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MODULE NAME: MODULE CODE:

BUSINESS MANAGEMENT 1B BMNG5112/d/e/f/p
BUSINESS MANAGEMENT 1B BMNG5122/d

ASSESSMENT TYPE: TAKE-HOME TEST (PAPER ONLY)

TOTAL MARK ALLOCATION: 60 MARKS
TOTAL TIME: 21 Hours (midnight to 9PM on the same day)
By submitting this assessment, you acknowledge that you have read and understood all the rules
as per the terms in the registration contract, in particular the assignment and assessment rules in
The IIE Assessment Strategy and Policy (IIE009), the intellectual integrity and plagiarism rules in
the Intellectual Integrity Policy (IIE023), as well as any rules and regulations published in the
student portal.

INSTRUCTIONS:
1. Please adhere to all instructions. These instructions are different from what is normally
present, so take time to go through these carefully.
2. Independent work is required. Students are not allowed to work together on this
assessment. Any contraventions of this will be handled as per disciplinary procedures in The
IIE policy.
3. No material may be copied from original sources, even if referenced correctly.
4. All work must be adequately and correctly referenced.
5. You should paraphrase (use your own words) the concepts that you are referencing, rather
than quoting directly.
6. This is an open-book assessment.
7. Assessments must be typed unless otherwise specified.
8. Ensure that you save a copy of your responses.
8.1. Complete your responses in a Word document.
8.2. The document name must be your Name.Student number.Module Code.
8.3. Once you have completed the assessment, upload your document under the
submission link in the correct module in Learn.

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Referencing Rubric
Providing evidence based on valid and referenced academic sources Markers are required to provide feedback to students by indicating
is a fundamental educational principle and the cornerstone of high- (circling/underlining) the information that best describes the
quality academic work. Hence, The IIE considers it essential to student’s work.
develop the referencing skills of our students in our commitment to
achieve high academic standards. Part of achieving these high Minor technical referencing errors: 5% deduction from the overall
standards is referencing in a way that is consistent, technically correct percentage. – the student’s work contains five or more errors listed
and congruent. This is not plagiarism, which is handled differently. in the minor errors column in the table below.

Poor quality formatting in your referencing will result in a penalty of Major technical referencing errors: 10% deduction from the overall
according to the following guidelines a maximum of ten percent being percentage. – the student’s work contains five or more errors listed
deducted from the overall percentage. Please note, however, that in the major errors column in the table below.
evidence of plagiarism in the form of copied or uncited work (not
referenced), absent reference lists, or exceptionally poor If both minor and major errors are indicated, then 10% only (and not
referencing, may result in action being taken in accordance with The 5% or 15%) is deducted from the overall percentage. The examples
IIE’s Intellectual Integrity Policy (0023). provided below are not exhaustive but are provided to illustrate the
error.

Required: Minor errors in technical correctness of Major errors in technical correctness of

Technically correct referencing style referencing style referencing style
Deduct 5% from overall percentage. Deduct 10% from the overall percentage.
Example: if the response receives 70%, Example: if the response receives 70%, deduct
deduct 5%. The final mark is 65%. 10%. The final mark is 60%.
Consistency Minor inconsistencies. Major inconsistencies.
• The referencing style is generally • Poor and inconsistent referencing style used in-
• The same referencing format has consistent, but there are one or two text and/or in the bibliography/ reference list.
been used for all in-text references changes in the format of in-text • Multiple formats for the same type of
and in the bibliography/reference list. referencing and/or in the bibliography. referencing have been used.
• For example, page numbers for direct • For example, the format for direct quotes (in-
quotes (in-text) have been provided for text) and/or book chapters (bibliography/
one source, but not in another instance. reference list) is different across multiple
Two book chapters (bibliography) have instances.
been referenced in the bibliography in
two different formats.
Technical correctness Generally, technically correct with some Technically incorrect.
minor errors. • The referencing format is incorrect.
• Referencing format is technically • The correct referencing format has been • Concepts and ideas are typically referenced, but
correct throughout the submission. consistently used, but there are one or a reference is missing from small sections of the
two errors. work.
• The correct referencing format for the • Concepts and ideas are typically • Position of the references: references are only
discipline has been used, i.e., either referenced, but a reference is missing given at the beginning or end of large sections
APA, OR Harvard OR Law from one small section of the work. of work.
• Position of the references: references • For example, incorrect author information is
are only given at the beginning or end of provided, no year of publication is provided,
• Position of the reference: a reference every paragraph. quotation marks and/or page numbers for direct
is directly associated with every • For example, the student has incorrectly quotes missing, page numbers are provided for
concept or idea. presented direct quotes (in-text) and/or paraphrased material, the incorrect punctuation
book chapters (bibliography/reference is used (in-text); the bibliography/reference list
• For example, quotation marks, page list). is not in alphabetical order, the incorrect format
numbers, years, etc. are applied for a book chapter/journal article is used,
correctly, sources in the information is missing e.g. no place of
bibliography/reference list are publication had been provided (bibliography);
correctly presented. repeated sources on the reference list.
Congruence between in-text Generally, congruence between the in-text A lack of congruence between the in-text
referencing and bibliography/ reference referencing and the bibliography/ referencing and the bibliography.
list reference list with one or two errors. • No relationship/several incongruencies between
• There is largely a match between the the in-text referencing and the
• All sources are accurately reflected sources presented in-text and the bibliography/reference list.
and are all accurately included in the bibliography. • For example, sources are included in-text, but
bibliography/ reference list. • For example, a source appears in the not in the bibliography and vice versa, a link,
text, but not in the bibliography/ rather than the actual reference is provided in
reference list or vice versa. the bibliography.
In summary: the recording of references In summary, at least 80% of the sources In summary, at least 60% of the sources are
is accurate and complete. are correctly reflected and included in a incorrectly reflected and/or not included in
reference list. reference list.
Overall Feedback about the consistency, technical correctness and congruence between in-text referencing and bibliography:
......................................................................................................................................................................................................................
......................................................................................................................................................................................................................

