Nikki (Kona)

SHAKEERA GARMENTS, KARUR DAVANGERE.
CHAPTER: 01
INTRODUCTION ABOUT ORGANIZATION AND INDUSTRY
1.1 INTRODUCTION:
An M.COM internship is a supervised work experience that usually takes place after 2nd
semester and before 3rd semester in the M.COM program. Its purpose is to give learners a
practical work experience in a specific industry they have picked.
It helps the learner to put the learning and skills he/she has gained from M.COM into practice.
So, it includes the period of 4 weeks from date of commencement of internship where an intern
jobs/goes to an particular organization or industry for detailed study.
This internship gives an intern a diverse and depth practical knowledge and experience.
It mainly provides a chance to try out an organization or industry and to see if it is the right fit
for the intern or not.
In same manner, in M.COM along with theory, practical (internship) knowledge is very
important. Because, thorough internship only one can understand what is corporate life and
how you need to sustain at work place along with required skills.
Internship is an excellent way to build all important connections that is available helps in
developing and maintaining a strong professional network for future. Internship provide real
world experience to those are looking to explore or gain the relevant knowledge and skills
required to enter into a particular career field.
It helps to explore a career path, provides valuable work experience, helps to develop skills. So
the internship is work associated in learning, understanding for a learner who desires to have
work experience in definite work field.
1.2 INTRODUCTION TO INDUSTRY – GARMENTS INDUSTRY
Clothing/garments industry summarizes the types of trade and industry along the production
and value chain of clothing and garments.
GOVERNMENT FIRST GRADE COLLEGE DAVANGERE Page 1

Indian textile industry mainly comes under small and medium industries, where the present
Shakeera industry comes under small scale. Small scale industries are worker intensive and
they provide larger number of jobs but the salaries are also medium.
❖ BASIC INFORMATION ABOUT TEXTILE/GARMENT INDUSTRY:
Textile refers to any material made of interlacing fabrics. Fabric refers to any material made
through weaving. Knitting, spreading, crocheting or bonding (inelastic fabric) that maybe used
introduction of further goods (garments). Cloth may be used synonymously with fabric but
often refers to a finished piece of fabric used for a specific purpose.
India’s textile sector is one of the oldest industrial sectors in the Indian economy.
The textile industry continuous to be the 2nd largest employment generating sector in India for
both skilled and unskilled workers.
If offers direct employment to over 45 million (4.5 crore) people in country. India is world’s 2nd
largest exporter of textiles and clothing in fiscal year 2022. The exports stood at US$ 44.4
billion. So, we can see there is a close interlink between textile industry and agriculture for raw
materials such as cotton, silk and many more. The ancient culture and traditional of country in
terms of cotton, silk and many more. The ancient culture and traditional of country in terms of
textiles make it unique in comparison to other industries in the country.
So Indian textile industry is producing wide variety of products suitable for different market
segments within India.
The production of textile industry is a craft whose speed and scale of production has been
altered beyond recognition by industrialization and the introduction of modern manufacturing
techniques.
However, for the main type of textiles, plain weave, till/stain weave there is a little difference
between the ancient and modern methods.
❖ MARKET SIZE
In 2023 the market value of Indian textile industry was worth 223billion U.S $
The Indian technical textiles segment is estimated at 16 billion $, approximately of global

market.

❖ ROAD AHEAD
Indian government has even made effort to include benefits for garment industry .
The textile industry occupies a leading position in the hierarchy of Indian manufacturing
industry. It has witnessed several new directions in race of liberalization. While textile exports
are increasing and India has become the largest exporter in world trade in cotton yarn and is an
important player of readymade garments, country’s international textile trade constitutes a more
3% of total world textile trade.
The garments industry is particularly robust due to the wide diversity of natural and synthetic
fibers and yarns.
❖ INVESTMENTS:
India’s textile industry is expected to attract investments worth US $120 billion and increase
the export of products to US $300 billion by 2025

CHAPTER-2
ORGNIZATION PROFILE
PARTICULARS DETAILS
Nature of business Manufacturer of shirts

