PART 2 : COMPANY

STUDY

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 Introduction

As the part of the practical study, I had gone to the “JAGDISH

TECHNOCAST PVT. LTD.”- Veraval( shapar) Rajkot . This
industry is a venture of the state level industry. Practical study is
more useful then the theoretical knowledge for knowledge about
the industrial environment and the industrial structure.

This industry has state market area. They provide their different
casting product to whole area India. Company has good
communication channel or good relationswith the other practise.
They were welcomed me and gave response.they had given the
full information about the industry and also theygave suitable reply
in simple team.

Also they provide employment to veraval (shapar) area. They have

&vehicle to transfer product to the different places. They provide
basicfacilities to their employer and employees like canteen
facilitiestransportation facilities etc…

JagdishTechnocast Established in 1993 by jagdish group.

Company having 18+ year of wide experience in casting industries
to manufacture & exporter of
prime quality Investment casting, Metal Casting, SS Casting and
ferrous & Non- ferrous Casting and more. Company Having
additionally Interest in varied fields like Edible Oils, Submersible
Pumps, valves and Bearings Manufacturer.

COMPANY PROFILE :
01. Year of Establishment : 1993
02. Contact Person:
 Mr. ShirishJavia Managing Director
 Mr. NileshMakadia CEO
 Mr. Vinod Patel General Manager
03. Products:  Low Alloy Steels, Carbon Steel, Stainless Steel,
Duplex Steel and
Nickel base Alloys by Lost-Wax process.

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  Single piece weight from 50 Grams to 120 Kgs
simple to intricate in design.
 Fully machined, treated and ready-for-use
components..
04. Markets : catered to Valves & Pumps, Automobile, Dairy &
Food Processing, Defense,
Textile & Printing Machinery, Compressor,
Surgical Equipments and many more ……..
05. Management Objective To achieve the customer satisfaction
by:-
 Executing the orders with minimum economical
batch quantity of Quality Investment Castings.
 Providing prior sales technical support to the
customer, if required. 06. Our Special Strengths
 Accepting the challenges of development of new
items including fully Machined, treated and ready for
use components.
 Executing orders in minimum possible time.
 In-House CNC machining facility.
07. Quality :
 Accredited with the International Quality System,
Standard ISO 9001:2015 by TUV Nord, IATF 16949
 AD-2000W0 & PED 2014/68/EU
08. Sales in Million US $ :
Domestic :-INR 22 Crore (4.5 million US$ )
Export :- INR 1 Crore (0.5 million US$)
09. Output Tons Installed Capacity: 80 M.T. per Month (960
MT/Year) Utilized 80%
10. Number Of Employees (Approx) : Workmen 90 Plant Staff
(incl. Q.A.) 25 Comm.&Admin.Staff 10 11. Area of Works :
 Uncovered: 3750Sq. Mt.
 Covered: 5800 Sq. Mt. ASSOCIATE COMPANIES:
 M/s. Jagdish Precision Cast Pvt. Ltd. – Rajkot
Investment Castings.
 M/s. Jagdish Engineering Industries. – Rajkot
Submersible Pumps.
 M/s. Jagdish Export Industries – Junagadh Edible Oil
 M/s. Jagdish Oil Cake Industries. – Ahmedabad
Edible Oil

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Vision:-

 To be a great place to work and influence people to be the

beast they can be.
 Commitment to integrity and always conduct our selves
honestly and honourably.
 Build partnerships with our suppliers and customers to create
mutual value.
 Dedicate ourselves to social responsibility through
involvement in local community support.
 Growth through continued market development and
acquisitions related to our business model.

MISSION:-

 Sharing the good Quality of Our Products.

 To provide quality products & services that consistently
exceed customer’s expectations through the use of
technology, dedicated and skilled employees and the spirit of
teamwork.

