Business

Plan
[Insert Date]

Company
name Street
address 1
Street
address 2
City, state,
ZIP Business
phone
Website URL
Email
address

2
Confidentiality Agreement

The undersigned reader acknowledges that any information provided by__________ in

this business plan, other than information that is in the public domain, is confidential in

nature, and that any disclosure or use of same by the reader may cause serious harm

or damage to . Therefore, the undersigned agrees not to disclose it without

express written permission from .

Upon request, the undersigned reader will immediately return this document to

_.

_ Signature

_ Name (typed or printed)

_ Date

This is a business plan. It does not imply an offering of securities.

3
 Table of
Contents

Confidentiality Agreement............................................................3

Executive Summary......................................................................5

Company Description Worksheet...................................................6

SWOT Analysis Worksheet............................................................7

Competitive Analysis Worksheet...................................................8

Target Market Worksheet.............................................................9

Businesses...................................................................................9

Product/Service Description Worksheet.......................................10

Pricing Worksheet......................................................................11

Place/Access Worksheet..............................................................12

Promotional Mix Worksheet........................................................13

Human Resource Worksheet........................................................14

Technological Requirement Worksheet........................................15

Operations Workflow..................................................................16

Management Systems Worksheet.................................................18

Startup Expenses and Capitalization Worksheet...........................19

Financial Assumptions Worksheet...............................................20

Cash Flow Statement..................................................................21

Profit & Loss Statement..............................................................22

SOURCES OF FUNDS..................................................................23

You’re (Almost) Finished . . ........................................................24

4
Executive Summary
(Write after you’ve completed the rest of the business plan.)

5
Company Description Worksheet

Business Name

Company
Mission
Statement

Company
Philosop
hy/
Values

Company Vision

1.

Goals &
Milestones 2.

3.

Target Market

1.

Industry/ 2.
Competito
rs 3.

Legal
Structure/
Ownership

6
SWOT Analysis Worksheet
Internal Strengths Weaknesses

External Opportunities Threats

Can any of your strengths help with improving your weaknesses or combating your
threats? If so, please describe how below.

Based on the information above, what are your immediate goals/next steps?

Based on the information above, what are your long-term goals/next steps?

7
Competitive Analysis Worksheet
For each factor listed in the first column, assess whether you think it’s a strength or a
weakness (S or W) for your business and for your competitors. Use this information to
explain your competitive advantages and disadvantages.

Explain why your product or service is better than the others. Also, be sure to describe any
competitive advantages you may have, such as a patent or other unique component to your
business

FACTOR My Business Competitor A Competitor B Competitor C

Products

Price

Service

Benefits and
Features

Reliability

Expertise

Location

Advertising

Brand Image

8
Target Market Worksheet

Describe your target market in detail

Target Market Dimension Description

Individuals Age

Sex/Gender

Income

Occupation

Education Level

Ethnicity

Location

Other:

Industry
Businesses

Location

Size

Other:

9
Product/Service Description Worksheet

Business
Name

Problem
Definition

Solution

Product/
Service
Description

Features

Benefits

Competitive
Advantage

After Care
Services

10
Pricing Worksheet
Variable (Direct Cost)
1. Write down the variable costs you needed to produce your product or deliver your
service. To make this easier, try to do this for an average year or month.
2. Next, add all the costs in the “Cost Per Unit” column. This is your total variable cost per
unit.

Items Cost # of units produced Cost per unit

(e.g., Flour) (e.g., $4,000) (e.g., 1,000) ($4,000/1,000 = $4)

Total Variable Cost Per Unit

Fixed Cost (Indirect Cost)

1. Write down all the fixed costs. If you were calculated your variable costs based on your
monthly production rate, use your monthly fixed costs here.
2. Add all your fixed cost in the “Cost per Unit” column. This is your total fixed cost per unit

Items Cost # of units produced Cost per unit

(e.g., Rent) (e.g., $1,000) (e.g., 1,000) ($1,000/1,000 = $1)

Total Fixed Cost Per Unit

You can find your total cost per unit by adding your variable cost per unit and your fixed cost
per unit

___________________________ + _______________________________ = __________________________

(Variable cost per unit) (Fixed cost per unit) (Total cost per
unit)

