DOJ Google Filing
DOJ Google Filing
DOJ Google Filing
Plaintiffs,
Case No. 1:20-cv-03010-APM
v.
HON. AMIT P. MEHTA
GOOGLE LLC,
Defendant.
Plaintiffs,
Case No. 1:20-cv-03715-APM
v.
HON. AMIT P. MEHTA
GOOGLE LLC,
Defendant.
I. Introduction
For more than a decade, Google has unlawfully maintained its monopolies in general
search services and search text advertising through a web of anticompetitive practices. As this
Court found after a lengthy trial, “Google is a monopolist, and it has acted as one to maintain its
monopoly” over both the general search services and search text advertising markets. See Mem.
Op., United States et al. v. Google LLC, 20-cv-3010 (APM), ECF No. 1032 (“Op.”), at 4. Google
has manipulated its control of Chrome and Android to benefit itself, while sharing monopoly
profits under conditions to induce third parties across the ecosystem to help Google maintain its
monopolies. Google’s exclusionary conduct has, among other things, made Google the near-
universal default for search and ensured that virtually all search access points route users’
valuable queries and interaction data to Google. Google’s unlawful behavior has deprived rivals
not only of critical distribution channels but also distribution partners who could otherwise
enable entry into these markets by competitors in new and innovative ways. Google’s conduct
rivals from achieving scale,” and “diminishing the incentives of rivals to invest and innovate.”
Op. at 216.
The Court’s opinion describes the decade-long harm Google inflicted on the markets for
general search and search text advertising and the depths of that harm. At the same time, it also
provides a roadmap to the components necessary to restore competition to these markets that
have “revolutionized how we live” and how search advertisers reach potential customers. Id. at
1. While following that map requires a comprehensive remedy, making those changes would
unleash a significant opportunity for existing competitors and innovative technologies to offer
consumers who use general search services and the advertisers who sell to them meaningful
choices and competitive rates for the first time in over a decade. Plaintiffs’ proposed remedy is
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found a violation of the law, courts are empowered to “prevent future violations and eradicate
existing evils.” United States v. Microsoft Corp., 253 F.3d 34, 101 (D.C. Cir. 2001) (quoting
United States v. Ward Baking Co., 376 U.S. 327, 330–31 (1964)). Any remedy requires a
complement and reinforce each other.” See New York v. Microsoft Corp., 531 F. Supp. 2d 141,
170 (D.D.C. 2008). And a remedy for Google’s unlawful monopolization must simultaneously
(1) unfetter these markets from Google’s exclusionary conduct, (2) pry them open to
competition, (3) deny Google the fruits of its statutory violations, and (4) prevent Google from
monopolizing these and related markets in the future. See Microsoft, 253 F.3d at 103 (quoting
Ford Motor Co. v. United States, 405 U.S. 562, 577 (1972) and United States v. United Shoe
Mach. Corp., 391 U.S. 244, 250–51 (1968)); see also Zenith Radio Corp. v. Hazeltine Rsch.,
Inc., 395 U.S. 100, 132–33 (1969) (antitrust remedies can extend to related markets); Int’l
Boxing Club of N.Y., Inc. v. United States, 358 U.S. 242, 262 (1959) (same). The Proposed Final
Plaintiffs’ proposed remedy is also grounded in the market realities of general search
services and search text advertising as we find them today. As the Court found, Google’s illegal
conduct contributes to a significant (and growing) scale gap that continues to exacerbate the
harms found by the Court. Op. at 34. Search engines rely on user data to improve search
quality—an outcome that drives more users to a search engine. Id. at 35. Users attract
advertisers, and advertising dollars fund general search engines, creating a perpetual feedback
loop that further entrenches Google. Id. at 230–31. Thus, Google’s exclusionary conduct has
ensured not only that rivals are denied distribution but also that rivals are unlawfully
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disadvantaged with respect to quality. Id. The playing field is not level because of Google’s
conduct, and Google’s quality reflects the ill-gotten gains of an advantage illegally acquired. The
remedy must close this gap and deprive Google of these advantages.