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Product Profile

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 ORGANIZATIONAL STRUCTURE

Once the decision has been made to begin a retail venture, it

is necessary to plan its organizational structure in a way that
maximizes efficiency and profitability. All of the duties and
responsibilities of those in the company must be identified, and
lines of authority must be carefully delineated so that all members
of the organization will understand what their job responsibilities
are. By doing so, everyone knows who will report to whom, who
the decision makers are, and which advisory personnel are on
hand to assist in the decision-making process. No matter how
large or small the operation, whether it is a major department store
or single-unit boutique, each company must be structured in such
a way that best serves it needs and makes the business a
success.
Organizational structure is the hierarchical arrangement of
lines of authority, communications, rights and duties of an
organization. Organizational structure determines how the roles,
power and responsibilities are assigned, controlled, and
coordinated, and how information flows between the different
levels of management.
A structure depends on the organization's objectives and
strategy. In a centralized structure, the top layer of management
has most of the decision making power and has tight control over
departments and divisions. In a decentralized structure, the
decision making power is distributed and the departments and
divisions may have different degrees of independence. A company
such as Proctor & Gamble that sells multiple products may
organize their structure so that groups are divided according to
each product and depending on geographical area as well. An
organizational chart illustrates the organizational structure.

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 Functional Department :

PRODUCTION DEPARTMENT

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The production department is responsible for converting inputs into
outputs through the stages of production process. The production
manager is responsible for making sure that the raw materials are
provided and made into finished goods effectively.

DEPARTMENTAL FUNCTIONS

• Temperature monitoring

Production Manager monitors about the temperature of the

machines which is necessary for the production of the products. It
is one of the basic factors which are vital for the freezing process
of ice creams.

• Purchase, dispatch and product management

They manage the dealers, plan and execute the requirements of

raw materials and control the various unwanted wastage of
products.

• Maintain customer relations

Production department maintains a good rapport with their various

dealers. Any grievances reported by the dealers, where taken in a
positive way and instant feedback and settlement is provided. It
helps them to avoid such cases in future.

 DUTIES AND RESPOSIBILITIES

PRODUCTION MANAGER

o Production planning

Production manager plans the routine activity which is necessary

for the production process and communicate the planned details to
his supervisors.

o Executing plans

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Production manager looks and execute each and every activity
and evaluate whether everything is happened as per the planned
schedule.

o Making reports

It deals with the making of the reports, the details regarding how
much to produce, how much raw materials is needed etc.

o Workers Control

Production manager is the person who controls every activity of

the production. He is responsible for the control of workers.
Production manager controls the increase in absenteeism,
turnover etc. He also cares about the welfare of the employees.

o Production analysis

Production manager analysis each and every activity related to

production. He evaluates every performance of his workers by
monitoring the works through computers.

o Quality assurance

He also monitors the working of quality department. He checks

whether quality checking is done accordingly and effectively. He
guides the quality controllers as and when needed.

SUPERVISOR

Team leader

He is entrusted with the job of a team leader. In production

department, there are two supervisors. One on the production field
and other one the packing and dispatch.

Guide the worker

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Production supervisor will guide his workers in the production. He
has given 25 workers. He divides his workers into 5 groups each
with a leader. Group leader is the person who communicate their
complaints ever thing to the supervisor. Packing and dispatch
supervisor has also given same number of workers. He also has
group leaders three on packing and two on dispatch.

Communicator

Any grievances or complaints from the workers part are

communicated by the supervisors to the production manager. He
will handle and make appropriate decisions.

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 QUALITY CONTROL DEPARTMENT

Quality control is a set of procedures intended to ensure that the

manufactured product or performed service adheres to a defined
set of quality criteria or meets the requirements of the customer.

DEPARTMENTAL FUNCTION

In QC department there are 2 qualified quality controllers to test

the quality of raw materials as well as the quality of ice creams.

DUTIES AND RESPOSIBILITIES OF QUALITY CONTROLLER

Testing the product

The testing process is carried down on various steps. i.e. raw
material checking, checking the mixing process, aging process and
at the finished stage of ice cream. They had done both
microbiological testing and chemical testing.

Maintain the record of test results

They maintain the records daily which is related to their quality

checking and they also maintains the ISO 22000 records.

Maintain the laboratory

They maintain the laboratory and it is restricted for others to enter

into the laboratory. Continuous research is carried out there in the
laboratory to identify whether bacterial effects are there or not.

