KAMARU[1]
KAMARU[1]
KAMARU[1]
PROJECT REPORT
Submitted in partial fulfillment of the requirements
for the award of the degree of
BACHELOR OF COMMERCE
University of Calicut
Submitted by
KHAMARUNNEESA P
(Reg.No. PFAVBCM018)
DEPARTMENT OF COMMERCE
PRISTINE VALLEY COLLEGE OF ARTS & SCIENCES,
POOKOLATHUR
FEBRUARY 2024
1.1 INTRODUCTION
Entrepreneurship plays a pivotal role in the economic development of any region,
fostering innovation, job creation, and sustainable growth. Pulpatta Panchayath, a
vibrant rural community in India, is no exception to this global trend.
Understanding the attitudes of students towards entrepreneurship in Pulpatta
Panchayath is essential for harnessing the untapped potential within this region.
This study aims to identify into the perceptions, motivations, and aspirations of
students in Pulpatta Panchayath concerning entrepreneurship.
In conclusion, this study seeks to shed light on the attitudes of students towards
entrepreneurship in Pulpatta Panchayath, offering insights that can potentially
transform the local economic landscape. By fostering a culture of
entrepreneurship among the youth, we aim to create a brighter and more
prosperous future for this vibrant rural community.
1.2 STATEMENT OF THE PROBLEM
Normally we can gather data from two sources namely primary and secondary.
Data gathered through perception or questionnaire review in a characteristic setting
are illustrations of data obtained in an uncontrolled situation. Secondary data is the
data acquired from optional sources like magazines, books, documents, journals,
reports, the web and more. The chart below describes the flow of the sources of
data collection
→ Primary Data: This project is prepared on the basis of primary data collected
by directly from pulpatta panjayath through questionnaire.
I. Population:
Population means the aggregate of all elements under study having one or more
common characteristics.
For the study the sample size 50 peoples. The sample size for the present study is
50 peoples from pulpatta panjayath The50 sample are size means the number of the
sample units selected from the population for investigation
→ For data analysis: Percentage analysis has been utilized for and interpretation
of data collected for the study.
→ For data presentation: Tables and diagrams have been drawn to represent the
interpreted data.
Chapter 2: This chapter covers the concept and related issues of the study.
Different reviews related to the study are stated in this chapter.
Chapter 4: This chapter covers data analysis and interpretation. Analysis is made
from the data obtained through questionnaires. Different analysis, tests, charts,
figures etc. Of the study are shown in this chapter.
Chapter 5: This chapter presents the findings, suggestions and conclusion of the
research work drawn from the data analysis and interpretation.
1.8 LIMITATIONS OF THE STUDY
Athulya (2017) carried out a study to evaluate the attitude of commerce students
towards entrepreneurship. The objectives of the study were to analyse the factors
that influenced intention of students towards entrepreneurship. They selected a
sample of 200 students in Calicut city. Study was solely based on primary data
which was collected through structured questionnaire. Simple statistical tools like
Percentage analysis and Chi- square analysis were used to analyze the data. The
study found that there was significant relation between gender and students
awareness regarding Govt. EDP schemes. They also concluded that concluded that
most of the students are willing to start their own business . But majority of them
fear about chance of failure.
Breznik & Law (2016) explored the impact of attitude and innovation on
entrepreneurial intention. They made a comparative analysis between engineering
and non-engineering students. The sample of the study was 400 students of
engineering and 800 of non- engineering. Data could collect only from 998
students of Hong Kong University. They explored the impact of Four behavioral
indicators included learning motivation, entrepreneurial intention, attitude towards
entrepreneurial intention and efficacy. A questionnaire was structured by them on
seven point Likert scale include statements of above mentioned variables. The
results of the study showed that positive correlation was found between learning
motivation and innovativeness. Also the innovativeness was strong correlated with
self-efficacy and attitude. Attitude of engineering students was found more
significant towards entrepreneurial intention as compare to non-engineering
students.
