Fs Marketing Plan

Marketing Plan
Product Strategy
“Mr. Seedcuits” will be a new all-time favorite cookies and biscuits of today’s generation for it is
made uniquely and innovatively. Its brand name “MR. SEEDCUITS” was made to allow
consumers to taste a new cookie from sunflower and watermelon seeds.
If you ever had Chinese Peanut Cookies before, these cookies taste just like that except in a
soft, dense form. If you haven’t, basically, this peanut cake is filled with peanut-y goodness!
It was one of the traditions and also one of the favorite foods that look forward by many people
during Chinese New Year, the peanut Cookies that melt-in-the-mouth. This was made using rice
flour, ground peanuts combined with all-purpose cream. But some people are allergic to
peanuts, food allergies can develop at any time in an individual's life and was one of the
common allergies. Some of peanut allergy can range from mild to severe. Some mild reaction,
you may get a stomachache, a runny nose, itchy eyes, hives, or tingling in your lips or tongue.
But there's a good thing, Sunflower seeds was an alternative to someone allergic to nuts. It was
not a major allergen like almonds or peanuts.
Our product named "Mr. Seedcuits" was originally came from the word "Sunflower cookies". We
chose baked goods because adding sunflower seeds to foods like bread may help decrease
carbs effect on blood sugar. This will surely capture everyone's curiosity and love for baked
goods, especially cookies.
Business logo
The product named “ Mr. Seedcuits” with tagline “Sarap na sagad
sa buto”. The word “Seedcuits” is the combination of “Seed and
Biscuits” and it also emphasizes the product of our business.
It has a brand logo with a combination of (brown and black) color for
the customers to easily remember the brand. “Mr. Seedcuits” aims
to compete with the leading biscuits and cookies brands in the
market, the tagline, “Sarap na sagad sa buto” will be presented in
the market to encourage customers to avail the once in a lifetime
sunflower and watermelon cookies experience.
List of Present Products and Services
Mr. Seedcuits produces the following products:
 Present Products:
- Our product are consists of two different flavors which are sunflower seeds and
watermelon seeds.
Mr. Seedcuits delivers the following services:
 Present Services:
 Cash on delivery
 250php minimum spend free shipping
 Online reservation
Packaging
Packaging is often a consumer’s first introduction to the product. As such, product packaging is
a factor that manufacturers should never overlook. The importance of product packaging is
multi-faceted and can go a long way in securing a good first impression and lasting brand
loyalty. As for our packaging materials we use plastics bags and boxes to make it presentable.
Also to maintains our product food quality and safety.
Packaging label
 Per Piece Size
 Half Dozen Size
Nutritional Benefits
Sunflower and watermelon seeds are famous in trail blend, multi-grain bread and nutrition bars,
as well as for snacking straight from the bag. They're rich in healthy fats, useful plant
compounds and a few nutrients and minerals. These supplements may play a role in decreasing
your risk of common medical conditions, including coronary illness and type 2 diabetes. These
benefits are appropriate to make extravagant cookies. These cookies are delicate, chewy with a
trace of pleasantness from the coconut and a crispy outside edge and a subtle crunch when you
bite into them.
The reason why we formulate this kind of cookies because we want to upgrade the peanut
cookies that has been a famous product in the market. We want to make it more desirable as
some people are allergic to peanuts.
Our Mr. Seedcuits is not quite the same as others as these cookies are gluten-free, refined
sugar-free and vegetarian which implies there are no eggs used. Regularly cookies are made
with bunches of margarine, white flour and white sugar which are not beneficial nor healthy
ingredients. We have innovated them with healthy ingredients and no starch.
It expects to rival the other cookies brands on the market; that is the reason we will make it to
the point that the nature of our item will be at its best so the delightfulness of our customers will
be achieved at its most. Thinking of a splendid thought of giving the interest to fulfill what a
customer needs and wants from a delicious cookie, our organization will ensure that the item we
are indeed offering will definitely give an answer for the cravings of customers in getting more
aware of their solid way of life.
Sources:
https://www.healthline.com/nutrition/sunflower-seeds
https://www.google.com/amp/s/www.ndtv.com/health/health-benefits-of-watermelon-seeds-are-
watermelon-seeds-healthy-everything-you-need-to-know-1869355%3famp=1&akamai-rum=off
Target Market
We create this product since we are focusing on providing healthier product offerings and
affordable prices to everyone. Our target market includes all ages, male or female, and
professional or not. But of course children will be the dominant consumer, since they love
cookies and people who love bake goods. It is really applicable to a large number of people in a
group like in family. We will sell this in cheap price so it is really affordable to all regardless of
their incomes. People with busy schedules cookies are the perfect portion size and because
they're so easy to take on the go. And also people who like to eat sweets but at the same time
like to maintain their healthy lifestyle.
Competition Analysis
Strength
 Flower biscuits have a good amount of minerals, B vitamins and antioxidants like vitamin
E and selenium.
 Good for the people who had a cancer because its contained sunflower seeds.
 Convenient portable snack
 Food quality
 New innovative product
 Affordable
Weaknesses
 Weak position in market
 Lack of raw materials
 Strong competitors
Opportunity
 Loyal returning customers
 Expansion in the market
 Innovative and healthier product
 Can be sell thru online or traditional transaction
 High exposure location
Threats
 Competitors is located nearby
 Competitors offer cheaper price
Price Strategy
Costing
Provided below are tabled computation of Mr. Seedcuits product cost:
Ingredients Measurements Price