CEO Mr. Rehaman
Total number of employees 77-7 70-80
Year of establishment 2011
Legal status of firm Sole proprietorship
Annual turnover 15 crores
GST number 29BDNPB4219H1ZJ
2.1 BACKGROUND
Shakeera Industries ltd., started year of 2011 with the aim of manufacturing shirts with initially
having 40-50 sewing machines and other machines with them.
It is located at plot no 57, KARUR industrial area, KIADB (Karnataka Industrial Area
Development Board) Davanagere, which is the main business area in the city
At beginning they started a small unit with limited workers in a small unit.
Its 1st name is R M Readymade Garments then after it was changed to Shakeera Garments.
Then they made a separate work place for lay work and for checking and finishing work beside
the garment. Then it started hiring more workers to increase the productivity in units, started
training program for unskilled newly joined workers for period of 15 days to 1 month with
including 6000 salaries, then like this it is growing in step-by-step process.
So now this industry holds immense experience in field of garment industry mainly in
manufacturing of shirts and now trying to start manufacturing new types of shirts.
And now it is providing 1 side travelling allowance to workers. Yearly once promotion.

2.2 NATURE OF BUSINESS
Manufacturing of shirts
The industry is having a business of stitching shirts of branded and reputed company textile
materials. The firm is taking the orders from various clients and stich the shirts and delivery
them as per the requirement in stipulated time.
It took dealing authority of stitching readymade shirts for men from Myntra.
MANUFACTURING PROCESS
Garment manufacturing means sewing, cutting, marking, processing, repairing, washing,

finishing, assembling, dyeing, altering, distributing a garment’s design.
So here the fabrics are converted into wearable garments through the garment manufacturing
process in a garment industry.
Then the main basic raw material required is FABRIC.
The quality of fabric not only influences the quality of garment but also affects the smoothness
of the production process.

RECEIVING ORDERS
Planning, Manpower, Sampling, Size setting Sourcing material

Machine, Material
Lay work, size marking

Material inspection, fabric
cheek and wash
Cutting numbering
Recutting
Bundling
Labelling, stitching
Kaja Button
Repair, alteration
Trimming
Washing Finishing
Checking
Pressing and packing
Shipping, dispatch

➢ RECEIVING ORDERS
SHAKEERA garments receives order from MYNTRA, as per their requirements they put the
orders mentioning the units of shirts they required.
➢ PLANNING
After receiving orders then the garments start working on planning of machines required,
manpower available and suitable material for the order. The file +size +pattern +original
sample the garment will to do sampling.
Then they have to plan about the thread to be used for quality production.
➢ SAMPLING
The next step is sampling that is the garment starts to fixing sizes according to size order given
by the MYNTRA like S,M,L,XL,XXL.
➢ SOURCING MATERIAL
Here the garments start to checking the fabrics sent from dealer.
That is they check that the prescribed meters of fabric is there or not if not they inform to the
dealer.
Then they send 1-2 meters of particular fabric for washing to know the quality of that fabric, to
check whether the fabric is sinking, leaving color residue or not. If it was of good quality then
the fabric enters into next process.
➢ LAY WORK
When the garments confirm that the fabric is good quality then it will send to lay’ then the
workers put 25-30 layers of fabric. Then, another worker starts to making the required cut
pieces according to the sizes prescribed.
➢ CUTTING AND NUMBERING
Then the cutting process will start by the machines with help of workers.
This is the heart of garments is having a good professionalized cutting master with experienced
lay helpers, while cutting 2% extra fabric is left aside.

