A

MINI PROJECT REPORT

ON

TECHNOLOGY USED IN FLIPKART

Submitted to

Dr A P J Abdul Kalam Technical University, Lucknow

In the partial fulfillment of the requirement for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
(2023-2024)

Under the guidance of: Submitted By:

Ms. Nishi Pathak LAKSHIKA
Assistant professor M.B.A.- IInd Sem.
RKGIT Roll no.- 2300330700031

Raj Kumar Goel Institute of Technology

(ISO: 9001: 2015 Certified)
5th KM. STONE, DELHI-MEERUT ROAD, GHAZIABAD (U.P)-201003
Department of Management Studies

1
 Raj Kumar Goel Institute of Technology
(ISO: 9001: 2015 Certified)
5th KM. STONE, DELHI-MEERUT ROAD, GHAZIABAD (U.P)-201003
Department of Management Studies

Date: ……………….

TO WHOM SOEVER IT MAY CONCERN

st
This
the is to certify that Ms. Lakshika is a bonafide student of MBA 1 year of this institute for
session 2023-2024 and she prepared Mini Project Report titled TECHNOLOGY USED

IN

FLIPKART, for partial fulfillment of Master of Business Administration (MBA) affiliated

to
I wish her all the best for her future endeavors.
Dr. A P J Abdul Kalam Technical University, Lucknow.

Ms. Nishi Pathak Dr. Vibhuti Tyagi

Assistant Professor Professor and Head
(Department of Management Studies)

2
 Declaration
st
I Lakshika D/o Brijesh Kumar am pursuing Master of Business Administration (MBA) 1 year
from Raj Kumar Goel Institute of Technology, Ghaziabad in the session 2023-24 I hereby declare
that this Mini project report titled “FLIPKART” is the outcome of my own effort under the
guidance of Ms. Nishi Pathak, Associate Professor. The entire project is my original creation. In
case of any discrepancy, I will be solely responsible for it and institute has the right to cancel my
project.

Date: ………………… LAKSHIKA

Place: RKGIT, Ghaziabad Roll. No: 2300330700031

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 ACKNOWLEDGEMENT

Mini project is a bridge connecting the educational qualification and professional use. It is

the path leading to success by innovative ideas and experienced practical knowledge

without fear and failure.

It gives me immense pleasure to take the opportunity to remember and thanks the

personalities who have involved with this project work. I express my sincere thanks and deep

gratitude who are directly and indirectly associated in completion of this project.

I would like to thank to Ms. Nishi Pathak , Assistant Professor of RKGIT organization

for assigning an extremely challenging project there by giving unique opportunity to

meaningful

contribution of such growing and vibrant organization, guiding throughout the project,

without

her help the project would have not added enough value. I am extremely grateful for the

time she

spent from her busy schedule.

LAKSHIKA

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 TABLE OF CONTENT

Part I:
I. Certification from Institution
II. Declarations
III. Acknowledgement

Topic Page Number

Part II: Study of Organization

I. Objective of the Project 06 - 06

II. About the Organization 
Introduction of Organization 07 - 08
 Business Overview 09- 10
 Mission, Vision & Objectives 11- 12
 Board of Director 13 - 13
 Company History 14 - 15
 Achievements 16 - 17
 Products & Services 18 - 19
 SWOT Analysis 20 - 21

III. Technology used in the 22 -

IV. organization Challenges to the 24 25
V. Organization Limitations - 28
VI. Conclusion Bibliography 29 -
VII. 29 30
- 30
31 -
31 5
 Study of Organization

I. Objective of the Project

Research objectives are as follows:

o To Study the latest technology of Flipkart.

o To know the marketing strategy and changing buying behavior.

o To understand the improvement of e-commerce and online spending of products.

o To recognize the actualities to decide the success of online shopping in the area.

o To focus on the growths to make the websites attractive for enhancing the large number

of buyers .

o To study the development of retailing with respect to Flipkart

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 Flipkart - Name, Tagline, and Logo

The founders of Flipkart, Sachin Bansal and Binny Bansal wanted a name that
could speak beyond books. Furthermore, they also wanted to name their company
in such a way that it would be suitable for a wide range of product categories that
could also be expanded in the future. Flipkart means „flipping things into a
shopping kart‟.

