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Poster on Eco-Tourism
Student Id
Student Name Table of Contents Introduction................................................................................................................................2
1 Introduction According to the definition of WTO (World Travel Organisation), tourism includes all the activities of a person in an unusual environment that’s not from the place, he actually lives and, in this place, one cannot be live in a consecutive year (Azam et al., 2019). Though environmental and social factors are the motivator of the tourism and travel industry, this industry is also environment, social, and culture-sensitive. As it is defined as the world's largest industry, it tries to avoid any negative impacts by launching the concept of ecotourism and space tourism.
2 Key providers/ organisations Key Providers of tourism industries are classified by numerous classified terms that offer tours to all kinds of people according to their demand, necessity, and perceptions. According to the side of tourist demand, below, they will illustrate the classification of key providers based on the organisation’s key activities.
G Adventures
G Adventures works for the tourist of and the interesting thing is throughout their niche market segmentation and tourist similarities, they create a small group with the activities of kayaking, Galapagos cruise, safaris, and hiking mainly (Amnon, 2016). With their 1500 employees, they try to provide this service in 134 countries at an affordable rate, and approximately, each year they make 690 tours from October 2011.
Classic Journeys
With the best security ever for the girl, they make solo travel opportunities for all the people worldwide (Park et al., 2019). To make their tour package, they focus on culinary tours, multisport and cultural work to focus on the concept of sustainable culture and local people’s lifestyle,
One Seed Expedition
The main concept of their business is to ensure social touch as the tourist from any place feels that they are in their comfort zone. And that’s why they work with the local people and invest almost 15% as the local entrepreneurship (Amnon, 2016). For that, corporate travellers are interested in this service and this enhances the lifestyle of local commodities positively.
Jumbari Safaris
As tourism is an eco-sensitive industry, this organisation donates 1% of all its revenue yearly (Park et al., 2019). They work to keep their commitment and be an attractive organization for all the environment lovers especially. Their main mission is to make the world better from now.
Destinations/ activities/ sub-types
Definition of the WTO indicates that the main motivation of tourism is based on the tourist perception demand and activities (Martin et al., 2017). In this travel industry, tourism has
3 four attraction sides that influence tourist destination choice and the activities, that they want to enjoy in the time of tourism,
Purpose Built
In this international travel and tourism industry, the main motto is appealing to the tourists by providing what they want for fulfilling their needs. To focus on this motto, purpose-built attractions attract tourists by finding out their fun, enjoyable and preferred area as they can able to enjoy their moment (Anon). In all of the world, there have billions of purpose build attractions include theme parks, wildlife attractions, monuments, and others.
Natural attractions
It is based on nature and no artificial and man-made things are not preferable by the tourist because tourists want to enjoy a natural smoothing environment. This provides activities that are related to nature like hiking, climbing, sunbath, potholing, and mountaineering (Ross et al., 2017). For example, in the early 1950s people come to the riverside to take sunbathe but unfortunately, for the high temperature of the earth, people avoid it.
Events as attractions
Events are attractions puts the largest impact on tourism because it generates a lot of tourist in the tourist receiving area (Martin et al., 2017). Like if Football world cup take place in Spain, this increased the tourists flow within huge income and employment.
Heritage attractions
Tourists who have to lack in the culture and heritage, this attraction side is for them (Park et al., 2019). Heritage attraction consists of the attraction about the temple, mosque, museum, old river and channels., even a city with lots of incidents also.
Key facts, statistics, and impacts
The tourism industry which is the part of the tourism and travel sector are the fastest industry in the world that enhance the world’s economy with the first growing rate of 4,8% annually except the year 2020 (Azam et al., 2019). In this year of 2020, for the Covis-19 effect, this industries affected more but now this again start to back its phenomena.
1 out of 9 people is connected with the job in both direct and indirect ways as a part of the booming industry (Lau et al., 2020). Throughout the money of tourist expenditures, market
4 interest in the technological department as sustainability is the main wish of all. This indicates the indirect use of the economical viewpoint from tourists.
The main adverse key impact of the tourism industry is there is a high chance of financial leakage when there has no proper balance between the tourist generating area and tourist receiving area (Martin et al., 2017). Proper acknowledgment of government and private- public relationship make the sustainable bridge within the leakage.
France, the UK, China, Italy, Rome, Turkey, and Italy are now defined as service-related countries because tourism is the world's largest industry with the highest profitability rate.
