Download as DOCX, PDF, TXT or read online from Scribd
Download as docx, pdf, or txt
You are on page 1/ 4
Marketing Brief
Team 1: Team 2: Team 3: Team 4: Team 5: Team 6:
Team name:
Project deadline: Your team’s marketing proposal must be submitted on
Monday 4th November 2024.
Presentation dates: Presentations will commence on Monday 4th
November 2024. Teams will present in RANDOM order.
Marks will be deducted if any aspect of the project is late or
incomplete.
This project consists of 2 components. An explanation of each aspect
follows:
1 Marketing proposal This is a written document submitted as a report, but may well include additional evidence. For example screen shots of the presentation, photographs, packaging, storyboards, jingles or mock up advertisements. This document explains the marketing strategy that your team have come up with to improve sales of the product. Marks for quality rather than quantity will be awarded.
There are five areas which must be covered in the report. These are: The marketing objectives that will be achieved. Information about the market (target market, consumer profile, how to measure increased market share as a result of the success of the marketing strategy.) Market research conducted and an explanation of the sampling technique(s) used. Analysis of your market research findings and explanation of how the findings have informed your marketing strategy. The marketing strategy:
Product Product development Price Reference to competitors, cost and customers Place The channels of distribution chosen Promotion Above the line methods (examples included) Below the line methods (examples included)
Guidelines / Rules 1. Your presentation should last between 15 and 20 minutes. Penalties will be given to teams that do not stick to this requirement. 2. Your team will be asked questions about your marketing strategy at the end and all team members sho6uld be prepared for this. 3. All team members need to present. 4. Teams may use any visual aids they choose. If video players, laptops etc are required, you must inform me BEFORE the presentation. If slides are used, they should not be read from. 5. Feel free to involve the audience – but only if appropriate. 6. Remember you are competing against the other teams and a professional – but exciting approach will be expected. 7. Teams should dress for a formal presentation. Content The presentation should inform the panel of judges what your team have come up with as a marketing strategy to improve sales. As a minimum, you should refer to the research findings and the marketing strategy. Do not purely duplicate the marketing proposal report.
Grading criteria The panel of judges will use the reports and presentations to grade the teams. Marks will be awarded as follows
You will need to be very well organised to complete the project within the allocated time. You will need to arrange times to meet with your team mates out of class and will need to split up different tasks to ensure you are working as efficiently as possible and complete everything on time. You should aim to spend at least 4 hours per week on this project or you will not finish by the deadline.
You will need to complete the above in your lesson and prep time. During your lessons you will be able to ask for assistance if needed. MEMO
To: Marketing teams
From: Nestlé Marketing Director Date: 8th October 2024 Subject: Falling sales of Smarties
At the recent board meeting it was reported by the Sales Director
that despite recent re-packaging, sales of Smarties have fallen dramatically in the past 12 months. Unless this is turned around by May 2025, the well known line will be withdrawn from our product portfolio.
This may result in compulsory staff redundancies in production,
admin and marketing.
Time is of the essence. In your allocated teams you have until
Monday 4th November 2024 to submit your proposed marketing strategy. Teams will present their proposal to the Marketing Director and her assistants in the week beginning Monday 4th November 2024.
Needless to say, your full cooperation is needed at this crucial
