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    Shaikh Burhanuddin College

    62, Nazimuddin Road, Dhaka-1100.

    Term paper
    On
    “Promotional Activities of Janata Bank PLC”

    Supervised By:

    Syed Mohammad Nasim


    FCS, LLB, CMA & CA (PQ)
    Associate Professor
    Department of Management
    Shaikh Burhanuddin Post Graduate College

    Submitted By:

    Shimu Akter
    MBA (Final)
    Class Roll: 260048
    NU. Reg. No: 21326129596
    Session: 2021-2022
    Department of Management
    Shaikh Burhanuddin Post Graduate College

    Date of Submission: 18-11-2024


    Department of Management
    Shaikh Burhanuddin Post Graduate College
    62, Nazimuddin Road, Dhaka-1100

    Term Paper Registration Form

    Registration No: 21326129596 Admission Year: 2024

    Name of the applicant: Shimu Akter

    Roll No: 260048 Session: 2021-2022 Program: MBA (Final)

    Preferred Supervisor: Syed Mohammad Nasim

    Proposed topic- “Promotional Activities of Janata Bank PLC”

    Area of Concentration: Management

    ............................................
    Student’s Signature Date: 18-11-2024

    Approved by:

    ……………………................ …………………………….
    Supervisor’s Signature Chairman’s Signature
    Letter of Transmittal

    Dated: 18-11-2024

    Syed Mohammad Nasim


    FCS, LLB, CMA & CA (PQ)
    Associate Professor
    Department of Management
    Shaikh Burhanuddin Post Graduate College

    Subject: Submission of the Term paper

    Dear Sir
    I am pleased to submit the term paper which you asked me to prepare as a partial
    requirement for the fulfillment of MBA (Final) degree.

    The topic of the term paper is “Promotional Activities of Janata Bank PLC” In this
    study I tried to find out how much effective of Janata Bank PLC.

    I thank you very much for giving me the opportunity to prepare a term paper on this topic.
    Which contributed a lot to add high value to my knowledge and experience levels. Any
    query regarding the term paper will be appreciated.

    Yours Sincerely,

    _______________
    Shimu Akter
    MBA (Final)
    Class Roll: 260048
    NU. Reg. No: 21326129596
    Session: 2021-2022
    Department of Management
    Shaikh Burhanuddin Post Graduate College
    Student's Declaration

    I hereby declare that the term paper on “Promotional Activities of Janata Bank
    PLC” by me after the completing inspection with Janata Bank PLC and a comprehensive
    study of the existing activities of Janata Bank PLC and its implementation.

    I also declare that this term paper is my original worked and prepared for academic
    purpose which is a part of MBA (Final) and the term paper May not be used in actual
    market scenario.

    __________________
    Shimu Akter
    MBA (Final)
    Class Roll: 260048
    NU. Reg. No: 21326129596
    Session: 2021-2022
    Department of Management
    Shaikh Burhanuddin Post Graduate College
    Supervisor's Declaration

    I here declare that the term paper “Promotional Activities of Janata Bank PLC” is
    an original work by Shimu Akter, Class Roll: 260048, NU. Reg. No: 21326129596 a
    student of MBA (Final). Department of Management, Shaikh Burhanuddin College, 62,
    Nazimuddin Road, Dhaka-1100, has completed his term paper under my supervision and
    submitted for the partial fulfillment of the requirement of the degree of MBA (Final) at
    Shaikh Burhanuddin College under National University.

    ____________________________
    Syed Mohammad Nasim
    FCS, LLB, CMA & CA (PQ)
    Associate Professor
    Department of Management
    Shaikh Burhanuddin Post Graduate College
    Acknowledgment

    The examination of working strategies and status of brief position report is constantly the
    aftereffect of joint undertakings of various individuals and this presentation is no
    exception. It is a result of duty of musings, points of view and experience which we have
    exchanged clearly.
    To the exclusion of everything else I would be certainly floundering in our commitment if
    I was likewise our most significant thankfulness to my decent executive, Syed
    Mohammad Nasim for his course and backing provided for me. Without his help, I can't
    add up to this impermanent position report totally.
    In particular, I extend my actual unassuming gratefulness to my people for giving all
    possible comfort.
    I pass on my appreciation to all of my buddies, well wishers and all who has collaborated
    me in my whole Project Report clearly.
    In any occasion yet not least, I pass on my deferential welcome to the Almighty for
    accomplishing this task.
    Executive Summary
    Janata Bank Limited operates through 904 branches including 4 overseas branches at
    United Arab Emirates. It is linked with 1,242 foreign correspondents all over the world.
    The Bank employs more than 14 (fourteen) thousand persons. The corporate head office is
    located at Dhaka with 35 (thirty five) Divisions. As a part the conscious development of
    existing Human Resources, Janata Bank through its three training institutes during the year
    2003 imparted training to 4699 officers and staffs. It computerized All of their 904
    branches; ONLINE Banking in 174 important branches under important branches under
    implementation; We have installed 15 ATM booths and shared 4102 ATM of other banks
    across the country. The Board of Directors is composed of 11 members headed by a
    Chairman. The Directors are representatives from both public and private sectors.
    Table of Contents
    Description Page No
    Letter of Transmittal i
    Student’s Declaration ii
    Supervisor’s Declaration iii
    Acknowledgement iv
    Executive Summary v
    Chapter 1:Introduction
    1.1 Introduction
    1.2 Background of the Study 01-03
    1.3 Objectives of the Report
    1.4 Scope of the study
    1.5 Rationale of the Study
    1.6 Limitations of the Report
    Chapter-02: Organizational Overview
    2.1 History of Janata Bank Ltd
    2.2 Vision of Janata Bank Ltd.
    2.3 Mission of Janata Bank Ltd. 04-08
    2.4 Janata Bank at a Glance
    2.5 JBL Network in Bangladesh Map
    2.6 Organizational Structure of Janata Bank Ltd.
    2.7 Objectives of the Bank:
    Chpater-03: Database
    3.1 Methodology of Study
    3.1.1 Sources of Data 09-10
    3.2 Data Collection Procedure
    3.2.1 Sampling plan
    3.2.2 Data analysis and reporting
    3.1 Methodology of Study
    Chapter-04: Findings of the Study
    4.1 Role of Promotion and Advertisement in Banking Industry
    4.2 Advertising strategies of Janata Bank Ltd.
    4.3 Advertisement of Bank’s products
    4.4 Promotion Strategy of Janata Bank Ltd 11-18
    4.5 Developing Promotion Strategy of Janata Bank Ltd.
    4.6 Promotional activities of Janata Bank Ltd.
    4.7 SWOT Analysis
    Chpater-05: Conclusion & Recommendation
    5.1 Findings 20-21
    5.2 Recommendation
    5.3 Conclusion
    References 22

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