Lesson 7 Image Manipulation

Principles and Basic Techniques
of Image Manipulation
“A picture is worth a
thousand words”
10 SIMPLE WAYS TO ENHANCE YOUR IMAGES
• HubSpot has collected some statistics that show how visual content is a
powerful communication tool:
• Content with relevant imagery gets 94% more views than content
without images.
• People remember information better when it’s paired with images (10%
retention of audio information vs. 65% retention of audio + visual
information after three days).
• Visual content is 40 times more likely to be shared on social media.
1. CROPPING: ENHANCE FOCUS &
COMPOSITION
• Cropping can remove unwanted or
distracting areas, improve the
composition, or help emphasize a focal
point.
• Pixelation can occur, especially if you
then try to enlarge the cropped
portion.
• The four points where those lines would
intersect form guidelines to place your
focal point, or the most important area of
your image.
2. BLURRING: ENHANCE BACKGROUND IMAGES
• Apply some blurring to create a smooth, uncluttered

background. With some light to moderate blurring, you
can retain recognizable shapes or scenes in your
background photos.
• This could be a good option if you want some something
more dynamic than a solid-color background — a little
shape and color, but no distracting details.
3. SATURATION: ENHANCE (OR REDUCE)
COLOR INTENSITY
• Saturation has to do with color

intensity, so more saturated colors
are bolder and brighter (closer to their
purest form) while less saturated
colors are more faded (closer to gray).
4. CONTRAST: ENHANCE HIGHLIGHTS AND SHADOWS
• Upping the contrast produces lighter lights, darker darks,

and a wider range of tones in between — making your
image look just a little better than what you’d see in real
life.
• reducing contrast can give an image a more flat, even tone.
5. BRIGHTNESS: ENHANCE OVERALL LIGHTING
• While it’s best to start out with an image that

has been correctly exposed, sometimes you’ll
end up with a photo that’s just a little too
dark, and you may be able to improve it by
manipulating the brightness setting.
• Keep in mind that editing the brightness will
making everything brighter (or darker).
6. FILTERS: ENHANCE AND CORRECT PHOTOS
• Thanks to Instagram and other

apps, filters have become a
popular photo editing option.
They can be used to add special
or artistic effects to your images,
but they can also serve as a
shortcut to correct issues in your
image.
7. ARRANGEMENT: ENHANCE YOUR LAYOUT WITH
GRIDS
• A clean and organized layout is an asset
to any design project. If you’re not sure
where to start, aligning all your design
elements to a grid is always a safe bet.
Grids are also a nice way to showcase
multiple images.
8. FRAMES: ENHANCE IMAGE SHAPE & STYLE
• Like actual picture frames you hang on a wall,

framing images in design is traditionally used
to draw attention to the image. Frames can
be simple or decorative, a single line or an
illustrated design, colored or not, depending
on the style and mood of your project.
9. LAYERING: ENHANCE IMAGES WITH SCREENS OR
OVERLAYS
• Screens (also called overlays) are a

common approach. They are
transparent blocks of color that sit on
top of your image. Adjusting the
opacity of the screen determines how
well your image will show through
10. TEXT: ENHANCE IMAGES WITH TYPOGRAPHY ON
TOP
• In photography, naturally open

areas like sky or water provide nice,
clear spaces to add typography.
APPLICATION:
• use image manipulation techniques on existing images to
change or enhance their current state to communicate a
message for a specific purpose using online, offline or
open-source softwares/applications such as: Pixlr (online),
Canva (online), GIMP, Adobe Photoshop, PhotoScape, and
the like.
• Final Output :
Infographics (showing the before and after of your images)
Category 4 Exceeding 3 Meeting 2 Developing 1 Beginning
Originality Output shows a large Output shows some Uses other people’s Uses other people’s
amount of original original thought. Work ideas (giving them ideas, but does not give
thought. Ideas are shows new ideas and credit), but there is them credit.
creative and inventive. insights. little evidence of
original thinking.
Attractiveness Makes excellent use of Makes good use of Makes use of color, Use of color, graphics,
color, graphics, effects, color, graphics, effects, graphics, effects, etc. effects etc. but these
etc. to enhance the etc. to enhance to but occasionally these often distract from the
photo. photo. detract from the photo. photo.
Use of editing software Student utilized photo Student used photo Student used photo Student did not use
editing tools to full editing tools to change editing tools to change photo editing tools to
advantage. Photos are picture. picture slightly, not create new picture
distinct and unique. much time spent
exploring.
Requirements All requirements are All requirements are One requirement was More than one
met and exceeded. met. not completely met. requirement was not
completely met

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Principles and Basic Techniques

• Apply some blurring to create a smooth, uncluttered

• Saturation has to do with color

• Upping the contrast produces lighter lights, darker darks,

• While it’s best to start out with an image that

• Thanks to Instagram and other

• Like actual picture frames you hang on a wall,

• Screens (also called overlays) are a

• In photography, naturally open

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