ABM 4 - Lesson 6
ABM 4 - Lesson 6
ABM 4 - Lesson 6
PRODUCT
1. Width- The width is all about the number of different product lines the
company carries. Example: Coca-Cola produces soft drinks, juices and
mineral water
2. Length- refers to the total number of items a company carries within the
product lines. Example: If a company has 5 product lines and 10 products
per product line, the length of the mix will be 50
PRODUCT MIX: Dimensions
3. Depth - It refers to the number of versions offered for each product in
the product line. Example: Colgate toothpastes come in several tastes
and variations.