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summer internship project

MBA (University of Lucknow)

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A PROJECT REPORT
ON
“SALES AND MARKETING”

UNIVERSITY OF LUCKNOW
DEPARTMENT OF BUSINESS ADMINISTRATION
(LUMBA)

SESSION: 2021-2023
FACULTY GUIDE- COMPANY GUIDE-
DR.S.K KAUSHAL MRS.SAUANDRYA THANVI
SUBMITTED BY-
NITISH KUMAR
2110019025145
MBA (MARKETING)
3RD SEMESTER

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TABLE OF CONTENTS
S No. Particulars Page
no.
1. Acknowledgement 3

2. Declaration 4

3. Certificate form the company 5

4. Certificate of SIP presentation 6

5. Introduction (SKILLARENA) 7-25

6. Objective of the study 26-27

7. Roles and responsibilities 28-36

8. Finding of the project 37

9. Learning from the project 38-40

10 Conclusion 41

11. References 42

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ACKNOWLEDGEMENT

I am highly obliged to University of Lucknow for granting me

permission to carry out my internship on “SALES AND
MARKETING TOWARDS SKILLARENA”.
Heartfelt thanks to my mentor DR. S.K KAUSHAL for his
guidance. I simply feel myself blessed being provided with an
academic director like him. Last but not the least I would like
thank my family and friends for their support without which
this report would not have been successful.

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DECLARATION

This is to declare that I, NITISH KUMAR student

of MBA, 3rd semester, have personally worked on the
research entitled “SALES AND MARKETING TOWARDS
SKILLARENA”. The data mentioned in this report were
obtained during genuine work done and collected by me. The
data obtained from other sources have been duly
acknowledged. The result embodied in this project has not
been submitted to any other University or Institute for the
award of any degree.

Date: 05 DEC, 2022 NITISH KUMAR

Place: Lucknow 2110019025145

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INTERNSHIP CERTIFICATE

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CERTIFICATE OF SIP PRESENTATION

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INTRODUCTION
INTRODUCTION OVERVIEW OF THE INDUSTRY
Market Overview:

The India e-learning market size reached US$ 5.6 Billion in 2021.
Looking forward, IMARC Group expects the market to reach US$ 12.5
Billion by 2027, exhibiting a growth rate (CAGR) of 13.9% during
2022-2027. Keeping in mind the uncertainties of COVID-19, we are
continuously tracking and evaluating the direct as well as the indirect
influence of the pandemic on different end use sectors. These
insights are included in the report as a major market contributor.

E-learning, or electronic learning, refers to a modern education

solution used to gain knowledge through digital technologies and
devices. It helps in delivering various courses, programs and degrees
through online media. The e-learning system encourages the healthy
exchange of knowledge in an interactive atmosphere for the
participants. It is also used for delivering education regardless of the
time and place. E-learning is a more cost-effective solution than brick-
and-mortar teaching systems and keeps up with the continually
changing prerequisites for quality education. As a result, it finds
extensive application across various sectors like agriculture,
healthcare, education and training.

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The India e-learning market is primarily driven by the

favorable initiatives undertaken by the Government of India

to initiate distance education programs to provide easy

access to education. It has adopted integrated e-learning

solutions in the education system and developed internet

infrastructure. Furthermore, several universities in India are

collaborating with foreign universities to deliver online

courses, and international companies are partnering with

local players to localize their products, which is providing a

positive impact on the market growth.

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Company profile
Skillarena encompasses an array of online courses in
multiple domains of education and knowledge. Their
courses are architecture to provide the most relevant and
market-specific knowledge to the learners. Skillarena
provides a seamless learning experience that makes the
learner – skill ready. Not only do they deliver quality
courses, but also deal in a wide variety of different learning
internships as well as connecting youngsters with job-
providing professionals in the industry. Their mission is to
revolutionize education by creating a virtual arena for all the
young and bright minds of the nation who want to up-skill
themselves through e-classroom learning.

