Career Guidance

Self-Paced Adaptive
Job Training

Simulation-Based
Multilingual Video Courses
FROM “WHAT” TO “HOW”

Developing pioneering state-of-the-art training

Methodologies in Functional Training through
our unique Adaptive Learning & Simulation-
Based Video Courses. We have been designing
and implementing Learning & Development
projects for leading Banks, Microfinance
Institutions & NBFC's in the country.

“Start-up India” Recognized

Certified

“Inter Ministerial Board” Inter ministerial

Certified board
Certified

“Best Integration of
Technology” by Code Studio.
WHY US

We have developed State-of-the-Art Mobile App Based

Training platform called “LearnEX” which has its
presence on both, the Android Play Store as well as
the iOS App Store. The Mobile Application interface
enables complete Training Programs to be
developed in the Digital Space using cutting
edge technology.

We develop Training contents, in consultation with Best of Industry

Professionals: -

Easy to comprehend Case Study

methodology of imparting training.

Interactive Content with knowledge

assessment at every step.

Situational 2-D Animated Videos

with Motion Graphics.

Live online training sessions via

various online meeting platforms.

Host of Testing Modules to check learner’s

receptiveness like MCQs,Work Books,
CasEX and Kar Ke Dikha.
VISION

We at C.R.A.F.T Academia share a vision to be a career management

platform that would take learners through the entire life cycle of
their career by delivering personalized functional trainings in a more
affordable, scalable and measurable way thereby creating a
productive workforce that can, make a sustainable contribution to
India’s economic development

Adaptive Learning Affordable Employability What to How

WHO WE ARE

We at C.R.A.F.T. Academia, have developed pioneering state of the

art training methodologies in Functional Training through our
unique Adaptive Learning and Simulation-based Video Courses.

Established in the year 2018, We bring all the

components required for an effective training right
from Live Sessions to simulations. We have been designing
and implementing Learning and Development projects for
leading Banks, Microfinance Institutions and Pharmaceutical
companies in the country.
OUR BRAND

"Adaptive" skill development Training Content

with Artificial Intelligence to deliver Customized
resources & learning activities for the unique
needs of each learner.

CORPORATE TRAININGS

A “Functional Training App” which aims to bring in a paradigm

shift in the way Training is conducted. Learning through our vast
course library makes training fun with well curated micro
modules developed by professionals that shall train in
end-to-end concepts of the industry.

SKILL DEVELOPMENT

A Gamified Training App which is created on the concept of

‘Assistive Intelligent Learning’. AILA brings forth the idea that for
Learning to be Effective we need to Practice the Information to turn
it into Knowledge. AILA strives to create an ecosystem for the ease
of students to land their Dream Jobs with the help of end-to-end
Career Guidance. AILA works towards creating a platform that is a
Solution to the problems faced by a student in the face of the
ever-changing world of jobs.
 OUR FOUNDERS

Train the individual not the class, as each has

different training needs & speed requiring a unique
learning path. A pedagogical shift is mandatory in
the enterprise learning space making it more
outcome driven with the help of technology.

Debraj Das
Founder & CEO
15 Years BFSI Experience

Learning without a clearcut understanding of the

outcome is not going to help. The youth today is very
clear, how will I benefit from this? Integrate learning
with a desired outcome for them and you see the
results. A job after the training is what was required.
Hence we integrated "Related Jobs" to the "Learning
Kasturi Tendulkar Goal".
Co-Founder &
Head of Business Development

Making that perfect pitch brings in a world of

difference in sales & service. Learning with a desired
outcome is what the enterprise L&D should be
focusing on. With increasing penetration of mobile
phones, technology comes to the rescue in
corporate training.
Barun Basak
Co-Founder & COO
20 Years BFSI Experience
INSTRUCTOR-LED VIDEOS

Which takes place through an

Instructional Video with a set of
MCQs at the end of every Video.

ADAPTIVE TRAINING

Concept and techniques are

introduced and is drawn between
different methods of adaptation.

MULTILINGUAL LEARNING

Customized Language Training

Programmes according to the
needs of the learner.

CASEX- SIMULATION GAME

Designed to engage the

learner & help them Apply
what they Learned.

KAR KE DIKHA

Checks the learners

acquired skills &
suggests improvements.
TRAINING SEGMENTS

The specialty of our training is that they are not only content or
concept driven but, the real focus is on execution of concept
in real life scenarios. Hence, each of course is developed by
ensuring that the concept is explained in the form of role plays.
Once the training is done, we then take the user to our
simulations section where we then take them through a
simulation based game & final make them pitch through
“KKD – Kar Ke Dikha”.
These things make our courses most effective.

RETAIL LIABILITIES

A carefully curated set of courses to cater to the retail liabilities functions of the bank.
Starting from sales to service, anything in retail liabilities is being curated into modulated
courses. Right from the basics of banking for the beginners in the BFSI space, we train
people in the concepts like convenience banking, payments & collection mechanisms or
retail remittance. We have specialized courses in cross selling for functions like CASA,
investments & insurance (both life & non-life), retail assets & NRI banking.

RETAIL ASSETS

In the ever-growing retail assets business, the key to success is the feet on street who is
not only trained in your product but also trained on selling the products by clearing the
objections & benchmarking against the competition.
We have curated retail asset courses to train people in pitching the products & objection
handling (Home Loan, Affordable Housing, Mortgage Products, Gold Loan, Auto Loan,
LAS, Personal Loan, Education Loan, Consumer Durable loan). We may also create
customized competition benchmarking training for the organization.

