Curriculum Vitae

Prof. D V R Murthy
Vice-Chancellor (I/c)
Andhra Kesari University, Ongole

Countries visited: UK, Japan, South Korea, Malaysia, Indonesia, Singapore, Cambodia,
Thailand, and Vietnam
Phone:
Mobile: 9985051793, 9440974092
E-mail
dwa100@gmail.com
dvrmurthy003@gmail.com
Positions/Assignments held
• Dean (Examinations) , Andhra University, Visakhapatnam
• Chairman, Department of Journalism & Mass Communication (2008-2011, 2014-2017,
2018-2020, 2023-)
• College Research Committee, College of Arts & Commerce, Andhra University
• Former Member, Academic Senate, Andhra University, Visakhapatnam
• Member, Sakura Science Club, Tokyo, Japan
• Director, Japan Information and Study Centre, Andhra University, Visakhapatnam
• In-charge head, foreign languages, Andhra University (2014- )
• Chairman, Board of Studies, Krishna University, Machilipatnam
• Head of the department of journalism and mass communication (2004-2007, 2011-
2014, 2020-2022)
• Director, Media Relations, Andhra University, Visakhapatnam(2012-2016)
 Secretary, Department of Journalism and Mass Communication Alumni Association, Andhra
University, Visakhapatnam
• Chairman, Public Relations Society of India (Visakhapatnam chapter)-(2012-2018)
• Editor, Andhra University JournalofHumanitiesandManagement ISSN 2321-9386
• Member, media monitoring and certification committee, 2017 elections of MLC
candidate
• Member, media monitoring and certification committee, 2011 by-elections of
Payakaraopeta
• Subject expert, Syllabus preparation for MA (Mass communication), Dr B R Ambedkar
Open University, Hyderabad 2024

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• Member, Syllabus preparation for journalism and communication, University of Kalyani,
West Bengal 2018
• Member, Syllabus preparation for communication, National Institute of Rural
development and Panchayat Raj, Hyderabad 2017
• Member, Higher research degree review committee, Rabindra Bharati University,
Kolkatta

• Member, Board of Studies, Department of Journalism & Mass Communication, Yogi

Vemana University, Kadapa

• Subject expert in framing the syllabus in the course, Human values and professional
Ethics'. Dr V S Krishna College (Autonomous), Visakhapatnam, 2017

• Member, Board of Studies, Department of Journalism & Mass Communication, Dr B R

Ambedkar University, Srikakulam

• Member, Board of Studies, Department of Journalism & Mass Communication, Sri

Padmavathi Mahila University, Tirupathi (2015-2017, 2019-2021)

• Member, Board of Studies in Journalism (UG), St. Joseph’s College for Women,
Visakhapatnam. 2013-2015.

• Member, Board of Studies, Department of Journalism & Mass Communication,

AdikaviNannayya University, Rajahmundry (2013-2015)

• Member, Board of Studies in Journalism (UG), St. Joseph’s College for Women,
Visakhapatnam. 2013-2015.

• Member, Board of Studies, Department of Journalism & Mass Communication, Adikavi

Nannayya University, Rajahmundry (2013-2015)

• Member, Board of Studies, Department of Journalism & Mass Communication, Acharya

Nagarjuna University, Guntur 2010-2012

• Chairman, Department Course Council, Department of journalism , Andhra University

2008-2011

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• Convener, Research Monitoring Committee Member, Department of Journalism & Mass
Communication, Andhra University 2008-2011, 2014-2017, 2018-2020
• Member, Board of Studies in Journalism (UG), St. Joseph’s College for Women,
Visakhapatnam. 2007-2008 , 2019-2024
• Member, Board of Studies, Department of Journalism & Mass Communication, Amrita
School of journalism, Coimbatore, Tamil Nadu 2005-2008
• Member, Board of Studies, Department of Journalism and Mass Communication,
Osmania University, Hyderabad 2007-2009

Ph.D.Thesis
Developmental Journalism and the Indian Press: A content- analytic study of select
newspapers (1998)
Subject expert
• Union Public Service Commission
• University Grants Commission
• CBSE
• NTA
• Andhra Pradesh Public Service Commission
• West Bengal College Service Commission
• Karnataka SET
• Telengana SET

Professional Experience
Worked as journalist in an English Daily, Deccan Chronicle for 5 years (1986-88, 1990-93)
Teaching Experience: More than 30 years
Research Experience: 27 years
Post-doctoral fellows
• G K D Prasad Rao (2012) :Social exclusion, public sphere and mass media: A critical
review of Telugu Press
• Dr. Suresh Mathe (2022)

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Ph.Ds awarded list under my guidance
1. Ch. Ramakrishna. Professor in Andhra University. Historical perspectives of freedom of
the press in India. 2000
2. Ms G Anita. Associate professor in AcharyaNagarjuna University. Working media women
in Andhra Pradesh: A sociological study. 2008
3. Ms Raimole Abraham. Environment and newspapers: Perceptions of print media
journalists in Kerala. 2008
4. J Madhubabu. Newspaper coverage of Naxalite movement: A content analysis of select
newspapers. 2009
5. K Johnbabu. Assistant professor in university in Kashmir. Effectiveness of radio lessons
on primary school children: An experimental study. 2010
6. S Ramana Murthy. Right to information in India: An analytical study. 2010.
7. K Vijai Kumar. Development journalism and print journalism: A content analysis of
select newspapers in Andhra Pradesh. 2011
8. Y D Ramdas. Gandhi, journalism and values: A study of select English dailies. 2011
9. G L V Prasad Rao. Working conditions, job satisfaction and journalists: A study of
journalists working in big and small newspapers in Visakhapatnam city. 2011
10. I S S Naresh, IAS. Political journalism in India: A study of newspapers in 2009 General
elections. 2012.
11. Ms Madhavi Ravikumar. Assistant professor in University of Hyderabad. Social problems
and the Indian newspapers: An analysis of select English dailies. 2013.
12. R TirupatiRao. Cartoons and Telugu newspapers: An analysis of Telugu newspapers.
2013.
13. Yohannes Shiferaw Jira (Ethiopia). Factors influencing agricultural agents’
communication effectiveness and their confidence in communication farm issues in
Ethiopia: A study of SNNPR area. 2013.
14. G Ramana Murthy. Political parties and print media in India: An analysis of editorials of
select dailies. 2015.
15. E V K Sivanand. Political news in print media in 2014 general elections: A study of
newspapers. 2017.
16. Ms Akansksha Shukla. Professor in NIRD, Hyderabad. News coverage of political parties
in 2014 general elections: A analysis of select English and Hindi dailies. 2018.
17. Ms A Nivedita. Culture and corporate communication practices: A study of corporate
companies in Japan and India. 2018
18. K Ramachandar. Voter perceptions of political campaigns in 2014 elections: A panel
study. 2018.