Customer Profile Customer profile consists of the customer information including one’s behaviour and lifestyle pattern that the industry has to know to serve their appropriate product and service (Azam et al., 2019). The prior condition of a market is to analyse and understand about customer’s philosophy and then make their wanted services.
Demographical: Based on the demographical key elements, tourism markets vary, like in the Asian market, female tourists are not felt safe in a solo tour for their social and cultural scenario (Eagles, 2007). On the other hand, people between the ages 20-45 are the higher number who participate more in tourism activities. Demographical is the first prior in customer profile.
Geographical: People come to visit in tourist destination area for their desired attractions, without that proper availability of lodging facilities, entertainment activities, shopping and tourism service pull people to come and visit the area.
Figure 1: Tourist generating Model
Source: Tsartsara (2018)
5 SWOT Analysis Opportunities
In this recent period, people have the intention to invest time for leisure purposes and that’s why this industry is blooming now (Ajmera, 2017). Surprising government invests in more with the support of favourable policy and regulation.
Threats
As this has now experienced the blooming time, there has a highly competitive market than the before situation (Tambunan, 2020). Unfortunately, lacking resources and possibility of terrorism make this more difficult for surviving.
Strengths
For the growth of tourism, the main power or strength is attractiveness this will be the nature, culture, and even historical consequence with the effective manpower who have the intention to serve the tourist world.
Weakness
Sensitive environmental factors and the dependability on the environment make tourism in a tough situation, this will be more crucial if there have no efficient manpower to serve (Ajmera, 2017). Lacking cleanliness also creates it difficult and it emerged as the weakness for this industry.
Future trends Environmental: Rethinking the Success of Tourism Sustainability
To enhance or introduce the product which are eco-friendly for the world and that promote the development of sustainability (Wong et al., 2020). On the other, this industry demotivates all the tourists to spend time with a wild animal.
6 Economic Forecasted Growth
In the present era, 1 out of 9 people on average connected with the tourism industry and it directly or indirectly provides the best in economics (Lau et al., 2020). For this booming industry, this market will attract more investors to develop the mark with the favourable government policy.
Social
As though, tourists create the image of a particular commodity and social activities to the nature, there has a high risk in which the daily lifestyle of the local community feels bonded (Rodríguez-Molina et al., 2019). For that purpose, the government has to set the policy as if, host country or area will take new tourist and their behaviour as a burden.
Technological Support in Tourism in Future
Most tourists have already taken the advantage of this technique to tend in their trips because there have the concept of Internet in-seller, international distribution systems (IDS) like Trivago and Global distribution system (GDS) (Anup, 2016). They will have to upsize their techniques in the same manner as they recycle and re-use their leftovers to make defended nature of tourism.
Conclusion As part of the environmental and social sensitive industry, most often time tourism cannot be able to adjust to the cultural and environmental factors. Though tourism provides its best on the economy in the world more than the other industries, it cannot able to maintain the ecological balance. The researcher indicates that education and social awareness among the tourism industry can bridge the gap or lack and ensure tourism sustainability.
7 References Ajmera, P., 2017. Ranking the strategies for Indian medical tourism sector through the integration of SWOT analysis and TOPSIS method. International journal of health care quality assurance.
Anup, K. (2016). Ecotourism and its role in sustainable development of Nepal. In Tourism- from empirical research towards practical application. InTech
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Eagles, P.F., 2007. Global trends affecting tourism. In Tourism and protected areas: benefits beyond boundaries: the Vth IUCN World Parks Congress (pp. 27-43). CABI.
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Park, E., Choi, B.K. and Lee, T.J., 2019. The role and dimensions of authenticity in heritage tourism. Tourism Management, 74, pp.99-109.
Rodríguez-Molina, M.A., Frías-Jamilena, D.M., Del Barrio-García, S. and Castañeda-García,
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Ross, D., Saxena, G., Correia, F. and Deutz, P., 2017. Archaeological tourism: A creative approach. Annals of Tourism Research, 67, pp.37-47.
Tambunan, T.S., 2020. SWOT Analysis for Tourism Development Strategy of Samosir Regency. TIJAB (The International Journal of Applied Business), 4(2), pp.90-105.
Wei, C., Dai, S., Xu, H. and Wang, H., 2020. Cultural worldview and cultural experience in natural tourism sites. Journal of Hospitality and Tourism Management, 43, pp.241-249.
Wong, B.K.M. and Hazley, S.A.S.A., 2020. The future of health tourism in the industrial revolution 4.0 era. Journal of Tourism Futures.