They are having 48*6dimension table for cutting.
Then the series of numbers are put on fabrics for different parts.
➢ RECUTTING
As per the pattern the garment reed from the party then after working he again checks the same
thing and starts cutting if in need.
➢ BUNDLING
After numbering, bundling is done according to difficult sizes. It means 10 ports or bundle
number given for every bundle and now it is ready to go for stitching.
➢ LABLELING AND STITCHING
At first a group of workers starts to stich the labels of particular brand on each shirt, then the
stitching work starts and step by step the lay cut pieces are joined sequentially by following a
process.
That is each part of garment is made separately and then it is attached together at every stage,
the quality control is checking for quality and at same time the supervisor is there to see that
every worker should get proper feeding to improve the productivity and efficiency, helper is
there to give accessories to workers.
The production of each worker is recorded and so hourly targets are given to them according to
their work salary is given.
➢ KAJA BUTTON
In this department button holing and button attaching is done requirements of the party.
So, for this at beginning the worker marks the place of KAJA button and then they cut the hole
and then secure it with tight stitches. Sometimes this requirement changes from size to size
depends on buyer. First the pattern is made as per the measurement (size wise) and after
making, it is done on kaja-placket and button hole is made with semi-automatic or automatic
machine.
Then buttons are stitched on opposite side of kaja button/button hole at center.

➢ TRIMMING/THREAD CUTTING
once the kaja-button is done by garment and it is ready for thread cutting.
The loose threads on garments are being cut with help of cutters, in any garment that is
produced for export purpose, loose threads are not at all acceptable so industry take maximum
care at this stage. After this garment is ready for washing.
➢ WASHING
In one bundle 25 pieces are sent for washing to maintain the quality of fabric, this garment
outsources the washing process nearby its location.
➢ CHECKING
When garments come to this department, it is the stage from where the quality garments are
only passed and rest are sent back to either alteration department to repair the mistakes or the
garments are rejected and they remain in stock with job worker only.
If the percentage or rejection crosses more than 2% then it casts shortage in shipment so only 1-
2% of rejection is allowed per order. So, this department is responsible for anything wrong.
That found at packing stage, because this is the last and final check point.
➢ FINISHING
Here when the garments are eligible for packing the buttons are inserted into kaja button, then
they are ready for packing.
➢ PRESSEING AND PACKING
In this department the garment is pressed by steam press/ironing and it is folded with help of
pattern and then price tags are out on each garment and each garment/shirt is packed in an
individual polybag.
Again, it is checked that the price tag is there or not to avoid the sorting mistake. Then they are
ready for dispatch. In one bag 70 pieces of full sleeve, 80pieces of half sleeve are packed.

➢ GOODS DISPATCH
Now the dealer that is MYNTRA sends its own vehicle for shipment and the goods are loaded
by shakeera industries in the cartoons with the proper packing slip
COMPETATORS
As Shakeera garments located in industrial area and there it is having some competition, some
of them are as below:
• Samarth garments
• VPL garments
• Kavya garments
• Adithya garments
• Laurence garments
• Mayur garments
DEPARTMENTS OF SHAKEERA GARMENTS
• Cutting department
• Sewing department
• Kaja button department
• Finishing department



2.3 VISION, MISSION AND QUALITY POLICY
VISION
The vision of shakeera industry is to reach a good and best position in garments industry with
having qualitative brand name in market.
MISSION
To understand taste and performance of customer. Keeping in touch with marketing department
to provide good material quality and designer shirts.
QUALITY POLICY
To provide good quality shirts at best reliable prices with different designer shirts in different
colors, continuing the same in achievement of customer satisfaction helps in sustainable growth
of industry.
2.4 WORKFLOW MODEL
Workflow model of SHAKEERA GARMENTS
It is a private entity
CEO
Financial Production Marketing HR

manager manager manager manager
Supervisor Staff Workers

The pyramid shaped organizational structure is known as a hierarchical organization

structure. It’s the most common type of organizational structure. The chain of command goes
from the top down.
It better defines levels of authority and responsibility.
Shows that how each person reports to whom.
Functions of Financial Manager.
This department is responsible for keeping all the inward and outward flow of money of union.
It prepares budget every year and financial rules for receipts and payments are farmed.
To provide monthly account (receipts and payments account, P&L account and balance sheet)
To get accounts audited from statutory books of accounts
The costing sheet shows the detailed costs for:
Material
Labor
Fixed and variable overheads
Other expenses
The information for garment costing comes from various sources like sample section, cutting
room, break down time values and costs involved in cutting. Sewing and finishing, costs of
trims and materials, overhead costs from finance department.
Functions of Production Manager.
The production manager is also known as operation manager. His job involves planning,
coordinating and controlling the manufacturing process.
To check the costs, quality and number of goods are correct. The main objective of this
department is to follow up production schedule as per plan and to maintain close and co-
ordinate relationship with other departments and among workers then ensures to upgrade the
technical efficiency in production of shirts.
To determine quality control standards.