Nandamuri (2016) carried out a study to analyze the power of family occupation
on the capabilities of entrepreneurial management of the graduating youth. The
above study was descriptive in nature. A sample of 200 students was selected
included 125 male and 75 female. The sample was served with a schedule of five
customized questions structured on 5-point Likert scale. Family occupation
background was taken as independent variable and entrepreneurial management
capability was taken as dependent variable. Anova and post hoc analysis was used
by the researcher to analyze the data. The results showed that respondents
belonged to business families were having strong preference for components of
autonomy; risk taking and drive; and energy, while the sample group from families
with employment as occupation proves strong on the two components of pro-
activeness and self-confidence. They concluded that family occupational
background exerts a significant impact on the entrepreneurial management
capabilities.
Kushwaha and Maru (2015) analyzed the “the attitude of management students
towards entrepreneur & entrepreneurship in Andhra University”. Primary data was
collected through questionnaire included both open ended and close ended
statements. Descriptive analyses were used to analyze the above data. The study
concluded that one fifth of the students were willing to conduct their own business.
Nearly half of students studying management program are much interested in
building career in public sector organization. Whereas female students are more
interested to work with public sector organization; the reason may be some
reservation for them allocated by Government of India. Also the above study
suggested that university should include customized Entrepreneurship skill
development tools in its education system.
Casero et.al (2012) carried out a study to evaluate the influence of institutional
environment on entrepreneurial intentions of university students. The objectives of
the study were to assess the perceptions of desirability, feasibility and intention of
Portugal’s and Spain’s students towards entrepreneurship. Researcher collected
data from these two countries. A sample of 527 students collected from Portugal
and 516 students from Spain. Simple statistical techniques like percentageanalysis,
chi-square analysis used to analyze the data. The study found that both countries
university students have a positive perception towards entrepreneurship. Spain’s
university students considered entrepreneurship is easier in comparison to
Portugal’s university students.
Pihie & Bagheri (2011) conducted a study to explore the Maley Secondary School
Students’ entrepreneurial attitude orientation and entrepreneurial self-efficacy
nature. A sample of 2574 students were randomly selected from states around
Malaysia namely Perak, Pahang, Negari Sembilan. Students were selected from
commerce, technical and vocational education programs. Various techniques and
instruments i.e. mean, correlation, questionnaires, cronbach Alfa, were used to
collect and analyze the data. The findings of the study showed that students of
vocational and technical subjects have positive attitude towards entrepreneurship.
Researcher suggested that entrepreneurship education and training should be
provided by the school to students to increase the potential of younger generation
for entrepreneurship.
Erich, J (2009), in his study examined key factors influencing student’s intent to
create a new venture. He investigated the effect of individual’s attitude in general
and towards self-employment on their choice of entrepreneurial career. The sample
of the study was consisted of 1326 students from of universities in Austria. The
attitude towards entrepreneurship was the most relevant predictor of
entrepreneurial intent
among students. Also, there was found a positive attitude towards autonomy and
most significant impact on the interest of the students to becoming an entrepreneur.
Attitude towards money have a strong positive impact on entrepreneurial intent.
The university actions to foster the aspiration to start a business led to the stronger
willingness to become entrepreneurs.
CHAPTER 3
THEORETICAL FRAMEWORK
DEFINITION OF ENTREPRENEUR
The term ‘entrepreneur’ was first used in the business field by Richard Cantillon,
the French economist. To him, an entrepreneur means a dealer who purchases the
means of production for combining them into marketable products.
According to Peter F Drucker “An entrepreneur is one who always searches for
change, responds to it, and exploits it as an opportunity. Innovation is the specific
tool of entrepreneurs, the means by which they exploit change as an opportunity
for a different business or service”.
Meaning of Entrepreneur
The entrepreneur is defined as someone who has the ability and desire to establish,
administer and succeed in a startup venture along with risk entitled to it, to make
profits. The best example of entrepreneurship is the starting of a new business
venture. The entrepreneurs are often known as a source of new ideas or innovators,
and bring new ideas in the market by replacing old with a new invention.