Industry

E-Learning Providers

Company size

201-500 employees

Founded

2020

Specialties

Personalised Mentoring

Location
Primary Headquarters - New Delhi, IN

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These screenshots are taken from the company’s official

website

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OFFERINGS

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COURSES

SALES AND LEAD GENERATION LEAD GENERATIONS

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Lead generation is the process of gaining the interest of potential

customers in order to increase future sales. It is a crucial part of the
sales process of many companies.

A lead is anyone who has shown interest in a company’s products or

services but may not yet be qualified to buy. They are potential
customers with whom a company has not yet done business, but
who have given reason to believe they may want to in the future.

The evolution of lead generation

Lead generation used to involve purchasing lists of names and sales
representatives cold calling people at home, but modern advances in
technology have made it possible for us to now generate leads based
on specific criteria and information. Companies collect information
about potential buyers and then tailor marketing methods and sales
pitches to the prospects‟ needs.

This is largely done through digital channels, using inbound

marketing techniques alongside some of the former outbound
marketing methods (more on that below). Successful lead generation
can make the sales cycle more efficient, and lead to greater success
rates in new customer acquisition.

The buying journey has changed dramatically with the growth of the
internet and the increased availability of information.

In the past it was common practice for sales representatives to reach

out to uneducated potential buyers in order to introduce them to
their products and services.

Today customers have an abundance of information at their

fingertips. They can use search engines, social media, blogs, and

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other online channels to research and become experts about a

product before ever communicating directly with a representative of
the company. The sales cycle will continue to evolve thanks to new
and upcoming technologies.

This vast quantity of information also means that customers are no

longer as interested in listening to a traditional sales pitch that
doesn’t relate directly to their needs and it might even push them
away. It is now important for companies to focus on generating new
leads by developing a strong internet presence. This is often
accomplished using inbound marketing methods that employ
techniques like search engine optimization and content marketing.

The digital age has also made it easier for companies to research and
understand their perspective leads. By understanding the wants and
needs of their target customers, companies can tailor information to
better draw them in, as well as qualify any potential leads based on a
variety of factors, such as engagement and demographic information.
It is increasingly important for companies to not only generate new
leads but also develop and nurture relationships with them.

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Teamwork for effective lead management

These changes to the buying journey have also affected the roles of
sales and marketing when it comes to lead management.

In the past the two teams had separate clearly defined roles –
marketing would generate a list of leads, and then sales would try to
turn those leads into clients.

Today marketing plays a much bigger role in the sales cycle than it
has in the past, and lead management has become more of a
collaborative effort.

Rather than simply handing over a list of leads from one team to the
other, they work together to define which leads are ideal and nurture
relationships with those leads throughout the sales cycle. The

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marketing team can consider specific demographic information and

behaviours to qualify and score leads to ensure that they are ready to
be passed on to sales.

What makes a lead Qualified?

A marketing qualified lead is deemed more likely to become a

customer than other leads. They show particular interest and could
respond well to lead nurturing, though they may not yet be ready to
buy. As the lead moves further along the sales cycle, often as a
product of nurturing. It can be passed on to sales.

A sales qualified lead is nearly ready to make a purchase, but may

have more specific questions or needs to be addressed by the sales
team. At this stage, sales staff continues nurturing the relationship
that marketing initiated. Because these leads have already been
qualified, they are more likely to turn into sales, and the latter part of
the sales cycle tends to move more quickly. Strong marketing-sales
alignment can result in more effective lead generation and higher
conversion rates.

Getting the most out of lead generation

Most companies employ multiple different strategies for lead

generation rather than relying on a single one. This allows them to
reach a variety of target customers at different stages of the buying
cycle.

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Lead Qualification and Filtering is the process of determining

whether a lead is ready to be passed on to sales based on things like
customer demographics and behaviours. Some leads will be filtered
out, because they are not yet at that stage or appear less promising
than others

– focusing on unqualified leads is a waste of time and resources.

Customer relationship management (CRM) software can be used to
track and evaluate leads before distributing them to sales.