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 19. R Sampath. Resident editor, The Hindu. Ethics and journalism: A study of English
newspapers. 2019.
20. Ms IndragantiGayatri. Adolescent issues and print media: Ana analysis of newspapers.
2019
21. Ms Tina Mani. Family communication patterns among the defence personnel spouses: A
case study of Eastern Naval Command. 2022.
22. Dhua Rahim Sami (from Iraq)Arabic subtitles in Hollywood movies; Pragmatic case
study.
23. P L K Murthy. General elections in 2019: news coverage of political parties in Print
media: A content analysis. 2022.
24. Ms K D Sheela. Effectiveness of social media impact on youth in relations to their social
life: A study in Kerala.
25. T V Raghavulu. News coverage of Scheduled castes in print media: a content analysis.
2024
26. Sankara Rao. Reflections of violence against women in mass media: a case study of
Eenadu newspaper ( Submitted)
27. V V S Narasimham. Professional role perceptions, job satisfaction and professional
hazards of Television journalists In Andhra Pradesh: A cross-sectional study.
28. R Shanmukha Rao. Diffusion of innovations among Scheduled caste people : A case study
of Mosuru village in Andhra Pradesh.
29. Dhua Rahim Sami ( from Iraq). Subtitling of English idioms into Arabic Language in
select Hollywood movies: A Pragmatic study.
30. U. Sudhakar Reddy (Editor, Times of India). Netizen perceptions of digital political
campaigns in 2024 general elections: A panel study ( Under progress)
31. K Narayana Rao. Role perception of public relations officers in Government sector: A
survey research. ( Due for submission)
32. Ms Bonica Das. Reflections of gender issues in Riturparna Ghosh films: A discourse
analysis.
33. S Hari Kumar. Dynamics of health information and its’ impact on college teachers during
Covid 19: A survey .
34. Dwaram Swamy. (Asst. general manager, Visakhapatnam Steel plant). Topic to be
decided.

MPHILs
35. Ms GAnita-Newspapercampaigns:AstudyofEenadu’s role in prohibition movement 2002

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36.. Ms S Padmaja- Culture and communication: Perceptions of housewives on television
programmes, 2009

Research Projects
1. UNICEF project on adolescents and media 2016-2017

2. Comparative Press Systems: A Study of the Contemporary British Press (2002)

3. SocialAccountabilityandtheIndianPress:AStudyofPerceptionsofJournalists (2004)

4. Gandhi and Journalism: Is Mahatma relevant today?New Gandhian Studies Centre,

Andhra University, Visakhapatnam 2009

International and national awards

1. Charles Wallace Fellowship to study contemporary trends of the British Pressin 2002.
The study was done at London.
2. Sakura Science plan fellowship to Toyama Prefecture 2017
3. Sakura Science plan fellowship to Toyama Prefecture 2018
4. International speaker at Mataram University, Lombak, Indonesia 2022
5. Prof Pushpendrapal Singh award for best research director in the country 2023

Member in university boards

1. Member, Syllabus preparation for journalism and communication, University of Kalyani,
West Bengal
2. Member,Syllabus preparation for communication, National Institute of Rural
development and Panchayat Raj, Hyderabad
3. Member,Higher research degree review committee,RabindraBharati University, Kolkatta
4. Member, Board of Studies, Department of Journalism & Mass Communication, Yogi
Vemana University, Kadapa
5. Subject expert in framing the syllabus in the course, Human values and professional
Ethics'. Dr V S Krishna College (Autonomous), Visakhapatnam, 2017
6. Member, Board of Studies, Department of Journalism & Mass Communication, Dr B R
Ambedkar University, Srikakulam
7. Member, Board of Studies, Department of Journalism & Mass Communication, Sri
PadmavathiMahila University, Tirupathi (2015-2017, 2019-2021)

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 8. Member, Board of Studies in Journalism (UG), St. Joseph’s College for Women,
Visakhapatnam. 2013-2015.
9. Member, Board of Studies, Department of Journalism & Mass Communication,
AdikaviNannayya University, Rajahmundry (2013-2015)
10. Member, Board of Studies in Journalism (UG), St. Joseph’s College for Women,
Visakhapatnam. 2013-2015.
11. Member, Board of Studies, Department of Journalism & Mass Communication, Adikavi
Nannayya University, Rajahmundry (2013-2015)
12. Member, Board of Studies, Department of Journalism & Mass Communication, Acharya
Nagarjuna University, Guntur 2010-2012
13. 13.Chairman, Board of Studies, Department of Journalism & Mass Communication,
Andhra University 2008-2011
14. Chairman, Department Course Council, Department ofjournalism , Andhra University
2008-2011
15. Convener, Research Monitoring Committee Member, Department of Journalism & Mass
Communication, Andhra University 2008-2011
16. Member, Board of Studies in Journalism (UG), St. Joseph’s College for Women,
Visakhapatnam. 2007-2008

17. 16.Member, Board of Studies, Department of Journalism & Mass Communication,

Amrita School of journalism, Coimbatore, Tamil Nadu 2005-2008
18. Member, Board of Studies, Department of Journalism and Mass Communication,
Osmania University, Hyderabad 2007-2009
Editorial board member
1. Editor, AndhraUniversityJournalofHumanitiesandManagement
2. Member, Editorial board, Journalofcommunication (Kamal-Raj publications) Member,
3. Editorial board International Journal of Communication and Social Research Member,
4. Editorial board, Social Vision ISSNNo.2349-0519