It can be classified into small or home business to multinational companies. In
economics, the profits that an entrepreneur makes is with a combination of land,
natural resources, labor and capital.
In a nutshell, anyone who has the will and determination to start a new company
and deals with all the risks that go with it can become an Entrepreneur.
Concept of Entrepreneurship
Entrepreneurship is the ability and readiness to develop, organize and run a
business enterprise, along with any of its uncertainties in order to make a profit.
The most prominent example of entrepreneurship is the starting of new businesses.
In economics, entrepreneurship connected with land, labor, natural resources and
capital can generate a profit. The entrepreneurial vision is defined by discovery and
risk-taking and is an indispensable part of a nation’s capacity to succeed in an
ever-changing and more competitive global marketplace.
ENTREPRENEURSHIP
Entrepreneurship is a multi-dimensional task defined differently by different
scholars. For some, entrepreneurship is ‘risk bearing’, for some others, it is
‘innovating’ and for certain others, it is ‘thrill seeking’. Entrepreneurship is neither
a science nor an art. It is a practice.
DEFINITION
A.H Cole
defines entrepreneurship as “the purposeful activity of an individual or a group
of associated individuals, undertaken to initiate, maintain or aggrandize profit by
production or distribution of economic goods and services.
Schumpeter
defines “entrepreneurship is based on purposeful and systematic innovation. It
included not only the independent business man but also company directors and
managers who actually carry out innovative functions”.
Entrepreneurship characteristics
Innovation: Entrepreneurs often introduce new ideas, products, or services to
the market, bringing innovation and creativity.
Risk-taking: Entrepreneurship involves taking calculated risks, as
entrepreneurs often invest time, money, and resources into ventures with
uncertain outcomes.
Proactivity: Entrepreneurs are proactive and take initiative to identify
opportunities and address challenges in the market.
Persistence: Successful entrepreneurs exhibit resilience and persistence in
pursuing their goals, even in the face of setbacks or failures.
Adaptability: Entrepreneurs must be adaptable to changing market
conditions, consumer preferences, and technological advancements.
Passion: Passion drives entrepreneurs to pursue their ventures with
dedication and enthusiasm, often overcoming obstacles along the way.
Vision: Entrepreneurs have a clear vision of their goals and aspirations,
guiding their decision-making and strategic direction.
Resourcefulness: Entrepreneurs are resourceful in leveraging available
resources efficiently to achieve their objectives, whether it's financial
capital, human capital, or networks.
Leadership: Successful entrepreneurs exhibit strong leadership qualities,
inspiring and guiding their team members towards a common vision.
Flexibility: Entrepreneurs must be flexible and open to adapting their
strategies based on feedback, market dynamics, and changing circumstances.
TYPES OF ENTREPRENEURSHIPS
Small Business Entrepreneurship
This start-up entrepreneur starts a business knowing that their vision can change
the world. They attract investors who think and encourage people who think out of
the box. The research focuses on a scalable business and experimental models, so,
they hire the best and the brightest employees. They require more venture capital
to fuel and back their project or business.
These huge companies have defined life-cycle. Most of these companies grow and
sustain by offering new and innovative products that revolve around their main
products. The change in technology, customer preferences, new competition, etc.,
build pressure for large companies to create an innovative product and sell it to the
new set of customers in the new market. To cope with the rapid technological
changes, the existing organizations either buy innovation enterprises or attempt to
construct the product internally.
Social Entrepreneurship
Entrepreneurship functions
Innovation: Entrepreneurs often introduce new products, services, or
processes to the market, driving innovation and progress.
Risk-taking: Entrepreneurs are willing to take risks by investing time, money,
and resources into new ventures, with the hope of achieving future rewards.
Opportunity identification: Entrepreneurs possess a keen ability to recognize
and capitalize on market opportunities that others may overlook.
Resource mobilization: Entrepreneurs gather and allocate resources such as
capital, labor, and technology to bring their ideas to fruition.
Value creation: Entrepreneurs create value for customers by addressing their
needs and preferences through innovative solutions.