Sunflower/ 65 P65.00 per pack
Watermelon seeds
All-purpose flour P45.00 P45.00 per pack
Baking powder 1 cup P25.00 per 50
grams
Brown sugar 1 tsp P14 per pack
White sugar ½ P16.00 per pack
Salt 24 grams P5.00 per pack
Eggs 2 pcs P14.00
Water 2 tbsp water 0
48 pcs a day/ 4 dozens = Price P75.00 per dozen

The possible selling price for Mr. Seedcuits was Php75.00 per dozen because of additional
expenses like plastics and boxes for packaging.
4 X 75 = 300 per day
2100 per week
8400 a month
100,800 a year
48 / 184= 3.8333
P6.00- price per product
P75.00 per dozens
Promotional Strategy
The combination of traditional advertising, personal selling, sales promotion, public relations,
social media, and e-commerce used to promote a product is called the promotional mix. Each
firm creates a unique promotional mix for each product. But the goal is always to deliver the
firm’s message efficiently and effectively to the target audience. These are promotional
strategies that we think:
 Social networks - Facebook, YouTube, Tiktok and etc. are the universal social media
network. Nowadays many people are more enticed to watch live thru Facebook,
YouTube, Tiktok etc. Because of this, we thought of live selling our product since it is
more in now and for us to have more opportunity to provide the needs and wants of
consumers.
 Sales promotion - Marketing activities (other than personal selling, traditional advertising,
public relations, social media, and e-commerce) that stimulate consumer buying,
including coupons and samples, displays, shows and exhibitions, demonstrations, and
other types of selling efforts.
 E-Commerce - We all know that many people provide to used social media for buying
their needs and wants because of the promos, free shipping, discounts etc. So that we
can used the shopping app like Lazada and Shopee to communicate to other people
nationwide.
 Traditional advertising - Any paid form of non-personal promotion by an identified
sponsor that is delivered through traditional media channels.
Provided below are different advertisement tools:
A) Brochure (Trifold):
B) Flyer:
C) Social media – Social platforms help you connect with your customers, increase awareness
about your brand, and boost your leads and sales. We use Facebook and Instagram as our
main social media platforms.
A) Facebook:
B) Instagram:

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Marketing Plan

Ingredients Measurements Price

48 pcs a day/ 4 dozens = Price P75.00 per dozen

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