Functions of Marketing Manager.
The main functions are maintain all marketing activities such as selling, procurement of raw
material (fabrics), delivering products at prescribed time period.
Functions of HR Manager.
He is the person who procures a right person to a right job at a right time providing right pay.
Then managing the people in the industry.
Recruitment and selection.
Training and development activities.
Performance appraisal.
Recreational activities.
Workplace safety.
Managing grievances.
Retention of workers.
2.5 PRODUCTS/SERVICE PROFILE
The shakeera garments is handling Branded shirts like KETCH and HIGHLANDER.
The orders are taken from Myntra, as per the requirements the shirts are manufactured
The industry plant is measuring about 100+60 wide space and the staff and labors were working
throughout the year. The daily working capacity of industry is stitching branded shirts as per
the requirements per day. That can be shirts are manufactured are of different types.
Production capacity
Time Duration Pieces in units

Daily 750-800
Weekly 5250-5600
Monthly 15000-20000
Yearly 180000-200000

Industry gives special attention to single needle machines, oil free sewing machines and dust
free environment ensures spotless white and light color shirts and reducing using double
needled machines.
Threads are sourced from the best supplies to offer high quality product. The raw materials are
also supplied by Myntra of prescribed meters of cloth/fabrics to industry then after
manufacturing of shirts Myntra of prescribed its own vehicle for transporting goods from
Davangere to Bangalore.

Checks shirt
The shirts include
Full sleeve shirt
Including cotton, linen polyester and mixture of cotton-linen, cotton-polyester and linen-
polyester.
2.6 0WNERSHIP PATTERN
The ownership pattern owed by Shakeera industry is sole Proprietorship.
It is a type of industry owned, managed and run by one natural person/owner in which there is
no difference between and business entity.
So, in this industry it has adopted democratic leadership, it is most effective leadership style for
textile/industry business in the present competitive industry.
This leadership enables solutions to come from bottom-up as distinct from autocratic which is
top-down.

2.7 ACHIVEMENTS/AWARDS
The industry started in 2011 and still they are undergoing process to get more name and fame
by providing quality branded products.
2.8 FUTURE GROWTH AND PROSPECTS
• Now the garments were looking forward to reach best position in textile industry by providing
high quality fabrics with good stitching.
• It is now planning to open some new branches in other districts of Karnataka.
• To introduce new collections along with shirts.
• The firm is going to plan for wholesale also.
• To provide goods in reasonable price with quality.
• The industry is planning to open Shakeera textiles and show room.
• Planning to apply benchmarking strategy to improve productivity.

CHAPTER-3
ORGANIZATION STRUCTURE
3.1 MC KINSEY’S FRAMEWORK
The McKinsey’s 7s Framework is a management model developed by McKinsey and company

from business consultants Robert 11. Waterman and Tom Peter in 1980s. The model is based
on the theory that, for an organization to perform well, these seven elements need to be aligned
and mutually reinforcing. So, the model can be used to help identify what needs to be
realigned to improve performance.
STRUCTURE
STRATEGY SYSTEMS
SHARED
VALUES
SKILLS STYLE
STAFF
The 7 independent elements. The 7s model provides an effective way of analyzing an

organization in terms of dynamic relationship among 7 key elements, they are classified as hard
and soft elements.
The hard elements are those that can physically be seen when in work place, whereas the soft is
more intangible and cannot be seen.
HARD ELEMENTS SOFT ELEMENTS

Strategy Shared values
Structure Skills
System Style
Staff

I. HEAD ELEMENTS
1. STRATEGY
It defines the purpose of the business and the way the organization seeks to enhance its
competitive advantage. It is a plan developed by an organization in order to remain competitive
in its industry and market. So, the garment’s approach is to establish a long-term strategy that
aligns with other elements of model and clearly communicates what its objectives and goals
are.
Types of pricing strategies
• Value based pricing

