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Date Uninstalls DAU Page
Installs Users installs rate conversion
Views
1-Sep-21 6,012 715 2,538 4,738 42.22% 13,421 4098 30.53%
2-Sep-21 9,327 617 2,364 5,725 25.35% 15,858 5068 31.96%
3-Sep-21 10,415 786 1,552 6,222 14.90% 15,832 4669 29.49%
4-Sep-21 12,312 765 2,736 6,258 22.22% 17,144 5023 29.30%
5-Sep-21 15,719 944 3,288 5,532 20.92% 18,753 4599 24.52%
6-Sep-21 9,243 824 1,788 6,835 19.34% 16,273 4190 25.75%
7-Sep-21 12,312 662 2,390 7,672 19.41% 18,850 4605 24.43%
8-Sep-21 11,439 814 3,182 4,590 27.82% 14,999 4295 28.64%
9-Sep-21 10,017 803 2,705 5,091 27.00% 16,691 4342 26.01%
10-Sep-21 12,541 630 4,374 6,812 34.88% 17,694 3938 22.26%
11-Sep-21 9,813 695 4,020 8,684 40.97% 19,963 4667 23.38%
12-Sep-21 8,841 528 3,128 8106 35.38% 18,592 4341 23.35%
13-Sep-21 14,322 779 2,095 7,539 14.63% 17,823 4399 24.68%
14-Sep-21 10,464 823 1,929 7,283 18.43% 19,266 4193 21.76%
15-Sep-21 9,914 875 3,721 7,244 37.53% 16,062 4631 28.83%
16-Sep-21 13,589 789 2,869 6,963 21.11% 21,035 4819 22.91%
17-Sep-21 16,530 927 2,705 7,456 16.36% 19,778 5585 28.24%
18-Sep-21 12,089 960 3,121 6,374 25.82% 20,761 4677 22.53%
19-Sep-21 12,487 732 3,765 7,059 30.15% 24,511 5254 21.44%
20-Sep-21 12,646 947 2,796 6,926 22.11% 21,443 5003 23.33%
21-Sep-21 9,834 840 2,966 4,630 30.16% 16,959 4487 26.46%
22-Sep-21 10,417 838 2,100 8,553 20.16% 19,007 4603 24.22%
23-Sep-21 8,343 838 2,381 7292 28.54% 16,686 4107 24.61%
24-Sep-21 10,021 812 1,985 6,146 19.81% 16,885 4426 26.21%
25-Sep-21 11,391 924 3,494 6,127 30.67% 16,295 4653 28.55%
26-Sep-21 10,474 884 3,026 5,988 28.89% 19,893 5214 26.21%
27-Sep-21 12,441 1,082 1,724 4,869 13.86% 15,965 5598 35.06%
28-Sep-21 11,017 945 1,859 6,204 16.87% 15,908 4386 27.57%
29-Sep-21 9,583 643 2,250 5,912 23.48% 15,558 5019 32.26%
30-Sep-21 7,727 727 3,321 8040 42.98% 18,028 4621 25.63%
1-Oct-21 9,300 834 1,756 3,416 18.88% 13,555 3709 27.36%
2-Oct-21 6,562 668 3,214 6,776 48.98% 16,210 3803 23.46%
3-Oct-21 5,026 623 2,114 3,831 42.06% 13,931 4243 30.46%
4-Oct-21 4,818 525 1,596 4,761 33.13% 16,139 4100 25.40%
5-Oct-21 5,128 435 1,951 4,253 38.05% 11,342 4066 35.85%
6-Oct-21 6,011 483 2,230 4119 37.10% 14,352 4564 31.80%
7-Oct-21 7,279 645 2,240 5013 30.77% 15,237 4289 28.15%
8-Oct-21 8,856 940 2,753 4,971 31.09% 13,435 3256 24.24%
9-Oct-21 8,293 689 1,964 5,423 23.68% 13,941 4501 32.29%
10-Oct-21 9,700 911 1,725 5,334 17.78% 12,701 4263 33.56%
11-Oct-21 8,873 680 2,604 5,450 29.35% 14,119 4706 33.33%
12-Oct-21 11,934 893 2,303 5,453 19.30% 14,619 5398 36.92%
13-Oct-21 7,630 776 1,460 3892 19.13% 13,951 3686 26.42%