II. About the Organization

 Introduction of Organization

It is one of the leading e-commerce players in the country • With over 11.5 million book

titles listed, 11 different categories, more than 2 million registered users and sale of 30000

items a day. In India, huge population using internet for shopping e-business in rapid

developing areas of India's Ordinal Economy. Creator in trade internet-based business. The

flipkart as of late reporting that it touched $ 1 Billion in transactions initial previous year,

this improvement has directed numerous little online based business institutions cross-

country to gather a bit of the online e-following activity. One of the innovators of the Indian

IT Commerce, Mr. Narayan Murthy as of late reported that he may would band together

through Amazon India to communication a mutual dare in order to make another e-

commerce entity for the Indian Marketplace. Mind evaluations as of late satisfied a definite

pdf give an reason of its appraisal of the rapidly developing online based business part in

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India which become to underneath. E-Commerce Market in India E-commerce is

the rapidly growing markets in China, India and Indonesia, Asia's economy is

gaining drive globally. The size of e-commerce in India estimated at Rs.57830cr

and growing FY13 44.1% (FY08-13) A CAGR. internetworldstats.com - according to

the number of users through the Internet on July 1, 2012, on the 4 th of the top 20

countries ranked after China and the USA. E-commerce industry, primarily for

industry and commerce for e-Retail's segment of transactions accounted for 69%

of the traffic is controlled by traffic stands at nearly 11.9%.3 Despite the hearty

growth, e-commerce industry is an significant undertakings ongoing as a new

firsttime business persons are still in a emerging stage.

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 Business Overview

Flipkart is one of India‟s leading e-commerce marketplaces. It was founded in October

2007 and its headquarters are in Bengaluru. It was founded by Sachin Bansal and Binny

Bansal. This online venture was initially started as an online bookstore and as the

popularity of the company grew, it expanded and diversified its operations.

It started selling other items such as music, movies, and mobile phones. As the revolution

of e-commerce gained momentum in India, Flipkart grew at an accelerated pace and

added several new product lines in its portfolio.

As of now, the company offers 80 million+ products spread across more than 80
categories such as mobile phones & accessories, computers and accessories, laptops,
books and e-books, home appliances, electronic goods, clothes and accessories, sports
and fitness, baby care, games and toys, jewelry, footwear, and the list goes on.

Flipkart has 100 million registered users and more than a million sellers on its electronic
commerce platform. To ensure prompt delivery to its customers, the company has
invested in setting up warehouses in 21 states.

This online platform attracts ten million page hits every day and around eight million
shipments are processed every month. Flipkart has also introduced its mobile application,
which has become quite popular, with 50 million+ app users. Flipkart is a billion dollar
company and its valuation in 2016 was INR 15,129 crore (US$2.3 billion). It is also

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 fulfilling its social responsibility by providing huge scale employments (employs more
than 33,000 people).

Flipkart - Industry and Target Market Size

Flipkart uses an undifferentiated targeting strategy, since people of all demography purchase items
online which is available to everyone where delivery is possible. National & Multinational
ECommerce companies are giving neck-to-neck competition to each other, due to which their
positioning is very important. Flipkart has positioned itself as a trustworthy and customer-friendly
ECommerce brand.

The online retail industry market is of a size of around $60 billion. It is expected to
reach $200 billion by the year 2026. The Indian and global e-commerce industry is on the
verge of exponential growth, and the introduction of high-speed internet has fuelled the
process across the nation.

Before the pandemic, India was one of the most attractive eCommerce markets globally,
expected to deliver a 30% CAGR over a six-year time horizon, according to a report by
Red Seer Consulting that projected the sector to record $160 billion in gross merchandise
values (GMV) by 2022. The ecommerce market in India was last valued at around $46.2
billion when recorded in 2020, and is expected to grow to $111.40 bn by 2025, and would
touch $350 bn in 2030.

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VISION, MISSION AND OBJECTIVES:

Vision:

To become the Amazon of India.

Mission:

Providing a delightful and memorable customer experience

Ab Har wish hogi poori!

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Objectives:

 Completely hassle-free shopping experience with best prices in India

 “Flipkart” aims to become the largest retailer of India.

 To Identify the respondent’s perception about online shopping.

 To find out various attitude of Flipkart users.