Restoring competition to the markets for general search and search text advertising as
they exist today will require reactivating the competitive process that Google has long stifled:
The remedy must enable and encourage the development of an unfettered search ecosystem that
induces entry, competition, and innovation as rivals vie to win the business of consumers and
advertisers. To reach this goal, the remedy must address each of the ingredients necessary to
create opportunities for competition to emerge. The promise of new technologies, including
advances in artificial intelligence (“AI”), may present an opportunity for fresh competition. But
only a comprehensive set of remedies can thaw the ecosystem and finally reverse years of
anticompetitive effects. A successful remedy requires that Google: stop third-party payments that
exclude rivals by advantaging Google and discouraging procompetitive partnerships that would
offer entrants access to efficient and effective distribution; disclose data sufficient to level the
scale-based playing field it has illegally slanted, including, at the outset, licensing syndicated
search results that provide potential competitors a chance to offer greater innovation and more
effective competition; and reduce Google’s ability to control incentives across the broader
ecosystem via ownership and control of products and data complementary to search.
Google’s ownership and control of Chrome and Android—key methods for the
that aims to “unfetter [these] market[s] from anticompetitive conduct” and “ensure that there
remain no practices likely to result in monopolization in the future.” Microsoft, 253 F.3d at 103.
To address these challenges, Google must divest Chrome, which has “fortified [Google’s]
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dominance,” Op. at 33, so that rivals may pursue distribution partnerships that this “realit[y] of
As to Android—a critical platform on which search competitors rely and for which
Google has myriad obvious and not-so-obvious ways to favor its own search products—there are
two options: one that swiftly, efficiently, and decisively strikes at the locus of some
anticompetitive conduct at issue here, and a second option that invites Court and Plaintiff
oversight into longer-term behavioral remedies that may be more protracted and less certain due
Android, which would prevent Google from using Android to exclude rival search providers. But
Plaintiffs recognize that such divestiture may draw significant objections from Google or other
behavioral remedies that would blunt Google’s ability to use its control of the Android
ecosystem to favor its general search services and search text ad monopolies as well as limit
Google’s ability to discriminate in favor of its own search and ads businesses. This alternative
option would require vigilance and oversight by the Court and Plaintiffs; if such efforts
ultimately fail to achieve the high standards for meaningful relief in these critical markets, the
Court could require return to the first option. Google is further prohibited from owning or
acquiring any interests in search rivals, potential entrants, and rival search or search ads-related
deploying a Technical Committee to investigate and examine the issues that will invariably arise
relating to Google’s implementation of the remedies, similar to the approach approved by the
D.C. Circuit in United States v. Microsoft. See Massachusetts v. Microsoft Corp., 373 F.3d 1199,
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1243–44 (D.C. Cir. 2004) (“[T]he Government’s ability to enforce the decree is clearly
strengthened, not diminished, by the existence and composition of the Technical Committee”).
Plaintiffs’ proposal also provides a streamlined path for the regular evaluation and modification
Google chooses to retain ownership but persists in exploiting its control to the detriment of
Moreover, the remedy must restore incentives for innovation and disruptive entry that
Google’s conduct has—for over a decade—diminished. For example, in recent years “[t]he
quality.” Op. at 41. AI has the ability to affect market dynamics in these industries today as well
as tomorrow. The remedy must prevent Google from frustrating or circumventing the Court’s
Final Judgment by manipulating the development and deployment of new technologies like
query-based AI solutions that provide the most likely long-term path for a new generation of
search competitors, who will depend on the absence of anticompetitive constraints to evolve into
Guided by governing case law, and with these market realities and dynamics in mind,
Plaintiffs respectfully submit the Initial Proposed Final Judgment (“PFJ”), which provides the
Court with a comprehensive and unitary remedy to address the harms in the general search
services and search text advertising markets, ensure that Google cannot further cement its
monopolies by engaging in anticompetitive conduct, and prevent Google from circumventing the
Court’s judgment. To that end, Plaintiffs propose a variety of interconnected and self-reinforcing
remedies to: (1) stop and prevent exclusionary agreements with third parties; (2) prevent Google
from self-preferencing through its ownership and control of search-related products; (3) prevent
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Google from stifling or eliminating emerging competitive threats through acquisitions, minority
investments, or partnerships; (4) disclose data critical to restoring competition; (5) increase
transparency and control for advertisers; (6) end Google’s unlawful distribution; and (7) allow
for the enforcement of the PFJ while preventing circumvention. Those remedies are summarized
below for the Court’s convenience. Further, and to correct for the fact that Google’s unchecked
monopolies have frozen the general search ecosystem for more than a decade, Plaintiffs’
proposed remedies run for a period of 10 years, with some exceptions as detailed below and in
the PFJ.