14-Oct-21 6,568 995 970 4146 14.77% 12,757 3948 30.95%
15-Oct-21 6,911 593 1,282 4844 18.55% 13,272 4461 33.61%
16-Oct-21 4,863 813 1,021 4882 21.00% 15,548 4560 29.33%
17-Oct-21 7,517 944 1,289 4896 17.15% 16,542 6775 40.96%
18-Oct-21 11,531 821 2,979 4,946 25.83% 16,270 6252 38.43%
19-Oct-21 11,850 1,017 2,831 7,509 23.89% 18,495 5761 31.15%
20-Oct-21 11,334 995 3,510 6,672 30.97% 18,532 6824 36.82%
21-Oct-21 10,559 766 4,217 7,497 39.94% 23,649 7955 33.64%
22-Oct-21 11,176 1,215 4,358 6,825 38.99% 21,875 8537 39.03%
23-Oct-21 12,210 880 2,982 9,011 24.42% 22,930 6532 28.49%
24-Oct-21 11,244 926 4,335 5744 38.55% 20,084 7448 37.08%
25-Oct-21 14,106 1,125 2,728 6,217 19.34% 24,573 7391 30.08%
26-Oct-21 10,422 1,119 3,007 9,466 28.85% 21,812 6681 30.63%
27-Oct-21 10,947 1,082 1,698 8,931 15.51% 20,769 5743 27.65%
28-Oct-21 13,772 1,120 3,212 5,440 23.32% 20,841 6311 30.28%
29-Oct-21 15,359 1,007 1,999 5,999 13.02% 22,386 8109 36.22%
30-Oct-21 13,702 1,066 4,225 9,617 30.83% 24,472 8055 32.92%
31-Oct-21 15,030 1,105 2,001 10,471 13.31% 26,848 7142 26.60%
1-Nov-21 12,609 1,202 2,362 9,528 18.73% 24,685 8521 34.52%
2-Nov-21 16,512 1,338 4,406 8,335 26.68% 28,940 8302 28.69%
3-Nov-21 10,286 1,095 4,295 7,363 41.76% 21,980 5900 26.84%
4-Nov-21 7,614 648 1,626 4750 21.36% 13,689 4020 29.37%
5-Nov-21 8,489 827 3,266 5681 38.47% 20,583 4234 20.57%
6-Nov-21 8,772 951 4,158 7,755 47.40% 18,962 5399 28.47%
7-Nov-21 10,688 989 3,408 4901 31.89% 16,843 3980 23.63%
8-Nov-21 11,884 1,013 2,005 5,128 16.87% 20,190 4350 21.55%
9-Nov-21 19,779 1,766 3,259 7,259 16.48% 28,804 10894 37.82%
10-Nov-21 14,971 1,482 5,565 7,774 37.17% 26,622 10353 38.89%
11-Nov-21 7,872 1,000 3,908 6,637 49.64% 25,431 7891 31.03%
12-Nov-21 12,854 1,330 3,421 9,326 26.61% 26,722 7712 28.86%
13-Nov-21 9,765 995 4,641 8,713 47.53% 22,114 8429 38.12%
14-Nov-21 12,444 1,188 3,304 6,981 26.55% 22,447 6121 27.27%
15-Nov-21 14,735 1,340 3,307 6,614 22.44% 21,756 7003 32.19%
16-Nov-21 8,005 1,003 3,795 9,461 47.41% 24,574 7410 30.15%
17-Nov-21 18,193 1,482 2,390 8,837 13.14% 26,068 6813 26.14%
18-Nov-21 17,193 1,527 3,717 7,787 21.62% 30,064 6411 21.32%
19-Nov-21 19,233 1,467 4,155 7,602 21.60% 27,745 6897 24.86%
20-Nov-21 20,028 1,541 6,461 10,641 32.26% 25,517 7724 30.27%
21-Nov-21 14,317 1,205 6,029 7,370 42.11% 26,042 6863 26.35%
22-Nov-21 17,385 1,560 5,449 9,833 31.34% 31,216 7466 23.92%
23-Nov-21 15,718 1,369 5,336 10,601 33.95% 26,975 8993 33.34%
24-Nov-21 14,808 1,517 3,359 9,426 22.68% 26,256 7920 30.16%
25-Nov-21 16,755 1,506 4,088 6,650 24.40% 25,877 7205 27.84%