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HUMAN RESOURCE DEPARTMENT

Human resources are the people that work for an organisation,

and Human Resource Management is concerned with how these
people are managed. However, the term Human Resource
Management (HRM) has come to mean more than this because
people are different from the other resources that work for an
organisation. People have thoughts and feelings, aspirations and
needs

DEPARTMENTAL FUNCTIONS

Man power planning

It involves the planning for the future and finding out how many
employees will be needed in the future by the business and what
types of skills should they possess. It depends on the factors like
no: of employees leaving the job, technological changes,
productivity level of the workers etc.

Job analysis and job description

HR department is also involved in designing the job description for

the prospective vacancies.

Determining wages and salaries

HR department is also involved in conducting market surveys and

determining the wages and salaries for different position in the
organization.
These decisions may be taken in consultation with top
management and finance department.

Recruitment and selection

One of the most important jobs of HR department is to recruit the

best people for the organization. This is of crucial importance as
the success of any organization depends on the quality of its work
force.

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Performance appraisal

Once the employees are recruited, the HR department has to

review their performance on a regular basis through proper
performance appraisals. It is the process of obtaining, analyzing
and recording information about the relative worth of an employee.
On the basis of the performance appraisal, HR department will set
up an action plan for each employee.

Training and development

In order to improve the efficiency level of the employees, they have

to undergo regular Training and Development. Training include on
the job and off the job.

Employee welfare and motivation

HR department tries to maintain welfare activities and more

motivational benefits to its employees.

Addressing employee’s grievances

They are the link between the workers and the management.
Employees grievances related to work environment are usually
entertained and resolved by the HR department.

Labour management relations

In case of any labour management conflicts, the HR department

will play a vital role in bringing both management parties to the
negotiation table and resolve the issue.

 DUTIES AND RESPONSIBILITIES OF HR MANAGER

Recruitment

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The objective of recruitment policy is to source the best talent from
the resources to achieve business objectives and goals of the
company. Mainly external recruitments are done.

Following are the process of recruitment:

i) Through department heads requirement is identified.

ii) When requirement is identified advertisements are given in

various job portals, newspapers and in that role summary, location,
required experiences are mentioned clearly. Referred candidates
from existing employees are considered as employee referral.

iii) The candidates for interviews are selected by the HR

Department. First, applications are accepted from the candidates
and from that suitable candidates are selected. After selecting the
candidates for interview they are informed the location and time of
interview by the HR department.
iv) Personal interview will be conducted with the selected
candidate. Partners will be the interviewing panel.

v) Decision of interviewing panel will be final.

vi) Candidates who are finally selected in the interview shall be

issued Offer Letter with details such as designation, job location,
working hours, salary, and nature of work, leave, probation,
confirmation, termination etc. or in the prescribed format.

vii) HR Department shall have the copy of offer letter duly signed
by the candidate in acceptance of offer.

viii) The newly joined employees are introduced to the company

and to existing staff members.

ix) There will be a probation period of 6 months. After completing

the probation period the candidate will be considered as a
permanent employee. It will be informed in writing.

Recording of attendance

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The main objective of recording of attendance is to bring discipline
at work.

i) Employees are following attendance marking system established

by the organization.

ii) Whenever an employee enters or leaves the organization

recording of attendance is must.

iii) Any employee having an urgent reason of leaving the work

should inform the Head of the Department and obtain the
permission.

iv) Late attendance or leaving office early an hour may be allowed

if permission of Head of Department is obtained.

Allowances

Travelling Allowances and Dearness Allowances are provided to

Marketing Officers. PF, ESI are also provided to employees who
are working under the organization not less than 6 months.

Provident Fund – This is a Social Security scheme with an

objective to help employees to get a lump sum of money normally
at the time of retirement. As per the scheme, contributions are
made by the employer and employee @ 12% of the basic wage.

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MARKETING DEPARTMENT

The marketing department must act as a guide and lead the

company's other departments in developing, producing, fulfilling,
and servicing products or services for their customers.
Communication is vital. The marketing department typically has a
better understanding of the market and customer needs, but
should not act independently of product development or customer
service. Marketing should be involved, and there should be a
meeting of the minds, whenever discussions are held regarding
new product development or any customer-related function of the
company.