Job creation: Successful entrepreneurial ventures often lead to the creation of
job opportunities, contributing to economic growth and development.
Wealth generation: Entrepreneurs have the potential to generate wealth for
themselves, their employees, and stakeholders through successful business
endeavors.
Adaptation: Entrepreneurs must adapt to changing market conditions,
consumer preferences, and technological advancements to remain competitive
and sustainable.
ADVANTAGES ENTREPRENEURSHIP
Freedom and flexibility: Entrepreneurs have the freedom to set their own
schedules, pursue their passions, and make decisions independently.
Potential for high rewards: Successful entrepreneurship can lead to significant
financial rewards and personal fulfillment.
Innovation: Entrepreneurs have the opportunity to introduce new ideas,
products, and services to the market, driving innovation and progress.
Job creation: Entrepreneurial ventures often lead to the creation of job
opportunities, contributing to economic growth and development.
Personal growth: Running a business can foster personal and professional
growth, as entrepreneurs continually face new challenges and learn from their
experiences.
DISADVANTAGES ENTREPRENEURSHIP
Financial risk: Entrepreneurship involves financial risk, as entrepreneurs often
invest their own money and resources into their ventures, with the potential for
failure and financial loss.
Uncertainty: The business environment is inherently unpredictable, with
factors such as market fluctuations, competition, and regulatory changes
posing risks to entrepreneurial ventures.
Work-life balance: Entrepreneurs may experience challenges in maintaining a
healthy work-life balance, as they often devote long hours and significant
effort to their businesses.
Stress and pressure: Running a business can be stressful, with entrepreneurs
facing pressure to meet deadlines, achieve targets, and overcome obstacles.
Loneliness: Entrepreneurship can be isolating, particularly for solo founders or
small teams, as they may lack the support and camaraderie found in larger
organizations.
Modern Entrepreneurship
Today, entrepreneurs are the lifeblood of economies all over the world. Even in
command economies like China, entrepreneurs are valued for their contribution to
the economy and encouraged to innovate to compete with companies around the
world. Since the beginnings of history, entrepreneurship has always been ruled by
the market forces known as supply and demand. Early entrepreneurs in the
Agricultural Revolution met the needs of farmers by providing them with tools and
shelter. In exchange, they received food that could feed their families. As years
went by, the means of entrepreneurship changed dramatically but the core reasons
for entrepreneurship remained the same. Everywhere in the world, entrepreneurs
arose to address demand by providing supply. They innovated and invented new
technologies to solve problems that nobody had ever solved before.
CHAPTER 4
ANALYSIS AND INTREPRETATION
TABLE 4.1
CLASSIFICATION OF GENDER
PERCENTAGE
MALE
46%
FEMALE
54%
INTREPRETATION
This table 4.1 shows that gender distribution of the respondents ,54% of the
respondence are female. And 46% of respondence are male.
TABLE 4.2
CLASSIFICATION OF AGE
INTREPRETATION
This the figure 4.2, The total samples are 50. It observed that the majority students
entrepreneurs are between 18-25(86%),The 40% students entrepreneurs are
between above 25,The 12% students entrepreneurs are between below 18.
TABLE 4.3
CLASSIFICATION OF EDUCATION
50
40
30
20
10
0
SSLC HIGHER SECONDARY UG OTHER
INTREPRETATION
This table 4.3 The total samples are 50 respondents, the 50% of respondents are
UG , 26% are higher secondary education And 24% of respondents are others.
TABLE 4.4
MARITUAL STATUS
70
60
50
40
30
20
10
0
SINGLE MARRIED
INTREPRETATION
The table 4.4 show that majority students entrepreneurs are married (32%), there
are 68% students’ entrepreneurs are single.