26-Nov-21 11,592 1,129 2,330 8,593 20.10% 26,358 7070 26.82%
27-Nov-21 18,960 1,416 7,091 8,192 37.40% 27,865 8425 30.24%
28-Nov-21 18,578 1,539 5,368 11,043 28.89% 31,282 8260 26.40%
29-Nov-21 15,107 1,488 4,123 7,679 27.29% 28,233 4607 16.32%
30-Nov-21 4,709 865 3,112 5,020 66.09% 16,960 3459 20.40%
1-Dec-21 8,677 797 2,278 7,324 26.25% 24,012 5671 23.62%
 2-Dec-21 14,361 1,390 5,563 7,093 38.74% 26,767 8063 30.12%
3-Dec-21 14,973 1,376 3,941 9,519 26.32% 27,997 8281 29.58%
4-Dec-21 19,901 1,628 3,039 8,532 15.27% 33,329 7666 23.00%
5-Dec-21 14,192 1,481 4,429 9,441 31.21% 28,016 8823 31.49%
6-Dec-21 16,032 1,630 3,138 12,089 19.57% 30,606 7339 23.98%
7-Dec-21 16,665 1,396 5,939 10,222 35.64% 26,345 9133 34.67%
8-Dec-21 13,696 1,574 5,820 9,154 42.49% 27,084 6374 23.53%
9-Dec-21 15,587 1,601 2,612 9,970 16.76% 30,121 7347 24.39%
10-Dec-21 15,976 1,492 2,864 9,542 17.93% 29,911 7886 26.36%
11-Dec-21 16,053 1,597 2,942 13,164 18.33% 31,493 8232 26.14%
12-Dec-21 11,752 1,322 4,540 8,045 38.63% 25,063 5484 21.88%
13-Dec-21 12,796 1,513 3,711 8,156 29.00% 26,224 4462 17.01%
14-Dec-21 16,602 1,612 2,440 10,306 14.70% 30,672 9467 30.87%
15-Dec-21 13,655 1,492 6,359 11,442 46.57% 28,252 8874 31.41%
16-Dec-21 18,724 1,730 6,305 11,154 33.67% 34,319 11345 33.06%
17-Dec-21 18,208 1,703 4,573 10,813 25.12% 37,544 10308 27.46%
18-Dec-21 15,839 1,586 3,612 11,520 22.80% 29,238 11095 37.95%
19-Dec-21 20,939 1,643 4,349 10,290 20.77% 32,057 9182 28.64%
20-Dec-21 18,982 1,711 3,027 10,297 15.95% 35,508 9399 26.47%
21-Dec-21 17,206 1,541 7,560 10,863 43.94% 34,707 10183 29.34%
 AddtoCart
Order Overall
Add to Cart A2C Conv (Prod
Comp Conv
page)
1316 9.81% 32.11% 460 3.43%
1313 8.28% 25.91% 521 3.29%
1214 7.67% 26.00% 311 1.96%
1328 7.75% 26.44% 435 2.54%
1393 7.43% 30.29% 438 2.34%
933 5.73% 22.27% 427 2.62%
1440 7.64% 31.27% 363 1.93%
1196 7.97% 27.85% 524 3.49%
1301 7.79% 29.96% 455 2.73%
1217 6.88% 30.90% 388 2.19%
1184 5.93% 25.37% 471 2.36%
1306 7.02% 30.09% 302 1.62%
1219 6.84% 27.71% 251 1.41%
1186 6.16% 28.29% 289 1.50%
1292 8.04% 27.90% 308 1.92%
1029 4.89% 21.35% 337 1.60%
1297 6.56% 23.22% 470 2.38%
1333 6.42% 28.50% 443 2.13%
1386 5.65% 26.38% 493 2.01%
1341 6.25% 26.80% 458 2.14%
1386 8.17% 30.89% 269 1.59%
1349 7.10% 29.31% 413 2.17%
1264 7.58% 30.78% 273 1.64%
915 5.42% 20.67% 214 1.27%
1309 8.03% 28.13% 289 1.77%
1471 7.39% 28.21% 283 1.42%
1189 7.45% 21.24% 465 2.91%
1119 7.03% 25.51% 368 2.31%
1138 7.31% 22.67% 315 2.02%
1192 6.61% 25.80% 400 2.22%
808 5.96% 21.78% 345 2.55%
1028 6.34% 27.03% 372 2.29%
823 5.91% 19.40% 342 2.45%
1016 6.30% 24.78% 277 1.72%
782 6.89% 19.23% 355 3.13%