 DEPARTMENTAL FUNCTIONS

Demand generation

The pricing of the products is reasonable. Discount on prices is

based on the orders they got and also they gave discount to
dealers because they bought bulk products.

Marketing research

The company focuses their marketing research to make their

products qualitative. As the part of their research they introduce
real ice cream instead of frozen dessert.

 DUTIES AND RESPONSIBILITIES

MARKETING MANAGER

Manage customer relations

One of the most important functions of a marketing department is
to keep current customers happy. Because it is easier and less
expensive for a company to keep an existing customer than it is to
find new customers, marketing professionals must focus on
relationship management. This may include giving customers
regular interaction with your company, letting them know about
new products, and providing value after the first sale.

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Support Strategic Plan
An effective marketing department develops their promotional
efforts to support the goals that the company lays out in its
strategic plan. Often, those goals include increased sales,
targeting new audience groups, or launching new products or
services. The company lays out a marketing plan that it develops
after it identifies strategic business.

Develop Promotions
A marketing department's main responsibility is to promote the
products, services, missions and brand identity of a company.
They must identify marketing goals and develop promotional
activities that will help the business move in that direction.
Marketing efforts are a way to increase awareness, create brand
recognition and build a strong customer base. Promotional
materials often include a website, sales collateral, email
campaigns, printed marketing pieces etc.

Boost Sales
Often, a marketing department is responsible for supporting the
efforts of the sales department. They meet with the sales staff and
develop materials that will assist in selling the

company's products and services. By consulting with salespeople,

the marketing department is able to develop more effective
materials and promotions. In response to feedback, they may
update brochures and spec sheets, target different audience
groups, or design new campaigns that support the sales staff's
duties.

Develop pricing strategies

Pricing strategy development is another marketing manager
responsibility. During this process, start by studying prices
competitors charge for like products or services. Then conduct
surveys to determine price elasticity among consumers. Price
elasticity studies determine how sensitive consumers are to price
changes.

 AREA SALES MANAGER

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Manages an assigned geographic sales area or product line to
maximize sales revenues and meet corporate objectives.
Establishes and manages effective programs to compensate,
coach, appraise and train sales personnel.
Performs sales activities on major accounts and negotiates
sales price and discounts in consultation
Manages personnel and develops sales and sales support
staff.
Reviews progress of sales roles throughout the company.
Accurately forecasts annual, quarterly and monthly revenue
streams.
Develop specific plans to ensure revenue growth in all
company’s products.
Provides quarterly result assessments of sales staff’s
productivity.
Coordinates proper company resources to ensure efficient and
stable sales results.
Formulates all sales policies, practices and procedures.
Collaborates to establish and control budgets for sales
promotion and trade show expenses.
Reviews expenses and recommends economies.
Holds regular meeting with the sales staffs.

 SALES EXECUTIVES
• Sales Development :Sales executives are responsible for
developing business and sales opportunities for the company. The
sales executives may contact new and existing clients to see what
services or goods the company can provide. This may include
making appointments to meet one-on-one with the clients or
making presentations. Based on an analysis of client responses,
sales executives must develop and maintain processes and
procedures that will increase sales.
• General Sales Duties :Like all other sales employees, sales
executives must sell a service or product in addition to taking care
of management tasks. They may greet and assist customers, take
phone calls and report merchandise or service problems to higher
levels of management

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 FINANCE DEPARTMENT

The finance department of a business takes responsibility for

organising the financial and accounting affairs including the
preparation and presentation of appropriate accounts, and the
provision of financial information for managers.

 FUNCTIONS OF DEPARTMENT

• Prepare and Create Financial Accounts

Finance department prepare and create financial accounts such as

Trading and Profit & Loss Account and Balance Sheet.

• Keep and Maintain Record

Sales figures and records of expenditure would be held by the

Finance Department and used by other department also.

• Prepare and plan internal financial information

This would mainly be performed in the case of a budget which is a

financial plan and can help managers take corrective action.

• Analyse current financial performance

How the firm has done in trading or expenses would be analysed
primarily using ratio analysis tools.

• Pay creditors

Finance department would ensure that bills are paid to people to

which the firm owes money.