Successful lead generation is no longer measured simply based on

the quantity of leads a company acquires. Leads can now be tracked,
monitored, and ranked using lead generation metrics and lead
scoring.

Some examples of commonly used lead generation metrics

include:
Click through Rate (CTR) is a percentage made up of the total
number of clicks divided by the number of page views. It determines
the success of a call to action.

Time to Conversion is how long it takes to turn a lead into a paying

customer.

Return on Investment (ROI) is the financial gains calculated against

the total cost of a campaign.

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Number of Marketing Qualified Leads (MQL) is the number of leads

that the marketing team has deemed ready to pass on to the sales
team. Leads are often qualified using lead scoring.

What is lead scoring?

Lead scoring is a methodology of ranking and prioritizing leads based

on their value so that sales and marketing can focus on the leads with
the most potential, rather than nurturing them all equally. A
company can conduct a meaningful evaluation of a potential
customer using a combination of explicit and implicit lead scoring.
Explicit lead scoring considers how closely a lead’s profile matches
the buyer persona of an ideal customer. This is demographic data and
information about a customer, such as the job’s title, industry, or
location. It shows how relevant a potential lead is to your company.
Implicit lead scoring takes into account how often and in what ways a
potential lead interacts with your business. This is measured through
indicators, such as visits to the company website, the lead’s actions
carried out there, or responses to email marketing. Implicit lead
scoring shows how much interest a potential lead has in your
company.

Whether you’re dealing with consumer or business leads, successful

lead scoring depends on a number of factors, such as high-quality
content, well-defined buyer personas, relevant interactions, and
involvement of the sales team. Lead generation software can be a
useful tool, as often includes automated lead scoring. Learn more
about how to generate leads on the blog. Lead generation is a key
element in the sales process that has changed in recent years
alongside shifts in sales and marketing landscape. Generated leads
are no longer an indiscriminate list of names that marketing hands to

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sales. Leads are generated today by drawing in potential customers

using a variety of methods, offering them useful information, building
and nurturing relationships, and evaluating which leads are ready to
move forward in their buying journey.

SOME OF THE POPULAR TOOLS USED FOR LEAD GENERATION

GOOGLE ADS

Ad Words is almost synonymous with digital advertising – most

marketers are aware of or already using Ad Words to target their
audience with ads online. It is a means of collecting leads. This is
often due to the fact that Google is a lot stricter in terms of the
landing pages It approves but doesn’t oppose people in collecting
leads, and the platform still has the capacity to send affordable leads
your way.

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FACEBOOK ADS

Facebook has made the process of generating leads on the platform

really easy. With the new Lead Generation objective, you can ask
customers and prospects for their information, and they can provide
it without ever having to leave Facebook.
LINKEDIN ADS

LinkedIn Ads are a great way to create awareness about your brand
and promote your services. Since LinkedIn is the world’s leading

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professional marketing platform, you can directly reach senior-level

executives and CEOs with detailed targeting. This will provide you
with a window of opportunity to showcase your brand to the
decision makers of leading organizations and help the ad to convert
them into quality leads.

TWITTER ADS

When it comes to using Twitter ads for lead generation, advertisers

have a range of content promotion options to choose from. There are
a number of different ad options available; which you choose
depends on what you want to promote, and how you want your
audience to interact. You can opt for Promoted Twitter, Promoted
Trends and Promoted Account.

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What Is Marketing?
Marketing informs people about your business, educating them
about how the product or service you offer meets their needs or
wants.

Marketing takes the reins in determining the business’s Unique

Selling Proposition (USP) - essentially what it is that makes your
company stand apart from the competition. Marketing researches
target audiences, what those audiences need and how the
company’s products or services best meet those needs.

Today, the biggest driver for most businesses is online marketing.

There are several different types of marketing that may benefit your
company depending on your target audience or buyer persona:
 Content marketing, such as blogs, eBooks, white papers

and podcasts. Blogging, in particular, is one of the single

most effective tools in attracting customers you want and

providing real solutions or education around the areas that

interest them the most.

