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FY028: Inquiry Based Learning Assignment Structure
10th Jan 2025 Before 14:00 PM.
This assignment requires a 2000-word +/- 10%. The structure should reflect the marking criteria to ensure you meet the learning objectives and requirements. Here's how to approach it:
1. Introduction (200 words)
- Here students need to include some general background information about the topic of their research. (i.e. The aim of the assignment, how will the aim be achieved, introduction of the chosen company,) Choose a company (business) in the retail sector (preferably in the fashion industry in your local area. Business Overview: Provide key details about the business (e.g., size, years in operation, trends in sales). Market Context: Briefly explain the company’s current market positioning and competitive environment.
2. Background (600 words- secondary research)
i) Here, students must analyze only 2 current retail trends from the list below: Fast fashion – Use the fashion items for a short time and dispose it – Eg. Zara, Primark, H&M, Boohoo etc. Sustainable fashion – Using the fashion items for long time – Eg. Patagonia Jackets Buy now pay later model (Klarna, ClearPay, LayBuy) Impact of online retailers (Boohoo.com, very.com, Amazon) Artificial intelligence and machine learning (Use of big data) – Predictive analytics Globalization of productions – the Clothes are largely made in Bangladesh or Far-east The impact of Covid-19/Brexit on UK retailers The focus on becoming more customer centric and high-street retailers is attempting to provide experiences which cannot be provided by online retailers. TIP: Best resources can be accessed through Athens directory
- ABI/Inform Collection (Proquest)
- Passport - Euromonitor - Mintel - SAGE Journals - Company annual reports - Or Google Scholar ii) After analyzing 2 of the above retail trends, students must formulate their research questions and objectives.
3. Analysis (600 words) Primary research and analysis.
Secondary research and analysis).
Here, students must analyze the chosen company using 2 of the three market analysis models - (Porter’s 5 forces, SWOT, PESTEL).
TIP: A basic primary data collection is a must
Since students would find it difficult to obtain consent from retailers for primary data collection, it is ideal to rely on other students, friends, and families to respond as clients.
-Small survey within the classmates, friends, families would suffice – the learners should demonstrate some primary data collection and analysis (sample size 15 – 25)
-Eg. SurveyMonkey, Google Docs – can be used for questionnaire creation and analysis
OR
-Semi-structured interview with 3 to 5 open-ended questions (sample size 3 – 5)
-The findings can be presented in the ‘analysis’ section which could feed into the recommendations
-Survey questionnaire or interview topic guide should be presented in the Appendix section
4. Recommendations/Conclusion – (600 words).
Students would provide the answer for ‘research question’ based on the analysis conducted in previous section
Recommendations to resolve the issues of struggling retailers
Or Suggestions to continue the good practices of well-run retailer