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Life Member / Professional Memberships
1. Life member, Public Relations Society, Visakhapatnam chapter
2. Life member.Association of British Scholars (Visakhapatnam Chapter)
3. Executive committee member, Vizag Film Society
4. Member, Vizag Journalists Forum (1986-1988, 1990-1993)
5. Past chairman, Public Relations Society of India, Visakhapatnam Chapter
Delegate
World Social Forum held at Mumbai, January 16-21, 2004
Resource person
1.UGC-Academic Staff College, Visakhapatnam
2.NSS (orientation & training) unit, Visakhapatnam
Visiting Fellow
1. Amrita School of Journalism, Coimbatore, Tamil Nadu (2006, 2005, 2008)
2. UtkalUniversity, Bhubaneswar, Orissa (2005)
3. Nagarjuna University, Guntur (2002, 2003, 2004, 2005, 2009, 2010)
4. Berhampur University, Berhampur(2003)
5. AP Open University, Visakhapatnam Chapter (1995-2002)
6. Mangalore University, Mangalore (1997)

Guest lecturers(fewarementionedbelow)
1. 1.Lecture on 'Emergence of three news models in the last three decades' at Birla Global
University, Bhubaneswar, September 3, 2019
2. 2.Delivered valedictory address at Gitam University seminar January 24-25, 2019 at
Hyderabad on the topic, changing dynamics of media: Psychosocial, cultural and political
correlates
3. 3.Lecture on 'Communication and rural development' at National Institute of Rural
Development, Hyderabad, April 24, 2018
4. 4.Keynote speaker at Women's College,Kolkata on the seminar topic, Role of media in
contemporary society, March 8, 2017
5. 5.Presented a seminar paper, Journalism education in India: is content trap a problem?
at national seminar, Tezpur University, Assam, March 25-26, 2017
6. Lecture delivered on 'Tradition in Indian Journalism' at Indian Institute of Mass
Communication, Dhenkanal, and August 29-30, 2016

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7. 7.Co-chair, Information technology, mass media and culture, 38 thIndia social Science
Congress, March 29-April 2, 2015
8. Media trends and event management, NTPC, Visakhapatnam, February 2, 2015 9.Human
rights and media at UGC-Academic Staff College, Andhra University, Visakhapatnam,
November 23, 2013
9. ‘Risk communication and media’ at NTPC-Simhadri, Parawada, Visakhapatnam,
November 18, 2013
10. ‘Indian media: the challenges ahead’ at the AndhraUniversityResearchForum, January31,
2011
11. 12.Strategic communication, NSS training centre, February 18, 2011
12. 13.‘Indian media scenario’ at Rotary Club, Visakhapatnam, January 28, 2009
13. ‘Indianmedia: Problems and prospectus’, at Academic Staff College, Visakhapatnam,
January 19, 2009
14. ‘Media: The challenges ahead’ at centre for policy studies, Visakhapatnam, November 30,
2008
15. ‘Gandhian thought in day-to-day life’ at Ba-Bapu Bhavan, Visakhapatnam, January 30,
2008
16. 17.‘ Media and social development’ at Vizag Journalists’ Forum, Visakhapatnam, April 3,
2006
17. 18.‘ Culture, media and society’ at Forum Against Harmful Culture and Dr B R Ambedkar
Law College, Andhra University, Visakhapatnam, February 3,2006
18. ‘Population growth, sustainable development and culture’, at Vishaka Women’s College,
Visakhapatnam on July 12, 2005
19. ‘Communitarians and sustainable development’ at Lions Club, Visakhapatnam South on
July 1, 2005
20. ‘Women and Media’ at Center for Gender Studies, Utkal University, on April 9, 2005 22.
‘Image building and the role of public relations` at Human Resource Development
21. Center, Visakhapatnam Port trust on February 26, 2005
22. ‘Eastand West Cultural Outlook: An Indian’s Perspective’ at Association of British
Scholars, Visakhapatnam Chapter on September 30, 2004
23. 24.‘ Media relations and Mass Communications ` at District Rural Development Agency
meeting on June 3, 2004
24. ‘Dynamics of Communication in development` at NSS (Training) Unit, Andhra University
on August 16, 2004
25. ‘Mass Media and Concept of Development` at NSS (Training) Unit, Andhra University on
March 14, 2003

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 26. 27.‘Emerging trends in media’s role in development` at Department of Journalism and
Mass communication, S P Mahila University, Tirupathi on February 22, 2003
Seminar papers presented/Participated/organized
1. Paper presented on' Development communication: Is it relevant today?' at a seminar
'Facets of development communication’,RabindraBharati University, Kolkatta, January
30-31, 2018
2. Organized 39th All-India Public Relations national conference, December 15-17,
Visakhapatnam ( 300 delegates participated)
3. Organized workshop for journalists on reporting on adolescent protection under
UNICEF programme, October 26, 2017
4. Organized workshop for journalists on reporting on adolescent health and nutrition
under UNICEF programme, August 23, 2017
5. Presented a paper, 'National integration, peace and media: Where is 'Golden media'? at a
national seminar, held at Institute of Media Studies, Bhubaneswar May 3-4, 2017
6. Presented a paper, 'Journalism education in India: Is a content trap is a problem' at
national seminar, held at Tezpur University, Assam from March 25-26, 2017
7. Participated in 38thPublic Relations Society of India national conference held at Kolkata,
December 16-18, 2016
8. Participated in BRICS Urban Forum Summit held at Visakhapatnam September 14-
16,2016

