Cognitive-Walkthrough-Improving-Product-Usability

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Cognitive

Walkthrough:
Improving Product
Usability
Cognitive walkthroughs are a user experience research method that help
identify usability issues and improve the overall design of a product or
service by simulating the user's thought process and decision-making
steps.

by Raj Shirsat
What is a Cognitive Walkthrough?
1 Systematic Evaluation 2 Identifying Challenges 3 Iterative Improvement
Cognitive walkthroughs The process helps uncover Insights from a cognitive
systematically evaluate a potential pain points and areas walkthrough can inform design
product's usability by simulating where users may struggle to changes to enhance the overall
how a user would accomplish complete their goals. user experience.
specific tasks.
Key Benefits of Cognitive Walkthrough
Uncover Usability Issues Enhance User Experience Inform Design Decisions
Identify potential roadblocks and pain Gain insights to improve the overall Gather valuable feedback to guide
points that users may encounter when intuitiveness and flow of the user design iterations and create a more
interacting with the product. interface. user-friendly product.
Step 1: Define Task and User
Goals
Identify Tasks Understand User Goals
Clearly define the specific tasks Determine what the user is
that users need to accomplish trying to achieve and the
when interacting with the intended outcome of their
product. actions.

Set the Stage Prioritize Scenarios


Establish the user's context, Focus on the most critical and
including any prior knowledge frequent user tasks to ensure
or assumptions they may have. optimal product usability.
Step 2: Simulate the User's
Thought Process
1 Understand Intentions
Consider what the user is trying to achieve and the steps
they would logically take.

2 Evaluate Actions
Analyze how the user would interact with the interface to
accomplish their goals.

3 Anticipate Outcomes
Predict the user's expected results and compare them to
the actual system behavior.
Step 3: Identify Potential Pain
Points

Confusion Errors
Instances where the user may be Actions the user takes that lead to
unsure of what to do next or how unintended or incorrect outcomes.
to proceed.

Roadblocks Frustration
Situations where the user cannot User experiences that may lead to
easily accomplish their intended dissatisfaction or abandonment of
task. the task.
Step 4: Analyze and Document
Findings
Collate Observations
1 Gather all the insights and issues identified during the
cognitive walkthrough.

Prioritize Concerns
2 Determine the severity and frequency of each usability
problem uncovered.

Recommend Solutions
3 Propose design changes and improvements to address the
identified pain points.
Implementing Insights for Better UX
Iterative Design User-Centered Approach Measurable Improvements
Incorporate the findings from the Ensure that the product's design and Track the impact of design changes
cognitive walkthrough into an development are guided by a deep made in response to the cognitive
ongoing design process to understanding of the user's needs, walkthrough to validate their
continuously enhance the user goals, and pain points. effectiveness.
experience.

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