Case Study

Marylle C.
Nuay 11 – Plato
“Operation Management: Ben & Jerry Homemade Holdings
Inc.”
Executive Summary
Ben & Jerry's Homemade Holdings Inc. is a company that
manufactures ice cream products. The issue of Ben & Jerry's
Homemade Holdings Inc.'s sources of ingredients and
manufacturing processes is impacting human society. The anti-GMO
movement led to a review of their ingredients and manufacturing
processes because of the popularity of the company. The company's
ingredients came from GMO sources, and it is believed they may
cause harm to the human body. Thorough research of the suppliers
of ingredients and improving its manufacturing processes and
management may enhance the business' operational efficiency and
guarantee product quality and consistency.
Background
Ben and Jerry's Homemade Holdings Inc. is one of the most
successful companies in the United States that was founded in 1978
in Burlington, Vermont by Ben Cohen and Jerry Greenfield. The
company produces a wide variety of super-premium ice cream and
ice cream novelties, using high-quality ingredients (Bloomberg,
n.d.). Ben & Jerry’s Homemade Inc. is a prominent participant in the

US ice cream market since it is one of the two major players (Dana,
1999). One of their most recognizable flavor is the "Coffee Health
Bar Crunch". GMO stands for genetic modified organisms. GMO
contain foreign genes and it can cause harmful effects on the
human body (GES, 2019). Foods produced from or using GMO are
often referred to as GM foods (WHO, n.d.). The anti-GMO movement
repeatedly asserts that genetic engineering is bad for women and
children, claiming either explicitly or implying that these foods have
an impact on women's health in terms of fertility, lactation, and
other areas (Senapathy, 2017).
Case Evaluation
The ingredients and manufacturing processes of the ice cream
products purchased from Ben and Jerry's Homemade Holdings, Inc.
Ingredients used by the company came from GMO sources, such as
corn syrup and sugar, which led to the emergence of an anti-GMO
movement to review their ingredients and manufacturing processes.
Proposed Solutions
a) Sources/Suppliers of ingredients
1. Research the Local Market for ingredient suppliers and
its quality and background.

2. Check certification and traceability requirements of the
suppliers.
3. Research thoroughly where these ingredients were
taken, and their effect on humans if consumed.
b) Manufacturing process
1. Daily operational review.
2. Analyze current workflows.
3. Maintenance of the equipment.
c) Management
1. Improve the quality of the company’s management.
2. Hire management consultants for the company’s
growth.
3. Follow fair-trade certification Standards.
Conclusion
In conclusion, this case study has provided proposed solutions
to the issue faced by Ben and Jerry's Homemade Holdings Inc.
regarding their ingredients and manufacturing processes for their
ice cream products. It includes the suppliers of the ingredients used
in the production of the company, the manufacturing process of the
company, and management practices. The proponent believes that
there are no companies who manage to stay on the road of success
and profitability without any challenges to face. This case study

underscores the importance of effective management and well-
considered strategic approaches.
Recommendations
In the case of Ben and Jerry's Homemade Holdings Inc., it is
recommended to check the suppliers of the ingredients used in their
products. Its local market, background, certification, and what its
ingredients are composed of to ensure that it is safe to be used as
ingredients in their ice cream products and safe to be consumed by
humans. Ingredients play a crucial role in the production of many
industries, including food and drugs, which are consumed by
humans. Ingredients directly impact well-being. Therefore, the
suppliers of ingredients should be checked thoroughly, including
their background, to ensure that consumers are not exposed to
unnecessary risks. It is essential for the well-being of individuals and
the overall health of society. The safety of the ingredients is an
essential requirement.
References
Bloomberg. (n.d.). Ben & Jerry’s Homemade Inc - Company
profile and news. Bloomberg.com.
https://www.bloomberg.com/profile/company/1684984Z:US#xj4
y7vzkg
Dana, L. P. (1999, June 1). Ben & Jerry’s. British Food Journal.
https://www.emerald.com/insight/content/doi/10.1108/0007070
9910278488/full/html?skipTracking=true#:~:text=Abstract
%20Two%20entrepreneurs%2C%20Ben%20Cohen,%2C
%20however%2C%20was%20a%20failure
Genetic Engineering and Society (GES) center. What to Know About
GMOs. (n.d.). https://research.ncsu.edu/ges/2021/09/what-to-
know-about-gmos/#:~:text=GMOs%20and%20GM%20foods
%20can,scientists%20use%20the%20term%20cisgenic
World Health Organization. (n.d.). Food, genetically modified. World
Health Organization. https://www.who.int/news-room/questions-
and-answers/item/food-genetically-modified
Senapathy, K. (2017, November 20). The anti-GMO movement has a
social justice problem. Forbes.
https://www.forbes.com/sites/kavinsenapathy/2017/11/20/the-
anti-gmo-movement-has-a-social-justice-problem/?
sh=26f47eee3a54