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9. Participated in 37thPublic Relations Society of India national conference held at
Ahmadabad, December 25-27, 2015 Paper presented on 'Disaster and media: A case
study of Hudud cyclone' at World Congress on World Congress on Disaster Management
held at Visakhapatnam, November 19-22, 2015 Participated as an observer,
Commonwealth parliamentary Association held in Visakhapatnam, April 7-11, 2015
10. Participated in 35thPublic Relations Society of India national conference held at New
Delhi, December 28-30, 2013
11. A paper entitled, ‘Diffusion of innovations: A re-look at the model’ presented at a
national seminar, Acharya Nagarjuna University, Guntur on November 29-30, 2012
12. Participated in 34thPublic Relations Society of India national conference held at Shimla,
September 29-October 1, 2012
13. A paper entitled, ‘Environment and newspapers’ presented at a seminar organized by
Association of British Scholars and IDPS, Visakhapatnam on April 11, 2010
14. A paper entitled, ‘Culture, hegemony and mass media : a view’, presented at a national
seminar, Hegemony, resistance and Gandhi organized by Gandhian Studies
Centre,Andhra University, Visakhapatnam on March 30-31, 2009
15. A paper entitled, ‘Indian media: problems vs prospects’, presented at a national seminar,
Development communication: practices and dilemmas organized by SRM University,
Chennai on February 26, 2009
16. A paper entitled, Accountability, Media and Development Journalism presented at a
national seminar, Development journalism and media ethics organized by Department
of Journalism, AcharyaNagarjuna University, Guntur, March 30-31, 2008.
17. A paper entitled, Can newspapers participate in development?Presented at a national
seminar, Empowerment of weaker sections and future planning: Strategies for rural
development in Andhra Pradesh, organizedby Department of Sociology, Andhra
University, Visakhapatnam, March 28-29, 2008.
18. A paper entitled, Representations of weaker sections in Media:A study in Andhra
Pradesh presented at a national seminar, Social exclusion and inclusive policy
professionals, organized by Centre for the study of social exclusion and inclusive policy,
Andhra University, Visakhapatnam, March 28-29, 2008.
19. A paper titled,Self-helpGroups:Useofcommunicationforempowermentof
womenpresentedatanationalseminar,Self-helpgroupsandroleofsocialwork
professionalsorganizedbyDepartmentofSocialWorkatAndhraUniversity, Visakhapatnam,
March 22-23, 2008.

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 20. A paper entitled, Globalization, Youth and Culture: The impact of mass media on
youthpresented at a national level seminar,Globalization and Youth organized by
Department of Social workat Andhra University, Visakhapatnam, February 19, 2008
21. A paper entitled, Human rights and media: a perspective, presentedat state level
seminar Human rights and society, organized by Department of Social Work at Andhra
University, Visakhapatnam, February 9, 2008
22. A paper entitled, Science news and the Indian Press, presented at 95thscience congress
held at Andhra University, Visakhapatnam, on January 3, 2008
23. A paper entitled, Media Vs Media presented at a national seminar, organized by
Department of Journalism and Mass Communication, Sri PadmavathiMahila University
held at Tirupathi on June 25-26, 2002
24. A paper entitled, Journalism: What Next? Presented at a national seminar organized by
the Department of Journalism and Mass Communication, Mangalore
University,Mangalore on December 21-22, 2001
25. A paper titled, Indian Press: Profitability Vs Social Responsibility presented at a national
seminar, organized by Department of Journalism and Mass Communication, Sri
PadmavathiMahila University held at Tirupathi on February 16-17, 1996 10

Books
1. D V R Murthy and K Ramachandar. Political communication. Pruthvi Publishers,
Visakhpatnam. 2022
2. D V R Murthy, Reporting on Adolescent Protection: Guidelines for Media, December
2017, UNICEF Publications, Hyderabad.
3. D V R Murthy, Reporting on Education & Life Skills for adolescents: Guidelines for Media,
October 2017, UNICEF Publications, Hyderabad.
4. D V R Murthy, Reporting on Adolescent Health and Nutrition: Guidelines for Media,
August 2017, UNICEF Publications, Hyderabad.
5. D V R Murthy. Adolescence and news reporting. UNICEF. Hyderabad. 2016
6. R TirupathiRao and D V R Murthy (2014). Cartoonsand newspapers: AnAnalysis,Kanishka
publishers, New Delhi. ISBN 978-81-8457-605-4
7. Madhavi Ravi Kumar and D V R Murthy (2014). SocialProblemsandtheIndianPress,
Kanishka publishers, New Delhi. ISBN 978-81-8457-606-1
8. B S R Anjaneyulu, D V R Murthy, S SubbaRao and A B S V RangaRao (2013).
Gandhi,peaceand journalism. Radha Publishers, New Delhi ISBN 81-7487-846-7
9. .D V R Murthy and Y D Ramdas (2013). Gandhiandjournalism, Kanishka publishers, New
Delhi. 2013 ISBN 978-81-8457-424-1

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 10. D V R Murthy and K Vijai Kumar (2013). Sevelopmentjournalism:ananalysis, Kanishka
publishers, New Delhi. 2013 ISBN 978-8457-422-7
11. D V R Murthy-Gandhianjournalism:Isitrelevanttoday? (2010) Kanishka Publishers, New
Delhi ISBN No. 978-81-8457-181- 3
12. D V R Murthy and G Anita,Workingmediawomen:profile,workenvironmentandjob
satisfaction (2009) ISBN No. 978-81-8457-148-6Kanishka Publishers, New Delhi
13. D V R Murthy-MediaResearch: Themes andApplications (2008) Kanishka Publishers, New
Delhi ISBN No. 978-81-8457-089-2
14. D V R Murthy –DevelopmentJournalism:WhatNext? (2006) M/S Kanishka Publishers,
New Delhi ISBN No. 81-7391-845-7
15. D V R Murthy –MediaandAccountability (2005)M/s Kanishka Publishers, New Delhi ISBN
No. 81-7391-724-8
16. D V R Murthy -Contemporary Press (2004), Andhra University Press, Visakhapatnam
17. D V R Murthy –Mass Communication: Concepts andIssues (2002) ,M/s. Olive Green
Publications, Cochin
18. D V R Murthy –DevelopmentalJournalism (2001)ISBN No 81-87336-96-X M/s. Dominant
Publishers, New Delhi
Articles/book chapters
1. D V R Murthy. Intercultural communication. Springer, Singapore, 2024
2. D V R Murthy, Digital journalism and public policy. In Handbook of Digital Journalism:
South Asian perspectives. Springer, Singapore, January 2024. pp 45-53
3. D V R Murthy, Media accountability: Elusive or delusive. Upendra Padhi (ed) Media ,
power and society book. Institute of Media Studies publication, Bhubaneswar. 2023 pp

4. Dhua S Raheem, Dr N Solomon Benny and Prof D VR Murthy (2023). Arabic subtitles in
Hollywood movies; Pragmatic case study. International journal of linguistics and
Communication, 11(1):12-21.

