research paper updated

A study on customer’s attitude towards online shopping products in Karnataka
Veena AL ¹ MBA, Mcom, pgdhrm; Yashwanth Kumar R M ² MBA

Abstract:
Electronic trade, generally referred to as e-commerce, extends to Purchase and sale of goods or
services by means of electronic systems, such as like the internet and other networks for
computers. The Internet is the fastest of all during the last decade, the rising media. This has
improved the appearance of the new Generation. In particular, an increasingly growing e-
commerce field is online shopping. Online stores are typically accessible 24 hours a day.
Keywords: client Satisfaction, shopper goods, Digital Marketing.
Introduction
Online shopping is that the easy solution for busy life in today’s world. Within the past decade,
there had been a huge change within the way of customer’s shopping. Despite consumers’
continuation to shop from a physical store, the users or buyers feel very convenient to online
shopping. Online shopping saves crucial time for contemporary people because they get so busy
that they can't or unwilling to spend much time shopping.
Internet is ever-changing the means shoppers look and buy product and services and has chop-
chop evolved into a worldwide phenomenon. several firms have started exploitation the net with
the aim of cutting selling costs, thereby reducing the value of their Product and services so as to
remain ahead in extremely firms additionally use the net to convey, communicate and Spread
information, to sell the merchandise, to require feedback and also to conduct satisfaction surveys
with Customers use the net not solely to shop for the product online, however also to check
prices, product options and when sale service facilities They will receive if they purchase the
merchandise from a specific several specialists are optimistic regarding the prospect of on-line
business. Additionally to the tremendous potential of the E-commerce market, the net provides a
singular chance for firms to additional with efficiency reach existing and it's been over a decade
since business-to-consumer E commerce initial evolved. students and practitioners of electronic
commerce perpetually try to achieve an improved insight into shopper behavior in cyberspace.
Review of literature
Solomon (1998) studied the buyer behavior and same that it's the study of the processes
concerned once a personal select, purchases, uses or disposes of products, services, ideas, or
experiences to satisfy wants and desires. Visible for the net to display as a retail channel, it is
imperative to understand the consumer’s mind set, intention and conduct in light-weight of the
net shopping for practice.
Lepkowska-White, and Rao (1999) most popular vender characteristics, security of transactions,
content for privacy and client characteristics as factors influencing electronic Donthu and Garcia
(1999) planned that risk aversion, innovativeness, complete consciousness, value consciousness,
importance of convenience, variety-seeking propensity, impulsiveness, perspective toward
advertising, attitude toward looking, and attitude toward marketing would influence on-line
Schiffman, Scherman, &Long (2003) in his study researched that “yet individual attitudes do not,
by themselves, influence one’s intention and/or behavior. Instead that intention or behavior could
be a results of a range of attitudes that the patron has a few kind of problems relevant to matters
at hand, during this case on-line buying. Over time the net buyer, once thought of the
mastermind or early adopter, has changed. whereas once young, skilled males with higher
academic levels, incomes, tolerance for risk, status and a lower dependence on the mass media or
the necessity to patronize established retail channels (Ernst & Young, 2001; Mahajan, Muller &
Bass, 1990), ruler and Henrichs (2000) in his study complete that the consumer’s disposition to
and preference for adopting the net as his or her looking medium was additionally absolutely
relating to income, home size, and innovativeness.
Vijay, Sai. T. & Balaji, M. S. (May 2009), disclosed that Consumers, everywhere the world, are
progressively shifting from the crowded stores to the one- click on-line searching format.
However, in spite of the convenience offered, online shopping is much from being the foremost
most well-liked variety of shopping in India. A survey among a hundred net users, as well as
each users and non-users of online shopping, was applied to grasp why some purchase online
whereas others do not. The results recommended that convenience and saving of your time drive
Indian shoppers to buy online; while security and privacy considerations advise them from doing
The work of Kim and Park (2005) exploitation U.S. samples suggests that their positive attitudes
also as temperament to look for pre-purchase data results in a powerful probability that they're
going to purchase online. On-line shoppers are needed to own laptop skills so as to use the web
for searching. Hence, those that aren't comfy with using the computer, will possible do their
shopping at the standard store, fashionable shop, or wholesale house ( Monsuwe, 2004) as a
result of it'll be quicker shopping there than within Goldsmith and Flynn (2004) state that the
house catalog is another ancient commerce channel wherever individuals can shop home thanks
to the sorts of product offered within they will order through the phone or by mail. it's
convenient except that they're unable to the touch and feel products before purchasing.
Objectives of The Study: - the target of this research study is to analyze on-line shopper
behavior, that successively provides E-marketers with a constructional framework for fine-tuning
their E-businesses’ strategies.
The main objectives of this research are:
1) To analyse the shopper’s awareness concerning on-line shopping
2) To understand the varied factors that inspires a consumer towards online shopping.
3) To analyse the sort of products they purchase online.
4) To understand the issues they face throughout online shopping.

Research Methodology: - The analysis is predicated upon primary and secondary
information both. The first data was collected through a form designed completely for the
study.
Sample size and area: - Samples were collected from shoppers and consumers of on-line
looking of urban center city. A target of one hundred respondents was set, and every one
of them came back complete form with their appropriate choice. Therefore, all 100
questionnaires were pleased for end and knowledge interpretation.
Tools for analysis:
For knowledge analysis, easy charting and tabulation tools are accustomed perceive the
behavior of the respondents for online looking.
Analysis and Interpretations:
1. What is your gender?
Results
Options Count
Female 80
Male 70
2. What is your age?
Results
Options Count
Under 18 27
18-24 45
25-34 49
35-44 23
Above 45 6
3. On average, how often do you shop online in the last six months?
Results
Options Count
Every day 0
Two times a week 3
Weekly 3
Once every two weeks 35
Once a month 51
Every 2 or 3 months 58
4. How much time do you spend on internet every day?
Results
Options Count
Below 1 hour 15
2-3 hours 44
4-6 hours 56
7-9 hours 29
10-12 hours 6
5. why are you choosing shop online?
Results
Options
Count
Very convenience and
time saving
53
Low price
31
Products variety
29
You can buy the rare
products here
25
Others
12
6. The service quality of sellers is important.
Results
Options Count
Strongly agree
65
Agree 48
Neutral 35
Disagree 2
Strongly disagree 0
7. The speed of delivery is important to you.
Results
Options Count
Strongly agree 65
Agree 58
Neutral 12
Disagree 2
Strongly disagree 0
8. The Price is important when you shopping online.
Results
Options Count
Strongly agree 66
Agree 58
Neutral 26
Disagree 0
Strongly disagree 0
9. You will buy the products again from a same shop if you are satisfied with it.
Results
Options Count
Strongly agree 67
Agree 45
Neutral 24
Disagree 9
Strongly disagree 5
10. You are overall satisfied with your experience of online shopping.
Results
Options Count
Strongly agree 71
Agree 49
Neutral 25
Disagree 1
Strongly disagree 4

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A study on customer’s attitude towards online shopping products in Karnataka

Veena AL ¹ MBA, Mcom, pgdhrm; Yashwanth Kumar R M ² MBA

3) To analyse the sort of products they purchase online.

4) To understand the issues they face throughout online shopping.

Tools for analysis:

Analysis and Interpretations:

1. What is your gender?

2. What is your age?

4. How much time do you spend on internet every day?

5. why are you choosing shop online?

6. The service quality of sellers is important.

7. The speed of delivery is important to you.

8. The Price is important when you shopping online.

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