Mock Test - Midterm Spring 2024

Advertising Evolution
1. Advertising has undergone a significant evolution with the advancement of

technology, leading to new approaches and strategies. Traditionally, advertising meant
placing ads in newspapers, magazines, or on billboards. However, with the digital age,
advertising has shifted towards online platforms and social media channels. This evolution
has opened up new avenues for businesses to reach their target audience in more
personalized and interactive ways.
2. Many industry experts praise this shift in advertising as a solution to various

challenges faced by businesses. For advertisers, it promises better targeting capabilities,
real-time performance tracking, and increased engagement with consumers. For
businesses, it offers cost-effective solutions compared to traditional advertising methods,
wider reach potential, and the ability to adapt quickly to market changes.
3. In some regions like Silicon Valley, New York City, and London, local governments
are advocating for the adoption of digital advertising strategies to boost local economies
and foster innovation. However, transitioning to digital advertising isn't without its obstacles.
It requires businesses to stay updated with the latest technological trends, understand
consumer behavior in online spaces, and navigate the complexities of digital platforms.
4. Many marketers are drawn to the idea of digital advertising's potential. A marketing
executive based in Los Angeles creates targeted ads on social media platforms to reach
specific demographics. A small business owner in Tokyo utilizes search engine optimization
techniques to improve visibility for their products online. A creative agency in London
develops interactive ad campaigns that encourage consumer engagement.
5. While these examples paint a promising picture, they only scratch the surface of the
reality of digital advertising. Marketers quickly realize that standing out in the crowded digital
space requires constant innovation and creativity. Additionally, the rapid pace of
technological advancements means that strategies that worked yesterday may become
obsolete tomorrow, requiring continuous adaptation and learning.
6. Businesses also need to recognize that successful digital advertising goes beyond
simply utilizing the available technology. It involves understanding the variety of online
consumer behavior, creating compelling content that resonates with audiences, and building
trust and credibility in a virtual environment. Despite the hype surrounding digital
advertising, many businesses struggle to fully capitalize on its potential due to lack of
expertise and resources.
Multiple Choice: Choose what best completes the sentences below:
● What type of text is this passage? a) Narrative

b) Descriptive
c) Expository
● What is the author’s purpose in this passage?

a) To inform
b) To entertain
c) To persuade
● What is the author's attitude in paragraph….?

a) Critical
b) Supportive
c) Hopeful
d) pessimistic
What is the author's main message regarding …….

a)
b)
c)
Vocabulary Skills
Fill in the blanks with the correct words to complete the following sentences. Make
necessary changes. (4 pts.)
The teacher __________ the student’s work.
Complete the chart with the suitable missing part of speech. (3 pts.)
Verb Noun Adjective
connect connection Connective

– connecting connected
GOVERN government governed
beautify beauty beautiful
support Supporter - supportive

support
memorize memory Memorable
succeed success successful
harm harm harmful
amaze amazement Amazing
motivate motivation Motivated

,motivating
create creation creative
Language Skills (20 pts.)

Forming Questions: Based on the given sentences, form questions as indicated in
each one. (3 pts.)
● Scientists found great results from the experiment Yes/No Question:

_____________________________________________________________
______________________________________________________________________
_______________
● . the student enjoys playing in the snow Wh-Question:

___________________________________________________________________
_____________________________________________________________________
________________
● You have remembered to bring the key.

Tag-Question:
______________________________________________________________________
________________
_____________________________________________________________________
_________________
Quantifiers: Use “How many”, “How much”, “enough”, “too much”, “not enough”,
and “too many” to complete the sentences. (3 pts.)
Parallel Structures: Correct each sentence to achieve proper parallel structure.

Underline the mistake and correct it on the line below. (3 pts.)
● Having a side job offers you an extra source of income, a new social network and
enriches your experience.
● She should wear her mask, wash her hands, and to tie her hair when cooking at a
party.
Our biology teacher is very confident, has a lot of experience and skilled.
Sentence Combination: Combine the following sentences as indicated. (3 pts.)

● She studied the history of the company. She went to the job interview. (Use a
subordinating conjunction of time)
Complex
______________________________________________________________________
______
● They arrived late to class. The instructor did not allow them to enter class. (Use a
coordinating conjunction of cause)
Compound
____________________________________________________________
________________
● She couldn’t attend the meeting. She was feeling unwell (Use a subordinating
conjunction of cause.)
Complex
______________________________________________________________________
_______
Error Analysis: Correct the ONE mistake in each sentence. Don’t add any other
words. (4 pts.)
● You have to selection the right answer to the question.
● If you heat ice, it will melt.
● The weather is cold, you should where a jacket.
● My friend borrowed my small grammar blue copy book.
Verb Tenses: Read the following statements. Use the correct tense of the verb in
parenthesis. (4 pts.)
1. Last night, while I ______ ____-(study) for my exam, the power suddenly went out.
2. Sarah ___ ________ (read) a book every evening before she goes to bed.
3. We _____ __________ (work) on this project for three hours.
4. I can’t answer the phone right now, I ____ _______(watch) the soccer game.
Writing Skills (10 pts.)

Read the following paragraph and answer the questions related to structure and
organization.
Renewable energy comes from natural sources that keep replenishing, like sunlight,
wind, water, and plants. Unlike fossil fuels, which can run out and harm the environment
when burned, renewable energy is cleaner and won't run out. We can get energy from
the sun using solar panels, from the wind using turbines, from water with hydroelectric
dams, and from plants and waste through biomass. It's important because it helps
reduce pollution and slows down climate change, making our world healthier and more
sustainable.
●Create a title for this paragraph.
● Which of the following sentences was removed from the paragraph above on
…………………………….
● What are the two main points (controlling ideas) elaborated in the paragraph?
1. ______________________________
2. ______________________________
● How does the writer of the paragraph achieve coherence?
________________________________________________________________
________________
________________________________________________________________
________________
● Rewrite the topic sentence in your own words.
________________________________________________________________
________________
________________________________________________________________
________________
________________________________________________________________
________________

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Advertising Evolution

1. Advertising has undergone a significant evolution with the advancement of

2. Many industry experts praise this shift in advertising as a solution to various

● What type of text is this passage? a) Narrative

● What is the author’s purpose in this passage?

● What is the author's attitude in paragraph….?

What is the author's main message regarding …….

The teacher __________ the student’s work.

connect connection Connective

GOVERN government governed

beautify beauty beautiful

support Supporter - supportive

memorize memory Memorable

succeed success successful

harm harm harmful

amaze amazement Amazing

motivate motivation Motivated

create creation creative

Language Skills (20 pts.)

● Scientists found great results from the experiment Yes/No Question:

● . the student enjoys playing in the snow Wh-Question:

● You have remembered to bring the key.

Parallel Structures: Correct each sentence to achieve proper parallel structure.

Sentence Combination: Combine the following sentences as indicated. (3 pts.)

● You have to selection the right answer to the question.

● If you heat ice, it will melt.

● The weather is cold, you should where a jacket.

● My friend borrowed my small grammar blue copy book.

3. We _____ __________ (work) on this project for three hours.

Writing Skills (10 pts.)

●Create a title for this paragraph.

● How does the writer of the paragraph achieve coherence?

● Rewrite the topic sentence in your own words.

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3. We _ ______ (work) on this project for three hours.