833 5.80% 18.25% 521 3.63%
704 4.62% 16.41% 281 1.84%
836 6.22% 25.68% 323 2.40%
965 6.92% 21.44% 460 3.30%
1139 8.97% 26.72% 309 2.43%
958 6.79% 20.36% 385 2.73%
1165 7.97% 21.58% 365 2.50%
898 6.44% 24.36% 355 2.54%
1047 8.21% 26.52% 382 2.99%
1120 8.44% 25.11% 542 4.08%
1331 8.56% 29.19% 396 2.55%
1328 8.03% 19.60% 532 3.22%
1826 11.22% 29.21% 578 3.55%
1841 9.95% 31.96% 575 3.11%
1947 10.51% 28.53% 560 3.02%
2062 8.72% 25.92% 480 2.03%
2268 10.37% 26.57% 634 2.90%
1689 7.37% 25.86% 698 3.04%
2119 10.55% 28.45% 552 2.75%
2109 8.58% 28.53% 406 1.65%
2026 9.29% 30.32% 586 2.69%
1620 7.80% 28.21% 443 2.13%
1792 8.60% 28.39% 647 3.10%
2341 10.46% 28.87% 589 2.63%
2354 9.62% 29.22% 757 3.09%
2112 7.87% 29.57% 608 2.26%
2316 9.38% 27.18% 694 2.81%
2248 7.77% 27.08% 1053 3.64%
1466 6.67% 24.85% 611 2.78%
1073 7.84% 26.69% 507 3.70%
980 4.76% 23.15% 562 2.73%
1456 7.68% 26.97% 581 3.06%
1191 7.07% 29.92% 592 3.51%
1107 5.48% 25.45% 402 1.99%
2713 9.42% 24.90% 733 2.54%
2519 9.46% 24.33% 506 1.90%
1746 6.87% 22.13% 677 2.66%
1945 7.28% 25.22% 427 1.60%
1754 7.93% 20.81% 322 1.46%
1443 6.43% 23.57% 333 1.48%
1655 7.61% 23.63% 563 2.59%
1439 5.86% 19.42% 387 1.57%
1152 4.42% 16.91% 311 1.19%
1578 5.25% 24.61% 453 1.51%
1614 5.82% 23.40% 436 1.57%
1784 6.99% 23.10% 605 2.37%
1357 5.21% 19.77% 588 2.26%
1511 4.84% 20.24% 447 1.43%
1544 5.72% 17.17% 642 2.38%
1357 5.17% 17.13% 635 2.42%
1130 4.37% 15.68% 433 1.67%
1211 4.59% 17.13% 609 2.31%
1898 6.81% 22.53% 559 2.01%
1723 5.51% 20.86% 474 1.52%
1309 4.64% 28.41% 332 1.18%
1237 7.29% 35.76% 171 1.01%
1733 7.22% 30.56% 337 1.40%
1987 7.42% 24.64% 405 1.51%
1802 6.44% 21.76% 377 1.35%
2505 7.52% 32.68% 542 1.63%
2221 7.93% 25.17% 823 2.94%
2259 7.38% 30.78% 586 1.91%
2976 11.30% 32.59% 458 1.74%
2139 7.90% 33.56% 554 2.05%
1659 5.51% 22.58% 549 1.82%
2385 7.97% 30.24% 453 1.51%
2739 8.70% 33.27% 557 1.77%
1552 6.19% 28.30% 476 1.90%
1516 5.78% 33.98% 671 2.56%
2848 9.29% 30.08% 595 1.94%
3191 11.29% 35.96% 730 2.58%
2903 8.46% 25.59% 620 1.81%
2934 7.81% 28.46% 772 2.06%
2976 10.18% 26.82% 784 2.68%
2374 7.41% 25.85% 588 1.83%
3202 9.02% 34.07% 783 2.21%
3434 9.89% 33.72% 663 1.91%
 What is the expected forecast for Dec closure? Feel free to use time
series or any predictive technique to determine the same. You may
1
take the help of R as well. In case legacy data is needed, please feel
free to make assumptions

2 An org leader feels that your conversion rates are dropping, what
could be your response to the same?
3 Do you see any discrepency in the data? How would you clean up
the same?
4 What insights can you draw from here?