 Search engine optimization, or SEO. This process

optimizes content on a website, including in blogs, so that

your content appears in search engine results. This is

particularly useful when you’re trying to attract people who

have performed searches that relate to the service you offer.

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Pay-per-click marketing, also called paid search. This involves placing

your ad where your customers are searching. An example of this is
Google AdWords. Each time a user clicks on an ad, you are charged a
certain amount of money.

 Social media marketing, such as Facebook, Facebook

Messenger, Twitter, Instagram, YouTube, Tumblr and
LinkedIn. Facebook ads, in particular, can help you target
those with a need (even one they may not recognize) for
your product or service.

 Email marketing that targets certain segmented audiences.

There are services available to help with this, such as
Constant Contact and iContact.

 Print marketing, such as newspapers and magazines. Several

different publications offer sponsorship and advertising
opportunities that can be beneficial if the publication’s
readership aligns with your target audience.

All of these marketing strategies use lead generation techniques to

drive new prospects, and ultimately, new customers.

More sophisticated marketing teams use a combination of the above

and typically segment their target audiences to ensure the right
people are receiving the right messages. They often use advertising,
public relations, digital tools like email and social media, and other
resources to distribute their carefully crafted message at the right
time and right place to best create opportunities.

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The process of marketing is discussed as under:

What Is Sales?
Once marketing has generated leads, the sales team is generally
responsible for converting those leads into customers.

Although sales is often thought of as the conversation that helps

people determine whether or not they will buy from you, there’s a
lot more to it than that. It includes all of the activities that are
necessary to sell your company's product or service...contacting the
lead, determining the prospect's needs, pricing products and
services, preparing proposals or quotes, and more.

A Gartner 2019 Chief Sales Officer poll identified the top three
priorities of sales organizations in the U.S. were account growth,
improving manager effectiveness, and enhancing pipeline activities.

Salespeople work to build relationships in a more personal, one-on-

one way. Their strategies are about developing an understanding of
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the customer and overcoming objections. Through their more direct

and personal approach, they often serve as excellent brand
ambassadors for the company, while also becoming a trusted partner
and problem-solver for the client.

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OBJECTIVE OF THE PROJECT

Week 1
• In-depth understanding of the project.
• Understanding the current sales pattern.
• Understanding the customer demand.
• Working on sales pitch.

Week 2
• Using digital market as a means to find target
customers.
• Direct sales.
• Providing clients satisfaction.
• Putting product knowledge to technical use.
• Development of event.

Week 3
• Customer behaviour pattern.
• Direct sales pattern.
• Area analysis.
• Season analysis.

Week 4
• Target projection.
• Sales project report.

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Objective of the Report

The objective of the report can be viewed in two forms:* General

Objective* Specific Objective

General Objective:

This internship report is prepared primarily to fulfil the Master of

Business Administration (M.B.A) degree requirement under the
Faculty of Lucknow university master of business administration,
Lucknow University.

Specific Objective:

More specifically, this study entails the following aspects:

 To focus and discuss the Sales and Marketing Strategies of

Skillarena e-learning courses.
 Business Associations and Networking with Prospects through
Online Platforms and Business Networking and Relationship
Building via Key Marketing Initiatives
 To focus on the various services, work environment
and facilities provided by skillarena.
 To focus on the importance, benefits, reasons of Marketing
Strategies of skillarena.

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ROLES AND RESPONSIBILITIES

Interact with potential customers and give
product demos-

Product demonstrations (demos) are a key component in the sales

process that lets a lead see a product in action. They require lead
qualification, formal invites, an organized agenda, and focus on your
product’s value and uses to be effective. By doing so, they build trust
in your brand and your business’ expertise.

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 Handle lead generation

Today’s businesses are heavily reliant on lead generation, as it’s how
they can increase the amount of traffic to their website and turn
leads into paying customers, which helps the business earn a higher
profit.