• Competitive pricing
• Price skimming
• Cost plus pricing
• Penetration pricing
Shakeera industries adopted competitive pricing strategy where the price of shirts is at current
market rate, helps to stay competitive in industry.
Then reduction of cost, simplification of manufacturing process and production in bulk quality.
And it also uses quality control and safety strategy.
2. STRUCUTURE
It defines the division of activities, integration and coordination mechanisms. Here the line of
reporting, task allocation, coordination and supervision levels are structured. A small hierarchy
is needed, which encompasses self-directed work teams.
It prescribed formal relationship among various positions and activities.
3. SYSTEM
It describes formal producers for measurement of performance, reward and resource allocation.
All the machines are located at specific places in the work place. The various departments are

connected through other departments like production and quality department connected with
store department.
II. SOFT ELEMENTS
1. SHARED VALUES
Here the values should be followed by each and every worker in garments. These values must
include both individual and corporate values. It relates to the actual accepted behavior within
the workplace. These are company level benefit; mind sets and assumptions that show how an
organization behaves.
The shared values of Shakeera Garments are:
• Providing quality products to customers.

• Protection of environment.
• Respecting every work.
• CSR
• Building teamwork.
• Accountability
• Building good industrial relationship.
2. SKILLS
Skills comprise the talents and capabilities of the organization’s staff and management.
Training and development ensure workers to know how to do their jobs and to stay up to date
with latest technologies. The organization requires technical skills for production and
manufacturing divisions.
Conceptual skills-it is the ability to identify and solve problems, It includes decision making,
critical thinking.
Human skills-it refers to empathy, compassion and authenticity where for every work a
particular skill is needed, Shakeera garments hires skilled workers and also provides training to
them.

Technical skills – the workers should have technical knowledge about using the machines,
creativity and weaving.
Clerical skills-maintenance of accounts for betterment of financial statement to assess financial

condition.
It refers to the organizations core competencies and distinctive capabilities.
3. STYLE
It is one of the tools which top management can use to bring the organizational change.
Leadership style is the way a person uses power to lead other people. Some leaders cannot
work comfortably with a high degree of follower’s participation in decision making, some
employees lack the ability or desire to assume responsibility. Furthermore, the specific situation
helps to determine the most effective style of interactions. Sometimes leaders enter into
situation that they have to handle problems that require immediate solutions without consulting
followers.
In Shakeera garments we see democratic leadership style where subordinates are involved in
decision making and every individual will have a respect for this work.
This leadership enables solutions to come from bottom-up distinct from autocratic leadership.
Indeed style of leader is quite hand off letting opportunity to deliver solutions/ideas that he has
complete confidence and trust in his staff and employees.
4. STAFF
They are the human resource of organization, who have their own education, attitudinal
characteristics. The staff will specify the process by which employees are required, deployed
and developed. The procedure involves recruiting the employees, the job and responsibility
have to be assigned according to their skills and experience.
The Shakeera garments consists of 7staff and 70 workers.
Workers are trained for 15days to 1 month including 6000-7000 salary in training period.

The job and the responsibility are assigned to their skills and experience.
3.2PORTER’S 5 FORCE MODEL.
The five-force model is developed by Michael E. Porter has been the most commonly used
analytical tool for examining competitive environment.
According to this model, the intensity of competition in an industry depends on 5 basic forces.
They are:
• Threat of new entrants

• Bargaining power of buyers
• Bargaining power of suppliers
• Threat of substitutes
• Rivalry among existing competitors
Threat of New
Entrants
Rivalry Among
Threat of
Existing
Substitutions
Competitors
Five
Forces
Model
Bargaining Bargaining
Power of Power of
Suppliers Buyers
1.THREAT OF NEW ENTRANTS:
o Low barriers in domestic market

o Economics of scale
o Capital requirements
o Absolute cost advantage
o Industry is not lucrative
2.BRAGAINING POWER OF SUPPLIERS
o Number of supplies
o Size of supplies
o Availability of substitutes for supplier products
o Supplier threat of forward integration
o Supplier contribution to quality
3.BRAGAINING POWER OF BUYERS
o Number of customers
o Size of orders
o ability to substitute
o Low buyer concentration
4.THREAT OF SUBSTITUTE
o Numbers of substitute products available

o Buyer propensity to substitute
o Price of substitute
o Quality of substitute
o Perceived level of product differentiation
5.RIVALRY AMOMG EXISTING COMPETITORS
o High product differentiation

o Brand identity
o High exit barriers
o Number of competitors
o Industry life cycle
o Quality difference.