• Pay employees wages and salaries

Running the pay roll system is another important task for finance
department to undertake

 DUTIES AND RESPONSIBILITIES

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Accountants
• All accounting activities in purchase and sales
Accounting related to purchase and sales is carried out by the
accountant. They classify, calculate, summarize and report to
various interested groups.

• Inventory/Stock Management

Accounts relating to raw materials, packing materials and finished

goods are maintained by the accountants.

• Accounting of cash and Bank

Cash and cash related accounts are verified and calculated by the
accountants. Also bank statements are prepared by the
accountants.

• Accounting of Debtors and Creditors

Receipts and Payment relating to debtors and creditors are

calculated by accountants. Accounting of debtors include
calculation of sundry debtors, provision for doubtful debts, bad
debts etc. accounting of creditors include credit payment period,
creditors amount etc.

• Documentation/Filing

Maintenance of various documents and keep itsafe in files. They

maintain various files like sales,, purchase, stock, debtors, journal,
salary and bonus etc.

• Inter branch transaction

It is the transaction between the branches. They mainly prepare

reconciliation statement

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TECHNICAL DEPARTMENT

 DEPARTMENTAL FUNCTIONS

• Technical department is responsible for all productive and

preventive maintenance of plant and machinery.
• The department gives equal importance to preventive
maintenance as well as on going trouble shooting.
• Technical department ensures the proper working of machines.
•The important responsibilities includes safety and pollution control

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 OPERATIONS DEPARTMENT

 ENTERPRISE RESOURCE PLANNING

ERP is actually a process or approach which attempt to

consolidate all of a company’s departments and functions into a
single computer system that services each department’s specific
needs. It is in a sense, coverage of people, hardware and software
into an efficient production, services and delivery system that
creates profit for the company. While the idea is easy to grasp in
theory, the reality has been different. Most companies have a
conglomeration of different systems and procedures (as well as
hardware and software) designed ‘specifically’ for their own needs.
Employee records (including payroll, medical and other benefits)
are held by human resources. Financial data and processing,
which includes payroll computations and employee compensation
as well as invoicing and billing for company products and services,
are held by the finance department ,production data is held by
manufacturing ,inventories are held by warehousing ,customer
orders are held by customer relations ,and so on.

ERP is a single software solution integrating the different functions

and activities into a seamless whole where information needed for
decision-making is shared across departments, and the action
taken by one department results in the appropriate follow up action
up and down the line. The most often-cited example of an ERP
software is customer ordering and delivery where a customer’s
order moves smoothly from sales, where the ‘deal’ is
consummated, to inventory and warehousing ,which retrieves and
packages the order for delivery , to finance ,where invoicing ,billing
and payments are handled , and on to manufacturing.

 Benefits

• ERP supports upper level management by providing information

for decision making.
• ERP creates a more agile company that adapts better to change.
ERP makes a company more flexible and less rigidly structured so
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organization components operate more cohesively, enhancing the
business—internally and externally.
• ERP can improve quality and efficiency of the business. By
keeping a company's internal business processes running
smoothly, ERP can lead to better outputs that may benefit the
company, such as in customer service and manufacturing.
• ERP can improve data security. A common control system, such
as the kind offered by ERP systems, allows organizations the
ability to more easily ensure key company data is not
compromised.
• ERP provides increased opportunities for collaboration. Data
takes many forms in the modern enterprise. Documents, files,
forms, audio and video, emails. Often, each data medium has its
own mechanism for allowing collaboration. ERP provides a
collaborative platform that lets employees spend more time
collaborating on content rather than mastering the learning curve
of communicating in various formats across distributed systems.
Process of Investment Casting :