TABLE 4.5
ENTREPRENEURSHIP RELATED COURCES OR WORKSHOPS
PERCENTAGE
YES
NO 48%
52%
INTREPRETATION
This table 4.5 show that majority respondents are (52%) not attend to
entrepreneurship related courses or workshops and 48% respondents are attend to
entrepreneurship related courses or workshops
TABLE 4.6
INTERESTED ON ENTREPRENEURSHIP CAREER
2
5
INTREPRETATION
In this table 4.6 shows the interest of entrepreneurship career. Out of this 100%,
majority respondents are scaled in 3, and 28% of respondents scaled on 2,and 20%
of respondents scaled on 5,and 12% respondents scaled on 1,and 10% of
respondents scaled 3.
TABLE 4.7
ECONOMIC DEVELOPMENT
6%
94%
INTREPRETATION
In this table 4.7 are shows the economic development. Out of 100% of majority
respondents are yes in the 94%, and no respondents 6%.
TABLE4.8
FACTORS INFLUENCE OF ENTREPRENEURSHIP
FACTORS WEIGHT RANK
FORMULA EDUCATION 4.2 3
CREATIVITY AND INNOVATIONS 4.42 1
SUPPORT PROGRAMMES OR INITIATIVE 4.12 5
TECHNOLOGY PLAYS IN MODERN
ENTREPRENEURSHIP 4.14 4
SOCIAL NORMS 4.12 5
3.95 4 4.05 4.1 4.15 4.2 4.25 4.3 4.35 4.4 4.45
INTREPRETATION
In this table 4.8 shows that the factors influence of entrepreneurship. Out of 5 rank
of majority respondents are weight on 4.42 of creativity and innovations ,and 4.22
of community development, and 4.2 of formula education.
TABLE 4.9
EDUCATION SYSTEM ENCOURAGE OR DISCOURAGE
PERCENTAGE
OPTION FREQUENCY (%)
YES 41 82%
NO 9 18%
TOTAL 50 100%
(Sources: Primary data)
FIGURE 4.9
EDUCATION SYSTEM ENCOURAGE OR DISCOURAGE
NO
18%
YES
82%
YES NO
INTREPRETATION
In this table 4.9 shows that the education system encourage or discourage. Out of
the 100% majority respondents are yes on 82%,and no respondents are 18%.
TABLE 4.10
PERSONAL GROWTH
FAMILY EXPECTATION
TECHNICAL DEVELOPMENT
BEHAVIOR
INDEPENDEND
INTREPRETATION
In this table 4.10 shows that the personal growth. Out of 3 rank majority
respondents are weight on 3.3 in the in depended and behavior, and 3.26 in the
technical development, and 2.98 in the family expectation.
TABLE 4.11
CHALLENGES ON ENTREPRENEURSHIP
3.75 3.8 3.85 3.9 3.95 4 4.05 4.1 4.15 4.2 4.25
INTREPRETATION
In this table 4.11 shows that the challenges of entrepreneurship. Out of the 4 rank
in majority respondents of weight 4.08 on financial risk, and 4.2 of risk taking in
field, and 3.96 are believe entrepreneurship can social challenges, and 3.9 are
gender influence the opportunities
TABLE 4.12
BUSINESS VENTURES
34
60
INTREPRETATION
In this table 4.12 shows that the business ventures. out of 100% of majority
respondents on 60% are social, and 34% respondents are entrepreneurship, and 6%
respondents are traditional entrepreneurs.
TABLE 4.13
SUCCESS ENTREPRENEURS
OPTION FREQUENCY PERCENTAGE (%)
YES 38 76%
NO 12 24%
TOTAL 50 100%
(Sources: Primary data)
FIGURE 4.13
SUCCESS ENTREPRENEURS
24%
76%
YES NO
INTREPRETATION
In this table 4.13 shows that the success entrepreneurs. Out of 100% of majority
respondents are 76% on yes, and 24% no respondents of success entrepreneurs.