• Research Your Target Market

• Create Engaging Content

• Promote Content Across Your Business Channels

• Nurture Existing Leads

• Score Leads

• Pass Leads to Your Sales Team

• Evaluate Your Lead Generation Process

 Interact with other employees and attract customers to achieve

the targeted goals.

 Gather constructive feedback from

customers for the continuous betterment of
Skillarena's products and services

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What is Customer Feedback?

Customer feedback is information provided by customers about their
experience with a product or service. Collecting customer feedback
can help product, customer success, customer support, and
marketing teams understand where there is room for improvement.
Feedback can be collected proactively by polling and surveying
customers, interviewing them, asking for reviews, or implementing
the right tools that collect implicit feedback.

The pertinent question now is: how do you utilize these channels to
actually learn from the feedback? Before you establish the viability of
a channel, it is crucial to develop a clear picture of WHY you are
collecting feedback.

Why should you gather customer feedback?

Simply put, you cannot succeed without listening to your customers.
How do you know if what you are doing is right or wrong? How do
you know the way your customers are reacting? Customer feedback
is the guiding light for your company.

It not just helps improve your product, but impacts every part of your
business. Be it marketing, sales, or customer service, customer
feedback helps you understand what your customers truly like and
dislike. Being close to your customers will set you on a growth
trajectory that you haven’t experienced before.

But remember, there is no one-size-fits-all tactic to gain information

from your users. Different situations require different methods of
collecting customer feedback. For example, a survey form sent to an
already disgruntled user will only make matters worse; a phone call
works better here.

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The best ways to collect customer feedback

1. Long form-based surveys. Customer feedback surveys are the
most common way of completing the feedback loop.

2. Short in-app surveys.

3. Customer Satisfaction Score Surveys.

4. Exit-intent survey popup.

5. Website feedback widgets.

6. Customer Interviews.

7. Transactional emails.

8. Suggestion boards.

Handle customers' queries independently

What is customer service?
Simply put, customer service is helping customers solve problems,
teaching them how to use products, and answering questions. The
definition is in the name of the concept — customer service is about
serving the needs of customers. And customer service can take many
forms — from troubleshooting a product installation to downloading
software to processing a purchase return.

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In most customer service interactions, a customer reaches out to a

company to make a request, ask a question, or note a complaint, and
a customer service representative (or their team) works quickly to
provide support, expertise, and assistance.

The quality of a company's customer service — good or bad — can

play a huge role in a company's success.

There are a few different ways companies can deliver customer

service to customers — let's dive into each:

1. Phone
Many organizations provide customer service primarily through
phone interactions. Customers call a hotline, enter a queue, and a
customer service representative picks up the phone. Forrester found
that phone-based customer service is decreasing in popularity,

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though — and that phone service is viewed as an escalation of

another channel, such as email or web-based service.

2. Text Messages
Conversocial surveyed consumers to learn about their messaging
habits, and while 71% of respondents said they expect brands to
offer customer support over messaging channels, only 48% of
businesses are equipped to reach customers via messaging.

Customers want to connect with businesses on this channel (for

order confirmations, reminders, status updates, surveys, coupons,
etc.) because they’re already using those platforms daily, so it’s a
convenient way for them to get support.

3. Email
A lot of customer service is still requested and delivered via email —
where it's still possible to provide a human touch, even over a
computer. In fact, Twilio found that email was the second most
preferred method of customer service communication for all ages —
which is perhaps a reflection of the time-saving capabilities of
submitting requests on your own time, without having to wait on
hold. Soon, we'll provide you with customer service email templates
to send to cases to solve a variety of issues.

4. Self-Service
Many customers are now turning to DIY customer service methods to
get the information they need quickly and easily without having to
hop on the phone or wait for an email reply. In fact, more
than 69% of consumers try to solve issues on their own.

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5. Social Media
Customer service on social media is another up-and-coming way
businesses are communicating with customers more frequently.

Customers can get fast and easy responses to questions they have on
Twitter, Facebook, and Instagram, and social media gives businesses
permission to be a little more fun, too. Some brands even create
specific accounts for customer support.

