A Summer Internship Report

on

MARKETING - INVERTIS UNIVERSITY

Submitted under the partial fulfillment for the award of the degree

of

Masters in Business Administration

By

Ms. Mehreen Jamal

(MBA2022153)

Invertis University
Department of Management

INVERTIS UNIVERSITY, BAREILLY

2023-2024

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 CERTIFICATE

TO WHOM IT MAY CONCERN

This is to certify that Ms. Mehreen Jamal, student of MBA-3rd Semester in our
institute, has successfully completed her Summer Internship work for the partial
fulfillment of the degree of Master of Business Administration for the session
2023-24.

Mr. Swetang Verma Dr. Ankita Tandon Prof. Manish Gupta

Head MARCOM (HOD, MBA) (Dean Management)

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OFFER LETER

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4
 STUDENT DECLARATION

I, Mehreen Jamal a bonafide student of MBA (2022-2024) in Invertis

University, Bareilly, would like to declare that the work done by me during
Summer Internship at "INVERTIS UNIVERSITY" and submitted by me in
partial fulfillment for the requirement of the Masters of Business
Administration is my original work.

Date:

Place:

Mehreen Jamal
Student ID: MBA2022153

Roll. No: 2220103274

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 ACKNOWLEDGMENT

My working opportunity with INVERTIS UNIVERSITY was an excellent opportunity

for learning and professional development. Therefore, I consider myself fortunate as I
was allowed to participate in it. I am also grateful for having a chance to meet so many
wonderful people and professionals who led me through this internship period.

It is my radiant sentiment to record my best regards and most profound gratitude to

Mr.Swetang Verma ,Senior MARCOM Manager, for their careful and precious
guidance, which was extremely valuable for my theoretical and practical study.

I sincerely thank Prof. Manish Gupta, Dean of Management, and Dr. Ankita Tandon,
Head of Department. Despite being extraordinarily busy with their duties, they took the
time to hear, guide, and keep me on the correct path. I also want to grant my thanks to all
who directly or indirectly helped me in my success journey of Internship period.

I perceive this opportunity as a significant milestone in my career development. I will

strive to use gained skills and knowledge in the best possible way and continue to work
on their improvement to attain desired career objectives.

Sincerely,

Mehreen Jamal

Date:

Place:

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 TABLE OF CONTENTS

Sr.No. Chapter Page No.

1. Introduction 8-18
2. Responsibilities and objective 19
3. Summer internship work 20-29
4. Learning and Experience 30
5. Limitations 31
6. Recommendation s& Suggestions 32
7. Conclusion 33
8. Appendix 34-35
9. Guide Remark (External) 36
10. Guide Remark (Internal) 37
11. Remark (Summer Internship Coordinator) 38

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 INTRODUCTION
Inver's University is a NAAC Accredited private university located in Bareilly, U9ar Pradesh,
India. It is situated on Bareilly-Lucknow NH-24, 290 km from the na'onal capital Delhi and
240 km from the state capital Lucknow. The Chancellor of the university Dr. Umesh Gautam
(Mayor Bareilly & BJP poli'cian) and the Vice-Chancellor is Y. D. S. Arya. From a humble
beginning in 1998, Inver's has come a long way. From 83 students and one Ins'tute - Inver's
Ins'tute of Management Studies, today we stand tall as a full-fledged University with 10
different ins'tutes under its name. We offer a range of Doctoral, Post Graduate, Under
Graduate & Diploma Programs in Engineering, Pharmacy, Management, Computer
Applica'ons, Educa'on, Law, Pharmacy, Agriculture, Journalism & Mass Communica'on,
Fashion Design and Applied Sciences & Humani'es. At Inver's, we believe that the success of
a teacher comes along with the achievements of a student. To ensure that our students
succeed, we make sure that they get the very best, that’s why our faculty comes from premier
ins'tutes like IIT’s, IIM’s & NIT’s. Inver's pioneered the concept of holis'c development, an
approach of more than just text book studying and an all -round approach of learning. It stems
from the old management concept of, “Keep your feet warm, back straight and head cool.”
Our faculty members foster knowledge and acknowledge students who do well not only in
classes, but also in the outside world. The backbone of the university is its alumni alliance,
who provides pathways for students even ader their studies are completed.