5. Dhua S Raheem, Dr N Solomon Benny and Prof D VR Murthy(2023). A comparative study

of linguistic ideology in English and Arabic language. International journal Literature,
language and linguistics,6(30: 17-27).

6. AntyakulaNivedita and D.V.R. Murthy.Gender, Culture, and Corporate Communication: A

Cross-Cultural Study of Japan and India. Journal of Global Communication, Vol. 12, No. 2,
July-December 2019 : 55-66

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7. D V R Murthy. Journalism education in India: Is content trap a problem?
InternationalJournalofcommunicationandsocialsciences, Vol 6, No. 1&2, 2018. pp 66-8.

8. AntyakulaNivedita andDVR Murthy. Culture and Organizational Hierarchy: A

Comparative Study of Indian & Japanese Steel Organizations
InternationalJournalofcommunicationandsocialsciences, Vol 6, No. 1&2, 2018 pp 41-51
9. D V R Murthy and Akanksha Shukla. Gandhi and Developmental Journalism.
JournalofRuralDevelopment, Volume 38, No. 3, July-September, 2019. pp 417-425
10. Gandhi's influence on the world, ETV Bharat, September 27, 2019
11. D V R Murthy and Y D Ramdas, Gandhian Journalism: A perspective. Communicator, LIV,
number 1, January -March , 2019
12. Book Review: The untold story of India's first newspaper. Communicator, LIV,
number 1, January -March , 2019
13. Book Review: Antisocial Social Media: How Facebook disconnects us and
undermines democracy. Communicator, LIII, number 4, October-December, 2018
14. D V R Murthy and Y D Ramdas. Gandhi and Journalism.
BulletinoftheCentreforPolicyStudies. Vol 23, No3, February 2, 2019.

15. Peace as a news value..AndhraUniversityJournalofHumanitiesandManagement,Vol 4, No

1&2, January-June, July- December, 2018.ISSN 2321-9386

16. A chapter titled, 'Gandhi, peace and journalism'. In Mrinal Chatterjee and Snehasis Sur,
(Eds.), Mahatma Gandhi: A journalist and editor.(pp. 74-82).Kolkatta, Press Club.
2018

17. .D V R Murthy and IndrakantiGayatri. Adolescent issues and the print media.
AndhraUniversityJournalofHumanitiesandManagement,Vol 4, No 1&2, January-June, July-
December, 2018.ISSN 2321-9386

18. D V R Murthy and K Ramachandar. Political campaigns, media coverage and voter
perceptions. AndhraUniversityJournalofHumanitiesandManagement,Vol 4, No 1&2,
January-June, July- December, 2018.ISSN2321-9386

19. 'National integration, peace and media: Where is the 'Golden media'? in Proceedings of
national seminar, Institute of Media Studies, Bhubaneswar, 2017. pp 157-161.
20. A chapter titled, 'Developmentnews revisited'. In K. John Babu(Ed.),
MediaandCommunicationforDevelopment (pp. 13-29). New Delhi, India: Dominant
publishers. 2016

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21. A chapter titled, 'Working women, work and wages' in e-pathasala project of Allahabad
University, Women studies. 20 pages. 2018

22. D V R Murthy and Y D Ramdas. Gandhian view of journalism. Gandhi Vision. Vol 2, no 1.
2015. ISSN 2396-9486 pp17-27

23. D V R Murthy and Akanksha Shukla.Media in ideological reorientation of public opinion:

A study of TV panel discussion. AndhraUniversityJournalofHumanitiesandManagement,
Vol 3, No 1&2, January-June, July- December, 2015.ISSN 2321-9386 pp 18-33

24. D V R Murthy, Raimole Abraham and Dr R Tirupathi Rao. Television Channels and News
Content: Perceptions of Journalists in Visakhapatnam.
ndhraUniversityJournalofHumanitiesandManagement, Vol 3, No 1&2, January-June, July-
December, 2015. ISSN 2321-9386 pp 56-70

25. .Coverage of human rights news in the Indian Press: an analysis of select dailies. In K
John Babu (ed) Mediaandhumanrights(pp13-
29).NewDelhi.DominantPublishers.2015.ISBNNo.978-93-84161-72-9

26. D V R Murthy and Yohannes Shiferaw. Diffusion of farm innovations: A re-look at the
model. In G Anita(ed). Agriculturalinnovationsandmassmedia(pp 19-33), Guntur:
Acharya Nagarjuna University publication (Book chapter) 2014. ISBN 978-81-8457-616-
0

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27. D V R Murthy and R TirupathiRao.. Political cartoons and the Telugu Press: An analysis.
AndhraUniversityJournalofHumanitiesandManagement,Vol 2, No 1&2, January-June 2014
ISSN 2321-9386 .
28. 27.D V R Murthy, Political journalism in the digital era: a new experience in
India.AndhraUniversityJournalofHumanitiesandManagement,Vol 1, No 2, July-December,
2013 ISSN 2321-9386
29. 28.D V R Murthy and Raimole Abraham. Pop Culture and Indian Press: An Examination
of English Newspapers. AndhraUniversityJournalofHumanitiesandManagement,Vol 1, No
2, July-December, 2013 ISSN 2321-9386
30. 29.D V R Murthy, Political parties and the press: an analysis of 2009 elections,
InternationalJournalofCommunicationandSocialResearch, July 2013, Vol 1, No. 1, ISSN
2319-605X
31. 30 .YohannesShiferaw and D V R Murthy. Agricultural agents training needs &
perception about trainings given in Ethiopia. A case of some zones in SNNPRS, ABHINAV,
international monthly refereed journal of research in management and technology, Vol
2, April, 2013
32. 31.YohannesShiferaw and D V R Murthy. Gender consideration in diffusion of
innovations: A case of some zones in SNNPRS, in Ethiopia. ABHINAV, national monthly
refereed journal of research in arts& education, Vol 2, (4). 2013
33. D V R Murthy, Globalization, Environment, and the Press,
AndhraUniversityJournalofHumanitiesandManagement,Vol 1, No 1, January-June 2013
ISSN 2321-9386
34. 33, .D V R Murthy and G Anita, Culture, hegemony and mass media: a view. In A B S V
RangaRao and M LakshimapathiRaju (eds), Gandhi Revisited (pp 46-51), New Delhi:
Gandhian Studies Centre and Akanksha Publishers 2011
35. 34.D V R Murthy and S Ramana Murthy, Right to information, development and media,
MediaWatch, Vol 2, No 2, June-December, 2011 pp 47-52
36. .D V R Murthy, ‘The research tradition’. MediaWatch, Vol 2, No 1, January-June 2011
37. 36.D V R Murthy and K John Babu, Evaluation research: an overview, MediaCritique,
2010
38. 37.D V R Murthy and G Anita, Women employment in Media: a case study of Andhra
Pradesh. In K Subramanyam and K Sekhar(eds),
SocialExclusion,IntegrationandInclusivePolicies(pp 215-224), Jaipur: Rawat Publications.
2010 ISBN 81-316-0366-0

