, including rate negotiation, new initiatives
implementation, contract closures, compliance and audit processes, reconciliation and partner payments
• Grew product serviceability on additional 15% pincodes by orchestrating integration with another lender
• Scaled Flipkart Pay Later customer base by 4.5x, establishing it as the largest in the country in September 2022
• Enhanced acquisition funnel throughput by 20% through PAN prefill capabilities and third-party risk score integration
• Achieved savings of ~10 Cr by optimizing marketing CAC and refining target audience strategies
Bodycraft Salon, Skin & Cosmetology Pvt. Ltd.

Category Head- Retail Sep 2021 – Jan 2022
• Added 2 skincare brands to the portfolio: Aminu and Neemli Naturals
• Designed incentive structure for the salon stylists & therapists and managed inventory planning to drive product attachment with
services at salon
Appario Retail Pvt. Ltd.

Associate Vendor Manager- Vendor Success Program Apr 2020 – Sep 2021
• Managed a team of 7 associates to handle 350+ vendors of Electronics, Wireless, PC and Office Products
• Devised strategy of low touch vendor support and set up HoTW process
• Increased productivity from 25 vendors/associate to 50 vendors/associate by defining SOP of Instock, Pricing and Selection
expansion related workstreams for priority-based vendor reach-outs
• 15% improvement in portfolio CM by reinitiating vendor negotiations, increasing quality of selection and reviving dormant
vendors
• Managed Prime Day and Diwali sale for 500+ vendors with 100%+ YoY growth
Bajaj Finance Ltd.

Area Sales Manager (Modern Trade)- Digital Product Finance Jan 2019 – Mar 2020
• Delivered an average month-on-month sales growth of 20% from 125 stores of the largest Dealer across Bengaluru
• Increased penetration of all cross-sell products to approximately 25% thereby maximizing profit for the company
• Planned seasonal/festival promotional activities, manpower requirement with the partner and ensured execution by coordinating
with respective stakeholders
• Managed payment reconciliation and trained partner teams on new and existing processes and products
• Handled a team of 3 Sales Managers and 70 Sales Executives
Key Account Manager (Manufacturer Relations)- Digital Product Finance May 2018 – Dec 2018
• Provided affordability and No Cost EMI solutions for the large accounts like Vivo, Oppo and Nokia
• Maintained long term relationships with the accounts by increasing the depth of business, gaining service commitments and
achieving business plan targets
• Designed co-brand campaign strategy for new model launches/festival promotions for all the smartphone and laptop brands
• Managed end-to-end roll-out of EMI constructs and campaigns on ground to ensure the hassle-free customer experience
Bajaj Finance Ltd.
Summer Intern Apr 2017 – Jun 2017
• New Product Rollout- Consumer Durable Principal Outstanding (CD POS) with PLCS
o Involved in new product roll-out at PAN India level
o Monitored lead generation & qualification, efficiency of the documentation and lead conversion process
o Increased sales by improving 10% conversion rate. Also identified the major concerns about the product through
customer relationship management.
TATA Consultancy Services

Assistant System Engineer Oct 2014 – Jun 2016
• Worked on application enhancements for an American Company leading in Global Payment Services
• Enhanced the customer experience and decreased the number of errors by enabling CSR to change a direct payee transaction
• Reduced the number of fraud customers identified by Government Sanctions and Interdiction (GSI). Identified and restricted the
GSI accounts whose transactions could be handled by operators outside of GSI
EDUCATION
KJ Somaiya Institute of Management Studies and Research, Mumbai

Post Graduate Diploma in Management, Retail Management (Marketing) || CGPA: 8.18/10 Jun 2016- May 2018
University of Pune, MKSSS Cummins College of Engineering for Women, Pune
Bachelor of Engineering, Electronics and Telecommunication || Percentage: 62.70% Aug 2010- May 2014
SKILLS
Strategic Partnership Management Sales Management Team Management

P&L Management Sales Planning Interpersonal Skills
Key Account Management Negotiation Microsoft Office

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Surbhi Jain

https://www.linkedin.com/in/surbhij91/ ● +91 9158424439 ● surbhi.j1991@gmail.com

Flipkart Internet Pvt. Ltd.

Bodycraft Salon, Skin & Cosmetology Pvt. Ltd.

Appario Retail Pvt. Ltd.

Bajaj Finance Ltd.

TATA Consultancy Services

KJ Somaiya Institute of Management Studies and Research, Mumbai

Strategic Partnership Management Sales Management Team Management

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