An effective remedy must prevent Google from entering into contracts that foreclose or
otherwise exclude competing general search engines and potential entrants, including by raising
their costs, discouraging their distribution, or depriving them of competitive access to inputs. As
detailed in Section IV, the PFJ prohibits Google from providing third parties something of value
(including financial payments) in order to make Google the default general search engine or
otherwise discouraging those third parties from offering competing search products. See Op. at
216 (finding “Google’s distribution agreements are exclusionary contracts that violate Section 2”
and “clearly have a significant effect in preserving [Google’s] monopoly.”) (citations omitted).
The PFJ also prohibits Google from entering exclusive agreements with content
publishers; bundling, tying, or comingling its general search engine or search access points with
any other Google product; entering revenue share agreements related to the distribution of
its competitors or potential competitors in the general search services or search text ads markets
without prior approval of the United States. The proposed remedies are designed to end Google’s
unlawful practices and open up the market for rivals and new entrants to emerge.
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In order to safeguard against the possibility of further foreclosure and exclusion of rivals
and potential entrants including via self-preferencing, the PFJ requires Google to divest Chrome.
As the Court recognized, “Google’s near-complete control of the most efficient search
distribution channels is a major barrier to entry,” and the Chrome default is “a market reality that
significantly narrows the available channels of distribution and thus disincentivizes the
emergence of new competition.” Op. at 159. Plaintiffs’ PFJ addresses this “realit[y] of control,”
id., and will restore incentives to rivals and potential entrants to compete.
Plaintiffs’ PFJ further provides that Google is prohibited from owning not only a
browser—following its divestiture of Chrome it may not reenter the browser market for five
years—but also from owning or acquiring any investment or interest in any search or search text
ad rival, search distributor, or rival query-based AI product or ads technology. Google’s financial
entanglements with current or future rivals risk compromising the proposed remedy. Investments
in or acquisitions of potential rivals would stifle emerging competition or reduce their incentives
to challenge Google. Such arrangements frustrate the PFJ’s remedial goals of fostering
innovation and transforming the general search and search text ads markets over the next decade.
Google must disclose any such investments it owns, immediately refrain from using these
interests to discourage or disincentivize competing products, and must divest these holdings
Plaintiffs’ PFJ also provides for further contingent structural relief—the divestiture of
Android—if Plaintiffs’ proposed conduct remedies are not effective in preventing Google from
improperly leveraging its control of the Android ecosystem to its advantage, or if Google
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attempts to circumvent the remedy package. See, e.g., United Shoe, 391 U.S. at 249–51.1 Similar
to United Shoe, Plaintiffs propose with respect to Android “that relatively mild remedies should
be tried as a first resort, and that the possibility of more drastic measures should be held in
abeyance.” Id. at 249. Indeed, in United Shoe, when the initially imposed behavioral remedies
failed to establish the decree’s goal of “workable competition,” the Supreme Court ordered the
district court to consider the government’s subsequent request to break the defendant into “two
fully competing companies.” Id. at 247, 251–52 (“the time has come to prescribe other, and if
necessary more definitive, means to achieve the result”). Alternatively, Google may also choose
to divest Android at the outset in lieu of adhering to the requirements of Section V as they relate
to Android.
An effective remedy must also ensure that Google cannot circumvent the Court’s remedy
by providing its search products preferential access to related products or services that it owns or
controls, including mobile operating systems (e.g., Android), apps (e.g., YouTube), or AI
products (e.g. Gemini) or related data. As noted in Section V, the PFJ prohibits, among other
things, Google from using any owned or operated asset to preference its general search engine or
search text ad products. The PFJ further prohibits Google from engaging in conduct that
undermines, frustrates, interferes with, or in any way lessens the ability of a user to discover a
rival general search engine, limits the competitive capabilities of rivals, or otherwise impedes
user discovery of products or services that are competitive threats to Google in the general search
services or search text ads markets. Op. at 119–21, 210 (finding that Google’s contractual
1
As the Court in Microsoft recognized, “conduct remedies may be unavailing” in cases such as
this, where “years have passed since [Google] engaged in the first conduct.” Microsoft, 253
F.3d at 49.