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  Board of Director

Director Details

DIN Director Name Designation Appointment Date

07850158 PRABHU BALA SRINIVASAN Director 03 July 2018

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DIN Director Name Designation Appointment Date

07804164 SANTOSH KUMAR BETHALA Director 16 February 2020

07958632 CHANAKYA GUPTA Wholetime Director 15 January 2021

 Company History

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 Flipkart (the Company), Sachin Bansal and Binney Bansal, Indian Institute of
Technology was established in 2007 by alumni of both. Amazon worked with
in the past. Flipkart Online Services Professional in October 2008 and
formally combined as a business ltd.

In their initial existences, the only books on Flipkart, expanded it as soon as

electric goods, mid-air conditioners, air chillers, stationery provisions and
lifestyle goods and other products have ongoing to offer e-books. Leaving
Microsoft to sell them the first product purchased in Andhra Pradesh VVK
Moon World.

Flipkart is now having more than 16000 employees. Flipkart such as delivery,
conveyance, cash, credit or debit card, net banking, cash wallet transactions, e-gift
voucher and card swipe allows you to Reward devices.

Acquisitions

Flipkart has acquired 18 companies to date, as of March 2022. ANS Commerce was
the latest company that Flipkart acquired in an undisclosed deal on April 19, 2022, in
order to strengthen its eCommerce ecosystem. As per the deal, ANS Commerce would
be continuing as a separate eCommerce solutions platform working under the
leadership of Flipkart. Flipkart previously acquired the repair and refurbishing startup
Yaantra on January 13, 2022, in a deal worth $40 million. Noida-based Yaantra has
already proven expertise in product assessment and refurbishment and will be aiding
to boost the eCommerce giant's business, thereby strengthening the after-sales
offerings of the customers in the smartphones segment.

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 o 2010: We Read, a social book revelation apparatus.

o 2011: Mime360, an electronic content stage group.

o 2011: Chakpak.com a Bollywood newscast site that proposals refreshes, photos and

copies. Flipkart found the rights to Champak‟s advanced directory which joins

40,000 filmographies, 20,000 motion pictures and near 50,000 appraisals. Flipkart

has totally said that it won't be included with the first site and won't use the product

name.

o 2012: Letsbuy.com, an Indian e-retailer in hardware. Flipkart has purchased the

organization for about US$25 million

2014: Attained Myntra.com in an predictable 20 billion bargain.

o

 Achievements

The company created a record by selling 1 lakh books in a single day in 2013. Flipkart
crossed the 100 million mark in registered customers in 2016.

Flipkart achieved the Young Turk of the Year Award at CNBC TV 18‟s “India Business
Leader Awards 2012”.

Today flipkart is one of the most trusted brands in India.

Funding

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 Flipkart has received funds worth more than $ 4.5 billion, with the biggest funding in
July 2014 worth $ 1 billion and in April 2017 worth $ 1.4 billion.

Flipkart has raised a total of $12.6+ billion in funding over 26 rounds. The latest round
Flipkart raised was brought $233 million for the company from its Singapore-based
holding company. The company mopped the funds before two of its major sales –
Flipkart TV Days and Big Bachat Dhamal.

The eCommerce giant raised its previous funding of $3.6 Billion on July 12, 2021, from
a Corporate Round round led by GIC, Canada Pension Plan Investment Board, SoftBank
Vision Fund 2, Walmart, and other investors.

Flipkart started with an initial capital of $6000 in the year 2007. In 2008, Accel India, a
venture capital firm, provided funding of $1 million. By the year 2012, Flipkart became
a unicorn start-up and South African Tec Major Naspers announced further funding of
$150 million. After Flipkart acquired Myntra in the year 2014, it was able to raise a
funding of $210 million from DST Global.

List of top investors in Flipkart includes Naspers, Stead view Capital, Tiger Global

Management, DST Global, Accel Partners, Dragonet Investment Group, Baillie Gifford,

GIC, Green oaks Capital, ICONIQ Capital, Microsoft, Morgan Stanley, Qatar

Investment Authority, and Sofina.

Investment:

Being a pioneering ecommerce business, which is hailed as a fast-growing

company, Flipkart has seen numerous investments. Flipkart made a total of 28
investments to date out of which there are 26 lead investments. The latest
investment was worth $553.2 Mn, which the company infused into its Marketplace
business, which came in on March 31, 2022.