Adding A Markup
1. Your markup should allow you to make a reasonable profit. If your Total Cost Per Unit is
more than your current price, your business is losing money.
2. Determine the markup percentage of the Total Cost per unit that you would like to add to
your Total Cost per unit.
3. You can then convert this percentage to a decimal if desired
4. Add your Markup to your Total cost and this will give you the UNIT PRICE for your
product/service

_________________________ x ___________________________ = ___________________________

(Total cost per unit) (Markup %) (Markup)

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 ________________________ + ___________________________ = ____________________________
(Total cost per unit) (Markup) (Price)
Place/Access Worksheet

Items Advantages Disadvantages

Physical
Location

Online
Presence

Mobile
Service

Retailer

Wholesale
r

12
Promotional Mix Worksheet

Promotional Mix Particulars Cost

Advertising

Sales Promotion

Personal Selling

Public Relations

Direct Marketing

Internet Marketing

13
Human Resource Worksheet

Name & Position Duties Compensation

Biography

Advisors:

14
Technological Requirement Worksheet

Item Items Supplier Reasons Cost ($)

Raw Materials

Tools

Supplies

Machinery &
Equipment

Furniture &
Fixtures

Leasehold
Improvement

15
Operations Workflow
(You can include a SMART Art Workflow as the worksheet)

16
17
Management Systems Worksheet

Systems Details
Communication

Inventory Control

Sales and Customer Service

Payment Procedure

Other:

18
Startup Expenses and Capitalization Worksheet
Item Cost Source of Funds
Raw Materials

Supplies

Tools

Machinery & Equipment

Furniture & Fixtures

Leasehold Improvement

Overheads

Marketing

Licenses

Wages/Salaries

Reserve for Contingency

Other (Please Specify):

Other (Please Specify):

19
Financial Assumptions Worksheet

Items Assumptions
Sales

Expenses

20
Cash Flow Statement
(Please note that the 1st month is the projected month for loan disbursement)
1st 2nd 3rd 4th 5th 6th 7th 8th 9th 10th 11th 12th TOTA
CASH RECEIPTS Month Month Month Month Month Month Month Month Month Month Month Month L
Cash Sales
Collection of Accounts
Receivable
Loan Proceeds
Other Cash Receipts
Total Cash Receipts
A

CASH DISBURSEMENTS
Purchase of Materials or
Stock
Purchase of Fixed Assets
SELLING EXPENSES
Advertising
Vehicle Expenses and Travel
Frieght/Transport/Overseas
Travel
OFFICE EXPENSES
Rent
Maintenance and Repairs
Telephone
Utilities/T&TEC/WASA
Office
Expenses/Postage/Stationery
GENERAL EXPENSES
Accounting and Legal Fees
Management
Salaries/Stationery
Other Salaries and Wages
Insurance
MISCELLANEOUS
Interest and Bank Charges
Payment on Loans/Mortgages
OTHER

TOTAL Cash Paid Out

B
Cash Surplus or (Deficit)
(A-B)
Opening Cash Balance
C
Closing Cash Balance
D
Note: Line “C” is a carry-forward from “D” in the
Business Name:
Date:

Profit & Loss Statement

Period
Revenue
Gross sales
Less: sales returns
Less: Discounts and Allowances
Net Sales $0.00

Cost of Goods Sold

Goods manufactured: Raw materials -
Goods manufactured: Direct Labor -
Other:
Total Cost of Goods Sold $0.00
Gross Profit (Loss) $0.00
Expenses
Advertising -
Delivery/Freight Expense -
Depriciation -
Insurance -
Interest -
Mileage -
Office Supplies -
Rent/Lease -
Maintenance and Repairs -
Travel -
Utilities/Telephone Expenses -
Wages/Salaries -
Other Expenses -
Total Expenses $0.00
Operating Profit (Loss) $0.00
Interest Income -
Other Income -
Profit (Loss) Before Taxes $0.00
Less: Tax Expense
Net Profit (Loss) $0.00

23
SOURCES OF FUNDS

(1) YOUR CONTRIBUTION

Own savings $
Family contribution $

Fixed assets (which you may already own)

1. $
2.
3.
4.
5. $

Raw materials

1. $
2.
3.
4.
5. $

Other sources of funding

1. $
2. $

YOUR TOTAL CONTRIBUTION $

(2) AMOUNT OF LOAN REQUIRED $

(Total Project Cost minus your contribution)

You’re (Almost) Finished . . .

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Remember to go back and complete the Executive Summary.

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