Inver's University is in collabora'on with many Interna'onal Universi'es. This provides an

outstanding plaeorm to explore your talent and improve the perspec've. Our Interna'onal
Student Exchange Program provides an opportunity to you for studying abroad.

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University has been on the path of delivering quality educa'on by developing the young
human resources on the founda'on of ethical and moral values, while enhancing their
leadership quali'es, research culture and innova've skills.

Inver's University is a powerful engine for social mobility through the life changing
opportuni'es in the field of higher educa'on. We know greatness accrues from the dedica'on
to pursuit of excellence, implemen'ng changes and accep'ng challenge
Campus - The campus of Inver's University is lush green and environment friendly. The
university have wide spread well maintained massive area. The campus provides other
facili'es like WIFI, Gym, PCO, ATM, and Transport. Vicinity to Bareilly-Lucknow NH-24 makes
campus very approachable. SPECTRUM OF FACILITIES

1. Computer Center

2. Auditorium

3. Seminar Halls

4. Library

5. Conference room

6. Sports

7. Cafeteria

8. Wi-Fi Campus

9. Hostels

10. Transport Facility

11. 24*7 ATM Facility

12. Medical Insurance Facility

13. Health Center

14. Gymnasium

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 MISSION AND VISION

VISION

"To groom professionals of caliber and competence who will bring about a qualitative change
to the nation through their contributions."

MISSION

"To provide quality education for all deserving students sans caste, creed, gender or money
and present a real projection of education as a guiding torch for the development of human
society."

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 Organiza)on Design and Structure

Being an independent autonomous private academic organiza'on Inver's University operates

Through Corporate culture which is further decentralized among many designa'ons as

Deans (Heads of Several Departments) HOD’s (Head of One par'cular Department) Faculty
Members

And other members of the organiza'on serving for nonacademic purpose.

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Products and competitors

Products

ENGINEERING PROGRAMMES

M.Tech. (CSE)

M.Tech. (ME)

B.Tech.

B.Tech. ARTIFICIAL INTELLIGENCE

B.Tech. INTERNET OF THINGS, CLOUD COMPUTING

B.Tech.(CSE/EE/ME/CE/BIO-TECH)

Polytechnic (Diploma)

(CIVIL/ELECTRICAL/ COMPUTER SCIENCE

& ENGINEERING/MECHANICAL' (AUTOMOBILE/PRODUCTION)

MANAGEMENT PROGRAMMES

MBA (DUAL SPECIALIZATION)

| Human Resource | Finance Information Technology |

International Business Retail Management | Project

Management Healthcare Management | Rural & Agriculture

Management | Hospitality & Tourism Management

BBA Marketing, Finance, HR,Hospitality & Tourism Marketing

B.Com. (Hons.) Accounting & Finance, Applied Economics, Banking & Insurance, Financial Markets,

Human Resource & Marketing Management B.Com.

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COMPUTER APPLICATIONS

MCA

BCA ARTIFICIAL INTELLIGENCE, INTERNET OF THINGS, CLOUD COMPUTING

BCA

B.Sc. (Hons.) (COMPUTER SCIENCE)

PHARMACY PROGRAMMES

B.Pharm.

D.Pharm.

LAW PROGRAMMES

LL.M (CRIMINAL LAW/BUSINESS AND CORPORATE LAW/CONSTITUTIONAL LAW)

B.Com LL.B (INTEGRATED)

BBA LL.B (INTEGRATED)

B.A. LL.B (INTEGRATED)

LL.B

Competitors

Competitors of Invertis University

Amity University Noida

Private university in Noida, Uttar Pradesh

Graphic Era (Deemed to be University)

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Private university in Uttarakhand

GLA University
Private university in Bharthia, Uttar Pradesh

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SWOT analysis of the organization

Strengths:

Strengths of an organiza'on could be the values / ethics of the organiza'on followed

by each of the member this may include the following factors
• Honesty: one should obey the policies and rules of organiza'on.
• Integrity: Being united is the core strength of an organiza'on
• Decision Making: quick and bold decisions are also a vital factor as Far as
organized

Weaknesses:

• Increased sensors and gate drivers

• Higher Cost
• Control complexity

Opportuni)es:

• Reliability-stringent markets
• High-power high-current applica'ons

Threats:

• Immature technology
• Shid towards high-voltage ba9er
Key result areas of the organization
Being an educational organization, the basic and most important area of success is excellence
in academics and latest updated curriculum which is reviewed twice in a year along with this
extra co-curricular activities are the foremost to mentioned as all of these are organized and
managed by students like the annual fest of University “Invertia” ,The largest talk show
across the globe TED ‘X’ have also been conducted recently. Which is quite helpful to bring
out the of their potential to respective area of interest The Following Factors Could be
considered as Key For result:

• Student centric educa'on

• Regular interest based ac'vi'es

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• Qualified and experienced faculty members
• Best Infrastructure
• Healthy green environment

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Sales development

The revenue genera'on foe any of the business is reliable on gross sale of the company. It is
really important to have a workable strategy to towards stainable and growth-oriented sale
development. Selling educa'on program as a product needs great koniology of criteria of
eligibility of admission as per the prescribe policy on government Of India.

OFFLINE

Offline sale development of the organiza'on is:

Direct walking

Direct walking is those students who come directly to collage for admission in this the
maximum number for student are from local area. And some who don’t call in the collage
they directly visit the campus by seeing adver'sement poster reels social media instagram
etc.

CENTER

Center is those were student go this are located in local area were a person who control all
the work in center of the university student can fill form or take admission through this.

ONLINE

Wonder centre -

Wonder center are those people who counsel the student as they call them and massage them
and help them to take admission online and offline both example

• Calling on leads
• Reference
References are those lead which we get from friend’s data or our reference like some
known or by faculty working in university.

• Social media

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 Significant factors for success

Defined Career Path

Successful college students do not enter their studies with an unclear and murky
understanding of exactly what it is they would like to do in life. When you know exactly what
profession you would like to enter, it makes it very easy to select the appropriate degrees
fisng for that desired occupa'on or career.

Study Habits

College success is definitely driven by how diligent and discipline one is towards studying.
Having good study skills is not just a ma9er of sisng in a library for hours end on cramming
informa'on into your head. Good study skills means that you know how to priori'ze your
day to fit in the appropriate amount of 'me to digest material from class. It also means you
know how to say no to extracurricular and social ac'vi'es that will possibly interfere with
your ability to study.

Self-Confidence

Last but most importantly, college success is also based on a strong sense of self-belief and
self-confidence. Those who believe they can achieve their academic goals will definitely do
it. It might be a struggle, but their persistent belief drives them to put in the necessary
amount of work in order to accomplish their dream of gradua'ng from college.

Stress Management

Another aspect to student success in college is the ability for students to clearly manage
their stress. This comes from learning how to not take on too much load from school and
also know how to balance social life with school life.

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 Responsibili)es / Objec)ves

Provide an environment that supports your intellectual, social and personal development.

Deliver programmers of study in accordance with the descrip'ons in University publica'ons

and web pages and inform students of any major changes.

Communicate clearly the requirements of each programmer of study.

Provide feedback on wri9en and other assignments in accordance with published school or
faculty deadlines and standards.

Provide IT and Library support to facilitate study and on the condi'ons set out in hard- copy
and electronic publica'ons.

Provide a range of student support facili'es to address academic and pastoral needs.

Provide registered students with residen'al accommoda'on (providing the

University's admissions criteria are met) or assistance in finding private
accommoda'on.

Monitor your performance and bring it to your a9en'on when it is unsa'sfactory.

Provide the opportunity for student feedback on the quality and nature of teaching provision
and facili'es and use this to inform future prac'ce.

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 SUMMER INTERNSHIP WORK

1MONTH

WEEK 1

1. There was an introduc'on session in the first week, and we have gone through all the
CRM creden'als and we have work on that for a long period of 'me.

