Unit-5 DL
Unit-5 DL
Unit-5 DL
Sentiment
Why is Sentiment Analysis Important?
Sentiment analysis is the contextual meaning of words that indicates the
social sentiment of a brand and also helps the business to determine whether
the product they are manufacturing is going to make a demand in the market
or not.
According to the survey,80% of the world’s data is unstructured. The data
needs to be analyzed and be in a structured manner whether it is in the form
of emails, texts, documents, articles, and many more.
1. Sentiment Analysis is required as it stores data in an efficient, cost
friendly.
2. Sentiment analysis solves real-time issues and can help you solve all real-
time scenarios.
Here are some key reasons why sentiment analysis is important for business:
Customer Feedback Analysis: Businesses can analyze customer reviews,
comments, and feedback to understand the sentiment behind them helping
in identifying areas for improvement and addressing customer concerns,
ultimately enhancing customer satisfaction.
Brand Reputation Management: Sentiment analysis allows businesses to
monitor their brand reputation in real-time.
By tracking mentions and sentiments on social media, review platforms,
and other online channels, companies can respond promptly to both
positive and negative sentiments, mitigating potential damage to their
brand.
Product Development and Innovation: Understanding customer sentiment
helps identify features and aspects of their products or services that are
well-received or need improvement. This information is invaluable for
product development and innovation, enabling companies to align their
offerings with customer preferences.
Competitor Analysis: Sentiment Analysis can be used to compare the
sentiment around a company’s products or services with those of
competitors.
Businesses identify their strengths and weaknesses relative to
competitors, allowing for strategic decision-making.
Marketing Campaign Effectiveness
Businesses can evaluate the success of their marketing campaigns by
analyzing the sentiment of online discussions and social media mentions.
Positive sentiment indicates that the campaign is resonating with the
target audience, while negative sentiment may signal the need for
adjustments.
What are the Types of Sentiment Analysis?
Fine-Grained Sentiment Analysis
This depends on the polarity base. This category can be designed as very
positive, positive, neutral, negative, or very negative. The rating is done on a
scale of 1 to 5. If the rating is 5 then it is very positive, 2 then negative, and 3
then neutral.
Emotion detection
The sentiments happy, sad, angry, upset, jolly, pleasant, and so on come
under emotion detection. It is also known as a lexicon method of sentiment
analysis.
Aspect-Based Sentiment Analysis
It focuses on a particular aspect for instance if a person wants to check the
feature of the cell phone then it checks the aspect such as the battery, screen,
and camera quality then aspect based is used.
Multilingual Sentiment Analysis
Multilingual consists of different languages where the classification needs to
be done as positive, negative, and neutral. This is highly challenging and
comparatively difficult.
Machine Learning
This approach works on the machine learning technique. Firstly, the datasets
are trained and predictive analysis is done. The next process is the extraction
of words from the text is done. This text extraction can be done using
different techniques such as Naive Bayes, Support Vector machines, hidden
Markov model, and conditional random fields like this machine learning
techniques are used.
Neural Network
In the last few years neural networks have evolved at a very rate. It involves
using artificial neural networks, which are inspired by the structure of the
human brain, to classify text into positive, negative, or neutral sentiments. it
has Recurrent neural networks, Long short-term memory, Gated recurrent
unit, etc to process sequential data like text.
Hybrid Approach
It is the combination of two or more approaches i.e. rule-based and Machine
Learning approaches. The surplus is that the accuracy is high compared to
the other two approaches.
Sentiment analysis Use Cases
Sentiment Analysis has a wide range of applications as:
Social Media
If for instance the comments on social media side as Instagram, over here all
the reviews are analyzed and categorized as positive, negative, and neutral.
Nike Analyzing Instagram Sentiment for New Shoe Launch
Nike, a leading sportswear brand, launched a new line of running shoes with
the goal of reaching a younger audience. To understand user perception and
assess the campaign’s effectiveness, Nike analyzed the sentiment of
comments on its Instagram posts related to the new shoes.
Nike collected all comments from the past month on Instagram posts
featuring the new shoes.
