Business canvas model for healthcare clinic

Recent years have seen unprecedented growth in the health care sector, with
increased focus on preventive care, personalized nutrition plans and telemedicine. A
recent survey showed that more than two out of three adults, and nearly three out of
four youths, now receive care at a healthcare clinic. With more and more people
seeking out clinic-level healthcare services, clinics are becoming increasingly central
to the delivery of healthcare and other services.
Now, a new healthcare clinic is taking shape with a focus on integrated,
comprehensive medical care for the whole family. This unique healthcare facility is
tailored to the needs of families who need access to medical services that are flexible
and convenient. It is poised to offer consultations, physicals, immunizations,
diagnostic services, general treatment and referral to specialty services. It will be
staffed by a team of board-certified doctors, nurses and other medical professionals.
The clinic has made arrangements with neighborhood hospitals and specialists so that
perfect referral services are available.

The clinic will also offer preventive care, health counseling and tailored wellness
plans, all the while emphasizing convenience with night and weekend openings. This
comprehensive approach to family healthcare is a welcome addition to the local
community and provides an opportunity for families to take a proactive approach to
their healthcare.

(a)Key Partnerships
1. Neighborhood hospitals and specialists
2. Board-certified doctors and medical professionals
3. Pharmacy/clinic management software providers
4. Local pharmacies

For the Healthcare Clinic to be successful, key partnerships are essential. These
partnerships must align with the overall strategy of the clinic and include:
• Neighborhood hospitals and specialists - These partnerships allow for a greater level
of care for patients, providing access to specialists who may not be available at
the clinic.
• Board-certified doctors and medical professionals - For the highest level of care for
each patient, the clinic must cultivate a staff of expert medical professionals.
• Pharmacy/clinic management software providers - Partnering with a software
provider is essential for a successful clinic. This partnership allows for streamlining
the operations of the clinic and providing better customer service.

(b)Key Activities
1. Recruiting and staffing the healthcare clinic
2. Develop and implement procedurs and policies
3. Create patient record system
4. Develop relationships with hospitals and specialists
5. Develop quality control systems
6. Secure pharmacy/clinic management software providers

• Recruiting and staffing: Find and hire qualified medical professionals and staff for
the healthcare clinic.
• Develop procedures and policies: Create patient intake process, medical protocols,
and other guidelines.
• Create patient record system: Access to patient records must be secure and easily
accessible.
• Develop relationships with hospitals and specialists: Establish working agreements
with local hospitals and specialists.
• Develop quality control systems: Create systems to ensure quality of care and
adherence to medical guidelines.
• Secure pharmacy/clinic management software providers: Software systems are
needed to ensure patient privacy, efficient billing, and accurate record keeping.

(c)Value Propositions
1. Comprehensive medical care for the whole family
2. Focus on preventive care and counseling
3. Tailored wellness plans|
4. Aligned with neighborhood hospitals and specialists
5. Staffed by board-certified doctors and medical professionals
6. Open nights and weekends for working families

• Open nights and weekends for working families: the clinic opens nights and
weekends in order to accommodate the needs of working families.
The healthcare clinic provides numerous value propositions to its patients and their
families. These value propositions include:
• Comprehensive medical care: the clinic provides a full suite of healthcare services
for the whole family, from preventive care and wellness plans to diagnostics and
treatment.• Focus on preventive care and counseling: the clinic focuses on preventive
care and providing counseling to its patients as part of their overall care plan.
• Tailored wellness plans: the clinic provides tailored wellness plans to fit individual
needs and health goals.
• Aligned with neighborhood hospitals and specialists: the clinic is aligned with local
hospitals and specialists in order to ensure the best available care.
• Staffed by board-certified doctors and medical professionals: the clinic is staffed by
experienced and board-certified doctors and medical professionals.

(d)Customer Relationships
1. Educational and preventive care programs
2. Personalized care for immediate and ongoing needs
3. Regular contact and follow up on progress
4. Community outreach programs
The Healthcare Clinic is dedicated to providing personalized, comprehensive care
services to individuals in their local community. We prioritize customer relationships
and aim to create a comfortable, caring environment with knowledgeable clinicians
who focus on patient needs. Our customer relationships include:
• Educational and preventive care programs: We offer a variety of programs to
promote healthy living and help prevent illness in our family of patients.
• Personalized care for immediate and ongoing needs: We understand that each
patient has unique needs, and tailor our care plans to meet those needs.
• Regular contact and follow up on progress: We keep up with our patients long after
the initial visit, regularly following up on progress made and adjusting care plans as
needed.
• Community outreach programs: We participate in community events and health
fairs to promote our services and connect with the larger community.