16
39. D V R Murthy, S Haranath, and P Arjun , Use of communication by SHGs for
empowerment of women, IndianJournalofSocialWorkOctober 2010, Vol 71 (4) : 107-115
(Tata institute of social sciences journal) ISSN 0019-5634
40. D V R Murthy and S Padmaja, Culture and Impact of Television serials: Perceptions of TV
viewers, MediaWatch, Vol 1, No 2, June-December 2010 14

17
 a. Gandhiji and peace Journalism,KarnatakaUniversityJournalofCommunication,
April 2009

41. D V R Murthy and G Anita, Women in media and their work environment: A report from
Andhra Pradesh. IndianJournalofGenderStudies, Vol 17 (1), January- April, 2010,76-107
(Sage publication)ISSN0973-0672
42. D V R Murthy and G Anita, Working media women and job satisfaction. In D V R
Murthy(ed), Mediaresearch:ThemesandApplications(pp 80-112), New Delhi: Kanishka
publishers ( Book chapter) 2008
43. D V R Murthy and R Padmaja, Readers’ perceptions of newspapers andnews contents. In
D V R Murthy(ed), Mediaresearch:ThemesandApplications (pp 137-188), New Delhi:
Kanishka publishers ( Book chapter) 2008
44. D V R Murthy ,Question of public accountability of media: Journalists’ perceptions,
Glossa, Vol 3, No.1, July-December, 2007 (ISSN 1931-7778) pp 142-184
45. D V R Murthy ,Accountability and News Values,
KarnatakaUniversityJournalofCommunication, December, 2005
46. D V R Murthy ,Contemporary Indian Press: A study, JournalofCommunicationStudies, Vol
3, No 2, April-June, 2004 pp 12-51
47. D V R Murthy ,Developmental journalism Vs Public Journalism,
JournalofCommunicationStudies, Vol 3, No. 1, January-March, 2004 pp 12-20
48. D V R Murthy ,Developmental news coverage in the Indian Press: An analysis of selected
dailies, MediaAsia, Vol.27, No.1, January-March, 2000 pp 19-27,51 ISSN 0129-6612
49. D V R Murthy ,Uses and limits of content analysis, Communicator, April-June, 1999
50. DV R Murthy, Indian Press: Profitability Vs. Social responsibility, Researchnotes,
Andhra University, Vol.5, No.1, April 26, 1999
51. D V R Murthy, Press Council and Journalistic ethics, ResearchNotes, Andhra University,
Vol.5, No.7, October, 1999
52. D V R Murthy ,Development Journalism and its relevance, Research Notes, Vol.5, No.8,
November, 1999
Newspaper articles
1. The changing face of the city of destiny, TheTimesofIndia (Sunday), January 13, 2013
2. From jungle to concrete jungle,TheNewIndianExpress, Visakhapatnam, January 29,2010
3. .An agenda for the Press.RingsideView, August,2001 55.Survive Tele-violence.
RingsideView, September, 2001
4. The positive side of Journalism, RingsideView, October, 2001

18
5. 57.Indian Press: The Path Forgotten. RingsideView, November, 2001 58.Media Vs. Media,
RingsideView, December, 2001 15

19
 6. Television in our life, RingsideView, January, 2002
7. Newspapers: It’s a credibility Question, RingsideView, February, 2002 61.Preserve our
Media, RingsideView, April, 2002
8. 62 .Wrote scores of articles in DeccanChronicle
Citations ( See Google scholar citation index)
1.MediaAsia article, Developmental News Coverage… in
Hanitzsch, T (2004). Journalists as Peacekeeping Force?Peacejournalism and mass
communication Theory, JournalismStudies,5 (4), pp 483-492.
Bansal, K (2002). International News Coverage in Four Indian Newspapers: A Content Analysis
Study, MediaAsia,29 (3), pp 31-40.
2.DevelopmentalJournalism, Dominant Publishers, New Delhi
Geertsema, M (2003). New News for a new South Africa? The possibilitiesof public journalism
and development journalism as interventionist news models, conference paper of University of
Texas, Austin, submitted to International Communication Division Markham Competition at
AEJMC conference,
Bansal, K. (2002). International News Coverage in Four Indian Newspapers: A Content Analysis
Study, MediaAsia,29 (3), pp 31-40.
Ward, Stephen J A (2008). Journalism and conflict resolution. www.journalismethics.com
3.MediaandAccountability, Kanishka publishers, New Delhi
SakuntalaRao and Navjit Singh Johal (2008). Ethics and news making in the changing Indian
mediascape, JournalofMassMediaEthics,21(4), 286-303
Radio talks
1. Talkon , Challenges before public service broadcaster on November 12, 2018
2. 2.Talkon , Conflict, peace and media on November 21, 2016 3.Talkon Gyanvani “
Press and ethics’, May 3, 2013
3. 4.TalkonGyanvani “ My experiences as a research scholar, January 1, 2013
4. 5.Talkon All India Radio, ‘ media and its coverage of poverty’ September 3, 2012
5. 6.TalkonGyanvani “ Right to information, development and media , August 30,2010
6. 7.Lecture on ‘infotainment ‘to AIR staff March 23, 2010
7. 8.Talk on All India Radio, ‘ Freedom of press- development and media’ May 3, 2010
8. 9.AllIndia Radio programme on media-role and responsibilities, January 1,2009 16