A sentiment analysis tool was used to categorize each comment as
positive, negative, or neutral.
The analysis revealed that 60% of comments were positive, 30% were
neutral, and 10% were negative. Positive comments praised the shoes’
design, comfort, and performance. Negative comments expressed
dissatisfaction with the price, fit, or availability.
The positive sentiment majority indicates that the campaign resonated well
with the target audience. Nike can focus on amplifying positive aspects and
addressing concerns raised in negative comments.
Customer Service
In the play store, all the comments in the form of 1 to 5 are done with the
help of sentiment analysis approaches.
Play Store App Sentiment Analysis for Improved Customer Service
Duolingo, a popular language learning app, received a significant number of
negative reviews on the Play Store citing app crashes and difficulty
completing lessons. To understand the specific issues and improve customer
service, Duolingo employed sentiment analysis on their Play Store reviews.
Duolingo collected all app reviews on the Play Store over a specific time
period.
Each review’s rating (1-5 stars) and text content were analyzed.
Sentiment analysis tools categorized the text content as
positive, negative, or neutral.
The analysis revealed a correlation between lower star ratings and negative
sentiment in the textual reviews. Common themes in negative reviews
included app crashes, difficulty progressing through lessons, and lack of
engaging content. Positive reviews praised the app’s effectiveness, user
interface, and variety of languages offered.
By analyzing Play Store reviews’ sentiment, Duolingo identified and
addressed customer concerns effectively. This resulted in a significant
decrease in negative reviews and an increase in average star ratings.
Additionally, Duolingo’s proactive approach to customer service improved
brand image and user satisfaction.
Marketing Sector
In the marketing area where a particular product needs to be reviewed as
good or bad.
Analyzing Consumer Sentiment for Product Review in the Marketing Sector
A company launching a new line of organic skincare products needed to
gauge consumer opinion before a major marketing campaign. To understand
the potential market and identify areas for improvement, they employed
sentiment analysis on social media conversations and online reviews
mentioning the products.
The company collected social media posts and online reviews mentioning
the new skincare line using relevant keywords and hashtags.
Text analysis tools were used to clean and pre-process the data.
Sentiment analysis algorithms categorized each text snippet as
positive, negative, or neutral towards the product.
The analysis revealed an overall positive sentiment towards the product, with
70% of mentions being positive, 20% neutral, and 10% negative. Positive
comments praised the product’s natural ingredients, effectiveness, and skin-
friendly properties. Negative comments expressed dissatisfaction with the
price, packaging, or fragrance.
The bar graph clearly shows the dominance of positive sentiment towards
the new skincare line. This indicates a promising market reception and
encourages further investment in marketing efforts.
What are the challenges in Sentiment Analysis?
There are major challenges in the sentiment analysis approach:
1. If the data is in the form of a tone, then it becomes really difficult to
detect whether the comment is pessimist or optimistic.
2. If the data is in the form of emoji, then you need to detect whether it is
good or bad.
3. Even the ironic, sarcastic, comparing comments detection is really hard.
4. Comparing a neutral statement is a big task.
Sentiment Analysis Vs Semantic Analysis
Sentiment analysis and Semantic analysis are both natural language
processing techniques, but they serve distinct purposes in understanding
textual content.
Sentiment Analysis
Sentiment analysis focuses on determining the emotional tone expressed in a
piece of text. Its primary goal is to classify the sentiment as positive,
negative, or neutral, especially valuable in understanding customer opinions,
reviews, and social media comments. Sentiment analysis algorithms analyse
the language used to identify the prevailing sentiment and gauge public or
individual reactions to products, services, or events.
Semantic Analysis
Semantic analysis, on the other hand, goes beyond sentiment and aims to
comprehend the meaning and context of the text. It seeks to understand the
relationships between words, phrases, and concepts in a given piece of
content. Semantic analysis considers the underlying meaning, intent, and the
way different elements in a sentence relate to each other. This is crucial for
tasks such as question answering, language translation, and content
summarization, where a deeper understanding of context and semantics is
required.
