Tal_Falah_-_Senior_Marketer 1.3

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Tal Falah

SENIOR MARKETER

Profile Details
Tel Aviv
• Founded a community of +20K Crypto enthusiasts pre-launch
Israel
• Created a fully automated lead-generating funnel for online sales and
+972523506137
telemarketing department
• Over 6 years of marketing experience in B2B tal.trafix@gmail.com
• Leading and overseeing various business communities end to end - branding,
strategy, and operation Links
• Outside-the-box thinker, charismatic leader, and creative problem solver
Linkedin

Employment History
Skills
CMO & Brand manager, Flype/Akwa, Tel Aviv Fast Learner
2022 — 2022
• Brands creation & development: Concept, UX/UI design website & brand Computer Skills
guidelines.
• Develop an annual strategy for traction, lead generation & awareness that Leadership and Teamwork
aligns with company goals.
• Social Media Management: Linkedin, Twitter, YouTube & Meta Ability to Work Under Pressure
• Lead and execute content creation and distribution channels, including Emails,
Newsletters, and paid campaigns resulting in an increase of over 20K new Public Speaking
members for our community (on Discord)
• Sourcing, hiring, managing, and training: 2 content writers, 3 web developers, Social Media
3 designers, 2 video editors, and 3 community managers
ATS & CRM Software
Independent Marketing Specialist for NFT projects, Tel Aviv, Israel
2021 — 2022 Agile Project Management
• Directed marketing projects and studied results.
• Directed the creation of graphic materials for the use of the marketing Marketing Automation
department.
Marketing Analytics
• Developed and implemented strong marketing strategies for each property.

Brand and Marketing Manager, Nir Duvdevani - RND ltd, Petah Tiqwa, Microsoft Office

Central, Israel
Communication Skills
JANUARY 2019 — JANUARY 2021
• Planned and executed several online marketing funnels that produce 600%
ROI for online products and lead generation
• Developing new online courses, executing their production, and creating Hobbies
campaigns that align with company goals
Surfing, Gaming, Rope-Jumping,
• Rebuilding an off-line business and sales department to a digitally automated Yoga, Reading & Writing
mechanism with a refined digital presence

Co-Founder, Trafix.il, Israel Languages


M AY 2 0 1 5 — J A N U A R Y 2 0 1 9
• Marketing Director - Creating marketing plans from branding to launch for Hebrew
several brands.
• Creative Director - Innovative 360 marketing campaigns. English
• Business developer - Creating new products and partnerships to increase
German
business revenue and goals.

Marketing Manager, Billabong, Beit herut


AUGUST 2012 — AUGUST 2015
• Creating yearly marketing plans, for national retail clothing and surf shops -
Over 50 branches.
• Online sales manager - Analyzing traffic and customers' habits, Providing the
sales department with specific insights to increase earnings.
• Branding - Increasing brand awareness and sales nationally through
embedding brand guidelines, and creating marketing events for over 400
employees.

Education
Communication and Media Studies, The Open University of Israel
JANUARY 2013 — DECEMBER 2016

Copywriting, Habetzefer
NOVEMBER 2011 — JUNE 2012
Made an award-winning final assignment

Extra-curricular activities
Founder & CEO, AHI A Hero Association, Netanya
OCTOBER 2022 — PRESENT
Founded a non-profit organization that presumes the legacy of Major Bar Falah by
educating youth about mutual responsibility and the personal importance of "giving
back" as a self-growth method.
• Gave speeches and interviews about Major Bar Falah, and the cause of the
organization
• Fund raised over 600K NIS for the cause
• Created a network of 550 volunteers for non-profit social activities

Courses
"Alpha" Business course, Nir Duvdevani - RND ltd
AUGUST 2020 — DECEMBER 2020

Business consulting , Nir Duvdevani - RND ltd


JANUARY 2021 — SEPTEMBER 2021

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