2. I got the training of sodware CRM (Customer rela'onship management) Customer

rela'onship management is any tool, strategy, or process that helps businesses be9er
organize and access customer data.

WEEK 2

1. Week 2 I got my official phone and email and CRM ID.

2. We were given a training session in the week too, and we have gone through all the
last calling system and for all the admission related work which we have gone through
like prospectors of Inver's, universi'es or brochures.

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WEEK 3
1. In week three, team were given a CRM creden'als and they were doing calling and
there were some maximum call records which we need to maintain and that the
courses which we were selling to the students. Team needs to put them up for the
interest of students to take admission in Inver's.
2. They got per day target of 90 to 100.
3. Weekly target of registra'on and admission
4. 1 week registra'on target was 6 paid applica'on and 3 admission.

WEEK 4

1. Week 4 our work was to work on the leads assigned

2. Lead come from different sources like (college duniya , collage dhekho, get my youni
,etc )
3. Team needs to manage all lead and set according there status.

2 MONTH

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WEEK 1 AND WEEK 2
1. I Get informa'on about leads like-
2. HOT LEADS
3. POSITIV LEADS
4. NUTRAL LEADS
5. DEAD LEADS
6. REGISTERED LEADS
7. NEGATIVE LEADS

WEEK 3

1. I have to train the team to call on leads give them informa'on of programmes running
in university and then
2. I have to categories and distribute them according to their –
3. Priority
4. And
5. Status

WEEK 4

1. In each and every call I have to fill the details and most important write the comment
on the lead like what student has said on the call
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2. Then I get to know how to take lead on paid and provisional stage

3. Paid (when student do the registra'on)

4. Provisional (when student take admission)

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 3

WEEK 1 AND WEEK 2

1. In first week, we were given a CUET creden'al CRM you it is the Centre University
entrance examina'on test on the Centre level in which students choose their university
best universi'es that they want to take admission and there is a search entrance test
and ader that we need to council that students to take admission in Inver's.

2. In CUET CRM I have to do data entry.

3. Like the lead which we get from sources or student who has selected our collage for
admission.

4. Here are many think which we have to look like lead status its nature, remark etc.

5. In first and second week of month 3 I go through the CUET data. Our team has to
complete this data in urgent basis.

6. Our target was 34 admissions per week for whole team.

7. Individual target was 2 admissions pert week.

8. We all trend to work on CUET CRM second week and from 3 week our work was started
in CUET CRM.

WEEK 3 AND WEEK 4

1. In week third we stared call to student who has registered or choose our university in
CUET.

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MONTH

2. I provide them informa'on like fees, payment mood, how to do registra'on, and how
to fill form, how to take admission, collage informa'on and etc.

3. First I have to call the student and ask to them if they have pay or not if not them I
have to tell them that they have to only 1rupee as registra'on fee

4. Then ader paying student has to send the screen shot with transi'on id and I have
send that screenshot and student form to account department for verifica'on.

5. When it is verified then I have to tell the student to a9ached his or her documents like
10/12 mark sheet, adhar card, CUET mark sheet and 1 photo.

6. If get approved then we have to tell them that now they can take admission .then they
have to pay admission amount atlest 10000 rupees for admission

7. When admission has been completed I have to close that lead. Close means admission
done and then I have to send the recipt for approval .Ader that it com to provision
stage.
4

WEEK 1 AND WEEK 2

1. In month four we all were divided into 2 wonder center were both centers were given
target (target was to complete 3000 admissions)

2. This was the peak period for whole wonder center we all work as a team to achieve
our target

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 3. We also head mee'ngs with chancellor of the university Dr.Umesh gautam

4. Sir always mo'vates us and boost us to do our best

5. Till now everyone perform as individual but in this last two months we all perform as
one team
6. In this month we all archive maximum number of admission

7. In this month we all complete 2500 admissions

8. There were sec'ons with HODS and DEANS Of university they tell us how we all can
take numbers of admissions.

9. They all share their point of views and tell marke'ng strategy so that we can a9ract
student to take admission.

WEEK 3 AND WEEK 4

1. In week 3 we all get friends data which means when student take admission in
university, he /she fill the form where they have wri9en 5 friends name and there
contact number.