TABLE 4.14
MOTIVES OF CAREER PATH
OPTION WEIGHT RANK
INSPIRATION 3.28 3
SELF ACTUALISATION 3.48 1
SOCIAL VALUE 3.14 4
INDEPENDENCE 3.44 2
(Sources: Primary data)
FIGURE 4.14
MOTIVES OF CAREER PATH
INDEPENDENCE
SOCIAL VALUE
SELF ACTUALISATION
INSPIRATION
INTREPRETATION
In this table 4.14 shows that the motives of the career path. Out of 4 rank for
majority respondents are weight 3.48 on self-actualization, and 3.44 on
independence, and 3.28 on inspiration, and 3.14 on social value.
TABLE 4.15
KIND OF SUCCESSFULL ENTREPRENEURSHIP
OPTION RESPONSES NON-RESPONSES RANK
LISTENING 60 40 2
COMMUNICATION SKILLS 84 16 1
READING 46 54 3
LEADERSHIP 60 40 2
MOTIVATION 38 62 4
(Sources: Primary data)
FIGURE 4.15
KIND OF SUCCESSFULL ENTREPRENEURSHIP
MOTIVATION
LEADERSHIP
READING
COMMUNICATION SKILLS
LISTENING
0 10 20 30 40 50 60 70 80 90
INTREPRETATION
In the table 4.15 shows that the successful entrepreneurship. In majority
respondents are 84% of communication skills, and 60% of respondents are
leadership and listening, and 46 % of reading, and 38% of motivation.
TABLE 4.16
WORK LIFE BALANCE
OPTION FREQUENCY PERCENTAGE (%)
HIGHLY SATISFIED 9 18%
SATISFIED 35 70%
NEUTRAL 6 12%
DISATISFIED 0 0%
HIGHTY DISATISFEID 0 0%
TOTAL 50 100%
(Sources: Primary data)
FIGURE 4.16
WORK LIFE BALANCE
12% 18%
70%
INTREPRETATION
In this table 4.16 shows that the work life balance. Out of 100% of majority
respondents are 70% on satisfied, and 18% of respondents are highly satisfied, and
12% of respondents are neutral.
TABLE 4.17
KIND OF EN TREPREUNERSHIP DOING
NON-
OPTION RESPONSES RESPONSES RANK
INTRODUCING 34 66 1
MANUFACTURING 34 66 1
PRODUCING 54 46 3
PURCHASING 42 58 2
(Sources: Primary data)
FIGURE 4.17
KIND OF EN TREPREUNERSHIP DOING
RESPONSES
PURCHASING
PRODUCING
MANUFACTURING
INTRODUCING
0 10 20 30 40 50 60
INTREPRETATION
In this table 4.17 shows that the kind of entrepreneurship doing. The majority
respondents are 54% of producing, and 43% of respondents purchasing, and 34%
of respondents are introducing and manufacturing.
TABLE 4.18
ENTREPRENEURSHIP MODEL
OPTION FREQUENCY PERCENTAGE (%)
COLLABRATING 18 36%
INDEPENDEND 21 42%
GROUPS 11 22%
TOTAL 50 100%
(Sources: Primary data)
FIGURE 4.18
ENTREPRENEURSHIP MODEL
PERCENTAGE
INTREPRETATION
In this table 4.18 shows that the entrepreneurship model. Out of 100% of majority
respondents are independed on 42% , and 32% of responding are collaborating,
and 22% of respondents are groups.
TABLE 4.19
CAREER OPTION IN TODAY GLOBALISED WORLD
OPTION FREQUENCY PERCENTAGE (%)
STRONGLY AGREE 16 32%
AGREE 24 48%
NEUTRAL 8 16%
DISAGREE 2 4%
STRONGLY DISAGREE 0 0%
TOTAL 50 100%
(Sources: Primary data)
FIGURE 4.19
CAREER OPTION IN TODAY GLOBALISED WORLD
4
16
32
STRONGLY AGREE
AGREE
NEUTRAL
DISAGREE
STRONGLY DISAGREE
48
INTREPRETATION
This table 4.19 shows that the career option in today globalized world. Out of the
100% of majority students entrepreneurs are 48% of agree, and 32% of strongly
agree, and 16% of neutral, and 4% of disagree.
CHAPTER 5
CONCLUSSION