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Financials:

Both Flipkart India and Flipkart Internet posted growths of 25% and 32% in
revenue from operations in FY21. The revenues of Flipkart Internet were reported
to be Rs 7840 crores but its losses also increased by 49% to Rs 2881 crore. On the
other hand, Flipkart India also witnessed a 25% increase in its revenue from
operations, which is currently reported to be Rs 42941.7 crore in FY21 from Rs
34170.5 crore of revenue it managed to obtain in FY20, while its losses declined by
22% to Rs 2445 crore.
The eCommerce leader has managed to reduce its losses to INR 2,445.6 Cr, which is by
22% in FY21, from INR 3,150 Cr in FY20.

 Products & Services

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 Flipkart is India's leading E- Commerce marketplace with over 80 million products

across 80+ categories.

o Flipkart introduced its own range of tablet, mobile phones and Phablet. Digi flip

Pro XT 712 Tablet.

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o In June 2014 Flipkart realeased its first systems administration switch, under its

own brand name named Digi Flip WR0001 300 Mbit/s Wireless N Router.

o In October 2014 Flipkart increased home devices and individual human

services mark Citron. The mark contains an extensive diversity of cooking

utilities and prepping materials.

o From home furnishings like cushion covers, mattresses, and bedsheets to

toys and musical instruments, Flipkart got them all covered. You name it,

and you can stay assured about findings them all here.

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 SWOT Analysis

Strength

• Largest E-commerce business of India.

• Acquisition of Letsbuy.co, chapak.com, weread.com, Mine 360 and Myntra on 2014.

• Flipkart has its own logistics.

• Planned securing.

• Assured quality, wide variety of choices of different categories.

Weakness

• Late conveyance

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• Limited area access, many Subs urban and towns are not covered.

• IT foundation.

Opportunity

• Growth in retail industry

• Great opportunity to expand its business.

• Indian customers are attracting towards online shopping.

• Development in digital volume.

• Cell phone applications

Threats

• Technology overhauled by contenders.

• More number of new entrants.

• Huge competition from its competitor

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 III. Technology used in the organization

Infrastructure technologies of Flipkart Tech Stack

Amazon Web Services (AWS): Flipkart uses AWS for a variety of cloud-based services, including compute,
storage, and database solutions. AWS provides a scalable, reliable, and secure infrastructure that helps Flipka
manage its high-traffic website efficiently.

Microsoft Azure: Azure is another cloud platform used by Flipkart, providing a range of services such as virtua
machines, storage, and databases. By using Azure, Flipkart can deploy, manage, and monitor its applications
services across a global network of data centers.

Google Cloud Platform (GCP): In addition to AWS and Azure, Flipkart also leverages some services of the
Google Cloud Platform. GCP offers various services like Google Kubernetes Engine for container orchestration
BigQuery for large scale data analytics, and Cloud Spanner for globally distributed and highly-scalable databa

OpenStack: OpenStack is an open-source cloud computing platform that powers Flipkart‟s private cloud
infrastructure. It provides them with the flexibility to build and manage their own cloud environment for certa
applications, ensuring performance and cost optimization.

Docker: Docker is a containerization platform allowing Flipkart to package applications and their dependencie
into containers. This enables developers to build, test, and deploy applications consistently across different
environments, streamlining the development process and improving scalability.

Kubernetes: Kubernetes is a container orchestration platform that automates the deployment, scaling, and
management of containerized applications. Flipkart uses Kubernetes to manage their Docker containers, ensu
efficient resource utilization and seamless scaling during peak traffic periods.

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III. Challenges to the Organization

sellers on their respective platforms.

Challenges Faced

o Initially, it wasn‟t easy to earn the trust of the customer.

o Lack of real time interaction affects the faith of customer.

o The discomfort shown by customers in revealing there financial details.

o Highest number of orders get registered during weekends proves to be tough at

times for logistics and customer service.

o face significant challenges in reverse logistics.

