Republic of the Philippines

Department of Education
Region III
Schools Division Office of Bulacan
Aguinaldo J. Santos National High School
Tibagan, Bustos, Bulacan

ENTREPRENEURSHIP

Select the best product or service that will

meet the market need.

ACTIVITY SHEET
NAME: __________________________________

GRADE AND SECTION: __________________________________

DATE OF SUBMISSION: __________________________________

I. OBJECTIVES

A. Content Standards
The learner demonstrates understanding of concepts, underlying
principles, and processes of developing a business plan.

B. Performance Standards:
The learner independently or with his/her classmates presents an
acceptable detailed business plan.

C. MELCs:
Select the best product or service that will meet the market need.
(CS_EP11/12ENTREP-0d-6)

D. Specific Objectives:
1. Define product testing
2. Explain the advantages of product testing

II. CONTENT

Chapter 5: Select the best product or service that will meet the market
need.
Lesson 1: Product Testing and Its Advantages

III. PROCEDURES:

A. Preliminary Activities

1. Pre-Test

Read and analyze carefully. Choose and write the letter of the correct answer
on your answer sheet.
1. A customer will be more likely to buy a product if you ___________.
a. Show how easy it is to use
b. List and inform the customer every feature the product has
c. Open the manual to show and explain instructions displayed
d. All of the above
2. The best method for finding the right product for a customer is __________.
a. Asking and answering customer’s questions to move the sale along
b. Asking open-ended questions to customer
c. Let the customer do all of the talking and not asking any questions
d. Run the other way when you see a customer
3. Customers most likely need your help when _____________.
a. They are buying a product for the first time
b. They purchase an item frequently
c. An item includes assembly instructions
d. They are buying the product for the first time and an item includes
assembly instructions
4. Shoppers are more likely to buy new products if ___________.
a. They can try them
b. You provide instructions for using them
c. You display and let them see the whole product
d. All of the above
5. Customers are most likely to complete feedback surveys if ___________.
a. The forms are placed near the cash register
b. They are happy with your service or the other way around
c. You ask them to
d. None of the above

2. Reviewing Previous Lesson

How can you say that a product is viable? Explain your answer.

B. Presenting the New Lesson

With modern businesses becoming bigger and better, competition is

higher than ever before. Therefore, it is incredibly important to ensure that a
company is offering top of the range products to consumers to keep up with its
rivals.
One particular way companies can ensure they are delivering excellent is
performing rigorous quality checks beforehand. Product testing is becoming
more beneficial for companies, specifically a start-up business keen to get its
name out in the open and get it right the first time.
For brand new companies, providing a new and innovative item to
consumers will be worthless it if doesn’t perform flawlessly. It has to go above
and beyond expectations to really stand out in the industry. If an item does not
deliver to its promised standards, businesses lose customer satisfaction and
loyalty but a robust product ensures a strong customer and brand
relationship.

1. ACTIVITY: Motivation

You are to set up your business venture. What would be your personal
purpose for doing so? What type of business would you set up? What would be
the mission of this enterprise? Craft a personal and enterprise mission
statement.

2. ANALYSIS:

Processing question/s:

A. Is it necessary for a product to test before launching it? Explain

your answer.
_____________________________________________________________________
_____________________________________________________________________
___________________________

3. ABSTRACTION (Discussion of the Topic)

There are thousands of products and services available to consumers

today. And there are unlimited opportunities for you to enter the marketplace
and compete effectively with a new product or service that's better in some way
than what's already being offered by your competitors.
 The most important thing you can do before deciding what to sell is to
think. And the more you think about a product or service before you bring it to
market, the better your decisions will be.
So how do you start? To make a product successful, you must be personally
and emotionally committed to its success. Once you've got a product or service
in mind, you need to begin with a self-analysis:

● What kinds of product do you like, enjoy, consume and benefit from?
● Do you like the product or service you're planning to sell?
● Can you see yourself getting excited about this product or service?
● Would you buy it and use it yourself?
● Would you sell it to your family, your best friend, your next-door
neighbor?
● Can you see yourself selling this product or service for the next five to 10
years?
● Is this a product or service that you intensely desire to bring to the
marketplace?