CHAPTER-4
ANALYSIS OF FINANCIAL STATEMENT
Financial analysis is the examination of financial information to reach business decisions.
It is the assessment of viability, stability and profitability of a business. It is the method of

reviewing organization’s programs, expenditures and other activities relevant to finance to
assess their performance and appropriateness. It helps to determine whether an organization is
sufficiently stable, solvent, liquid or competitive to warrant a monetary investment.
Financial Statement Analysis is a method or process involving specific techniques for

evaluating risks, performance, financial health and future prospects of an organization.
Users of financial Statement Analysis:
There are a number of users of financial statement analysis, they are;
Creditors- Anyone who has lent funds to a company is interested in its ability to pay back the
debt, and so will focus on various cash flow measures.
Investors- Both current and prospective investors examine financial statements to learn about a
company’s ability to continue issuing dividends, or to generate cash flow, or to continue
growing at its historical rate (depending upon their investment philosophies).
Management- The company controller prepares an ongoing analysis of the company’s financial
results, particularly in relation to a number of operational metrics that are not seen by outside
entries (such as the cost per delivery, cost per distribution channel, profit by product, and so
forth).
Regulatory authorities- if a company is publicly held, its financial statements are examined by
the Securities and Exchange Commission (if the company files in the united states) to see if its
statements confirm to the various accounting standards and the rules of the SEC.

INCOME STATEMENT
PARTICULARS Mar-22 Mar-21
INCOME
Revenue from operations [Gross] 38.27 38.27
Less: Excise/Service Tax/Other levies 0 0
Revenue from operations [Net] 38.27 270.68
Total operating revenues 38.42 270.87
Other Income 6.29 12.01
Total Revenue 44.71 44.71
EXPENSES
Cost of Material Consumed 2.53 13.14
Operating and direct expenses 0 0
Changes in inventories of FG, WIP 0.35 -0.36
Employee benefit expenses 25.46 40.77
Finance cost 0.46 0.68
Depreciation and Amortization expenses 43.66 41.77
Other Expenses 36.82 97.67
Total Expenses 111.13 209.21
Profit/Loss Before Exceptional items & Tax -66.43 73.67

Exceptional Items 0 18.92
Profit/Loss After Tax & Before items -49.93 92.59

Current Tax 0.43 15.97
Less: MAT Credit Entitlement 0 0
Deferred Tax -16.92 11.61
Tax for Earlier Years 0 0.23
Total Tax Expenses -16.49 27.8

Profit/Loss After Tax & Before items -49.93 64.78

Profit/Loss From Continuing Operations -49.93 64.78
Profit/Loss For The Period -49.93 64.78
Other Additional Information
Earnings Per Share
Basic EPS(RS) -8.83 11.46
Diluted EPS(RS) -8.83 11.45
Dividend and percentage
Equity share Dividend 0 20.35
Tax on Dividend 0 4.18
Equity Dividend Rate(%) 0 18
BALANCE SHEET
Particulars Mar-22 Mar-21
EQUITY & LIABLITY

1. Shareholder’s fund
a. Equity share capital 56.53 56.53
b. Reserves and surplus 752.98 802.41
Total shareholder’s funds 809.51 858.93
2. Current liabilities
a. Noncurrent liabilities
Long term borrowings 0 0
Deferred tax liabilities [net] 64.46 81.31
Other long-term liabilities 2.74 3.94
Long term provisions 2.16 2.64
Total noncurrent liabilities 69.37 87.89
b. Current liabilities