2. Ader this all those forms are collected and given to us.

3. We all have to call on that number and ask them if they are interested to take
admission here

4. We get 10 from daily individually we have to do that

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MONTH

5. Ader calling and given them informa'on if they are interested, we have to crate lead
in which there were all informa'on of student like-

1) Student name
2) Course
3) Number
4) Lead status
5) Email
6) Comment

WEEK 1AND WEEK 2

1. This was the last month of internship in this month me and my team aim was to cross
3000 admissions.

2. So, in this month was to convert our posi've lead into paid lead and paid lead into
provisional.

3. In this month we have not work in natural lead.

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 4. Main aim was to bring maximum number of admissions 'll 31 august

5. I work on my posi've follow up daily

6. This month was last month to achieve the aim.

7. In this month university opened so we personally call our admission to tell them that
collage in opening from 9

WEEK3

1. In this 3 week we all so close to our target 'll now we all archive 2850 admissions

2. In this week I work on both CRM and on my daily follow up

3. I converted my hot lead into in provisional and posi've into paid

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MONTH

4. Issue come where student don’t pick our call even, they have register. Then we
massage them personally if they want to take admission or not.

WEEK 4

1. In week 4 we clear our CRM those who were not interested make them dead lead

2. In this week we archive our target total admission 3010 'll last week of August

3. My total admission was 65 and paid applica'on was 80

4. At last last day we all enjoy and celebrate .

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Learning Experience

I had a great learning experience while working in Invertis University as intern. This
internship developed my communication skills my main work was to call so because of this I
have to deal with different type of people with different nature. Second this build sailing
skills in me as I have to Sale University courses to costumers (student) help me to learn sale
pitching.

Because of this I got idea of private world how to get involve in corporate world best think I
learn was to how we can work as team how to manage in team.

Time management increase productivity and help me to get more done

Developed software skills this help to lean CRM software, data entry, mailing function, NAV, signage

Mainly this internship developed these skills in me -

• Empathy

• Respect.

• Clear communication skills.

• Active listening.

• Time management skills.

• Positive attitude.
• Better question-asking.

Limitations
1. The limitation which university faced with medical courses like- BSc.
Nursing, BPT, BAMS etc.
Many queries come regarding these courses. University does not run these courses now.

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 Recommendation & Suggestions

My recommendation and suggestions are for CRM issue

Like

• Duplication of leads faced by everyone.

• Lead clash.
If this issue gets resolved the work will become so easy and time saving.

University should start running medical courses too so they can get more number of admission.

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 Conclusion
In conclusion, my internship as a counselor at INVERTIS UNIVERSITY has been a profoundly
enriching and transformative experience. Over the course of this internship, I have had the
opportunity to work with a diverse group of students and gain invaluable insights into the field
of counseling and higher education.

One of the most significant takeaways from this internship is the importance of empathy and
active listening in counseling. I've learned how to create a safe and non-judgmental space for
students to express their concerns and fears, which, in turn, has helped them navigate their
academic and personal challenges more effectively.

Furthermore, I have developed strong appreciation for the role of teamwork and collaboration
in the counseling profession. Working closely with experienced counselors, faculty, and other
professionals has broadened my perspective and allowed me to draw from a wide range of
expertise and resources to support students.

My time as an intern has also reinforced the significance of ongoing self-reflection and
professional development. I have been fortunate to attend various workshops, seminars, and
training sessions that have enhanced my skills and knowledge in counseling techniques and
strategies.

Additionally, I've come to understand the importance of cultural competence and diversity in
counseling. Each student I've worked with has a unique background and set of experiences, and
it's crucial to tailor my approach to meet their individual needs and circumstances. This
internship has deepened my commitment to promoting inclusivity and equity in higher
education.

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Fig. 1

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Fig.2

35
Fig 3.

36
Guide/Instructor Remark (External)

37
Guide/Instructor/Mentor Remark (Internal)

38
Remark (Summer Internship Coordinator)

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