20
 9. 10.All India Radio talk on ‘ Conflict resolution and journalism’ December 12, 2009
10. 11.Talk on Gyanvani ‘Gandhiji and peace journalism’March 3,2009
11. Mass Media: Perspectives &Challenges(Produced at Electronic Media production center
for Indira Gandhi National Open University in 2001, New Delhi)
Adjudication of D.Litt/Ph.D theses of other universities(Total 60. Some are only
presented)
1.D.Litt. Communicating HIV/AIDS: Emerging trends IEC for awareness generation and
prevention. Berhampur University, Berhampur, 2010.
2.Ph.D. Communication, Media and Audience in metropolitan cities of India, University of
Kolkata, 2011.
3.Ph.D. Television violence and Aggression: A study of the leading entertainment programmes
and its influence on urban Indian children, University of Kolkata, 2009.
4.Ph.D. Social implications of mass media: A case study on the impact of television programme
on viewers, Berhampur University, Berhampur, 2008.
5.Ph.D. Hollywood Cinema: Perceptions of Indian youth, Sri PadmavathiMahila University,
Tirupathi, 2012.
6.Ph.D. The people’s perception of Telangana Issue: Coverage of electronic media: A study
among students of Telangana, , SP Mahila University, Tirupathi, 2012.
7.Ph.D. Ethics and journalists: An exploratory study of issues in Andhra Pradesh, Osmania
University, Hyderabad, 2012.
8.PhD. Community media for self-representation and social change: A study of participatory
video in India. University of Hyderabad, 2013.
9.Ph. D. ICT and e-governance: its challenges and perspectives in Assam. Assam University,
Silchar, Assam 2015
10.Ph.D.News Photographers and the newspapers: An exploratory study of professional aspects.
AcharyaNagarjuna University. Guntur.2016
11.Ph.D. The creation and managementof traditional Kunds as the community water sources:
present status, revival strategy and the role of communication. Banaras Hindu University,
Banaras. 2017.
12.Ph.D. ' Effectiveness of Video teleconferencing in Distance teaching learning: A Comparative
Study of IGNOU and BRAOU'. Indira Gandhi National Open University, New Delhi. 2018
13.Ph. D. ' New communication technologies- Uses and gratifications : A study among youth in
Andhra Pradesh. Osmania University,, Hyderabad, 2018
14.Ph.D. 'Is there a gender bias in coverage of women's issues in Urdu press of Hyderabadand
could women journalist help?' Nagarjuna University, Guntur. 2018 17

21
15.Ph.D. 'Organizational communication, perception and satisfaction: A study of
SangamDairy'Nagarjuna University, Guntur. 2018
16.PhD. information and Communication Technology for development in Tamil Nadu: A study.
Sri PadmavathiMahila University, Tirupathi. 2018
17.PhD. The impact of new media technologies on Indian cinema: A study. Sri PadmavathiMahila
University, Tirupathi. 2019
18.Ph.D. A study of the influence of digital media content and children's behavioural
pattern.Madurai Kamaraj University. Madurai, 2019
19.PhD. Crime and violence in television broadcasting : A study of select Telugu channels.
Osmania University, Hyderabad. 2019
20.PhD. A study in convergence of media conglomerates in India in the areas of competition ,
content, regulation and technology.Banaras Hindu University, Banaras. 2019.

22
Murthy, D.V.R (Google scholar Citations)
Professor of journalism and mass communication, Andhra University, Visakhapatnam,
Andhra Pradesh, India 530 003
Verified email at auvsp.edu.in - Homepage
Communication theory development communication Print media
TITLE

Developmental Journalism
DVR Murthy
0, 0

Developmental News Coverage in the Indian Press: an analysis of four dailies

DVR Murthy
Media Asia 27 (1), 24-53

Development Journalism: What Next?

DVR Murthy
0, 0

Women in media and their work environment: A report from Andhra Pradesh.
D V R Murthy and G Anita
Indian Journal of Gender Studies 17 (1), 76-107

Media and Accountability

DVR Murthy
0, 0

Question of public accountability of media: Journalists’ perceptions

DVR Murthy
Glossa 3 (1), 142-184

Gandhian journalism: Is it relevant today?

DVR Murthy
Kanishka Publishers, New Delhi ISBN No. 978-81-8457-181- 3

Media Research: Themes and Applications

DVR Murthy
0, 0

Mass Communication: Concepts and Issues

DVR Murthy
0, 0

Working media women: profile, work environment and job satisfaction

DVRMG Anita
0, 0

23
TITLE

Use of communication by SHGs for empowerment of women

PA D V R Murthy, S Haranth
Indian Journal of Social Work 71 (4), 107-115

Digital Journalism and Public Policy

DVR Murthy
Handbook of Digital Journalism: Perspectives from South Asia, 45-53

Gandhiji and Developmental Journalism

DVR Murthy, A Shukla
Journal of Rural Development, 417-425

Gender, Culture, and Corporate Communication: A Cross-Cultural Study of Japan and India
N Antyakula, DVR Murthy
Journal of Global Communication 12 (2), 55-66

'Development news revisited'.

DVR Murthy
Media and communication for development 1, 13-29

'Working media women, work and wages'

DVR Murthy
Women studies (in e-pathasala project) 1, 1-20

Adolescence and news reporting

DVR Murthy
Bala Vikas Foundation and UNICEF, Visakhapatnam

Adolescence and news reporting

DVR Murthy
Bala Vikas Foundation and UNICEF, Visakhapatnam

Media in ideological reorientation of public opinion: A study of TV panel discussion.

DVRMA Shukla.
Andhra University Journal of Humanities and Management 3 (1&2), 18-33

Television Channels and News Content: Perceptions of Journalists in Visakhapatnam.

RARTR 2. D V R Murthy
Andhra University Journal of Humanities and Management, 3 (1&2), 56-70

Television Channels and News Content: Perceptions of Journalists in Visakhapatnam.