(e)Customer Segments
1. Families
2. Working families
3. Senior citizens
4. Young adults

The healthcare clinic's customer segments are comprised of families, working

families, senior citizens and young adults.
• Families - These customers are typically comprised of couples with children.
• Working families - Busy parents who are juggling between their schedules, and that
of their children.
• Senior citizens - Retired individuals whose healthcare needs may not be met by
other clinics.
• Young adults - Millennials who are looking for convenient and affordable healthcare
services.

(f)Key Resources
1. Medical offices, exam rooms, and treatment rooms
2. Medical equipment and materials
3. Staffing resources
4. Pharmacy/clinic management software
5. Computers and electronic medical records system
6. Marketing materials

(g)Channels
1. Clinic website with informational material. blog, and online appointment
scheduling
2. Direct contact/telephone
3. Physician contact/networks
4. Social media outiets
5. Print media

Channels refer to how the clinic will reach and engage its customers. Given the
healthcare setting, there are a number of Channels that can be utilized to reach
potential customers through both traditional and digital marketing. These Channels
include:
• Clinic website with informational material, blog, and online appointment scheduling
• Direct contact/telephone
• Physician contact/networks
• Social media outlets
• Print media

(h)Cost Structure
1. Medical staff
2. Facility costs (rent/mortgage, insurance, utilities, etc.)
3. Supplies and equipment
4. Marketing costs
5. Pharmacy/clinic management software
6. Administrative costs

• Medical staff - the cost of recruiting and or hiring the medical staff of the clinic,
including doctors, nurses and other medical personnel.
• Facility costs - including rent or mortgage payment, insurance, utilities,
maintenance and other relevant costs associated with the physical operation of the
clinic.
• Supplies and equipment - purchase or leasing of medical supplies, equipment and
furniture.
• Marketing costs - costs associated with advertising, promotions, and public
relations.
• Pharmacy/Clinic management software - costs associated with purchasing and/or
bettering Medical Office Management Software (IFS) in order to streamline clinic
operations.
• Administrative costs - costs associated with hiring clerical and administrative staff
for the clinic.

(i)Revenue Streams
1. Medical consultation fees
2. Insurance reimbursements
3. Reimbursements for referrals
4. Fees for diagnostics and treatments
5. Fees for preventive care programs
6. Sponsorships and partnerships
• Medical consultation fees: The primary source of income for healthcare clinics is
medical consultation fees. The clinic can charge a set fee for each consultation or
offer discounts and special deals.
• Insurance reimbursements: A healthcare clinic can also receive reimbursements
from insurance companies for treatments and services provided. The clinic may need
to submit documentation to the insurance company to receive these reimbursements.
• Reimbursements for referrals: The clinic can also earn revenue from referrals by
other healthcare professionals and health facilities. This can include referring patients
to other specialists, recommending certain treatments, and providing second opinions.
• Fees for diagnostics and treatments: Diagnostics and treatments are key components
of any healthcare clinic's services. The clinic can charge fees for these services which
can include pharmaceuticals, laboratory tests and procedures.
• Fees for preventive care programs: Healthcare clinics can also offer preventive care
programs and charge fees for these services. These programs can serve to identify
potential medical issues before they become serious and help to save costs in the long
run.
• Sponsorships and partnerships: Healthcare clinics can develop sponsorships and
partnerships with other businesses and organizations to help fund their operations
and expand their services.

Conclusion
The Business Model Canvas for the Healthcare Clinic provides a comprehensive
understanding of the various components that contribute to the success of the clinic.
It outlines the value proposition, offers insights into the relationships with partners,
and defines the key processes that are essential for meeting customer needs.
Additionally. the canvas provides guidance on the customer segments and revenue
streams involved in the operation of the clinic, as well as a clear understanding of the
resources and activities that will be necessary for a successful venture. In sum, this
canvas provides a comprehensive and robust platform for the development of the
business model to ensure the long-term success of the clinic.