Short term borrowings 0 0

Trade payables 10.59 9.22
Other current liabilities 7.8 11.87
Short term provisions 13.85 13.21
Total current liabilities 32.24 34.29

Total capital & liabilities 911.11 911.11
ASSETS
1. Noncurrent assets
Tangible assets 748.78 782.81
Intangible assets 1.21 2.15
Capital work-in-progress 34.51 35.82
Other assets 0 0
Fixed assets 784.53 820.87
Noncurrent investments 0 0
Deferred tax assets [Net] 0 0
Long term loans & advances 2.83 2.66
Other noncurrent assets 7.03 7.57
Total noncurrent assets 794.39 831.1
2. Current assets
Current investments 53.45 70.04
Inventories 7.16 6.96
Trade receivables 0.48 0.38
Cash & cash equivalents 39.48 53.78
Short term loans & advances 0.67 0.68
Other current assents 15.47 18.17
Total current assets 116.72 150.02




CHAPTER-5
SWOT ANALYSIS
SWOT analysis is a framework used to evaluate a company’s competitive position to develop

strategic planning. It analyses assesses internal and external factors, as well as current and
future potential.
It is designed to facilitate a realistic, fact-based, data-driven look at the strengths and weakness
of an organization, initiatives, or within its industry.
1. STRENGTHS
Large skilled workers
It is located in a place where good infrastructure is there
Huge transport potential
Huge order rate
Large production rate
Abudndent availability of materials
Competitive advantage
2. WEAKNESS
High production cost
Increased competition

They are taking orders only for manufacturing shirts, still not introduced new one.
Imports of cheap textiles
Use of outdated manufacturing technology
Poor supply chain management
Dependency on cotton
3. OPPORTUNITIES
Consistent growth over years
Large and growing market
New technology adoption
Greater investment
Industry upgradation
Industry expansion
4. THREATS
Competitors are competing with low prices also providing better quality
Balancing demand and supply
To follow labour laws
Production depends on orders
Changing customer attitudes, taste and preferences.

CHAPTER- 06
SUMMARY OF FINDINGS, SUGGESTIONS AND CONCLUSION
Findings:
• Most of the employees are in good Communication between senior leader and it is too
good at the environment of the organization.
• Most of the employees are the employee get excited with the work only 20% of the
employees says about yes it shows they have always in good conscience with their jobs.
• Most of the workers are really long stayed workers in that Industry and they are
working more than 5 years at their level best at industry.
• It is highly noticed that, workers are since from the working job which is under the
Pharmacy field employees i.e, 40% working more than 10 Years.
• 85% of the employee is really satisfied with working hours allotted by the pharma
industry and they were usually following the same and they were happy till the closures
of the office hours.
Suggestions:
• Employee must get an opportunity to attend the meetings where it would be useful for
them to understand more about the organization’s practices, decision patterns and some
of the schemes they have implemented.
• Training needs of the employees should be fulfilling by the organization on time.
Conclusion:
The study revealed that almost every employee say that they prefer recognition as the most
motivating factor to them. The workers are highly satisfied with the work place and the work
hours of the organization and the company’s infrastructure is way too good and the warehouse is
an enlarged one to keep the stocks products.
While the job security in the organization is extremely satisfied by the workers. Along with all
these factors the workers opine that the service rendered by the company is excellent and suitable
reward system are also followed by the top management to the efficient workers. At the end it
can be concluded that most employees are highly satisfied with the motivation factors that the
company is providing to them at the Shakeera Garments, Davanagere.

LEARNING EXPERIENCE
In this 3 week of organization study in Shakeera Garments, as an intern I learnt many

aspects carried in the organization. This study helped me in gaining more knowledge about the
work and production carried out in the organization .
The organization provided a good support for my study. There was a good reaction and co-
operation by the manager and sub-ordinates. They helped me in collection of information
regarding the different departments, production process and other managerial aspects.
I have learnt about the organization’s structure then came to know about the detailed process of
manufacturing shirts.
I compared the theoretical aspects with practical aspects, it exposed me about working of the
organization and real-life application of management.
I understood the aspects of delegation of authority, responsibility, accountability, co-ordination

and team work.
I have gained knowledge about all round view of management operation.
I got information about the analyses of the present status and future strategies of the
organization
I have realized the importance of potential production system, which helps to increase standard
performance.
Rules and regulations implemented in organization.
I observed about value chain analysis, work techniques that are implemented and practiced in
the organization like-workers training, refreshment activities, allowances and how they
motivate workers to work efficiently to get more salary by reaching high targets with quality
work.
Finally, I got the insight knowledge about every aspect related to organization.

