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    Group Project Request IBM (1)

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    giahanphuquoc

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    © All Rights Reserved
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    Group Project Request IBM (1)

    Uploaded by

    giahanphuquoc
    0 views3 pages

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    © All Rights Reserved
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    Download as doc, pdf, or txt
    0 views3 pages

    Group Project Request IBM (1)

    Uploaded by

    giahanphuquoc

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    You are on page 1of 3

    INTERNATIONAL BUSINESS

    GROUP PROJECT
    oo

    The purpose of this project is to simulate the decisions that you might be asked to make
    in a multinational or global corporation. It is intended to give you first-hand experience in
    identifying a market opportunity and developing a market entry strategy. The project is
    divided into three main parts.
    Your overall task is to do the necessary research and present your findings to the class.
    Your presentation will take the form a task force briefing to a group of executives. The
    project will be evaluated on the basis of content as well as the quality of the presentation.

    PART 1: COMPANY OVERVIEW


    Overview company and its international business strategies in the past and at the present
    (For example: before and after COVID-19).
    - Establishment
    - Business performance
    - Global market presence

    PART 2: COUNTRY NOTEBOOK


    Many companies, large and small, have a country notebook for each country in which
    they do business. This country notebook contains information a marketer should be aware of
    when making decisions involving a specific country market. As new information is collected,
    the country notebook is continually updated by the country or product manager. Whenever a
    marketing decision is made involving a country, the country notebook is the first database
    consulted. The project requires that each group select a country and a product and develop a
    country notebook for that country.
    Essentially we are looking for two types of data: a) general country indicators
    (economic, technological, socio-cultural, financial, political) which relate to the general
    1
    business climate, and b) potential indicators of the product/service market. The latter include,
    but are not limited to, items that constitute barriers to entry (e.g. tariffs, expropriation risks,
    regulations, exchange controls, etc.) as well as infrastructure requirements (e.g. media,
    distribution systems, banking facilities, etc).

    PART 3: COMPANY STRATEGY


    ENTRY MODE (EXPORT, FRANCHISE, LICENSE, FDI, M&A…)

    PART 3: PRESENTATION GUIDELINE


    1. Presentation Date:
    - Week 7,8: Group 1  Group 6
    - This assignment contributes 20%.
    2. Assignment format:
    - Power point slides.
    - At least 2 members/each group will present.
    - 20-25 minutes for the presentation and 5-10 minutes for Q&A (maximum 30 minutes
    for each group).
    - The time is limited, so each group must choose some specific parts that you want to
    present in class (you don’t need to present all the information).
    - When group A presents, group B should give feedback and prepares only 1 question that
    relevant to the topic of group A.

    2
    3. Group feedback order:

    Week Group present Group feedback


    7 1 6
    7 2 5
    7 3 4
    8 4 1
    8 5 2
    8 6 3

    PART 4: GRADING GUIDELINE

    1 Content of presentation 40%


    2 Organization and structure 20%
    3 Effective use of visual aids 15%
    4 Style and presentation 15%
    5 Questions and comments 10%
    Total 100%

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