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Challenges have always been face-to-face with India's most popular ecommerce

player, but Flipkart has always come out victorious. One recent update has it that

Flipkart and its archrival, Amazon, have been involved in alleged cases of a

competition law violation. This is why CCI or the Competition Commission of India

raided a few seller offices of both Flipkart and Amazon to probe into the same after

the Supreme Court gave its nod for it. The Walmart-owned company as well as that

founded by Bezos were linked with multiple incidents of favoring their preferred

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 COMPETITORS INFORMATION:

Flipkart India competes primarily with Amazon's Indian subsidiary and the domestic rival

Snapdeal. As of March 2017, Flipkart held a 39.5% market share of India's e-commerce

industry. Flipkart is significantly dominant in the sale of apparel (a position that was

bolstered by its acquisitions of Myntra and Jabong.com), and was described as being

"neck and neck" with Amazon in the sale of electronics and mobile phones.

AMAZON:

Amazon, is an American Online trade and single computing group that was recognized on July 5,

1994, by Jeff Bezos and is located in Seattle, Washington. It is the main e-based shop on the world

by collective deals and market capitalization.

PAYTM:

Paytm - India‟s largest mobile e-commerce website is an ultimate destination for prompt Online

Recharge, DTH, Data Card & Metro Card Recharge and Mobile Bill Payment for Airtel, Aircel,

BSNL, Idea, MTNL, Vodafone & other operators for all the circles across India. Enjoy our online

recharge and bill payment service along with best bonus packs of internet & roaming within a jiffy.

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SNAPDEAL:

Snapdealwas founded on 4 February 2010 as a daily deal’s platform, and expanded in September

2011 to become an online marketplace. Snapdeal has grown to become one of the largest online

marketplaces in India. Snapdeal's focus is on the value ecommerce segment - a market that is three

times larger than the size of the branded goods market.

EBAY:

eBay is an American multinational e-commerce company based in San Jose, California, that

facilitates consumer-to-consumer and business-to-consumer sales through its website.

ALIBABA:

Alibaba Group Holding Limited, also known as Alibaba is a Chinese multinational technology

company specializing in e-commerce, retail, Internet, and technology. Founded on 28 June

1999 in Hangzhou, Zhejiang, the company provides consumer-to-consumer (C2C), business-to-

consumer (B2C), and business-to-business (B2B) sales services via web portals, as well

as electronic payment services, shopping search engines and cloud computing services.

MYNTRA:

Myntra is a one stop shop for all your fashion and lifestyle needs. Being India's largest e-commerce

store for fashion and lifestyle products, Myntra aims at providing a hassle free and enjoyable

shopping experience to shoppers across the country with the widest range of brands and products

on its portal. The brand is making a conscious effort to bring the power of fashion to shoppers with

an array of the latest and trendiest products available in the country.

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SHOPCLUES:

Shop Clues is an Indian online marketplace, owned by Clues Network Pvt. Ltd. Shop Clues

provides unstructured categories of home and kitchen, fashion, electronics and daily utility items.

In June 2016, the online marketplace reached half a million sellers on its platform, claimed to be
[8]
the highest in the Indian e-commerce industry.
The employee strength as of 2017 is more than
700 people.

BLINKIT:

Blinkit is an Indian instant delivery service. It was founded in December 2013 and is based out of

Gurgaon. Customers of the company use a mobile application to order groceries and essentials

online. Blinkit‟s employees then secure the items from their warehouse and deliver the items to

the consumer within 10 minutes.

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V. Limitations

o Findings are restricted to Bangalore.

o Less security.

o This study describes the characteristics not provides answers.

o All population is not covered, simple random sampling used.

o 3 Sampling size is less when compared to customers of online shopping.

o There will be no eye-to-eye contact

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VI. Conclusion

 Flipkart connects with customers in real-time, through Facebook and Twitter. 

 Addressing customer concerns and owning up to our mistakes, reassure customers we have
their best interests at heart.

 As a customer centric organization, none of the issues can remain unresolved for long. 

 The founders don't think discounts can replace the customer's satisfaction of being serviced
promptly and efficiently.

 Currently, both the founders, Sachin and Binny Bansal don‟t serve Flipkart
anymore but the brand continues to stand tall despite all the challenges. Flipkart
has been one of the most prominent faces in the Indian start-up ecosystem.

 Flipkart has never been afraid of taking risks and that is one of its key advantages.
From books to electronics and household products and whatnot, it has evolved a
lot in the past 12 years and will continue to expand irrespective of the change in
shareholders or competitors.

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VII. Bibliography

www.flipkart.com

www.wikipedia.com

www.economicsonline.org

www.medianama.com

www.techcirlce.vcircle.com

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