RARTR 2. D V R Murthy
Andhra University Journal of Humanities and Management, 3 (1&2), 56-70

Gandhian view of journalism

DVRMYD Ramdas
Gandhi Vision 2 (1), 17-27

24
TITLE

Political parties and the press in India: An analysis of editorials

GRMDVR Murthy
Andhra University, Visakhapatnam

Factors affecting agricultural agents’ communication effectiveness and their confidence in

communicating farm issues in Ethiopia: A study of SNNPRS area in Ethiopia
YSJDVR Murthy
Andhra University, Visakhapatnam

Social Problems and the Indian Press

MRKDVR Murthy
0, 0

Cartoons and newspapers: An Analysis

RTRDVR Murthy
Kanishka publishers, New Delhi. ISBN 978-81-8457-605-4

Political cartoons and Telugu Newspapers: An analysis.

DVRMRT Rao
Andhra University Journal of Humanities and Management, 2 (No 1&2, January …

Diffusion of farm innovations: A re-look at the model. ( Book chapter)

DVRMY Shiferaw.
In G Anita(ed). Agricultural innovations and mass media (pp 19-33), Guntur …

Cartoons and the Telugu Press: a content analysis of select dailies

RTRDVR Murthy
Andhra University, Visakhapatnam

Development journalism: an analysis

DVRMKV Kumar
Kanishka publishers, New Delhi. 2013 ISBN 978-8457-422-7

Gandhi and journalism

DVRMYD Ramdas
Kanishka publishers, New Delhi. 2013 ISBN 978-81-8457-424-1

Gandhi, peace and journalism

SSRABSVRR B S R Anjaneyulu, D V R Murthy
0, 0

Globalization, Environment, and the Press

D V R Murthy
Andhra University Journal of Humanities and Management 1 (1), 38-40

Gender consideration in diffusion of innovations: A case of some zones in SNNPRS, in

Ethiopia.
YSDVR Murthy
ABHINAV, national monthly refereed journal of research in arts& education 2 …

Agricultural agents training needs & perception about trainings given in Ethiopia. A case of
some zones in SNNPRS
YSDVR Murthy.

25
TITLE

ABHINAV, international monthly refereed journal of research in management …

Political parties and the press: an analysis of 2009 elections

DVR Murthy
International Journal of Communication and Social Research 1 (1), 15-29

Pop Culture and Indian Press: An Examination of English Newspapers.

DVRMR Abraham.
Andhra University Journal of Humanities and Management 1 (2), 15-18

Political journalism in the digital era: a new experience in India.

DVR Murthy
Andhra University Journal of Humanities and Management, 1 (2, July-December …

Social problems and the Indian Press: An analysis of select dailies

MRKDVR Murthy
Andhra University, Visakhapatnam

Political journalism and the Indian Newspapers: A content analysis of select dailies
ISSNDVR Murthy
Andhra University, Visakhapatnam

Right to information, development and media

DVRMSR Murthy
Media Watch 2 (2), 47-52

Peace as a news value.

DVR Murthy
www.academiccorridor.com, -

Work conditions, job satisfaction and journalists: A study of print journalists working in big and
small newspapers in the Visakhapatnam city
GLVPRDVR Murthy
Andhra University, Visakhapatnam

Gandhi, Journalism and Values: A Study of the English Press

YDRDVR Murthy
Andhra University, Visakhapatnam

Development Journalism and the Indian Newspapers: A content analysis of select dailies in
Andhra Pradesh
KVKDVR Murthy
Andhra University, Visakhapatnam

Culture, hegemony and mass media: a view.

DVRMG Anita
In A B S V Ranga Rao and M Lakshimapathi Raju (eds), Gandhi Revisited, 46-51

The research tradition.

DVR Murthy
Media Watch 2 (1), 63-64

Culture and Impact of Television Serials-Perceptions of Television Viewers

26
TITLE

DVR Murthy, S Padmaja

Media Watch 1 (2), 3-13

Right to information in India: An analytical analysis

SRMDVR murthy
Andhra University, Visakhapatnam

Effectiveness of radio lessons on primary school children: An experimental study

KJBDVR Murthy
Andhra University, Visakhapatnam

Women employment in Media: a case study of Andhra Pradesh.

DVRMG Anita
K Subramanyam and K Sekhar(eds), Social Exclusion, Integration and Inclusive …

Culture and Impact of Television serials: Perceptions of TV viewers, June-December 2010

D V R Murthy and S Padmaja
Media Watch 1 (2), 3-13

Evaluation research: an overview

D V R Murthy and K John Babu
Media Critique 4 (1), 64-71

Newspaper coverage of Naxalite Movement: A content analysis of select dailies

JMBDVR Murthy
Andhra University, Visakhapatnam

Gandhiji and peace journalism

DVR Murthy
Karnataka University Journal of Communication, 86-99

Working media women in Andhra Pradesh: A sociological study

GADVR Murthy
Andhra University, Visakhapatnam

Environment and Newspapers: Perceptions of Print Journalists in Kerala

RADVR Murthy
Andhra University, Visakhapatnam

Readers’ perceptions of newspapers and news contents.

DVRMR Padmaja
In D V R Murthy(ed), Media research: Themes and Applications, 137-188

Working media women and job satisfaction.

D V R Murthy and G Anita
D V R Murthy (ed), Media research : Themes and Applications, 80-112

Accountability and News Values

DVR Murthy
Karnataka University Journal of Communication,, 246-260

27
TITLE

Contemporary Press
DVR Murthy
0, 0

Developmental journalism Vs Public Journalism

DVR Murthy
Journal of Communication Studies 3 (1), 12-20

Contemporary Indian Press: A study

DVR Murthy
Journal of Communication Studies 3 (2), 12-52

Historical Perspective of Freedom of the Press in India

CRDVR Murthy
Andhra university, Visakhapatnam

Developmental news coverage in the Indian Press: An analysis of selected dailies

DVR Murthy
Media Asia 27 (1), 9-27,51

Uses and limits of content analysis

DVR Murthy
Communicator, 0

Right to information in india in analytical study

DVR MURTHY
Vishakhapatnam

Development journalism and the Indian press a content analysis of selected newspapers
DVR Murthy
Vishakhapatnam

Journal of Rural Development

A Kothari, DVR Murthy, A Shukla, G Palanithurai, J Satish, M Umesh, ...

ADOLESCENT ISSUES AND PRINT MEDIA

DVR Murthy

POLITICAL CAMPAIGNS, MEDIA COVERAGE AND VOTER PERCEPTIONS: A PANEL

STUDY
DVR Murthy, KR Chandar

28
29