Here are a few tips for handling customers' queries

independently:
1. Stay calm and professional, even if the customer is upset or
frustrated.

2. Listen carefully to the customer's concerns and repeat them

back to show that you understand.

3. Use active listening skills, such as nodding and making eye

contact, to show that you are paying attention.

4. Don't interrupt the customer while they are speaking.

5. Try to resolve the issue as quickly as possible, and if you can't,

let the customer know what steps you are taking to address
their concern.

6. Be empathetic and apologize if the issue is the result of a

mistake on the company's part.
7. If the issue is complex or you are unable to resolve it, escalate
the issue to a supervisor or manager if necessary.

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Interact with other employees and attract customers

to achieve the targeted goals

This is one of the screenshots where I and other interns of

skillarena were exchanging our experience.

It’s important to communicate effectively and establish a positive

working relationship.

Here are a few tips for interacting with employees which I learned
during the internship:

1. Treat employees with respect and professionalism.

2. Communicate clearly and consistently.

3. Foster a positive work environment by being approachable and

open to feedback.

4. Encourage open and honest communication by actively listening

to employees and valuing their input.
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5. Be fair and consistent in your treatment of employees.

6. Provide constructive feedback to help employees improve and

grow.

7. Be available and approachable for support and guidance.

Complete certain targets and tasks, assigned by the

team leaders
What is sales target?
A sales target is a specific goal or objective that a salesperson or sales
team is expected to achieve in a given period of time. It can be based
on a variety of metrics, such as the number of sales, the total value of
sales, or the number of new customers acquired.

Setting sales targets can help motivate sales teams and ensure that
they are working towards specific, measurable goals. It can also help
companies track the performance of their sales teams and make
adjustments as needed to improve performance.

To set effective sales targets, it's important to consider factors such

as the company's overall business goals, the market demand for the
company's products or services, and the capabilities and resources of
the sales team. It's also important to ensure that the targets are
realistic and achievable, as well as to provide the necessary support
and resources to help the sales team meet their targets.

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FINDINGS OF THE PROJECT

 The company was unable to solve the queries and grievances of
many participants.
 There were a significant number of participants who registered
but did not make any payment of the registration fees, there by
leaving the company with a large number of incomplete data.
 A greater understanding of the sales process, including how to
identify potential customers, present products or services, and
close deals.
 Due to the industry leaders, it is very difficult for new e-learning
platforms to expand.
 Improved communication and negotiation skills.

 Experience working with a variety of customers and learning

how to adapt to different needs and personalities.
 Exposure to different sales strategies and techniques, and an
understanding of which ones are most effective in different
situations.
 An understanding of the importance of building and
maintaining relationships with customers.

 Insight into the business aspects of sales, including how to track

and analyze data to inform sales efforts.
 Video is the new textbook.
 India is a country where the teacher to student ratio is always
on the unhealthy side. Students hardly ever get personal
attention and the opportunity to ask and clarify doubts on an
individual basis. EdTech offers a wide-range solution to all of
this and many more.

 Today’s marketing strategy completely depends on the digital

marketing.
LEARNING FROM THE PROJECT
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1. How to put my knowledge and skills into practice

From conducting comprehensive competitor analysis research, to
designing a marketing and communication plan, my knowledge of
business and marketing theories was transformed into a series of
practical techniques and skills that I can now implement in real-life
business scenarios, all thanks to my internship.

2. Understanding workplace culture

Culture influences communication, and as an international student, I
learned that every company or organisation has its own culture. It’s
essential to observe others and learn how they engage and interact
with co-workers, or help them with projects and tasks. I quickly
learned that whenever something is unclear for me, or I don’t
understand, it’s fine to ask for clarification.

3. The benefits of networking

During my internship, I learned how to communicate and build
relationships with the people I worked with. I learned how to
introduce myself, talk about my interests, knowledge and skills with
entrepreneurs and business owners, as well as how to ask questions
and gain a better understanding of businesses not only in the co-
working space, but also others in the market. This process overall
helped me develop my professional network and emphasised the
importance of creating these connections. I also connected with
most of them via LinkedIn, which is obviously a great networking
platform for professionals.