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Marylle C.

“Operation Management: Ben & Jerry Homemade Holdings

Ben & Jerry's Homemade Holdings Inc. is a company that

manufactures ice cream products. The issue of Ben & Jerry's

Homemade Holdings Inc.'s sources of ingredients and

manufacturing processes is impacting human society. The anti-GMO

movement led to a review of their ingredients and manufacturing

processes because of the popularity of the company. The company's

ingredients came from GMO sources, and it is believed they may

cause harm to the human body. Thorough research of the suppliers

of ingredients and improving its manufacturing processes and

management may enhance the business' operational efficiency and

guarantee product quality and consistency.

Ben and Jerry's Homemade Holdings Inc. is one of the most

successful companies in the United States that was founded in 1978

in Burlington, Vermont by Ben Cohen and Jerry Greenfield. The

company produces a wide variety of super-premium ice cream and

ice cream novelties, using high-quality ingredients (Bloomberg,

n.d.). Ben & Jerry’s Homemade Inc. is a prominent participant in the

1999). One of their most recognizable flavor is the "Coffee Health

Bar Crunch". GMO stands for genetic modified organisms. GMO

contain foreign genes and it can cause harmful effects on the

often referred to as GM foods (WHO, n.d.). The anti-GMO movement

repeatedly asserts that genetic engineering is bad for women and

children, claiming either explicitly or implying that these foods have

an impact on women's health in terms of fertility, lactation, and

other areas (Senapathy, 2017).

The ingredients and manufacturing processes of the ice cream

products purchased from Ben and Jerry's Homemade Holdings, Inc.

Ingredients used by the company came from GMO sources, such as

corn syrup and sugar, which led to the emergence of an anti-GMO

movement to review their ingredients and manufacturing processes.

1. Research the Local Market for ingredient suppliers and

its quality and background.

3. Research thoroughly where these ingredients were

taken, and their effect on humans if consumed.

1. Daily operational review.

2. Analyze current workflows.

3. Maintenance of the equipment.

1. Improve the quality of the company’s management.

2. Hire management consultants for the company’s

3. Follow fair-trade certification Standards.

In conclusion, this case study has provided proposed solutions

to the issue faced by Ben and Jerry's Homemade Holdings Inc.

regarding their ingredients and manufacturing processes for their

ice cream products. It includes the suppliers of the ingredients used

in the production of the company, the manufacturing process of the

company, and management practices. The proponent believes that

there are no companies who manage to stay on the road of success

and profitability without any challenges to face. This case study

considered strategic approaches.

In the case of Ben and Jerry's Homemade Holdings Inc., it is

recommended to check the suppliers of the ingredients used in their

products. Its local market, background, certification, and what its

ingredients are composed of to ensure that it is safe to be used as

ingredients in their ice cream products and safe to be consumed by

humans. Ingredients play a crucial role in the production of many

industries, including food and drugs, which are consumed by

humans. Ingredients directly impact well-being. Therefore, the

Bloomberg. (n.d.). Ben & Jerry’s Homemade Inc - Company