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    Anant Gupta 14-12-2023

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    Jamal Ahmad
    resume

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    Anant Gupta 14-12-2023

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    Jamal Ahmad
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    resume

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    resume

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    3 views2 pages

    Anant Gupta 14-12-2023

    Uploaded by

    Jamal Ahmad
    resume

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    © All Rights Reserved
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    Anant Gupta

    J-9/17 DLF Phase-2, Gurgaon, Haryana | Tel:+(91)-995-321-6682 | anant21594@gmail.com


    OBJECTIVE: Independent, self-motivated and Oracle Certified marketing automation professional with 7+ years of work experience.
    Working with teams across the globe to facilitate smooth customer experience through marketing automation.

    PROFESSIONAL WORK EXPERIENCE

    JLL Technology
    Assistant Marketing Automation Manager June 2021 – present
    ● Troubleshooting of various issues with the marketing automation tool(Eloqua) related to deliverability, apps and
    integrations to ensure smooth conduct of business.
    ● Provided support to Marketing teams who execute advanced email and lead
    generation programs in Oracle Eloqua. Provided basic and advanced (tier 2) consultation and
    support on campaigns, including troubleshooting issues in segmentation, email delivery,
    campaign configuration, integrations and data management.
    ● Point of contact for support in my region, and owned relationship with users in solving
    support issues. Provided timely, relevant communications to ensure support issues are resolved
    efficiently and effectively.
    ● Helped maintain Oracle Eloqua integrations with Salesforce.com, Microsoft Dynamics, Adobe.
    ● Contributed to the development and maintenance of marketing automation technical
    documentation.
    ● Worked cross-functionally with Business Applications teams related to CRM integrations and JLLT’s
    next-generation marketing analytics and data infrastructure.
    ● Supported by partnering with other regional team members as well as Senior Eloqua Technical
    Architects to gather requirements, design and deliver global integration and enhancement
    projects related to Eloqua and integrations within the JLLT marketing technology stack.

    MongoDB India PVT LTD.


    Senior. Marketing Specialist August 2020 – June 2021
    ● Created diverse and complex Segments with Marketers to help target specific audiences in order to best execute brand
    awareness and product campaigns.
    ● Developed and executed email marketing programs, including segmentation, testing, deployment, and did a continuous
    evaluation for improvement.
    ● Created emails, landing pages, forms, and managed their integration into salesforce and Eloqua and further performed
    general program setup and maintenance in Eloqua.
    ● Supported marketing operations initiatives, including managing the lead lifecycle, lead scoring, lead nurturing,
    segmentation, and data cleansing.
    ● Collaborated with multiple internal teams to gather requirements, get feedback on designs, and present results.
    ● Worked on Salesforce and Eloqua reporting in order to check the performance of various SFDC campaigns and email
    metrics.
    ● Set up integrations for various online events in Splash, Zoom and Webex into Eloqua for getting the pre and post event data
    and further sending out the information to Sales teams to nurture the new leads.
    ● Managed various reports in Eloqua in order to provide web activity/visited information to the Sales rep of their linked
    accounts.

    Marketing Specialist Jan 2019 - July 2020


    ● Partnered with Demand Generation managers across the MongoDB offices to send out global campaigns which included
    regions like APAC, EMEA and Americas while collaboration with various teams around the globe.
    ● Created various Landing Pages and Jump-ids in order to increase the visibility for various events and increase the web
    activity and in turn opens on the various email campaigns.
    ● Partnered with peers in integrated and digital marketing to create a seamless experience in pre-event marketing
    campaigns, onsite experiences and post-event communications.
    ● Coordinated needs of various stakeholders managed issues to resolution working with product, events, sales and research
    teams.
    Gartner, India
    Demand Generation Specialist Feb
    2017- Dec 2018
    ● Partnered with managers across the company to create and execute 30+ highly targeted email campaigns per month
    resulting in an increase of 90% over prior subscriber engagement activity.
    ● Optimized campaigns and drove subscriber increase of 80% for newsletters by conducting A/B testing in the marketing
    campaigns of over 15 different programs..
    ● Analyzed quantitative mailing data and created quarterly reports to draw key insights, direct strategic marketing efforts and
    suggest next steps in future marketing strategies.

    CEB, Gurgaon, India


    Demand Generation Associate May 2015-
    January 2017
    ● Accumulated marketing data, reported to management, remote sales team, optimized search descriptions and formulated
    marketing strategies to maximize ROI
    ● Created and delivered product sheets, presentations and training guides to ensure smooth and consistent email marketing
    efforts.
    ● Worked on marketing automation tools including list fulfillment and database management, designing and editing email
    layouts (e.g. DXM).

    EDUCATION

    Bachelor of Arts in Marketing College of Vocational Studies, University of Delhi 2015 64%

    SKILLS

    ● Oracle Eloqua Certified Implementation Specialist 2022.


    ● Adept with platforms like JIRA, SPLASH, ZOOM, WEBEX, Sharepoint, Salesforce.com, Eloqua (Oracle), HTML, Compendium
    (Oracle), DXM Newsletter Builder, WordPress, Blog press, Notepad ++
    ● 7+ years marketing automation experience.
    ● Expert knowledge of database management concepts and best practices.
    ● Strong working knowledge of Eloqua and Salesforce.
    ● Capable of handling multiple tasks with competing priorities under minimal supervision.
    ● Able to think critically and exercise independent judgment and discretion
    ● Excellent attention to detail.
    ● Ability to work both individually and in a collaborative, team-based environment.
    ● Excellent time management and organizational skills.
    ● Desire to work in a fast-paced, high-volume, deadline-oriented environment.
    ● Demonstrated ability to analyze issues and design appropriate solutions.
    ● Strong communication skills, including ability to tailor communication to the audience to achieve desired results.
    ● Strong project management skills, event planning and organizational skills.
    ● Proficient with Microsoft Office & iWork, event planning, marketing, leadership, business development and writing.
    ● Proven ability to deal effectively with stressful circumstances, work under pressure and tight deadlines.

    ACHIEV
    EMENTS

    ● Awarded the engagement champion award for 2 consecutive times by MongoDB India.
    ● Won the productivity excellence award for being the most productive member by CEB employee recognition program.
    ● Awarded USD 1000 Bonus and one week of paid leave from service to work with an NGO of choice.

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