BUSINESS BANKING

Probably one of the trickiest banking proposition creating the stickiest relationship. We
have created the most holistic business banking course ever been made. We have not only
covered the products & processes of business banking proposition but also the client
sourcing strategies & cross selling strategies of other banking products to the business
banking customers. The courses are made from the perspective of creating a holistic
business banking relationship manager. We have developed courses on business banking
customer persona, various asset & liability product suits, customer sourcing strategies of
various profitable segments with their typical requirements & finally managing relationship
& cross selling other products.

TRADE & FOREX

With reducing fee income prospects, Trade & FOREX fees is the savings grace. Hence, we
have developed full-fledged courses outlining in details the nuances of this business from
the perspective of sourcing & relationship teams.

The objective of the Trade & FOREX courses is to train the individuals to identify, source,
nurture & also cross sell to this client segment. These courses range from training in
products like LC, BG, ODI, FDI, Forwards etc. to handling objections, closure or
fulfilment. These courses are a complete set to train any banking staff to operate
profitably for the bank.
MICROFINANCE

With only INR 75 thousand odd Crore of loan book, Microfinance business has to only go
upwards from here. With the successful model of JLG running across thousands of villages
in India, the industry will grow in leaps & bounds. We have identified the trend & developed
full-fledged training curriculum in MFI Operations. With the help of MFI Industry veterans,
we created the training for an end to end execution focused team.

From Village Identification, CGT, GRT, to group selection to credit appraisal, house
verification, disbursement, LUC & finally collection & delinquency management, we have
developed all modules in a functional manner. They are just a plug & play for any MFI with
minor customization for their organization.

BEHAVIORAL

Intent Vs. Content, the latter being easier to cater. With our bite, sized story based
behavioral courses we have tried to impact the Intent of an employee.

Beating procrastination, earning respect in job, getting along with

co-workers, conflict managements etc. are few of the story based
courses we have developed. Other than that we have also developed
a sales workshop which can be of great use not only for training the
sales team, but also to execute the program in day to day sales job.
 C.R.A.F.T Academia Services Rendered
Story boarding and scripting: Multi Lingual Mobile Learning App
(LearnEX):
1. Generic
2. Company Specific 1. Various Video Format Training
2. Live Pitching tool - KKD
3. Digital Workbooks
4. Surveys
5. Video Based Games
Digital Training Content 6. Learning Index (Leader Board)
1. Roleplays 7. Audio, Video, Image & Text
2. Narrator based Notification
3. Adaptive content 8. Full-fledged Back office Logins
4. SCORM Videos 9. Flip Cards with or without Voiceover
5. Gamified content 10. News Updates
6. Cue cards 11. Customizable MIS
12. Multi Team Logins Possible

Managed L&D Services

1. Training Need Assessment

2. Develop a Training Plan
3. Deliver the Training
4. Induction & Onboarding Training
5. Product, Process & Sales Training (LearnEX App / Live Online)
6. Credit & Collection Training
7. Refresher Trainings
8. Evaluate the Training Effectiveness
9. Continuous Improvement Plans
10. Live Pitching tool - KKD
11. Industry Specific Generic Sales Training
12. Industry Specific Generic Soft Skills Training
13. Industry Specific Generic Management Development Programs
14. Psychometric Evaluations
15. Personality Trait Mapping
TESTIMONIALS

Sameer Mishra Khushii Mohapatra Narayanan Sreenivasan

Founder - SarvaGram Finvest Pvt Ltd Head Training - Instabiz Mobile App, ICICI Bank Ltd Head-Functional Training , Kotak Mahindra Bank Ltd

Working with CRAFT Academia

has been a great experience. Their
Firstly I considered them as a
adaptive LMS - LearnEX and
C.R.A.F.T Academia’s LearnEX vendor as they are Experts from
simulation-based courses are
App is incredibly effective in the banking industry who are very
well-designed and have greatly
creating an outstanding training diligent on their projects
benefited our team's skill
journey for our employees. The They understand your
development. CRAFT academia's
content team at C.R.A.F.T requirements in details and also
commitment to delivering
possesses a deep understanding help you in all aspects in your
high-quality training is evident in their
of business, making their project right from script writing to
courses. The interactive content and
video designing , there is good
contributions invaluable. practical simulations have made
synergy working with them.
learning more enjoyable and effective
for our employees.

Pabitra Sen Jayesh Nathan Himanshu K Mishra

Co-Founder at BancApp Automation SVP & L&D Lead , YES Bank Ltd CXO, Fino Payments Bank Ltd.

I've had the pleasure of using

Explaining any concept in the C.R.A.F.T Academia's services for We engaged the services of
BFSI sector is just a brief away for both customized content C.R.A.F.T Academia for creating
C.R.A.F.T Academia’s content development and their mobile app customized content in regional
team. With a thorough 'LearnEX.' One thing that truly languages. Their work was
understanding of products, stands out is their unwavering
both swift and highly effective.
processes, and business, they can commitment to quality. They are,
I highly recommend their
build innovative, easy-to-deliver, without a doubt, one of the most
services.
dynamic Ed-Tech teams I have
and highly effective training
encountered. I wish them all the
programs.
best in their future endeavors.

Ajitha K
Head - L&D , Pragati Finserv Pvt Ltd

Team C.R.A.F.T Academia stands

out as one of the most professional,
skilled, knowledgeable, and helpful
teams I have encountered. Whether
it's developing content, their
LearnEX App, or their innovative
training formats, they consistently
deliver excellence. I wish them all
the very best in their future
endeavors.
OUR CLIENTELE

SHOWREEL
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CONTACT US

1st Floor, Tower D MBC Infotech Park, Kasarvadavali,

Thane (W), Maharashtra 400615
Debraj Das: +91 87796 32594, Kasturi Tendulkar: +91 91374 79224
www.craftacademia.com
info@craftacademia.com