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1. Create wax pattern: A pattern that replicates the finished part
geometry is made using one of two primary methods:
a. Build a wax injection die
b. 3D print pattern
i. If a wax injection die will be used, the first step involves
designing and building a metal die from Aluminum. This die
creates a wax replica of the desired part by injecting melted wax
under high pressure into the cavity. The die can be made as a
simple one cavity manual tool or a complex multi-cavity
automatic tool depending on volume requirements.
ii. If a 3D printed pattern will be used, a CAD model which contains
the part geometry is sent to a printer and the part is printed.
2. Wax Assembly: Next, the wax patterns are assembled onto
runners and into a finished tree which is ready to be dipped.
3. Slurry Coating: The assembly is then dipped into a high-grade
ceramic slurry to build a ceramic shell around the wax tree.
4. Stuccoing: After the slurry coating is done, particles of sand are
dropped onto the surface of the wet tree assembly. This helps to
thicken and strengthen the layer of coating on the wax assembly
surface.
5. Repeat Steps 5 and 6: Repeat steps 5 and 6 until the assembly
achieves the desired shell thickness. The assembly is then allowed
to set and dry.
6. Dewaxing: The wax inside the newly built shell is now removed.
Dewaxing is done using a steam-dewaxing autoclave or flash fire
furnace.
7. Casting: Now the desired molten metal is poured into the pre-
heated mold cavity.
8. Cooling: The mold then sits to allow the molten metal to cool and
solidify which then becomes the final casting.
9. Shell Removal: The shell material is then removed through
processes hammer knockout, vibration, and steel grit blasting.
10. Cut Off: The finished parts are then cut free from the gating
and runner system.

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11. Finishing: Various finishing techniques are then employed
including grinding, sand blasting and coating to achieve the final
surface needed.
12. Testing: Once the finishing operations are done, the parts
are inspected for surface and sub-surface defects. Visual and
fluorescent penetrant inspection is done for surfaces and X-ray is
employed for sub-surface defect identification.

Applications
We are proud to produce complex investment cast parts with
superior surface finishes in the industries fastest lead-times for the
following markets:
 Aerospace
 Defense
 Medical
 Electronics
 Automotive
 Oil and Gas
 Agriculture
 Commercial

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 SWOT ANALYSIS

STRENGTH
 Good quality with reasonable price.
 “JAGDISH TECHNOCAST” uses modern techniques.
 “JAGDISH TECHNOCAST” is financially sound.

WEAKNESS
 “JAGDISH TECHNOCAST” has one of the weakness is that
they doing investment in expansion of product is very low.

OPPORTUNITIES
 “JAGDISH TECHNOCAST” Have opportunity to
establishment of new unit at outside of India.
 “JAGDISH TECHNOCAST” Can increasing their marketing
network in other state.
 “JAGDISH TECHNOCAST”. Have opportunities to divert
some resources to make New Products of casting Industry.

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THREAT
 “JAGDISH TECHNOCAST” has a big threat is any other new
casting Industry makers are enter in the same market.

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FINDINGS

With the help of above research we can find many findings as

follow

1) We can say that “JAGDISH TECHNOCAST” has good

control over the Foundry market.

2) We find that major consumers are satisfied with the quality

and quantity.

3) They are not understanding to any channel.

4) The consumption of product among the urban population and

also low income of outside Asia is low.

5) Limited investment in setting up or expansion of casting

procurement network is another area. The repaid expansion in
casting processing capacity has not kept place casting (foundry)
production & procurement.

This industry not facing any kind of problem so its goods for
them.

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SUGGESTION

When I was getting the training at the industry, i came to know

the under giving points that the suggestion. It is not suitable to give
suggestions to big company but as a part of project report, i want
to give suggestions.

 JAGDISH TECHNOCAST. Establish new branch in other

state.

 JAGDISH TECHNOCAST. Provide their product at nation

level because they have one of the opportunities. Company
introduced their new packing in outside of Gujarat.

 They should do more advertising for their product.

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FUTURE PLAN

Future plan mainly effect on company. Future plan determine

company position in future at present. If company doing future plan
and company maintain it then we can say that company
profitability ratio is very high. Future plan also needed because
future is uncertain that why investment of risk is very high. To
remove high risk into low risk company or individual need future
plan.

“JAGDISH TECHNOCAST” Also has some future plans

and is also working on those future plans. Following are the future
plans of JAGDISH TECHNOCAST :

 To increase production capacity of casting products in next

coming year.
 They also want to sale Iron products in the market in very
near future.
 Company wants introduced some new product in market.
 Company wants to spread their market network in outside of
India.
 Company also wants expansion their plan and giving
employment to more persons.
 They also think for purchase new truck vehicle for easy
transportation.

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