Then analyze the product or service from the customer's point of view:

● What does the product achieve, avoid or preserve for the customer?
● How does the product improve your customer's life or work?
● What kind of customers will you be selling the product to?

There are number of questions you have to ask yourselves before finally
select the best product or service that will meet the market need.
For a product or service to succeed, it must be the right product, being
sold at the right time, to the right customer, in the right market. It must be
produced and sold by the right company, and the right people. What you have
to decide is this: Is this product right for you?
But what if product launches fail? Is it because a brand pushes it to
launch without stopping to find out if the product is something people actually
want especially without input from target audience?
Whether you’re looking for the safest bet or wondering if a risky concept
might actually pay off, product testing can help you find a concept that meets
your goals and appeal with your audience. With a product concept test, you
can gauge customer sentiment and find the proven winners in a pool of
different product ideas.
Product testing gives your target audience a range of options and asks
them to provide feedback on each one. With product testing, you can compare
metrics like purchase intent, quality, and value to find out which product
concepts customers like best.
Why you should test your product concepts before launch? By asking for
audience feedback on your product concepts before moving forward with a
launch, you can identify successful product ideas right off the bat. This
ensures that you commit money and resources to the right projects.
When you use product testing, you take on a product launch with 4 major
advantages:

1. IDENTIFY FLAWS AND DEFECTS

During a product test, consumers experience your product and share
their input on it. By learning about a taste concern e.g. too sweet or too sour,
in new snack product for example, allows you to fine tune the product before
full launch. Customers also may identify certain attributes or features of a
product that they would like you to modify. Making the modification may
contribute to better success when you release the final version to the market.
Not to mention the saving in production costs to the manufacturer.

2. POSSIBILITY OF ATTRACTING EARLY ADOPTERS

Early adopters, those customers who like to be the first to buy a new
product, may become loyal to your business when you are the one to launch
exciting new products. Getting these cutting-edge buyers on your side is
especially beneficial in creating a domino effect through word-of-mouth
advertising after a product launch. Even if those testers find flaws, they may
feel loyal because they were invited to share their opinions.

3. AVOID MAJOR ERRORS

Product evaluation or testing can protect your business from major
mistakes that can ruin the brand. If you launch a product without testing,
negative features could cause much greater harm to a brand than necessary.

4. GATHER MARKETING INSIGHTS

Companies gather data through product tests that is used to reveal the
features and benefits users like, as well as those they don’t like. This data is
valuable when preparing promotional strategies. In advertising, the company
wants to focus on communicating benefits that were most valued by the test
subjects e.g. smooth texture, easy to spread, lighter, easy to use, etc. If a high
percentage of trial users were inspired by certain benefits, it is likely that many
consumers in the broader target market feel the same.

C. Independent Activities (Formative)

ACTIVITY (Written Work / Task):

After analyzing market needs, determine customer needs and trying to

create a prototype or a model of your product. Let’s try this survey
questionnaire.
Try to look for possible 10 customers of your product/service and let
them answer these questions. Accomplish this using messenger, SMS or email.
Use the results to improve, make changes or stick with your existing
product/service concept. Show results from questions 1-8 using bar graph (or
any of your choice) and your reactions from answers of questions 9 and 10.