BIBLYOGRAPHY:
WEBSITE:
• Shakeeraindus@gmail.com

ANNEXURE:



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SHAKEERA GARMENTS, KARUR DAVANGERE.

INTRODUCTION ABOUT ORGANIZATION AND INDUSTRY

1.2 INTRODUCTION TO INDUSTRY – GARMENTS INDUSTRY

GOVERNMENT FIRST GRADE COLLEGE DAVANGERE Page 1

❖ BASIC INFORMATION ABOUT TEXTILE/GARMENT INDUSTRY:

The Indian technical textiles segment is estimated at 16 billion $, approximately of global

GOVERNMENT FIRST GRADE COLLEGE DAVANGERE Page 2

GOVERNMENT FIRST GRADE COLLEGE DAVANGERE Page 3

Nature of business Manufacturer of shirts

GST number 29BDNPB4219H1ZJ

GOVERNMENT FIRST GRADE COLLEGE DAVANGERE Page 4

2.2 NATURE OF BUSINESS

Garment manufacturing means sewing, cutting, marking, processing, repairing, washing,

Then the main basic raw material required is FABRIC.

GOVERNMENT FIRST GRADE COLLEGE DAVANGERE Page 5

Planning, Manpower, Sampling, Size setting Sourcing material

Lay work, size marking

Pressing and packing

GOVERNMENT FIRST GRADE COLLEGE DAVANGERE Page 6

➢ CUTTING AND NUMBERING

GOVERNMENT FIRST GRADE COLLEGE DAVANGERE Page 7

They are having 48*6dimension table for cutting.

➢ LABLELING AND STITCHING

GOVERNMENT FIRST GRADE COLLEGE DAVANGERE Page 8

➢ PRESSEING AND PACKING

GOVERNMENT FIRST GRADE COLLEGE DAVANGERE Page 9

DEPARTMENTS OF SHAKEERA GARMENTS

GOVERNMENT FIRST GRADE COLLEGE DAVANGERE Page 10

GOVERNMENT FIRST GRADE COLLEGE DAVANGERE Page 11

GOVERNMENT FIRST GRADE COLLEGE DAVANGERE Page 12

2.3 VISION, MISSION AND QUALITY POLICY

2.4 WORKFLOW MODEL

Workflow model of SHAKEERA GARMENTS

Financial Production Marketing HR

Supervisor Staff Workers

GOVERNMENT FIRST GRADE COLLEGE DAVANGERE Page 13

The pyramid shaped organizational structure is known as a hierarchical organization

It better defines levels of authority and responsibility.

Shows that how each person reports to whom.

Functions of Financial Manager.

To get accounts audited from statutory books of accounts

The costing sheet shows the detailed costs for:

Fixed and variable overheads

Functions of Production Manager.

To determine quality control standards.

GOVERNMENT FIRST GRADE COLLEGE DAVANGERE Page 14

Functions of Marketing Manager.

Then managing the people in the industry.

Recruitment and selection.

Training and development activities.

2.5 PRODUCTS/SERVICE PROFILE

Time Duration Pieces in units

GOVERNMENT FIRST GRADE COLLEGE DAVANGERE Page 15

GOVERNMENT FIRST GRADE COLLEGE DAVANGERE Page 16

The shirts include

Full sleeve shirt

2.6 0WNERSHIP PATTERN

The ownership pattern owed by Shakeera industry is sole Proprietorship.

GOVERNMENT FIRST GRADE COLLEGE DAVANGERE Page 17

2.8 FUTURE GROWTH AND PROSPECTS