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Question 1 (Marks: 15)

Provide a brief definition or explanation of each of the following terms within the context of
business management, together with an original example. You are required to define each of the
terms in your own words.

Please note: You will receive more marks for your own original examples than for examples in your
textbook, from your lecturer, or on Learn.

Q.1.1 E-recruitment (3)

Q.1.2 Unemployment benefits (3)

Q.1.3 Labour relations grievance (3)

Q.1.4 Sales-oriented management (3)

Q.1.5 Market price level (3)

Question 2 (Marks: 45)

Read the following case study and then answer the questions that follow in your own words.

Proteco Oils
Pressed Purity are a range of cold pressed oils ideal for cooking. The high quality oils are extracted
from nuts, fruit and seeds. They are flavoursome and are naturally chemical and preservative free.
Pressed Purity are one of the few oils on mainstream supermarket shelves which is 100% Australian.
They offer a wider range variants than any other oil manufacturer in Australia.

Proteco Oils’ state of the art refinery in Kingaroy, South East Queensland is uniquely equipped. With
highly specialized equipment for complete oil processing on a large scale. Now, exporting into China
and throughout Asia Pacific, this family owned company has grown with the help of Evolve Brand
Design.

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Market
Mostly females, 25-60+ years, with a contemporary cooking attitude. These consumers are health
conscious, seeking natural and chemical free options for themselves and their family. The secondary
target audience are men and women of all ages. This group consider themselves to be gourmet
home chefs and are open to new tastes.

Communication of the product concept was critical with the initial brand name development.
Evolve Brand Design presented a range of concepts and the brand name ‘Pressed Purity’ was
chosen. This concept was the winner as it implied the chemical free processing of the raw crops into
edible oils. Likewise, the design for the brand is an analogy for pressing the oil from the fruit, nut or
seeds using a vice. The Pressed Purity distinctive edge is threefold. Chemical free, 100% natural
ingredients and genuinely Australian. Export opportunities have risen due to the third, very
important, unique selling point (USP). In addition, they have a wide range of flavours with
applications tailored to a range of food preparation methods. From flavourful salad dressing oils to
baking and high heat applications like stir-frying and barbeques, Pressed Purity has a solution.

Source: Proteco Oils. 2022. Pressed purity. Available:

https://www.evolvebranddesign.com/proteco-oils-pressed-purity/ (Accessed 22 August 2022).

Note:
In your answers, you will be awarded more marks for integrating the theory and application from
the case study than if you discuss them separately.

Q.2.1 With the use of examples applicable to the case study, explain human resource (10)
forecasting.

Q.2.2 Explain the concept of product differentiation in the context of Pressed Purity. (5)

Q.2.3 Recommend a work-study method for Proteco Oil’s refinery. (10)

Q.2.4 Identify and explain the criteria Proteco Oil used for market segmentation. (10)

Q.2.5 Identify the operational process used by Proteco Oil. Justify your choice. (10)
END OF PAPER

© The Independent Institute of Education (Pty) Ltd 2022

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