4. Enthusiasm is invaluable

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As an intern, I discovered it’s essential to be enthusiastic and open to

learning new skills, asking for more work and being curious to learn
and ask questions. This attitude will show that you enjoy being part
of the team and that you're keen to help. Having curiosity and
enthusiasm also means that, as an intern, you get a lot out of what
you’re doing, which opens lots of opportunities.

5. The benefits of taking on feedback

Asking for and receiving professional feedback is very important. It is
essential to take note of both the positive and negative points for the
future, so you can grow and excel in your career. I learned that
sometimes asking for feedback or receiving feedback is difficult to
hear, but it will have a significant impact on your future career and
success.

6. How important good communication is

Communication is the key to success in a professional environment. I
learned that it’s important to communicate with my manager via
phone, email or SMS if I have questions or if I don’t know how to
work on a task. Asking for help and clarification is better than
pretending you’ve understood what you need to do, no matter what.
However, I also found that if you can Google something, then do.
Avoiding asking questions if you can find answers elsewhere is part of
being a good communicator – keep in mind that everyone’s time is
valuable. As an intern, good communication will help with
productivity, efficiency, engagement and growth.

7. Differentiation of theoretical knowledge from

practical experience
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There’s so much difference in theory and what happens in actuality.

One can only learn and experience the practical aspect of any specific
thing only by doing that particular thing in practical way.

For example – I use to read so many things about doing sales, topics
such as – how to persuade customers, how to sell products
effectively, and what your customers really wants? Etc.

These are no doubt very interesting topics to read and learn but I was
unaware that the practical experience would be totally different.

8. Have fun with it and make mistakes

Yes, I said it, make mistakes. The easiest way to learn is to make
mistakes and learn from those mistakes. You’re not going to be the
best salesperson or employee right out of the gate, and that’s ok. You
have to remind yourself that an expert at anything was once a
beginner. I’m not saying to blame all of your mistakes on the fact that
you are new and young, but to keep an open mind and don’t get
discouraged with failure.

CONCLUSION

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On the whole, this internship was a useful experience. I have gained

new knowledge, skills and met many new people. I achieved several
of my learning goals, however for some the conditions did not
permit. I got insight into professional practice. I learned the different
facets of working within an organization. I experienced that
financing, as in many organisations, is an important factor for the
progress of projects. Related to my study I learned more about the
sales and marketing of Skillarena and the threats they face. There is
still a lot to discover and to improve. The methods used at the
moment are still not standardized and a consistent method is in
development. Furthermore I experienced that it is of importance that
the education is objective and that you have to be aware of the view
of other people. The internship was also good to find out what my
strengths and weaknesses are. This helped me to define what skills
and knowledge I have to improve in the coming time. It would be
better that the knowledge level of the language is sufficient to
contribute fully to projects. After my master I think that I could start
my working career. However I could perform certain tasks in research
better if I practice/know more the research methodologies applied in
cetacean studies. It would also be better if I can present and express
myself more confidently. At last this internship has given me new
insights and motivation to pursue a career in marketing.

References

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Books & Journals.

 Kothari C. R. - Research Methodology - New Age International Publishers –

 2nd Edition, 2004

 Kotler Philip - Marketing Management - Pearson Education - 14th Edition,

 2011

 Etzel M.J., Walker B.J. and Stanton William J - Marketing concept & Cases

 Special Indian Edition - Tata McGraw Hill - 13th Edition, 2008

 India Today.

WEBSITES

 https://skillarena.in/

 https://en.wikipedia.org/?title=Research_methodology&redirect=no

 https://www.indiatoday.in/-1827193-2021-07-12

 https://www.academia.edu/43323349/Internship_Report_Topic_Sales_and_Marketing_Strateg
ies_of_Business_Solutions_Limited_

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