SOCIAL NETWORK API
SOCIAL NETWORK API
Social Network API (Application Programming Interface)
Developer to interact with the social network to
Get some demographic data
Find out details about a users, posts etc
Create a new service like Tweetdeck (Twitter).
APPLICATION PROGRAMMING
INTERFACE (API)
✓ API allows other applications and websites to pull the social media data and
integrate with their site or application.
✓ Limited features
✓ call or queries that can be performed by developer
✓ Require developer to generate an API Key before using the API.
ACCESS TO API
✓Allow developers used API to develop browser-based games or game
applications that allow users to sign in using social media credentials
✓Allowing the user to compete with any other person using that platform.
✓Get the social media data, for advertising their website or application
using user’s account or to display advertisements on the website or
application as per the demographic data collected from linked social media
account.
✓This API is designed to work on both desktop and mobile devices.
AVAILABLE APIS
EBay released its first developer toolset in 2000
Amazon released its first API in 2002
✓Allowing developers to extract data regarding Wishlist of a
customer, product reviews etc.
✓Amazon has also released API for its web services and Alexa.
Google has released first API for its search engine in April
2002
✓1000 automated search queries.
✓Thousands of API are available for different google services.
AVAILABLE APIS
Facebook launched its API in the year 2006.
✓Facebook provides Graph API – Read & write to social graph
programatically
✓Open Stream API being the latest.
YouTube first released it’s API in 2008.
✓ It lets you add YouTube videos to your website or application, analyse
a YouTube channels demographics.
✓YouTube API includes YouTube Data API, YouTube Analytics API,
YouTube Live Streaming API and more.
AVAILABLE APIS
Twitter API was first released in September 2006.
✓Twitter offers two sets of API: REST API and Search API.
✓REST API allows to access core Twitter Data and the job of Search API is to provide
access to search and Trends Data.
Instagram API was first released in April 2014.
✓ It allows developer to build applications that can analyse user posts and help users
to manage their own posts.
TWITTER APIS
With this API, you can:
Retweet other tweets
Retweet and edit tweets
Search Tweets on Twitter
Create Tweets
TWITTER APIS
✓Tagdef – Tagdef.com is the worlds largest hashtag dictionary.
✓Use this api to access these definitions.
✓The content is user-generated, and the directory currently contains over 60,000 definitions.
✓The hashtags can have many definitions each, ordered by user-votes.
✓Botometer – checks the activity of a Twitter account and gives it a score based on how likely the
account is to be a bot.
✓Higher scores are more bot-like.
✓Twitter Avatar – This is a RESTful API to a Twitter user’s avatar.
✓Get the avatar from a Twitter username and specify size.
TWITTER APIS
✓Twitter RSS – Generates a RSS feed for a given Twitter ID.
✓Twitter Interest Graph – Twitter VuGraph generates social persona from the publicly
available profile of a Twitter user by aggregating interests inferred from tweets, photos,
vines, check-ins, and commerce to produce the richest behavioral persona.
✓Twishort – Twishort API can be used by Twitter applications to post the long text to Twishort,
and receive a tweet-sized message with a link to the complete post.
