BSC Strategic map

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Strategic Map Example: QHSE Department

Mission A statement detailing where you aspire to be


Destination
Strategic

Vission A statement defining what you want to do

Strategic Priorities ImproveProduct Quality Cost Reduction

Strategic Results Unique Innovation in Each Product, 2X Revenue

Strategic Objectives KPIs Targets Programs


Implement Budget, Supplier
reduce > 5%
Decrease Expenses: Reduce Cost per Unit discount, lean
of Cost
Financial

Increase manufacturing.
Decrease Increase
sales
Expenses Profitability Increase Profitability +5 % This year Economies of Scales
Revenue

Increase Sales Revenue +5% This year Descrease lead time

Produce High Quality Product/Services:


Zero Complaints Revise specifications
Reduce No. of Customer Complaints
Customer

Produce Be first Be first choice vs Competitors: No. of Project Maintain/develop


Retain % Market Share relationship with customers
High-Quality choice vs awarded
Customers
Product Competitors Identify the reasons why
Retain Customer: % Customer churn > 95 % customers leave find
solutions
Improve Process Efficiency: Remove Implement Lean
Reduce Wastes
Non Value added process Manufacturing
Internal

Improve Maintain Safe


Lead in Maintain Health & Safety:
process work Zero Incident Regular Safety meetings
innovation Reduce No. of Work place incodent
Efficiency Environment
Lead in Innovation:
2 New Products Brainstorming sessions
Number of new product developped
Provide Leadership Training:
Effective meetings, decision
No. of who say they're receiving > 85%
Learning &

Provide Cross making, and delegating.


effective training.
growth

Employee
Leadership Training
Satisfaction Cross-training Employees:
Training Employees > 85% Create new roles
% Employees trained areas
Employee Satisfaction:
> 90% Conduct Survey
% of Emp Satisfaction rate

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