Conclusion
In conclusion, sentiment analysis is a crucial tool in deciphering the mood
and opinions expressed in textual data, providing valuable insights for
businesses and individuals alike. By classifying text as positive, negative, or
neutral, sentiment analysis aids in understanding customer sentiments,
improving brand reputation, and making informed business
Imagine a detective tasked with unraveling a mystery with none prior clues
or suspects. Topic modeling operates in a comparable fashion, piecing
collectively the narrative hidden in the textual content, guided completely by
the subtle cues embedded within the co-incidence patterns of words.
Through this unsupervised exploration, the set of rules unveils the
underlying shape of the corpus, illuminating the hidden topics and subjects
that outline its essence.
Types of Topic Modeling Techniques
While there are numerous topic modelling techniques to be had, of the most
broadly used and properly-mounted techniques are Latent Semantic
Analysis (LSA) and Latent Dirichlet Allocation (LDA).
Latent Semantic Analysis (LSA)
Latent Semantic Analysis (LSA) is a topic modelling method that makes use
of a mathematical method known as Singular Value Decomposition (SVD) to
identify the underlying semantic standards inside a corpus of text. LSA
assumes that there’s an inherent shape in word utilization that may be
captured via the relationships between words and documents.
The LSA algorithm works via building a term-file matrix, which represents
the frequency of every word in each record. It then applies SVD to this
matrix, decomposing it into 3 matrices that seize the relationships among
phrases, documents, and the latent topics then ensuing topic representations
may be used to apprehend the thematic structure of the textual content
corpus and to perform duties which include record clustering, records
retrieval, and text summarization.
Latent Dirichlet Allocation (LDA)
Latent Dirichlet Allocation (LDA) is some other extensively used subject
matter modelling technique that takes a probabilistic method to discovering
the hidden thematic shape of a textual content corpus. Unlike LSA, which
makes use of a linear algebraic method, LDA is a generative probabilistic
version that assumes each report is a combination of a small number of
subjects, and that every word’s creation is as a result of one of the record’s
subjects.
The LDA algorithm works by means of assuming that each file in the corpus
is composed of a combination of subjects, and that each topic is
characterised by means of a distribution over the vocabulary. The version
then iteratively updates the topic-phrase and report-subject matter
distributions to maximise the probability of the found facts. The resulting
topic representations can be used to understand the thematic shape of the
textual content corpus and to carry out tasks which include file type, advice,
and exploratory analysis.
LSA vs. LDA : What is the Difference?
While both LSA and LDA are effective topic modelling strategies, they
range in their underlying assumptions and methodologies.
LSA is a linear algebraic technique that focuses on capturing the semantic
relationships among words and files, while LDA is a probabilistic model
that assumes a generative process for the text statistics.
In general, LDA is considered greater bendy and sturdy, as it could handle
a much wider variety of textual content data and can provide greater
interpretable topic representations.
However, LSA may be extra computationally green and can perform
higher on smaller datasets.
How Topic Modeling is Implemented?
Implementing topic modelling in practice involves several key steps, such as
statistics evaluation, preprocessing, and model fitting. For this tutorial we’ll
proceed with random generated dataset, and see how can we implement topic
modeling. The steps are followed below:
Step 1. Data Preparation: The first step in implementing topic modelling is
to put together the text documents. This usually entails amassing and
organizing the applicable documents, making sure that the records is in a
appropriate layout for analysis.
Step 2. Preprocessing Steps: Before proceeding to model fitting, it’s far
vital to preprocess the textual content to enhance the exceptional of the
consequences. Common preprocessing steps include:
Stopword Removal: Removing not unusual words that do not carry any
meaning, which includes “the,” “a,” and “is.”
Punctuation Removal: Removing punctuation marks and special
characters from the text.
Lemmatization: Reducing phrases to their base or dictionary form, to
improve the consistency of the vocabulary.
Step 3. Creating Document-Term Matrix: After preprocessing the textual
content, the following step is to create a document-time matrix, which
represents the frequency of every phrase in every report. This matrix serves
because the input to the topic modelling algorithms.
Step 4: Model Fitting: Once the data is prepared, the next step is to match
the topic modelling algorithm to the facts. This includes specifying the
number of subjects to be observed and going for walks the algorithm to reap
the topic representations.
