Data Driven Decision Making
Data Driven Decision Making
Course Objectives:
This course will cover fundamental algorithms and techniques used in Data Analytics. The statistical foundations will be covered first. Technological aspects like data
management, scalable computation and visualization will also be covered. This course introduces students to the science of business analytics while casting a keen eye
toward the artful use of numbers found in the digital space. The goal is to provide businesses and managers with the foundation needed to apply data analytics to real-world
challenges they confront daily in their professional lives. Students will learn to identify the ideal analytic tool for their specific needs; understand valid and reliable ways to
collect, analyze, and visualize data; and utilize data in decision making for their agencies, organizations or clients.
Pre-requisites: NA
Course Contents/Syllabus:
Weightage (%)
25
Module I Descriptive Analytics
Descriptors/Topics
• Data types and Structures
• Variables and Scales of measurement
Text Reading:
• Probability & Statistics for Engineers & Scientists (9th Edn.), Ronald E. Walpole, Raymond H. Myers, Sharon L. Myers and Keying Ye, Prentice Hall Inc.
References:
• The Elements of Statistical Learning, Data Mining, Inference, and Prediction (2ndEdn.), Trevor Hastie Robert Tibshirani Jerome Friedman, Springer, 2014
• An Introduction to Statistical Learning: with Applications in R, G James, D. Witten, T Hastie, and R. Tibshirani, Springer, 2013
• Mining Massive Data Sets, A. Rajaraman and J. Ullman, Cambridge University Press, 2012
• Advances in Complex Data Modeling and Computational Methods in Statistics, Anna Maria Paganoni and Piercesare Secchi, Springer, 2013