Note: You can also modify the questions if you want or add questions if
necessary.
___________________________________________________________________________

Name (optional): ________________________ Age: _______ Gender:

______
Directions: Put a check inside the box of your preferred answer.
1. What is your first reaction to the product?
Very positive
Somewhat positive
Neutral
Somewhat negative
Very negative

2. How would you rate the quality of the product?

Very high quality
High quality
 Neither high nor low quality
Low quality
Very low quality

3. How innovative is the product?

Extremely innovative
Very innovative
Somewhat innovative
Not so innovative
Not at all innovative

4. When you think about the product, do you think of it as

something you need or don’t need?
Definitely need
Probably need
Neutral
Probably don’t need
Definitely don’t need

5. How would you rate the value of money for the

product?
Excellent
Above average
Average
Below average
Poor

6. If the product were available today, how likely would you be to

buy the product?
Extremely likely
Very likely
Somewhat likely
Not so likely
Not at all likely
7. How likely are you to replace your current product
with my
product?
Extremely likely
Very likely
Somewhat likely
Not so likely
Not at all likely

8. How likely is that you would recommend our new product to a

friend or colleague?

Not at all likely Extremely likely

0 1 2 3 4 5 6 7 8 9 10

9. What are the things that you like most about this new product?
__________________________________________________________________
__________________________________________________________________

10. What are the things that you would most like to improve in this
new product?
__________________________________________________________________
 __________________________________________________________________

(Note: Take a look at this example.)

Rubrics in grading the output (graph/table):

Indicators Beginning Developing Approximately Proficient Advanced

(6 points) (7 points) Proficient (9 points) (10
(8 points) points)
1. The output is
based on facts.
2. The
presentation of
the output is
meaningful and
encouraging.
3. The chart
shows
creativity, clean
and organized.

IV. REFLECTION

What do I like most about the activity?

___________________________________________________________________________
___________________________________________________________________________

How I feel about this activity?

Why do I feel that way and what is the implication of the activity to me as a
student and in my personal life?
___________________________________________________________________________
___________________________________________________________________________

V. ASSESSMENT
Post Test

Read and analyze carefully. Choose and write the letter of the correct answer
on your answer sheet.
1. Shoppers are more likely to buy new products if ___________.
a. They can try them
b. You provide instructions for using them
c. You display and let them see the whole product
d. All of the above
2. The best method for finding the right product for a customer is __________.
a. Asking and answering customer’s questions to move the sale along
b. Asking open-ended questions to customer
c. Let the customer do all of the talking and not asking any questions
d. Run the other way when you see a customer
3. A customer will be more likely to buy a product if you ___________.
a. Show how easy it is to use
b. List and inform the customer every feature the product has
c. Open the manual to show and explain instructions displayed
d. All of the above
4. Customers are most likely to complete feedback surveys if ___________.
a. The forms are placed near the cash register
b. They are happy with your service or the other way around
c. You ask them to
d. None of the above
5. Customers most likely need your help when _____________.
a. They are buying a product for the first time
b. They purchase an item frequently
c. An item includes assembly instructions
d. They are buying the product for the first time and an item includes
assembly instructions

Enrichment Activities

Make a to-do-list that would help you go about establishing your own
enterprise because there seems to be a lot of tasks that need to be completed
by the entrepreneur. As a budding entrepreneur, be realistic as possible in
terms of what you can achieve in a day.
Start from a week’s worth of activities then expand them to a month and
so on. You can be as detailed as possible. For a more organized calendar, you
may refer to the sample below.

Sample of Entrepreneur’s To-Do-List and Calendar

NOVEMBER 2020

SUN MON TUE WED THU FRI SAT

1 2 3 4 5 6 7
Accomplish Accomplish Product
survey survey Testing
questionnair questionnaire
e

8 9 10 11 12 13 14
15 16 17 18 19 20 21

22 23 24 25 26 27 28

29 20

Provide a separate notebook or journal or folder. Also, prepare pictures

or personal notes as proofs that you accomplished what you have planned for a
specific date. (Further instruction will be given by your teacher)

References:

https://www.surveymonkey.com/mp/product-testing/
https://www.surveymonkey.com/mp/product-testing-survey-template/
https://www.marketinstinct.co.za/the-advantage-of-product-evaluation-testing-your-
consumer-goods/