Pankaj v

A SUMMER INTERNSHIP PROJECT ON
ONLINE AND OFFLINE E LEARNING
AT
RAPTAKOSS BREET AND CO LIMITED
SUBMITED TO
SAVITRIBAI PHULE PUNE UNIVERSITY
IN PARTIAL FULLFILLMENT OF MASTERS AND BUSINESS ADMINISTRATION
SUBMITTED BY
Mr. PANKAJ PANDURANG VANVE
UNDER THE GUIDENCE OF

DR. RAM KHOLE
S.K.N SINHGAD SCHOOL OF BUSINES MANAGEMENT

AMBEGOAN (BK), PUNE411041.
Academic Year (2024-2025)

DECLARATION
I, Mr. PANKAJ PANDURANG VANVE, hereby declare that the presented report of the
internship titled A Study Of Sales Promotion Survey Of Amul Products submitted to S.K.N
SINHGAD SCHOOL OF BUSINESS MANAGEMENT PUNE. is a record of an
original work done by me under the guidance of DR. RAM KHOLE, SIP Guide for
Marketing Management. I also declare that the internship work is towards the partial
fulfilment of the university regulations for the award of degree of Master of Business
Administration by Savitribai Phule University Pune. I have undergone a summer internship
project for a period of 8 weeks. I further declare that the project has not been submitted for
the award of any degree or any other university/institution.
Place:
Date:
ACKNOWLEDGEMENT
This Summer Internship Project of " ONLINE AND OFFLINE E LEARNING” is a

research project conceived and executed only through the help and guidance of various
individuals. Firstly, I would like to express my sincere gratitude towards Dr. Prachi
Pargaonkar, Director of S.K.N.Sinhgad School of Business Management Ambegaon Pune.
for allowing me to embark on this project.
I am glad to acknowledge the numerous personalities involved in leading their help to make
my summer internship project a successful one. I would like to thank " RAPTAKOSS
BREET AND CO LIMITED” For providing me the opportunity to work on this project. I
would like to thank my corporate guide Mr. Nilkhanth and all other Staff for helping the
lessons of professional management. His guidance and valuable inputs have helped me a
lot in successfully completing this project.
I express my sincere gratitude to my internal guide DR. RAM KHOLE who took personal
interest in supervising this project and guiding me. He has been a great source of inspiration
in the task of completion of this project. His profound advice, timely guidance has been of
immense value to me.
This acknowledgement would not be completed without extending thanks to my parents

and friends, who helped me during my internship and for extending their support to me
during my internship.
Place:
Date :
INDEX
CONTENTS
Sr. Page
No. No.
1 EXECUTIVE SUMMERY
2 INTRODUCTION 1-4
3
ORGANISATION PROFILE 5-16
4 RESEARCH METHODOLOGY 17-22
5 23-35
DATA ANALYSIS AND

INTERPRETATION
6 36-38
OBSERVATIONS, FINDING, SUGGESTIONS
& CONCLUSION
7 REFERENCES 39-40
EXECUTIVE SUMMERY
The project entitled on " A Study Of Sales Promotion Survey Of Amul products was carried
out for Gujarat Cooperative Milk Marketing Federation Limited (GCMMF) the duration of
project was two months. These two months were not only limited to learning and devoting
time towards analysis of sales promotion but it also provided an insight on what various
companies do, to survive successfully in market and what efforts are required to manage
such organizations.
The project is concern with the market analysis of product promotion and customer
feedback of Amul Dairy Products . The project included as part of summer internship
programme and the project is done from 1 augast to 30 september.
The GCMMF is the largest food products marketing organisation of India. It is the apex
organisation of the dairy cooperatives of Gujarat. It is the exclusive marketing organisation
for products under the brand name of Amul and Sagar Over the last five and a half decades,
dairy cooperatives in Gujarat have created an economic network that links more than 3.1
million village milk products with millions of consumers in India. Gujarat Cooperative
Milk Marketing Federation Ltd. (GCMMF), is India's largest food product marketing
organisation with annual turnover (2022-23) US$ 7.2 billion. Its daily milk procurement is
approx. 27 million lit per day from 18600 village milk cooperative societies, 18 member
unions covering 33 districts, and 3.37 million milk producer members.
A Study of Sales Promotion Survey Of Amul Products was carried out for Gujarat
Cooperative Milk Marketing Federation Limited (GCMMF). And to find the analysis of
sales promotion in pune by retailer and distributor in selling and storing of Amul ice- cream
. Also to organize promotion activities for Amul dairy products selling. The methodology
adopted for this project is descriptive Research Method .
The task is done by week wise. In first week we identified the allocated market area beat
wise and observed the working of salesman. In second week we promoted a new product
of Amul dairy ice-cream In week three and four we performed Amul track system task in
six beats. In fifth and sixth week we promoted Amul dairy products in new retailers in six
beats. And in seventh and eighth week performed KYC task in all six beats and updated
informationn in DMS (Data Management System). From this task we gain knowledge of
whole market and whole AMUL dairy products. With all task done in week wise first
thing to learn is talk with confidence with unknown person and try to convince them to
purchase our Amul dairy products. And this learning also include how to sell the products
to retailers. From the task undertaken we find that the Brand image of Amul dairy product
is very strong. There is no replacement policy for retailers. Put some schemes on the
products which are not known to customers. Amul is having the good image in customer's
mind hence the products availabilities should be convey to them.
Company should introduced chocolates in small and festive packing.

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A SUMMER INTERNSHIP PROJECT ON

ONLINE AND OFFLINE E LEARNING

IN PARTIAL FULLFILLMENT OF MASTERS AND BUSINESS ADMINISTRATION

UNDER THE GUIDENCE OF

S.K.N SINHGAD SCHOOL OF BUSINES MANAGEMENT

Academic Year (2024-2025)

Mr. PANKAJ PANDURANG VANVE

This Summer Internship Project of " ONLINE AND OFFLINE E LEARNING” is a

This acknowledgement would not be completed without extending thanks to my parents

Mr. PANKAJ PANDURANG VANVE

4 RESEARCH METHODOLOGY 17-22

DATA ANALYSIS AND

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