For LSA, this entails applying Singular Value Decomposition (SVD) to
the document-term matrix to extract the latent subjects.
For LDA, this involves iteratively updating the subject-phrase and record-
subject matter distributions to maximise the probability of the discovered
facts.
Applications of Topic Modeling
Topic modeling has numerous applications across various fields:
Content Recommendation: By understanding the topics within
documents, content recommendation systems can suggest articles, books,
or media that match a user’s interests.
Document Classification: It helps in automatically classifying
documents into predefined categories based on their content.
Summarization: Topic modeling can assist in summarizing large
collections of documents by highlighting the main themes.
Trend Analysis: In business and social media, topic modeling can
identify trends and shifts in public opinion by analyzing textual data over
time.
Customer Feedback Analysis: Companies use topic modeling to analyze
customer reviews and feedback to identify common issues and areas for
improvement.
Advantages of Topic Modeling
Unsupervised Learning: Topic modeling does not require labeled data,
making it suitable for exploring unknown corpora.
Scalability: It can handle large volumes of text data efficiently.
Insight Generation: Provides meaningful insights by uncovering hidden
structures in the data.
Challenges in Topic Modeling
Interpretability: The extracted topics might not always be easily
interpretable, requiring human intervention to label and understand.
Parameter Sensitivity: Algorithms like LDA require setting several
hyperparameters (e.g., number of topics), which can significantly impact
results.
Quality of Text: The effectiveness of topic modeling depends on the
quality and cleanliness of the input text.
Conclusion
Topic modelling has emerged as a powerful device for extracting meaningful
insights from large and unstructured datasets, records of text information. By
uncovering the hidden thematic structures within documents, topic
modelling allows researchers, entrepreneurs, and decision-makers to benefit
a deeper information of the underlying patterns and trends, ultimately using
extra knowledgeable and strategic decision-making. As the volume and
complexity of records keep growing, the importance of advanced analytics
strategies like subject matter modelling will most effective hold to increase,
making it an essential skill for everyone interested by leveraging the
electricity of data to pressure innovation and development.
1. Medical Diagnostics
Medical diagnostics have become increasingly important in modern healthcare,
as they provide invaluable insights that can help medical doctors detect and
diagnose diseases and Machine learning (ML) is playing a transformative role
in advancing it. Through the utilization of ML algorithms, medical professionals
can leverage vast datasets, including medical images, patient records, and
clinical notes, to enhance diagnostic accuracy and efficiency. ML excels in
image recognition tasks, making it particularly valuable in medical imaging
diagnostics. Algorithms can analyze complex medical images such as X-rays,
MRIs, and CT scans, aiding in the identification of anomalies and assisting
healthcare practitioners in making more precise diagnoses. Image recognition
algorithms have shown great success in recognizing patterns to spot diseases,
for example, to help physicians identify minor changes in tumors to detect
malignancy. In the realm of medical diagnostics, ML holds the potential to
streamline workflows, reduce diagnostic errors, and optimize patient outcomes.
By embracing these technological advancements, healthcare providers can offer
more accurate and timely diagnoses, ultimately improving the overall quality of
healthcare.
2. Parkinson's Disease Detection
Parkinson’s disease (PD) is a prevalent neurological disorder impacting muscle
movement, affecting mobility, speech, and posture with symptoms such as
tremors, muscle rigidity, and bradykinesia. This condition results from neuronal
death, causing a decline in dopamine levels in the brain. The reduction in
dopamine adversely affects synaptic communication, leading to impaired motor
functions. Early detection of PD is crucial for effective treatment, enabling
patients to maintain a normal life. With the global increase in the aging
population, there is a growing emphasis on the importance of early, remote, and
accurate PD detection. Machine learning techniques, including voice analysis,
handwriting analysis, and movement sensors, present non-invasive and
potentially cost-effective alternatives to traditional diagnostic methods like PET
scans. Personalized treatment plans can be developed through machine learning
models tailored to individual patient data, enhancing the potential for more
targeted and effective interventions.