Course Outline Behavioral Psychology

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The Islamia University of Bahawalpur

School of Business, Management and Administrative Sciences


Baghdad ul Jadeed Campus, Bahawalpur

Course Outline
Course: Behavioral Psychology Instructor Mr. Ali Imran
Course Code DAS03002 Email ali.imran@iub.edu.pk
Credit Hours 03 Contact No. 03008307820
Prerequisites Whatspp 03008307820

Program BBA Class 2nd Semester

Lecture Days Tuesday, Wednesday Lecture Time

Course Description:

This course will introduce us to this scientific discipline by examining its history, the work of its
early and contemporary contributors, essential concepts, research methods, theory and
applications. I hope we shall come to see how Psychology can assist you in improving your
understanding and quality of individual and social life.

Teaching Methodology and Assessment

Instructor will deliver the lectures and will share the study material including slides, and
discussion will hold on the relevant topics in class. Students are expected to study the topics
prior to class time. Instructor will share quiz assignment to assess understanding of the topic on
the given guiding questions and learning objectives.

Recommended Books:

1. David G. Myers, “ Psychology” 9th Edition


2. Charles Stangor, “Introduction to Psychology” 1st Canadian Edition

Course Objectives COs:

These following objectives help students to:


CO1 Understand essential terminologies and assumptions central to psychology

CO2 Understand how cognition socialization & social institution impact on human
behavior

CO3 Apply the psychological perspective to a study of individual behavior, human


thoughts, and individual social and personal life

CO4 Apply the psychology perspective to their own areas of study

Course Learning Outcomes CLOs:


At the end of the course, students should be able to:

CLO1: Explain and use basic terminologies of psychology.


CLO2: Describe& identify various applications of the discipline as well as its scientific nature.
CLO3: Identify situations where psychological intervention may be required
CLO4: Choose areas of their interest for higher academic qualification in future.
CLO5: Gain insight into human behaviour and into personality or personal relationships
Course Contents

Session Topics to be Covered


Week 1 Introduction to Psychology:

 Story of psychology
 History of psychology
 Pre Scientific Era & Scientific Era
 Theory of the Four Humours

Week 2 Schools of thought in psychology:

 Functionalism
 Structuralism
 Psychoanalysis
 Behaviorism
 Gestalt Psychology

Week 3 Sensation & Perception

 Important senses
 Perceptual Organization
 Perceptual interpretation

Week 4 Learning:

 Classical conditioning
 Operant conditioning
 Cognitive learning
 Observational Learning

Week 5
Memory:

 Sensory memory
 Short-term memory
 Learning and encoding in long-term memory
 Improving your memory
Week 6 Thinking & Intelligence:

 Concepts of Thinking
 Thinking & Language
 Intelligence & Creativity

Week 7 Thinking & Intelligence:

 Emotional Intelligence
 Assessing Intelligence
 Dynamics of Intelligence

Week 8
iscussion on “Thinking Fast & Slow” by Daniel Kahneman
Week 9 Mid Exams

Week 10 Motivation:
 Definition of Motivation
 Primary motives, Secondary motives, Physiological motives,
stimulus motives, learned motives, social motives, unconscious
motives.
 Theories of motivation

Week 11 Emotions:
 Definition of emotion
 Various types of emotions
 Theories of emotions

Week 12 Personality:

 Phrenology
 Sheldon’s Body Type
 Five-Factor Model of Personality
 Leaders & Leadership

Week 13 Personality:

 Psychodynamic Psychology
 Major Freudian Defense Mechanism
 Neo-Freudians
 Humanism & Self Actualization

Week 14 Social Psychology:

 Social Thinking
 Social Influence
 Social Relations

Week 15
Discussion & Presentations on novel “ Little Prince” by Antoine de Saint-
Exupéry

Week 16
Final Exams

Grading Criteria:

Sessional 20%

Midterm/Assignments 30%

Final Term/Assignments/Quizes 50%

Total 100%

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