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requirements that Chrome be preinstalled and the Google Search widget be placed on the home
Data at scale is the “essential raw material” for “building, improving and sustaining” a
competitive general search engine. Op. at 226 (finding that “Google’s exclusive
Through its unlawful behavior, Google has accumulated a staggering amount of data over many
years, at the expense of its rivals. Id. Plaintiffs’ PFJ aims to remedy this anticompetitively
acquired advantage. As set forth in Section VI, the PFJ requires Google, among other things, to
make its search index available at marginal cost, and on an ongoing basis, to rivals and potential
rivals; and also requires Google to provide rivals and potential rivals both user-side and ads data
for a period of ten years, at no cost, on a non-discriminatory basis, and with proper privacy
safeguards in place. Section VI further requires that Google provide publishers, websites, and
content creators with data crawling rights (such as the ability to opt out of having their content
crawled for the index or training of large language models or displayed as AI-generated content).
To remove barriers to entry and erode Google’s unlawfully gained scale advantages,
Section VII requires Google to syndicate (subject to certain restrictions) its search results,
ranking signals, and query understanding information for ten years. The PFJ only requires
Google to syndicate queries that originate in the United States. Section VII also requires Google
to syndicate its search text ads for terms of one year subject to certain restrictions.
Google’s unlawful maintenance of its search text advertising monopoly has undermined
advertisers’ choice of search providers, as well as rivals’ ability to monetize search advertising,
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and has enabled “Google to profitably charge supracompetitive prices for search text
advertisements” while “degrad[ing] the quality of its text advertisements” and the related
services and reporting. Op. at 258–65 (finding “Google’s text ads products has degraded” and
“advertisers receive less information in search query reports.”). As set forth in Section VIII,
Plaintiffs’ PFJ will remedy these harms by providing advertisers with the information, options,
and visibility into the performance and cost of Google Text Ads necessary to optimize their
advertising across Google and its rivals. In particular, the PFJ requires Google to include fulsome
and necessary real-time performance information about ad performance and costs in its search
query reports to advertisers, and further requires Google to increase advertiser control by
improving keyword matching options to advertisers. Op. at 263–64 (finding Google degraded
The PFJ also prohibits Google from limiting the ability of advertisers to export search
text ad data and information for which the advertiser bids on keywords, and further requires that
Google provide to the Technical Committee and Plaintiffs a monthly report outlining any
changes to its search text ads auction and its public disclosure of those changes.
A comprehensive and unitary remedy in this case must also undo the effects on search
distribution. See Op. at 3 (“[M]ost devices in the United States come preloaded exclusively with
Google. These distribution deals have forced Google’s rivals to find other ways to reach users.”).
To remedy these harms, the PFJ requires Google to divest Chrome, which will
permanently stop Google’s control of this critical search access point and allow rival search
engines the ability to access the browser that for many users is a gateway to the internet. In
addition, the PFJ contains multiple provisions that will limit Google’s distribution of general
search services by contract with third-party devices and search access points (e.g., Samsung
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devices, Safari, Firefox) and via self-distribution on Google devices and search access points
(e.g., Pixel) which will facilitate competition in the markets for general search services and
search text advertising. These provisions are designed to end Google’s unlawful distribution
agreements, ensure that Google cannot approximate its unlawful practices with updated
contracts, and eliminate anticompetitive payments to distributors, including Apple. As set forth
in Section IV, the PFJ prohibits Google from offering Apple anything of value for any form of
search or a search access point. See Op. at 238, 240–44 (“Apple, a fierce potential competitor,
remains on the sidelines due to the large revenue share payments it receives from Google”). As
set forth in Section IX, for non-Apple distributors and third-party devices, the PFJ similarly
prohibits—with limited exceptions—Google from offering anything of value for any form of
The PFJ further prohibits Google from preinstalling any search access point on any new
Google device, and requires it to display a choice screen on every new and existing instance of a
Google browser where the user has not previously affirmatively selected a default general search
engine. The choice screens must be designed not to preference Google and to be accessible, easy
to use, and minimize choice friction, based on empirical evidence of consumer behavior, among
other requirements.
