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Marketing Plan Presentation Structure - Sem 2 - 2018

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Tuyen Nguyen

The document outlines the structure and content for a marketing plan presentation in Vietnam, including an introduction to the company and product, description of the current target market, analysis of the current 4P strategies identifying what is working and not working well, recommendations to address issues identified, and a conclusion.

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Marketing Plan Presentation Structure - Sem 2 - 2018

Uploaded by

Tuyen Nguyen
3 views2 pages
The document outlines the structure and content for a marketing plan presentation in Vietnam, including an introduction to the company and product, description of the current target market, analysis of the current 4P strategies identifying what is working and not working well, recommendations to address issues identified, and a conclusion.

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Marketing Plan Presentation Structure_Sem 2_2018

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The document outlines the structure and content for a marketing plan presentation in Vietnam, including an introduction to the company and product, description of the current target market, analysis of the current 4P strategies identifying what is working and not working well, recommendations to address issues identified, and a conclusion.

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© All Rights Reserved
Download as DOCX, PDF, TXT or read online from Scribd
Download as docx, pdf, or txt
3 views2 pages

Marketing Plan Presentation Structure - Sem 2 - 2018

Uploaded by

Tuyen Nguyen
The document outlines the structure and content for a marketing plan presentation in Vietnam, including an introduction to the company and product, description of the current target market, analysis of the current 4P strategies identifying what is working and not working well, recommendations to address issues identified, and a conclusion.

Copyright:

© All Rights Reserved
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Marketing Plan Presentation Structure

General Instructions:

You will have 15-18 minutes to present followed by a 5-10 minutes Q&A. While there is no limit on
the number of slides you can use, please make sure you finish your presentations limited to 18
minutes.
There are 5 sections in your presentation.

Presentation’s Content & Structure:

1. Introduction:
Briefly introduce your company and your product. You can use the same information from
your report.

a. Company description (history, mission statement, CEO)

b. Product description (function, features, design, market share, brand awareness) with a
focus on Vietnam

2. Target Customer:
Describe who the current target market is. This section is taken from your presentation. You
do NOT need to discuss possible segments, just the current target market.

3. Current 4 P analysis:
 In this section you will identify what are the 4 P’s strategies used by your brand in
Vietnam. Use visuals to support and add value to this section. You can take pictures from
supermarkets, stores, outdoor and indoor displays, store layouts etc. You can also take
screen shots of online advertisement campaigns. Support your claims with as many
visuals as you can.
 You need to identify and analyse what is working well and not working well. This is the
most important section. It is not sufficient to discuss what the company is doing, you also
have to provide your team’s opinion about if that strategy is effective or not. Try to find
evidence to support your reasons. For example you could look at reviews of products,
comments on Facebook or other social media etc to justify your opinions.

4. Recommendation:
 Based on your issues identified above, what are your recommendations for the next year?
 Recommendations should be very specific and should include details about what you will
implement. For example, if you recommend a new price, how much is it? If it’s a new
packaging, illustrate with a drawing.
 Be creative and use visual to support your ideas

5. Conclusion:

Provide a summary of how your recommendations will address the issues you have identified.

6. References:
You should use sources in English. The only Vietnamese references that can be used are
government sources of information about statistics, laws and legislation. Please follow the
Harvard citing and referencing guide.

7. Appendices:

Any supporting analysis, diagrams, pictures etc. that add value to the main report should be
included in this section.

Note:
• You are to analyse the current strategies used by the company in Vietnam.
• In your analysis make sure you identify if the strategy is working well/not working well and
analyse your reasons for it.
• Use visuals to support or add value to this section. For example when analysing product
strategy you might find branding strategies are relevant. Identify which brand development
strategies are being used currently, and then analyse if this strategy is working well or not. Does
the brand have high awareness, etc.
• Present a summary of the core issues in the 4P’s
• Recommendations should be very specific and should include specific strategies you will
implement. For example if you recommend advertising on TV then mention which channels and
how often etc.
• You can recommend that a company continue with their existing strategies but make sure to
give reasons why to support your recommendation.
• These are your ideas so you can be creative. Use visuals to support your ideas where
applicable.

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