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    EMPATHY

    Uploaded by

    Reena V 12 A

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    EMPATHY

    Uploaded by

    Reena V 12 A
    5 views2 pages

    Copyright

    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    5 views2 pages

    EMPATHY

    Uploaded by

    Reena V 12 A

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    OBSERVATIONAL EMPATHY UI/UX ASSIGNEMENT

    • EMPATHY:

    Understanding and identifying with users’ problems and desires to create user-centered
    solutions.

    • IMPORTANCE OF EMPATHY IN DESIGN:

    Empathy reveals hidden needs and drives innovative design by understanding users deeply.
    • Developing Empathy:

    1. Discovery: Observe users in their environment.


    2. Immersion: Collect qualitative data.
    3. Connection: Relate to users’ experiences.
    4. Detachment: Analyze insights objectively.

    • Data Collection Methods:

    1. Observation: Watch user interactions.


    2. Participation: Engage users in recording behaviors.
    3. Personal Experience: Perform tasks to understand user experience.

    • Analyzing Data:

    1. Organize: Identify themes and opportunities.


    2. Visualize: Use tools like sticky notes.
    3. Transform: Develop personas and scenarios.

    • Key Components:

    1. User Observation
    o Direct: Real-time interaction observation.
    o Indirect: Reviewing recorded interactions or analytics.
    2. Empathy Mapping
    o Purpose: Visualize user thoughts, feelings, and actions to understand their
    needs and pain points.
    3. Persona Development
    o Purpose: Create detailed user profiles to guide design decisions.
    OBSERVATIONAL EMPATHY UI/UX ASSIGNEMENT

    4. User Journey Mapping


    o Purpose: Identify key moments in user interaction to enhance the experience.

    • Process:

    1. Gather Data
    a. Use interviews, observations, and analytics.
    2. Analyze Insights
    a. Find patterns and pain points.
    3. Develop Solutions
    a. Create designs addressing user needs.
    4. Prototype and Test
    a. Validate improvements with real users.

    • Example

    A fitness app redesign improves navigation after users express frustration. By


    prioritizing quick access to workout history, user satisfaction increases.

    • Importance

    1. Boosts Satisfaction: Designs become more user-friendly.


    2. Reduces Failures: Minimizes unnecessary features.
    3. Enhances Loyalty: Builds stronger user connections.

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