User choice will be improved when consumers better understand the benefits that
Google’s rivals can provide. For that reason, Colorado Plaintiff States have included a provision
requiring Google to fund a nationwide advertising and education program. The fund’s purpose is
to enhance the effectiveness of distribution remedies by informing users of the outcome of this
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litigation and the remedies in the Final Judgment designed to increase user choice. The program
may include short-term incentive payments to individual users as a further incentive to choosing
A remedy that prevents and restrains monopoly maintenance will require administration
as well as protections against circumvention and retaliation, including through novel paths to
preserving dominance in the monopolized markets. This is especially important in the types of
markets implicated here. As set forth in Section X, Plaintiffs’ PFJ requires Google to appoint an
internal Compliance Officer and establishes a Technical Committee to assist Plaintiffs and the
Court in monitoring Google’s compliance. See United States v. Microsoft Corp., Civ. No. 98-
1232 (CKK), 2002 U.S. Dist. LEXIS 22864, at *22 (D.D.C. Nov. 12, 2002) (establishing a
Technical Committee “to assist in enforcement of and compliance with this Final Judgment.”).
This section of the PFJ provides Plaintiffs tools to investigate complaints about Google’s
⁕ ⁕ ⁕
Plaintiffs’ PFJ reflects extensive efforts to engage with market participants, utilize formal
discovery, and collaborate with experts. Given that third-party outreach and discovery on Google
are ongoing, Plaintiffs will continue to investigate and evaluate the remedies necessary to restore
competition to the affected markets. Plaintiffs reserve the right to add, remove, or modify
provisions of the PFJ as needed following further engagement with market participants and
additional remedies discovery. Consistent with the Court’s scheduling order governing remedy
proceedings, Plaintiffs will file a Revised PFJ on March 7, 2025. See ECF 1043 at 2.
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PHILIP WEISER
Attorney General of Colorado Counsel for Plaintiff State of Nebraska
JOSHUA STEIN
Attorney General of North Carolina Counsel for Plaintiff State of Utah
Counsel for Plaintiff State of North Counsel for Plaintiff State of Alaska
Carolina
WILLIAM TONG
JONATHAN SKRMETTI Attorney General of Connecticut
Attorney General of Tennessee
Nicole Demers
J. David McDowell Office of the Attorney General of
Austin Ostiguy Connecticut
Tyler Corcoran 165 Capitol Avenue, Suite 5000
Office of the Attorney General and Hartford, CT 06106
Reporter Telephone: (860) 808-5202
P.O. Box 20207 E-Mail: Nicole.demers@ct.gov
Nashville, TN 37202
Telephone: (615) 741-8722 Counsel for Plaintiff State of Connecticut
E-Mail: David.McDowell@ag.tn.gov
austin.ostiguy@ag.tn.gov KATHLEEN JENNINGS
Tyler.Corcoran@ag.tn.gov Attorney General of Delaware
Counsel for Plaintiff State of New Mexico Counsel for Plaintiff State of Oklahoma
Richmond, VA 23219
PETER NERONHA Telephone: (804) 692-0485
Attorney General of Rhode Island E-Mail: thenry@oag.state.va.us
Christopher J. Curtis, Assistant Attorney Counsel for Plaintiff State of West Virginia
General
Office of the Attorney General of Vermont BRIDGET HILL
109 State St. Attorney General of Wyoming
Montpelier, VT 05609
Telephone: (802) 828-3170 Amy Pauli
E-Mail: christopher.curtis@vermont.gov Wyoming Attorney General’s Office
Counsel for Plaintiff State of Vermont 2320 Capitol Avenue
Kendrick Building
JASON S. MIYARES Cheyenne, WY 82002
Attorney General of Virginia Telephone: (307) 777-6397
E-Mail: amy.pauli@wyo.gov
Tyler T. Henry
Office of the Attorney General of Virginia Counsel for Plaintiff State of
202 N. 9th Street Wyoming